Latest / Omni Talk Retail / 2024's Top Retail CEO: Walmart's Doug McMillon vs. Surprising Challengers

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2024's Top Retail CEO: Walmart's Doug McMillon vs. Surprising Challengers · Omni Talk Retail

• 0:00
  Retail
• 0:00
  CEO
• 0:00
  of
• 0:00
  the
• 0:01
  Year.
• 0:01
  And
• 0:01
  Chris,
• 0:02
  we're
• 0:02
  just
• 0:02
  going
• 0:02
  to
• 0:02
  get
• 0:02
  it
• 0:02
  over
• 0:03
  with,
• 0:03
  so
• 0:03
  I'm
• 0:03
  going
• 0:04
  with
• 0:04
  you
• 0:04
  first,
• 0:05
  who
• 0:06
  is
• 0:06
  for
• 0:06
  the
• 0:07
  eighth
• 0:07
  year
• 0:07
  in
• 0:08
  a
• 0:08
  row,
• 0:08
  your
• 0:08
  retail
• 0:09
  CEO.
• 0:09
  Of
• 0:09
  the
• 0:10
  year,
• 0:11
  Doug
• 0:11
  McMillan.
• 0:12
  And
• 0:12
  honestly,
• 0:12
  there
• 0:13
  isn't
• 0:13
  even
• 0:13
  a
• 0:13
  close.
• 0:13
  There
• 0:14
  isn't
• 0:14
  even
• 0:14
  a
• 0:14
  close
• 0:14
  second.
• 0:17
  Though.
• 0:17
  Like
• 0:18
  I'm
• 0:18
  not
• 0:18
  even
• 0:18
  going
• 0:18
  to
• 0:18
  say
• 0:18
  him
• 0:19
  and
• 0:19
  somebody
• 0:19
  else.
• 0:19
  I'm
• 0:20
  just,
• 0:20
  I'm
• 0:20
  giving
• 0:21
  it
• 0:21
  to
• 0:21
  him
• 0:21
  for
• 0:22
  the
• 0:22
  simple
• 0:22
  fact
• 0:22
  that
• 0:23
  75%
• 0:24
  of
• 0:24
  Walmart
• 0:24
  share
• 0:25
  gates
• 0:25
  are
• 0:25
  coming
• 0:26
  from
• 0:26
  households
• 0:26
  that
• 0:26
  make
• 0:26
  over
• 0:27
  $100,000.
• 0:28
  That
• 0:28
  is
• 0:29
  staggering
• 0:30
  and
• 0:30
  a
• 0:30
  credit
• 0:30
  to
• 0:31
  him
• 0:31
  and
• 0:31
  his
• 0:31
  leadership
• 0:31
  team.
• 0:32
  And
• 0:32
  it
• 0:32
  all
• 0:32
  comes
• 0:33
  down
• 0:33
  to
• 0:33
  the
• 0:33
  story.
• 0:33
  I've
• 0:33
  told
• 0:34
  this
• 0:34
  story
• 0:34
  before,
• 0:34
  but
• 0:34
  I'm
• 0:34
  going
• 0:34
  to
• 0:34
  tell
• 0:35
  it
• 0:35
  again.
• 0:35
  I
• 0:35
  was
• 0:35
  at
• 0:36
  my
• 0:36
  reunion,
• 0:37
  my
• 0:37
  college
• 0:37
  reunion,
• 0:38
  20
• 0:38
  year
• 0:38
  college
• 0:38
  reunion
• 0:39
  with
• 0:39
  a
• 0:39
  friend
• 0:39
  of
• 0:39
  mine,
• 0:40
  he's
• 0:40
  a
• 0:40
  CFO
• 0:40
  in
• 0:40
  Vegas
• 0:41
  and
• 0:41
  he
• 0:41
  told
• 0:42
  me
• 0:42
  that
• 0:42
  he's
• 0:42
  like,
• 0:42
  chris,
• 0:43
  I
• 0:43
  love
• 0:43
  Walmart
• 0:43
  plus
• 0:44
  because
• 0:44
  I
• 0:44
  never
• 0:44
  have
• 0:44
  to
• 0:45
  go
• 0:45
  into
• 0:45
  a
• 0:45
  Walmart
• 0:45
  store.
