Latest / The One Small Change Podcast / Podcast Guesting as a Catalyst for Impact and Business Expansion

Transcript

Podcast Guesting as a Catalyst for Impact and Business Expansion · The One Small Change Podcast

• 0:00
  Welcome to the One Small Change. I am thrilled to embark on
• 0:04
  this journey of exploration and transformation with you. And I'm your host,
• 0:08
  Yvonne McCoy, and I bring almost 30 years of entrepreneurial experience
• 0:12
  and a passion for discovering growth through the power of seemingly small
• 0:15
  change. And I am glad that you are taking time out of your week
• 0:19
  to be with us. And I have an amazing guest for you.
• 0:22
  It'sChristelle Biiga, and she is going to talk
• 0:26
  about her small, unexpected or
• 0:30
  insignificant decision that sparked a remarkable
• 0:33
  transformation and growth either in her personal and
• 0:37
  or professional life. Christelle,
• 0:40
  thank you for being here today. I know we had a bumpy start getting
• 0:44
  together, but I always say the harder it is to get together, the better the
• 0:48
  outcome. So I am so glad that you are here with me today.
• 0:52
  Thank you for having me, Yvonne. I'm really thrilled to be here. And yes, you're
• 0:56
  right. Sometimes, you know, it's painful at the beginning, but the end is always
• 1:00
  good. Imagine think of it as a woman giving birth.
• 1:03
  I don't want to think the baby. Is beautiful and everybody's happy. I
• 1:07
  did that three times. Enough. So.
• 1:11
  So tell us about yourself and your story and what
• 1:15
  change that you want to share that's going to help us grow our business.
• 1:19
  Yes, the one change that really made a huge
• 1:23
  difference, or I will say changed everything for me was to start
• 1:27
  sharing my personal story on podcasts.
• 1:31
  Right. Sometimes. I mean, at first when I started getting on
• 1:34
  podcasts, I thought, okay, since I'm going there to promote my services
• 1:38
  as a coach, people just want to know how I can help them.
• 1:42
  People just want to know how that I'm an expert. So I would just
• 1:45
  focus on talking about my expertise and saying all
• 1:49
  the great things that I could do for them. And one day,
• 1:53
  eventually, on a podcast, I found myself, I
• 1:56
  really say accidentally just sharing my personal story.
• 2:00
  Which one is that? When I moved to the United States in 2015, I
• 2:04
  mean, if you. You pay attention to the accent, you will notice that this
• 2:07
  is not an American accent. Right? I mean, try. I didn't try
• 2:11
  too much to hide it. But when I moved here, I got arrested at
• 2:15
  LAX upon arrival. You know, an immigration
• 2:19
  officer accused me of coming here to work as a prostitute and
• 2:22
  tried to get me deported. So I ended up in a detention
• 2:26
  center. I mean, at the time, I couldn't even speak English properly. I
• 2:30
  had no family or friends here. It was a whole thing. So I spent
• 2:34
  nine months in that detention center before able to win my case.
• 2:38
  Yes, that was wild. And when I. I was
• 2:41
  released, even you know, I was ashamed. Even though I
• 2:45
  didn't do anything wrong, I was ashamed because I was in jail. You know, if
• 2:48
  you're listening to this and you have been through a tough experience, sometimes you
• 2:52
  feel guilty or shameful for whatever reason, even though you know it's not your
• 2:56
  fault. That's trauma. So I was traumatized, of course, but I
• 2:59
  sh. I. I shut it down, and I took, you know, coaching
• 3:03
  from experts, and it helped me a lot. That's why I
• 3:06
  decided to become a coach myself. And I didn't share
• 3:10
  that story with anyone, probably because I wasn't healed
• 3:14
  or wasn't ready, which I really encourage you, if you go
• 3:18
  on podcast, don't share a story until you are ready, until you are healed. So.
