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The Joli Apple’s Billion-Dollar Rise | Auckland News
A new apple sensation is hitting the market: the Joli, a big, red, sweet, and juicy variety developed in New Zealand over ten years. T&G, the company behind it, is launching it in Vietnam to tap into Asia’s booming premium apple market, aiming for billion-dollar success. Already, their Envy apple has smashed the $1 billion sales mark, proving that consumers pay for consistent quality. With the global premium apple market projected to grow from $13 billion to $19 billion soon, T&G is scaling up production—expanding from 273 hectares in New Zealand to 1,500 hectares worldwide by 2035. This…
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