• 0:46
  And
• 0:46
  he's
• 0:46
  kind
• 0:46
  of
• 0:46
  hoody
• 0:47
  toity.
• 0:47
  He
• 0:47
  won't
• 0:47
  mind
• 0:48
  me
• 0:48
  saying
• 0:48
  that.
• 0:49
  But
• 0:49
  now
• 0:49
  he
• 0:49
  shops
• 0:50
  via
• 0:50
  Walmart
• 0:50
  plus
• 0:51
  regularly
• 0:51
  and
• 0:52
  sees
• 0:52
  the
• 0:52
  benefit
• 0:52
  just
• 0:53
  like
• 0:53
  you
• 0:53
  did
• 0:53
  Ann
• 0:53
  in
• 0:53
  the
• 0:54
  beginning
• 0:54
  of
• 0:54
  the
• 0:54
  show.
• 0:54
  So
• 0:55
  that's
• 0:55
  why
• 0:55
  McMillan
• 0:56
  wins
• 0:56
  it
• 0:56
  for
• 0:56
  me
• 0:57
  and
• 0:57
  I.
• 0:57
  Yeah,
• 0:58
  and
• 0:58
  he'll
• 0:58
  give
• 0:59
  it
• 0:59
  next
• 0:59
  year
• 0:59
  too,
• 0:59
  probably.
• 1:00
  But
• 1:00
  yeah,
• 1:00
  I
• 1:00
  love
• 1:01
  the
• 1:01
  guy.
• 1:01
  It's
• 1:01
  hard
• 1:01
  not
• 1:02
  to
• 1:02
  pick
• 1:02
  Doug
• 1:02
  this
• 1:03
  year.
• 1:03
  I
• 1:03
  actually,
• 1:04
  Chris,
• 1:05
  I
• 1:05
  also
• 1:05
  picked
• 1:06
  him.
• 1:07
  I
• 1:08
  know,
• 1:11
  Chris,
• 1:11
  I'm
• 1:12
  telling
• 1:12
  you,
• 1:12
  like
• 1:13
  from
• 1:14
  actually,
• 1:14
  you
• 1:14
  know
• 1:15
  another
• 1:15
  point
• 1:15
  when
• 1:16
  Walmart,
• 1:16
  when
• 1:17
  somebody
• 1:17
  from
• 1:17
  Walmart
• 1:17
  picked
• 1:18
  up
• 1:18
  a
• 1:18
  return
• 1:19
  for
• 1:19
  me
• 1:19
  the
• 1:19
  other
• 1:20
  day
• 1:20
  that
• 1:21
  something
• 1:21
  didn't
• 1:22
  work,
• 1:22
  like
• 1:22
  in
• 1:23
  I
• 1:23
  could
• 1:23
  pick
• 1:24
  somebody
• 1:24
  that
• 1:24
  day,
• 1:25
  they
• 1:25
  came
• 1:25
  to
• 1:25
  my
• 1:26
  house
• 1:26
  cause
• 1:26
  they
• 1:26
  have
• 1:26
  Walmart
• 1:27
  plus
• 1:27
  they
• 1:27
  picked
• 1:28
  up
• 1:28
  a
• 1:28
  return.
• 1:28
  I
• 1:28
  didn't
• 1:29
  have
• 1:29
  to
• 1:29
  box
• 1:29
  it
• 1:29
  or
• 1:29
  anything.
• 1:29
  I
• 1:30
  was
• 1:30
  like,
• 1:30
  this
• 1:31
  is
• 1:31
  changing
• 1:32
  the
• 1:32
  game.
• 1:32
  And
• 1:32
  probably
• 1:33
  for
• 1:33
  the
• 1:33
  reason
• 1:33
  that
• 1:33
  you
• 1:33
  just
• 1:34
  mentioned
• 1:34
  with
• 1:34
  your,
• 1:35
  your
• 1:35
  college
• 1:35
  friend
• 1:35
  who's
• 1:36
  like,
• 1:36
  I
• 1:36
  don't
• 1:36
  have
• 1:37
  to
• 1:37
  deal
• 1:37
  with
• 1:38
  that
• 1:38
  errand
• 1:38
  at
• 1:39
  all.
• 1:39
  And
• 1:39
  that
• 1:40
  is
• 1:40
  a
• 1:40
  huge,
• 1:41
  huge
• 1:41
  time
• 1:41
  savings.