• 3:21
  So I wasn't until that day on that podcast, during the
• 3:25
  conversation with the host, I just happened to talk about it, and
• 3:28
  it was Adam. You know, during the pandemic, at a time where
• 3:32
  people were scared and confused, because, as you can imagine, when I was
• 3:36
  arrested at that airport with not my family there, in a
• 3:39
  foreign country, not even speaking the language, I was scared and confused, and I didn't
• 3:43
  know what to expect. So people during the pandemic in 2020 were in
• 3:47
  that same state when I was sharing that story on that podcast. So I was
• 3:50
  able to show them that there is hope,
• 3:54
  there is light at the end of the tunnel, even if it looks scary,
• 3:58
  because I was scared and I was able to see it through, I was able
• 4:01
  to win. So eventually, we will win. We will see
• 4:05
  this situation, the lockdowns and the virus, everything we
• 4:08
  will see through, we will see light at the end of the tunnel.
• 4:13
  That was a big shift because first of all, I didn't expect plan
• 4:16
  to share the story. And second of all, the feedback blew my mind.
• 4:20
  People still message me, you know, randomly, sometimes
• 4:24
  on LinkedIn, to thank me for sharing that story because it gave them hope. So
• 4:28
  that's something that I didn't expect, but that made a huge difference. It showed me
• 4:31
  the power of podcast guesting and the power of sharing
• 4:35
  your story as an expert, because everything that you have
• 4:39
  experienced, everything that you have been through, shaped the person that you
• 4:43
  are as an expert. And. And the more people know about the person behind the
• 4:46
  brand, the more chances you have to create that connection
• 4:50
  that, you know, that is necessary really, for people
• 4:54
  to decide to choose you when they want to work with somebody.
• 4:57
  I have to say, what you're saying is
• 5:01
  so important, and there are a couple of
• 5:05
  threads there. The first thing is, I
• 5:09
  think that we have been taught to have
• 5:12
  a certain professional Persona. And, you know,
• 5:16
  one of the biggest wake up calls for me was I had a client, I
• 5:20
  had somebody who was already a client who, who had never seen my
• 5:24
  workshop, sat in my workshop and said to me
• 5:27
  afterwards, I don't know who that person was. It's
• 5:31
  not the person I love working with. And I went
• 5:34
  to know. The other thing that I tell people is
• 5:38
  if you try to be something that you're not,
• 5:42
  it takes so much energy, and it is so easy for
• 5:46
  people to see the cracks in that picture that you're trying to paint.
• 5:50
  It is so much better to let people know that you're
• 5:54
  vulnerable just like they are, because then they can be vulnerable
• 5:58
  with you and they see that you are not, you know, that you're
• 6:01
  real, that you're not fake you. And I guess the last thing is, I
• 6:05
  will say it has taken me a really long time to
• 6:09
  share my story, that at some point I was. I was
• 6:12
  £440, right? And that I lost almost
• 6:15
  200. But I was like, I mean, to me,
• 6:19
  zoom was like, okay, they can only see me from the shoulder up. I'm cool.
• 6:23
  I don't need to share that story. Right? So I think, you
• 6:27
  know, when I talk to people about their unique powers, part of that
• 6:30
  comes from, you know, what you were born with, but it's
• 6:34
  also part of the experiences
• 6:38
  that you have that make you the person
• 6:42
  that is absolutely right for the right client. So you,
• 6:45
  you unpacked a whole lot of stuff in that
• 6:49
  short story. So I'm sorry. So I, I wanted to make sure that
• 6:53
  people are paying attention to that because that really, I think,
• 6:56
  is the beginning part of being able to appreciate
• 7:00
  yourself and say, I'm really good at this. I. I don't
• 7:04
  have to be good at everything, right? But I'm really good at
• 7:08
  this, and I'm good for these people. You know, this is where my match
• 7:11
  is. So. Yeah, so, absolutely. So. So
• 7:15
  knowing that you could be vulnerable in that
• 7:19
  podcast episode made you dig into podcasting more?
• 7:24
  Yes, absolutely. And it showed me the power of, you know, the.
• 7:28
  How experts can really impact people beyond
• 7:32
  just getting clients, because oftentimes we have, we have
• 7:35
  businesses, right? So when we want to get on podcast is promote our brand
• 7:39
  is to get the world out there and help as many. And make
• 7:43
  our world known by as many people as possible who need it.
