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Ral West on Why Open Book Management Built the Most Loyal Team She’s Ever Seen
🎧 From Charter Jets to Coaching Entrepreneurs: Ral West’s Journey Building Hawaiian Vacations and Livin' the Dream
Ral West grew up watching her father Chuck West build Alaska’s tourism industry from scratch. She eventually launched her own company, Hawaiian Vacations, by leasing a Boeing jet and selling direct charter flights between Alaska and Hawaii. What followed was 40 years of building, scaling, stepping back, and selling — culminating in an acquisition by Alaska Airlines. Now she coaches entrepreneurs through the same six principles that let her step away from an eight-figure business…
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