• 1:42
  And
• 1:42
  I
• 1:42
  think
• 1:42
  people
• 1:42
  are
• 1:43
  going
• 1:43
  to
• 1:43
  become
• 1:43
  even
• 1:44
  more
• 1:44
  loyal
• 1:45
  to
• 1:45
  Walmart
• 1:45
  this
• 1:46
  year
• 1:46
  because
• 1:46
  of
• 1:46
  that.
• 1:47
  But
• 1:47
  the
• 1:47
  reason
• 1:48
  also,
• 1:48
  Chris,
• 1:48
  that
• 1:48
  I
• 1:48
  picked
• 1:49
  him
• 1:49
  that
• 1:49
  you
• 1:49
  didn't
• 1:49
  mention
• 1:50
  is
• 1:51
  because
• 1:51
  I
• 1:51
  think
• 1:51
  he
• 1:52
  made
• 1:52
  the
• 1:52
  bold
• 1:53
  decision
• 1:53
  to
• 1:53
  bring
• 1:53
  teams
• 1:54
  back
• 1:54
  to
• 1:54
  Bentonville
• 1:55
  this
• 1:55
  year.
• 1:55
  Yes.
• 1:55
  And
• 1:56
  I
• 1:56
  think
• 1:56
  that
• 1:56
  that's
• 1:57
  going
• 1:57
  to
• 1:57
  have
• 1:57
  a
• 1:57
  huge
• 1:58
  impact.
• 1:58
  That's
• 1:59
  a
• 1:59
  really
• 1:59
  difficult
• 2:00
  decision
• 2:00
  to
• 2:01
  make
• 2:01
  as
• 2:01
  a
• 2:01
  CEO
• 2:02
  and
• 2:02
  he's
• 2:03
  doing
• 2:03
  it
• 2:03
  and
• 2:04
  I
• 2:04
  think
• 2:04
  that
• 2:04
  it's
• 2:04
  going
• 2:05
  to
• 2:05
  really
• 2:06
  continue
• 2:06
  to
• 2:06
  help
• 2:07
  Walmart
• 2:07
  be
• 2:08
  the
• 2:08
  biggest
• 2:09
  retailer
• 2:09
  of,
• 2:10
  of
• 2:10
  the
• 2:10
  year,
• 2:10
  probably
• 2:11
  next
• 2:11
  year
• 2:11
  and
• 2:11
  years
• 2:12
  forward
• 2:13
  because
• 2:13
  he
• 2:13
  is
• 2:13
  bringing
• 2:14
  people
• 2:14
  in.
• 2:14
  It's
• 2:14
  an
• 2:15
  action
• 2:15
  focused
• 2:15
  culture,
• 2:16
  minimal
• 2:17
  bureaucracy.
• 2:17
  When
• 2:18
  you're
• 2:18
  all
• 2:18
  in
• 2:18
  person,
• 2:19
  you're
• 2:19
  making
• 2:19
  those
• 2:19
  decisions
• 2:20
  quickly.
• 2:20
  And
• 2:20
  he
• 2:20
  is,
• 2:21
  I
• 2:21
  think,
• 2:21
  the
• 2:21
  example
• 2:22
  of
• 2:22
  a
• 2:22
  fearless,
• 2:23
  humble
• 2:23
  leader
• 2:23
  who's
• 2:24
  pushing
• 2:24
  his
• 2:24
  team
• 2:24
  to
• 2:25
  take
• 2:25
  risks
• 2:25
  in
• 2:25
  the
• 2:25
  right
• 2:26
  way.
• 2:26
  So
• 2:26
  I,
• 2:27
  yeah.
• 2:27
  Got
• 2:27
  to
• 2:28
  give
• 2:28
  it
• 2:28
  to
• 2:28
  him.
• 2:29
  Yeah.
• 2:29
  And
• 2:29
  that's
• 2:29
  a
• 2:30
  great
• 2:30
  point
• 2:30
  on
• 2:30
  the
• 2:30
  return
• 2:30
  to
• 2:31
  office
• 2:31
  because,
• 2:31
  you
• 2:32
  know,
• 2:32
  I
• 2:32
  wrote
• 2:32
  an
• 2:32
  op
• 2:32
  ed
• 2:33
  for
• 2:33
  the
• 2:33
  Star
• 2:33
  Tribune
• 2:34
  this
• 2:34
  week
• 2:34
  about
• 2:35
  Target
• 2:35
  and
• 2:35
  whether
• 2:36
  it's
• 2:36
  losing
• 2:36
  its
• 2:36
  mojo.