• 7:48
  So I was really in that mindset, but that experience really
• 7:51
  shifted me in understanding that, reminding me
• 7:55
  of why I started my business in the first place, why I decided to become
• 7:58
  a coach. I wanted to help people. So my mindset shifted in a
• 8:02
  way that I said to myself, listen, this is a perfect
• 8:06
  way for me to help people, even the people who will not become my
• 8:10
  clients, even the people who will not work with me. Getting on podcast
• 8:13
  is a powerful way for me to make a difference. And if you are listening
• 8:17
  to this, I mean, I know your audience and audience of entrepreneurs. So. So
• 8:20
  that's what entrepreneurs are. They are the people who want to help, who want to
• 8:24
  solve problems. They have a skill, they have an expertise who can change
• 8:28
  lives, and they are already doing it. So now, how many
• 8:31
  people can you really work with? Can you work with 1 million people
• 8:35
  in a year? I don't think so. But you, by you getting on podcast
• 8:39
  and sharing your story, your journey, your experiences, you
• 8:43
  are able to impact thousands of people that maybe you will not have
• 8:46
  the bandwidth to have as clients, but still, you'll be able to impact
• 8:50
  them. So your heart as an entrepreneur that was there to. I'm
• 8:54
  starting this business because I want to change lives. You'll be able to
• 8:57
  fulfill that. You'll be able to fulfill that purpose
• 9:01
  of changing lives, impacting lives, even the ones who will
• 9:04
  not pay you. That's why I fell in love with podcast guesting.
• 9:08
  And I said to myself, eventually, you know what? I know there are so
• 9:12
  many amazing entrepreneurs out there with great stories
• 9:15
  and skills and journeys that have led them to
• 9:19
  building successful businesses. And people need to hear those stories.
• 9:23
  People who are starting out or people who are lost or confused or
• 9:26
  scared also want to hear those stories to feel encouraged or inspired.
• 9:30
  So I decided to start my agency for that, to say, you know what? I'm
• 9:34
  not the only person here who can impact with my story. There are
• 9:37
  amazing experts out there who can do the same, who are changing lives every
• 9:41
  day, and they just want to. They just need to share it with more
• 9:45
  people. So that's why my agency was born, to just give that platform to
• 9:48
  other amazing, successful entrepreneurs. And I think one of
• 9:52
  the things that you pointed out that I think is really important, I think all
• 9:56
  of us, when we start out as entrepreneurs, we look at everybody as if
• 10:00
  they have a dollar sign on their forehead, and we want them to be a
• 10:03
  client. And that is probably the worst way that you
• 10:06
  can be present, right? Because people,
• 10:10
  you know, I think my goal is always that everybody
• 10:14
  that I meet, we both leave better for the experience. Whether we do business
• 10:18
  together, whether we become friends, whether we do a
• 10:21
  collaboration, whether we get on podcasts, you know, whatever it is
• 10:25
  that we do. But, you know, if you start from, how can
• 10:28
  we, you know, improve each other's life? And then the podcast just
• 10:32
  takes it one step further. I mean, when I talk to people and I
• 10:36
  get excited about meeting them, I'm like, oh, my audience needs to talk to this
• 10:40
  person. Right. And so now, you know, not only have you
• 10:43
  impacted one person, but you have the opportunity to impact other
• 10:47
  people who may then turn around and go, I heard the most amazing
• 10:51
  thing. Right? You need to listen to this or you need to get
• 10:55
  this gift or whatever the case may be. And so you never know
• 10:59
  what that ripple effect is. I mean, I find it really
• 11:02
  amazing. And even though, you know,
• 11:06
  when we think about our business, we. We say, I want to build my
• 11:10
  credibility, I want to build my authority. That will
• 11:13
  come naturally when you build relationships.
• 11:17
  And podcasts is a wonderful way to do that. So tell us more
• 11:21
  about podcasting and, you know, if we want to get in it and how it
• 11:24
  builds our business and all those kinds of things. Yes.
• 11:28
  So you said a lot of great things
• 11:32
  about why podcast casting is a great place to be if
• 11:35
  you really have that heart to serve. Right. You get on those
• 11:39
  podcasts. Yes. You have a business. So you, you know,
• 11:43
  you know that it will help your credibility, it will help with your
• 11:46
  brand and your visibility. But you do it differently when you
• 11:50
  have your heart in the right place. Right. You understand
• 11:54
  that, first of all, you are. Your message will be
• 11:57
  heard by thousands, if not millions of people. If you're on the right
• 12:01
  shows, of course, because you said it, you will have some one person listen
• 12:05
  to it and share it with a friend. You need to listen to Yvonne on
• 12:08
  this show. You. She said everything you needed to hear because I know your
• 12:12
  situation. Right. So you never know who is going to listen to that
• 12:15
  conversation. It can be 100 people, it can be thousand people,
• 12:19
  it can be millions of people. If you, of course, if you're on the
• 12:23
  right shows with the right audience. Right? So that's one thing
• 12:26
  that is critical, knowing the type of podcast to be
• 12:30
  on. Because if you want to make an impact, it's not about being
• 12:33
  everywhere. On every show out there. You have to be strategic, and you have to
• 12:37
  be really be selective on where you're going to spend your time.
