Latest / The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers / This Simple 5-Minute Website Update Will Improve Your Local SEO [Propel Playback]

Transcript

This Simple 5-Minute Website Update Will Improve Your Local SEO [Propel Playback] · The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

• 0:26
  Speaker 1: Hey clinic owners, what if I told you that there is a simple five-minute website change that could help you rank higher in Google search results and attract more local patients?
• 0:38
  Speaker 1: It's free, simple and proven to work.
• 0:41
  Speaker 1: Yet, for some reason, a lot of clinics overlook this one thing.
• 0:46
  Speaker 1: Well, hello and welcome back to the Clinic Marketing Podcast.
• 0:52
  Speaker 1: I'm your host, darci Sullivan from Propel Marketing and Design.
• 0:57
  Speaker 1: Today is going to be a super short episode with one simple action step for you to take.
• 1:05
  Speaker 1: Are you ready, if your clinic has a website but isn't ranking as high as you would like on Google and local results?
• 1:13
  Speaker 1: This is one simple tweak that we have found to make a large difference.
• 1:20
  Speaker 1: Are you ready?
• 1:21
  Speaker 1: Super simple Add your clinic's address to the footer of your website.
• 1:27
  Speaker 1: That's it.
• 1:28
  Speaker 1: This small change can help Google recognize your location on every page of your website.
• 1:32
  Speaker 1: That's it.
• 1:32
  Speaker 1: This small change can help Google recognize your location on every page of your website, making it more likely to show your clinic in local search results.
• 1:40
  Speaker 1: Google's ranking system prioritizes local businesses when someone searches for services in their area.
• 1:48
  Speaker 1: The more clearly Google understands your clinic's location, the better your chances of ranking in both organic search results and the Google map pack, having your address in the footer of your website ensures Google consistently sees your location across the entire website.
• 2:10
  Speaker 1: Your clinic ranks better for local searches like chiropractor near me or physical therapy.
• 2:17
  Speaker 1: In whatever city you're located, patients easily find your contact information, no matter what page you're on.
• 2:25
  Speaker 1: So does this still work if you have multiple locations?
• 2:31
  Speaker 1: Yes, so here's how you want to implement this.
• 2:34
  Speaker 1: Today, you want to check your website's footer.
• 2:37
  Speaker 1: Does it already include your clinic's full address?
• 2:39
  Speaker 1: If not, update it.
• 2:41
  Speaker 1: But here's the thing that really matters you want to make sure that it matches exactly the way it's worded in your Google business profile, listing Same spelling, same format, same details.
• 2:54
  Speaker 1: If you have multiple locations, list them all here in a clean, readable format and consider embedding a Google map for an extra local SEO boost.
• 3:06
  Speaker 1: And your footer is also a good place to add your phone number and to potentially add a book now button.
• 3:18
  Speaker 1: I hope you enjoyed this simple tip for today.
• 3:21
  Speaker 1: Seo doesn't have to be complicated.
• 3:23
  Speaker 1: Sometimes the smallest changes can have a big impact.
• 3:27
  Speaker 1: By adding your clinic's address to your website footer, you give Google the location signal it needs to rank you higher in local searches, helping you attract more patients in your area.
• 3:41
  Speaker 1: Try it today and let me know how it works for you.
• 3:44
  Speaker 1: Remember, this is just one of the many SEO tips that you can find by listening to this podcast.
• 3:54
  Speaker 1: Also on our website, propellyourcompanycom, you will find tons of other strategies.
• 4:01
  Speaker 1: That's it for today.
• 4:03
  Speaker 1: Thanks.