• 2:37
  And
• 2:37
  the
• 2:37
  number
• 2:38
  one
• 2:38
  question
• 2:38
  I
• 2:38
  got
• 2:39
  in
• 2:39
  response
• 2:39
  to
• 2:39
  that
• 2:39
  article
• 2:40
  was
• 2:40
  how
• 2:40
  much
• 2:41
  do
• 2:41
  you
• 2:41
  think
• 2:41
  Target's
• 2:41
  return
• 2:42
  to
• 2:42
  office
• 2:42
  policy
• 2:43
  is
• 2:43
  hurting
• 2:43
  them
• 2:44
  from
• 2:44
  a
• 2:44
  merchandising
• 2:45
  and
• 2:45
  inventory
• 2:45
  planning
• 2:46
  standpoint
• 2:46
  in
• 2:46
  terms
• 2:47
  of
• 2:47
  the
• 2:47
  training
• 2:47
  and
• 2:47
  tools
• 2:48
  that
• 2:48
  they
• 2:48
  need
• 2:48
  to
• 2:48
  give
• 2:49
  to
• 2:49
  the
• 2:49
  people
• 2:49
  working
• 2:50
  in
• 2:50
  those
• 2:50
  areas?
• 2:50
  And
• 2:51
  so
• 2:51
  I.
• 2:51
  Great
• 2:52
  call.
• 2:52
  Great
• 2:53
  call
• 2:53
  out.
• 2:54
  Okay.
• 2:55
  Dave
• 2:55
  Ritter,
• 2:55
  your
• 2:56
  next
• 2:56
  Retail
• 2:57
  CEO
• 2:57
  of
• 2:57
  the
• 2:58
  year,
• 2:58
  is
• 2:58
  it
• 2:58
  going
• 2:59
  to
• 2:59
  be.
• 2:59
  So
• 2:59
  this
• 3:00
  is
• 3:00
  a
• 3:00
  little
• 3:00
  bit
• 3:00
  out
• 3:00
  of
• 3:01
  character
• 3:01
  for
• 3:01
  me.
• 3:01
  Oh,
• 3:02
  with
• 3:02
  Fran
• 3:03
  Horowitz.
• 3:06
  Yeah,
• 3:06
  she
• 3:06
  was
• 3:07
  my
• 3:07
  runner
• 3:07
  up.
• 3:08
  Yeah,
• 3:08
  she's
• 3:08
  my
• 3:08
  runner
• 3:08
  up
• 3:09
  too.
• 3:09
  To
• 3:10
  be
• 3:10
  honest.
• 3:11
  There's
• 3:11
  not
• 3:11
  that
• 3:12
  many
• 3:12
  fashion
• 3:12
  brands
• 3:13
  that
• 3:13
  have
• 3:13
  gone
• 3:14
  from
• 3:14
  hot
• 3:14
  to
• 3:15
  not
• 3:15
  and
• 3:16
  then
• 3:16
  have
• 3:16
  gone
• 3:16
  from
• 3:16
  not
• 3:17
  too
• 3:17
  hot.
• 3:18
  And
• 3:18
  she
• 3:18
  has
• 3:18
  managed
• 3:19
  to
• 3:19
  make
• 3:19
  them
• 3:20
  credible
• 3:21
  and
• 3:21
  cool
• 3:22
  again
• 3:22
  with
• 3:23
  a
• 3:23
  totally
• 3:23
  different
• 3:24
  demographic.
• 3:24
  Like,
• 3:24
  they
• 3:25
  were
• 3:25
  cool
• 3:25
  with
• 3:25
  the
• 3:25
  four
• 3:25
  of
• 3:26
  us
• 3:26
  probably
• 3:26
  when
• 3:27
  we
• 3:27
  were,
• 3:28
  you
• 3:28
  know,
• 3:28
  teenagers
• 3:29
  and
• 3:29
  maybe
• 3:30
  into
• 3:30
  college.
• 3:31
  And
• 3:31
  now
• 3:31
  like
• 3:31
  five
• 3:32
  years
• 3:32
  ago
• 3:32
  they're
• 3:33
  cool
• 3:33
  with
• 3:33
  us.