• 12:41
  You have to ensure that first audience is in
• 12:45
  alignment with your message. They will actually benefit from what you have to say.
• 12:49
  They will find it valuable, and maybe they need it. Second thing,
• 12:52
  you want to ensure also that the platform is credible.
• 12:56
  Some people start a podcast because they Think the idea is fun, it's cool. And
• 13:00
  then after three episodes, they realize it's hard work and
• 13:04
  they drop. So you don't want to always spend too much time with people,
• 13:07
  first timers on podcast lane, because they might drop
• 13:11
  when they realize it's a lot of work. So credibility is important also for the
• 13:15
  host, how long have they been doing this or how, how
• 13:19
  far have they taken their show? Even if they started one month ago, because maybe
• 13:22
  they were so committed that before you know it, their show is already the top
• 13:26
  5% or top 10%. So you want to also check
• 13:30
  that because it's important. You don't want to just share your message and then
• 13:33
  it disappear because the show has disappeared the second. The other
• 13:37
  thing that is really important to remember about podcasts getting on
• 13:41
  podcast is that you're rebuilding your legacy
• 13:45
  because that episode will be out there for years to come.
• 13:49
  Unlike other places where you can, you know, put your
• 13:53
  visibility efforts. Maybe social media, I don't know if
• 13:57
  a post you did last week, people can still find you on, on your,
• 14:00
  find it on your, your wall if you did. Unless you didn't post since
• 14:04
  then, right? Even the social media gods, as I call them,
• 14:08
  will not show it to people anymore, right? Because they feel like, well, there
• 14:12
  are things happening every day. Why keep showing that same post? So
• 14:16
  it's lost unless someone decides to go dig through your
• 14:19
  page. Doesn't happen. People scroll on social media. That's what happens. So
• 14:23
  whatever is shown to them, that's what they check. They stop and read or
• 14:27
  watch. So with podcasts it's different. Your
• 14:30
  audience who listens to podcasts act differently. They
• 14:34
  are more intentional. They decide, I'm going to go
• 14:38
  find a podcast on marketing, on sales, because
• 14:42
  I need to learn, I need to understand this. I'm really sorry. Struggling
• 14:46
  with sales. So let me go see what experts are saying on
• 14:49
  podcast. Maybe I'll find something. They go and type on the search bar
• 14:53
  of podcasts platforms be like Spotify or Apple
• 14:57
  Podcast, whatever their favorite platform is. They type what
• 15:00
  they're looking for and they get a list of shows that is
• 15:04
  posted. They pick and then they start listening. Maybe
• 15:07
  if they don't like it, they skip, they go to the next one. Guess what?
• 15:11
  If they find you on that podcast and they connect with
• 15:15
  you, they like your energy, they like what you're saying, they like how you're
• 15:18
  saying it. They feel understood by you because that's where
• 15:22
  even telling your story or experience comes to play. Because
• 15:26
  they feel like, oh, they have been through Something similar. So they
• 15:30
  get me. They will understand where I am or where I'm coming from, where
• 15:33
  I want to go, because they have made it to where I want to be
• 15:36
  tomorrow. So you create that instant connection and
• 15:40
  instant trust because they trust, you know, the host, because again,
• 15:44
  it's a credible platform. And now it's easier
• 15:48
  for you to really impact those people who needed you and even
• 15:52
  will never find you if you were not on that podcast right now. They
• 15:55
  can go check you out, get the, the freebie or
• 15:59
  whatever. Next step, you invite them to take you, go check you out on social
• 16:03
  media, whatever. But then you will have an. Their
• 16:06
  attention, which is rare. Their attention because they chose to go
• 16:10
  listen to 15, 30 minutes conversation.
• 16:14
  Here's the other thing. I mean, I'm, I'm going to take a step back and
• 16:18
  it's the question that I always ask and have my clients
• 16:21
  ask, what is the purpose of what I'm doing? Okay. And so
• 16:25
  when you ask that question in terms of podcasting,
• 16:29
  you know, you want to expand your reach. And so
• 16:32
  since you can't be everywhere all the time, you want to have
• 16:36
  a, like a, you want to be concentrated in the market
• 16:40
  that you want. So going back to what you're talking about when you're
• 16:43
  looking at opportunities, I mean, and I know
• 16:47
  that when we start out, we take every opportunity that
• 16:51
  we can, and that's great practice, but someplace along the line,
• 16:55
  you have to say, well, who is your audience and do they align with my
• 16:58
  audience? You know, you have to have a good rapport with the, with the
• 17:02
  podcast host, you know, that you feel, you know, but you also want
• 17:06
  to make sure that your message is going out to people who are
• 17:10
  aligned with who you're trying to reach. So, you know, it's,
• 17:14
  it's better to spend 50 cents in a dollar pool,
• 17:18
  you know, than spend 50 cents in a thousand dollar,
• 17:22
  you know, somebody that's never gonna ever see your podcast, you
• 17:25
  know, and, and so you have to ask yourself, what is the
• 17:29
  purpose? And then I think the other thing that people miss and that
• 17:33
  I'm growing into is what other uses can I get from this
• 17:36
  podcast? So in my case, one of the things that I do
• 17:40
  is typically people who are a guest on my
• 17:43
  podcast, I promote them and their programs, either as an
• 17:47
  affiliate or not. But if I have room, I
• 17:50
  will say, listen to their podcast, you know, so that, you know, they
• 17:54
  may not be able to go to the event, but they can listen to the
• 17:57
  podcast. And every once in a while in my newsletter, I'll say, if you're looking
• 18:01
  for some new ideas, here's my podcast page.
• 18:04
  Every one of my guests has a free gift for you. Right. And
• 18:08
  so I continue to promote those episodes. But I know
• 18:12
  you have some other ways of doing that. Absolutely.
• 18:16
  Yeah. That's. That's really important, what you just shared, because
• 18:20
  what happens after the interview is also
• 18:23
  critical. Right? Because sometimes people get on podcast.
• 18:27
  How many times have you heard someone say, well, I've done podcast guessing, and
• 18:30
  nothing really came out of it. When I hear that, I love to
• 18:34
  ask, okay, what did you do with your interviews? Well,
• 18:37
  nothing, of course. Nothing will happen if you did. Nothing,
• 18:42
  of course. The host is already doing a great job, just like you, Yvonne. You
• 18:45
  are doing a great job at promoting the interview with your community,
• 18:49
  but it's a missed opportunity for the guests to
• 18:53
  not promote it. Sometimes people get in their head.
• 18:56
  I'm in rooms with speakers or groups who are speakers are, and
• 19:00
  they feel like, well, I shared my expertise. Why do I need to promote?
• 19:04
  I gave my expertise for free. You are in your head if you're listening
• 19:08
  to this. Don't think that way. No, they didn't pay me.
• 19:12
  Fine. But guess what? That's something valuable.
• 19:15
  That interview, that platform they shared with you is gold
• 19:19
  because you can use it in so many ways. You mentioned
• 19:23
  something, you said, if there is a gift or
• 19:26
  an affiliate, you can promote it. Imagine during
• 19:30
  this conversation, I say something that, you know, we're having a
• 19:34
  conversation about a few things about podcast casting. And tomorrow, I mean, I'm.
• 19:37
  I'm having a sales conversation, maybe in my DMS with somebody who
• 19:41
  doesn't know me, I can take this interview and say,
• 19:45
  actually, I cover that. The question you're asking me, I cover that on
• 19:49
  this, into a podcast. Take a listen. It's gonna take you
• 19:53
  maybe go to minute 10 of the conversation.