• 3:33
  Like
• 3:33
  five
• 3:33
  years
• 3:34
  ago.
• 3:35
  No.
• 3:35
  But
• 3:35
  now
• 3:36
  they're
• 3:36
  cool
• 3:36
  again
• 3:36
  with,
• 3:37
  with
• 3:37
  teens.
• 3:38
  And,
• 3:38
  you
• 3:39
  know,
• 3:39
  I,
• 3:39
  I
• 3:39
  think
• 3:39
  that
• 3:40
  is,
• 3:40
  that's
• 3:41
  almost
• 3:41
  a
• 3:41
  case
• 3:41
  study
• 3:42
  of
• 3:42
  one.
• 3:42
  I
• 3:42
  think
• 3:42
  it
• 3:43
  would
• 3:43
  be
• 3:43
  really
• 3:43
  tough
• 3:43
  to
• 3:44
  come
• 3:44
  up
• 3:44
  with
• 3:44
  other
• 3:45
  examples
• 3:45
  of
• 3:45
  a
• 3:45
  brand
• 3:46
  that
• 3:46
  has
• 3:46
  struggled.
• 3:46
  And,
• 3:47
  and
• 3:47
  I
• 3:47
  think
• 3:48
  she's
• 3:48
  done
• 3:48
  a
• 3:48
  wonderful
• 3:48
  job.
• 3:49
  Yeah.
• 3:50
  Especially
• 3:50
  with
• 3:50
  the
• 3:50
  allegations
• 3:51
  against
• 3:52
  the
• 3:52
  former
• 3:52
  CEO
• 3:53
  this
• 3:53
  year
• 3:53
  and
• 3:54
  all
• 3:54
  the
• 3:54
  other
• 3:54
  challenges
• 3:55
  that
• 3:55
  she's
• 3:55
  faced
• 3:56
  dealing
• 3:56
  with.
• 3:56
  Like,
• 3:57
  and
• 3:57
  it's
• 3:57
  not
• 3:57
  just
• 3:58
  teens.
• 3:58
  Dave
• 3:58
  Ritter,
• 3:59
  I
• 3:59
  am
• 3:59
  a
• 4:00
  new
• 4:00
  Abercrombie
• 4:01
  fan.
• 4:01
  This
• 4:01
  year
• 4:01
  I've
• 4:02
  spent,
• 4:02
  I'm
• 4:02
  a
• 4:03
  loyalty
• 4:03
  member.
• 4:03
  I've
• 4:03
  spent
• 4:04
  lots
• 4:04
  of
• 4:04
  money
• 4:04
  at
• 4:05
  that
• 4:05
  store
• 4:05
  this
• 4:05
  year.
• 4:05
  It's
• 4:06
  not
• 4:06
  just
• 4:06
  for
• 4:06
  teens
• 4:06
  anymore.
• 4:08
  But
• 4:08
  that's
• 4:08
  a
• 4:09
  fantastic
• 4:09
  pick,
• 4:10
  Chad.
• 4:10
  We're
• 4:11
  wrapping
• 4:11
  it
• 4:11
  up.
• 4:12
  Open
• 4:12
  the
• 4:12
  envelope
• 4:13
  and
• 4:13
  tell
• 4:13
  us
• 4:13
  who
• 4:13
  the
• 4:13
  Retail
• 4:14
  CEO
• 4:14
  of
• 4:14
  the
• 4:14
  Year
• 4:15
  is.
• 4:16
  I
• 4:16
  peaked
• 4:16
  already
• 4:17
  because
• 4:18
  this
• 4:18
  one,
• 4:18
  I
• 4:19
  had
• 4:19
  heard
• 4:20
  from
• 4:20
  the
• 4:20
  Academy
• 4:21
  that
• 4:21
  David
• 4:22
  had
• 4:22
  a
• 4:22
  couple
• 4:22
  nominations,
• 4:25
  including
• 4:26
  Tarang
• 4:26
  Amin
• 4:27
  from
• 4:27
  Elf
• 4:27
  Beauty,
• 4:28
  who
• 4:29
  has
• 4:29
  just
• 4:29
  kind
• 4:29
  of
• 4:30
  nailed
• 4:31
  marketing
• 4:31
  on
• 4:32
  TikTok
• 4:32
  and
• 4:32
  Roblox
• 4:33
  to
• 4:33
  attract
• 4:34
  younger
• 4:34
  audiences.