• 19:56
  It's gonna take you five minutes, and then we'll talk back about it. You
• 20:00
  establish your credibility right away, right? So if you use. If you
• 20:04
  have been on podcast before, you. You are. You didn't use it
• 20:07
  properly. You are missing out. Podcast guessing is such a
• 20:11
  powerful tool to promote your brand and establish your authority so
• 20:15
  fast. So that's one way. The second way. How many people
• 20:18
  want to spend time creating content? Or how much money are we spending on content
• 20:22
  creation because we pay social media manager, and we have to come
• 20:26
  up with content ideas. One interview. This conversation
• 20:29
  we're having right now, Yvonne, 30 minutes. That's what months
• 20:33
  of social media content with between reels,
• 20:37
  carousels, posts. It's a gold mine of
• 20:40
  content that with one interview. Can you imagine if you go
• 20:44
  on 10, 30 or 50 podcasts, how much content you
• 20:48
  will have that you can repurpose? And most
• 20:51
  importantly, how. As we know, AI now is
• 20:55
  where people go look for experts. They ask questions about all
• 20:59
  sorts of things. Who is the best doctor in this area? Well,
• 21:03
  I'm looking for this. Which type of doctor should I. This is my problem. People
• 21:06
  don't even ask Google anymore. That was already crazy to ask Google about your health,
• 21:10
  but now it's even crazier because we'll ask AI. Right?
• 21:13
  So you want AI. How do AI decides to
• 21:17
  tell people, okay, if this is your problem, this. Yvonne
• 21:21
  said this on her website. She said this on this podcast. How does AI
• 21:25
  find that information on the Internet? They scroll the Internet. They don't know you. They
• 21:28
  don't know anybody. AI scrolls the Internet. So you want to
• 21:32
  be seen by AI as the expert. How do you do that? Of
• 21:35
  course, we do that for my clients, but for your listeners, let me share how
• 21:39
  we make it happen. We create short clips from
• 21:42
  those interviews, right? Put it on a web page, create
• 21:46
  blog post from it with relevant, frequently asked
• 21:49
  questions about that conversation. Because we know people will
• 21:53
  ask AI questions. So when AI is looking for
• 21:56
  answers, they will go to everywhere on the Internet where
• 22:00
  those questions were already answered. And then when they find that
• 22:04
  now, AI quote it. Okay, this is the answer that I
• 22:07
  was from Reddit. This is from this place, this is from this website.
• 22:11
  This is from this expert. So you want AI to find you
• 22:15
  and decide that you are the expert. They will quote to your ideal clients when
• 22:18
  they go with problems that you solve. So that's what you do with your
• 22:22
  interviews, how you repurpose it strategically to reach
• 22:26
  that level of visibility. I
• 22:29
  hate to stop you, we are. I feel like we're just starting to scratch
• 22:33
  the surface, right? So just very quickly. I mean, we
• 22:37
  covered so many things, but just to kind of give people some ideas.
• 22:40
  I Three. Three
• 22:44
  steps, I guess maybe that people can start
• 22:48
  doing right away. Okay, first thing,
• 22:52
  find the right shows. Be specific and intentional about
• 22:55
  the type of shows you need to be on. Research, right?
• 22:59
  Ensure that there is alignment between the audience of the show and
• 23:03
  your audience. Second thing, pitch right, take
• 23:06
  action. That's the next thing. If you want to get on podcast, start
• 23:10
  pitching. Third step, when you get
• 23:14
  on that interview, finish that conversation. They
• 23:18
  send you the link. Repurpose strategically.
• 23:21
  Don't just let it sit. Just don't leave it to the host to do the
• 23:24
  work. Do it. And I have that. All those steps and all the
• 23:28
  details in my freebie that I share that will be available
• 23:31
  for the whole. Yeah, I've put everything there because, as you know, Yvonne,
• 23:35
  my service is done for you. My clients pay me to do it for them.
• 23:38
  So information doesn't. I don't mind sharing it. So I put everything on that
• 23:42
  freebie, step by step. First of all, why podcast guessing
• 23:45
  matters for your brand? Second, where to find the right podcast.
• 23:49
  And I even added a list of hundred plus shows in
• 23:53
  different niches that you can start pitching right away. I added a
• 23:56
  pitch kit to show you how to pitch, even help you write those
• 24:00
  pitches. I have a cheap. A custom GPT there to. To help you write your
• 24:03
  pitches based on the shows that you find. Yes, everything is there.
• 24:07
  I put. I put it on. I didn't leave anything behind. And also
• 24:12
  what you. How you can repurpose it so everything is included in
• 24:15
  that gift that I have for the audience today. Oh, my God, that is so
• 24:19
  generous and so on point because I think people do this really wrong.
• 24:24
  I cannot thank you enough for that gift. All right, so just for a little
• 24:28
  bit of fun before we wrap this up, because I feel like we could keep
• 24:31
  talking forever, we. When was the last time you did something new for the
• 24:35
  first time? Oh, actually it was last year. I decided
• 24:39
  to leave the country and not know when I'm coming back. I left in August
• 24:42
  2024. I came back October 2025.
• 24:46
  That was why I lived in different countries and I just experienced
• 24:50
  that nomad life, and I realized that, guess what? I
• 24:54
  like stability. So now I
• 24:58
  like it. You know, it looked fancy when I saw it online. People say, oh,
• 25:02
  I'm a digital nomad. I was like, oh, my gosh. I wanted. Now I know
• 25:05
  I'm not a digital. No. But I like stability.
• 25:10
  That's funny. That's. Well, the thing that I think is funny
• 25:14
  is that you did it for so long before you, you know, okay, yeah,
• 25:17
  I'm over. I'm over it. That's good fun. Not for me.
• 25:21
  This is the advertisement because I always hate to stop
• 25:25
  the conversation. You know, this. But as a first step, make sure you
• 25:29
  subscribe and share and engage with this podcast on social
• 25:32
  media. And, you know, the reason I decided to do this
• 25:36
  partially was because I wanted to supercharge our connection.
• 25:39
  And it's my way of giving back to this vibrant community. And
• 25:43
  it's also my way of trying to help you fuel your quest for growth
• 25:47
  and impact. And, you know, I want you to join me for the one
• 25:50
  small change. And I want you to listen to. If you haven't
• 25:54
  done it, listen to the first episodes and also to the quarterly check
• 25:58
  in episodes that I. That I do every quarter to help you.
• 26:02
  And as I said, go to the first page and. And look at all the
• 26:05
  guests that are there and look for what you're, you know, searching for, because
• 26:09
  they all have a generous, incredible gift to give you.
• 26:13
  And so it's. Oh, sorry.
• 26:17
  A gift to give you. A gift to give you so that you
• 26:21
  can, you know, take and sample what's out there. So
• 26:26
  the last thing I'm going to ask you is, what are your last words of
• 26:29
  wisdom? What do you want us to remember? I want you to
• 26:32
  remember that what you have, you know, experience
• 26:36
  or what you have accomplished with your brand and your business
• 26:40
  matters. It matters so much that the world needs to know.
• 26:44
  I know. Your community knows it. And they know how many lives you have
• 26:48
  changed with your gift, with your talents, with your expertise. But
• 26:52
  the world needs to know that. And sometimes, when you say the world, we think
• 26:55
  you need to be on, you know, a stage with the millions of
• 26:59
  people in the stadium, but guess what? You can be in the comfort of your
• 27:03
  home, recording a podcast conversation, and just trust
• 27:07
  that the right people around the world will find this conversation and find
• 27:10
  the help that you provide. So go out there, share your
• 27:14
  story, share your expertise, and just amplify
• 27:18
  the authority that you are building and leave the legacy that we live after
• 27:22
  you. That is fantastic. And
• 27:25
  I would just add, do it now. Don't wait till you think you're ready,
• 27:29
  because you keep evolving.
• 27:33
  You're shooting at a moving target.
• 27:37
  Your story has touched my heart. I did not expect it.
• 27:42
  And your information was magnificent as well. So
• 27:46
  everybody remember, change is simple, but it's not always easy. It
• 27:50
  requires courage and resilience and a willingness to. To step out of your
• 27:53
  comfort zone. If you are comfortable, then the world
• 27:57
  is leaving you behind because you've got to change to keep
• 28:00
  relevant. So I hope you will continue to join me for the one small
• 28:04
  change as we embark on this journey. And until then,
• 28:08
  stay very, very curious. Thank you,
• 28:11
  Chanel. Chris. I'm sorry. It's not Chanel. It's
• 28:15
  Christelle. I'm gonna. Thank you. Thank you so much for having me.
• 28:19
  Thank you. And thank you for your community, for listening to this conversation.
• 28:23
  And for those of you who haven't listened or don't know. I'm concussed. That's why
• 28:26
  I'm confused today.
• 28:30
  Come back soon. Bye.