• 4:35
  Their
• 4:35
  shares
• 4:36
  are
• 4:36
  up
• 4:36
  some
• 4:37
  ridiculous,
• 4:38
  like
• 4:38
  1600%
• 4:39
  in
• 4:39
  five
• 4:39
  years.
• 4:41
  David
• 4:42
  likes
• 4:42
  to
• 4:42
  play
• 4:43
  oddball,
• 4:43
  lifestyle
• 4:44
  person.
• 4:45
  So
• 4:45
  he
• 4:45
  actually
• 4:45
  had
• 4:46
  some
• 4:46
  consideration
• 4:46
  for
• 4:47
  Mark
• 4:47
  Zuckerberg
• 4:48
  for
• 4:49
  integration
• 4:49
  of
• 4:50
  AI
• 4:50
  into
• 4:50
  advertising.
• 4:51
  Plus
• 4:52
  just
• 4:52
  kind
• 4:52
  of
• 4:52
  always
• 4:53
  great
• 4:53
  for
• 4:53
  a
• 4:53
  headline.
• 4:54
  And
• 4:54
  how
• 4:54
  he's
• 4:55
  changed
• 4:55
  his
• 4:55
  whole
• 4:55
  image
• 4:56
  with
• 4:56
  his
• 4:56
  like
• 4:57
  gold
• 4:57
  chain
• 4:58
  wearing
• 4:58
  wrapping,
• 4:59
  custom
• 5:00
  cars,
• 5:01
  kickboxing.
• 5:02
  Yeah,
• 5:02
  yeah,
• 5:02
  Just
• 5:03
  kind
• 5:03
  of
• 5:03
  nerdy
• 5:03
  chill,
• 5:04
  right?
• 5:05
  But
• 5:06
  I
• 5:06
  had
• 5:06
  to
• 5:06
  edge
• 5:06
  David
• 5:07
  over
• 5:07
  and
• 5:07
  I'm
• 5:08
  glad
• 5:08
  that
• 5:09
  to
• 5:10
  say
• 5:10
  that
• 5:10
  the
• 5:10
  Omni
• 5:11
  goes
• 5:11
  to
• 5:12
  Brian
• 5:13
  Nicole.
• 5:14
  Oh,
• 5:15
  and
• 5:15
  Brian
• 5:15
  gets
• 5:15
  a
• 5:16
  twofer.
• 5:17
  He
• 5:17
  gets,
• 5:18
  he
• 5:18
  gets
• 5:18
  a
• 5:18
  twofer
• 5:19
  because
• 5:19
  you
• 5:19
  know
• 5:19
  what
• 5:19
  he's
• 5:20
  done
• 5:20
  with
• 5:20
  Chipotle.
• 5:21
  Incredible,
• 5:22
  right?
• 5:23
  His
• 5:24
  track
• 5:24
  record
• 5:24
  in
• 5:25
  kind
• 5:25
  of
• 5:25
  building
• 5:25
  growth
• 5:26
  there
• 5:26
  through
• 5:26
  innovation
• 5:27
  and
• 5:27
  delivering
• 5:28
  exceptional
• 5:29
  customer
• 5:30
  experience.
• 5:30
  Just
• 5:30
  absolutely
• 5:31
  nailing
• 5:32
  mobile
• 5:32
  ordering
• 5:33
  and
• 5:33
  pickup,
• 5:34
  just
• 5:34
  crushing
• 5:34
  it.
• 5:35
  And
• 5:35
  now
• 5:35
  he's
• 5:36
  come
• 5:36
  in
• 5:36
  and
• 5:36
  laid
• 5:37
  out
• 5:37
  a
• 5:37
  plan
• 5:38
  very
• 5:38
  clearly
• 5:38
  for
• 5:39
  Starbucks,
• 5:39
  right?
• 5:40
  And
• 5:40
  we,
• 5:40
  we've
• 5:40
  talked
• 5:41
  about
• 5:41
  this
• 5:41
  before
• 5:41
  in
• 5:41
  the
• 5:42
  podcast.
• 5:42
  Like
• 5:42
  what
• 5:42
  Starbucks
• 5:43
  needed
• 5:44
  was
• 5:45
  investor
• 5:45
  confidence,
• 5:46
  right?
• 5:46
  There
• 5:46
  wasn't
• 5:47
  acknowledgement
• 5:48
  of
• 5:48
  there
• 5:49
  being
• 5:49
  problems,
• 5:50
  why
• 5:50
  they
• 5:50
  existed,
• 5:51
  what
• 5:51
  they
• 5:51
  do
• 5:52
  to
• 5:52
  fix
• 5:52
  them.
• 5:52
  And
• 5:53
  like
• 5:53
  after
• 5:53
  two
• 5:53
  months,
• 5:54
  Brian
• 5:54
  was
• 5:54
  very
• 5:54
  clear,
• 5:55
  right.
• 5:55
  It's
• 5:56
  about
• 5:56
  speed,
• 5:57
  it's
• 5:57
  about
• 5:58
  great
• 5:58
  product,
• 5:58
  but
• 5:59
  at
• 5:59
  the
• 5:59
  right
• 5:59
  value,
• 6:00
  it's
• 6:00
  about
• 6:01
  a
• 6:01
  great
• 6:01
  in
• 6:01
  store
• 6:02
  experience
• 6:02
  for
• 6:02
  those
• 6:03
  who
• 6:03
  want
• 6:03
  it.
• 6:04
  Yes,
• 6:05
  proof
• 6:05
  will
• 6:05
  be
• 6:05
  in
• 6:05
  the
• 6:05
  results.
• 6:06
  So
• 6:07
  you
• 6:07
  know,
• 6:07
  if
• 6:07
  he
• 6:07
  does
• 6:07
  it,
• 6:08
  he
• 6:08
  can,
• 6:08
  you
• 6:08
  know,
• 6:09
  win
• 6:09
  the
• 6:09
  OMNI
• 6:10
  again
• 6:10
  in
• 6:10
  2025,
• 6:11
  but
• 6:12
  the
• 6:12
  stock's
• 6:12
  up
• 6:12
  like
• 6:13
  25,
• 6:13
  30%
• 6:14
  since
• 6:14
  his
• 6:14
  appointment.
• 6:15
  So
• 6:15
  he's
• 6:16
  given
• 6:16
  that
• 6:16
  investor
• 6:17
  confidence
• 6:17
  that
• 6:18
  Starbucks
• 6:18
  needed
• 6:19
  and
• 6:20
  yeah,
• 6:20
  that's
• 6:21
  only
• 6:21
  a.
• 6:22
  Few
• 6:22
  months
• 6:22
  in
• 6:22
  and
• 6:23
  Brian
• 6:23
  Nichols
• 6:24
  already
• 6:24
  getting
• 6:24
  your
• 6:25
  award.
• 6:25
  CEO
• 6:26
  of
• 6:26
  the
• 6:26
  year.
• 6:27
  Yeah,
• 6:27
  yeah.
• 6:28
  Talk
• 6:28
  about
• 6:28
  tailwind
• 6:29
  and.
• 6:29
  Yeah,
• 6:29
  yeah.
• 6:30
  But
• 6:30
  I
• 6:30
  got
• 6:30
  to
• 6:30
  think
• 6:31
  because,
• 6:31
  because
• 6:31
  two
• 6:32
  of
• 6:32
  the
• 6:32
  four
• 6:32
  picked
• 6:32
  them.
• 6:33
  I
• 6:33
  think
• 6:33
  Doug
• 6:33
  wins
• 6:34
  and.
• 6:34
  Right,
• 6:34
  Doug,
• 6:34
  I
• 6:35
  think
• 6:35
  so.
• 6:35
  You
• 6:35
  know,
• 6:35
  I
• 6:35
  mean
• 6:35
  two
• 6:36
  of
• 6:36
  the.
• 6:36
  Four
• 6:37
  guy
• 6:38
  give
• 6:38
  it
• 6:38
  to
• 6:38
  your.
• 6:38
  I'm
• 6:39
  no
• 6:39
  math
• 6:39
  guy,
• 6:39
  but
• 6:39
  I
• 6:40
  think
• 6:40
  that
• 6:40
  means
• 6:40
  he
• 6:40
  wins.
• 6:41
  But
• 6:41
  all
• 6:41
  right.