Latest / The Ecommerce Revolution Podcast / Google’s E.E.A.T. Uncovered: What Most Ecommerce Brands Miss

Transcript

Google’s E.E.A.T. Uncovered: What Most Ecommerce Brands Miss · The Ecommerce Revolution Podcast

• 0:01
  SPEAKER_00: Welcome to today's episode of the e-commerce revolution podcast,
• 0:04
  where we dive into the dynamic world of e-commerce and uncover
• 0:07
  the tools and
• 0:08
  SPEAKER_00: tactics that empower today's emerging entrepreneurs.
• 0:12
  SPEAKER_00: Our podcast is part of our community with the same name.
• 0:15
  The community is geared to providing emerging e-commerce
• 0:18
  entrepreneurs with courses,
• 0:19
  SPEAKER_00: content,
• 0:20
  SPEAKER_00: and coaching to help you all launch and grow successful businesses.
• 0:24
  SPEAKER_00: Check us out at ecomrevolution.co.
• 0:28
  SPEAKER_00: Let's get things started.
• 0:33
  welcome to another episode of the ecommerce revolution podcast
• 0:38
  today we are very
• 0:39
  excited and thrilled to have eli adams founder of fire us
• 0:43
  marketing and host of the
• 0:45
  digital marketing revolution podcast eli is a seasoned seo
• 0:50
  expert with over 15
• 0:52
  SPEAKER_00: years of experience helping businesses thrive online i love that
• 0:57
  Eli is passionate about all things search and strategy and
• 1:01
  considers his superpower
• 1:02
  SPEAKER_00: to be an educator.
• 1:04
  And if you watch his YouTube videos and his podcast,
• 1:06
  you will absolutely get that.
• 1:08
  SPEAKER_00: Not to mention, he's got an amazing beard.
• 1:12
  SPEAKER_00: I don't know how he keeps it all together, but I love it.
• 1:15
  SPEAKER_00: So here today, he's here to break down Google's EAT, E-E-A-T.
• 1:20
  SPEAKER_00: And we'll explain all that in a moment.
• 1:22
  A set of principles and share actionable strategies for
• 1:25
  e-commerce entrepreneurs
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  SPEAKER_00: looking to improve their sites,
• 1:29
  SPEAKER_00: SEO rankings,
• 1:29
  SPEAKER_00: and build credibility.
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  SPEAKER_00: And all of you should be doing that all the time.
• 1:34
  So without any further ado,
• 1:36
  please welcome Eli Adams to the e-commerce revolution podcast.
• 1:40
  SPEAKER_00: Eli, it is great to have you on.
• 1:42
  SPEAKER_00: Thank you very much.
• 1:44
  SPEAKER_01: Yeah, thanks, Ramin.
• 1:45
  SPEAKER_01: I'm excited to be here.
• 1:46
  SPEAKER_01: I know that we've tried for quite some time to get this lined up,
• 1:49
  SPEAKER_01: and I'm excited to finally make it happen.
• 1:52
  SPEAKER_00: Well, you are a very busy person.
• 1:54
  SPEAKER_00: You've got,
• 1:55
  SPEAKER_00: you know,
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  SPEAKER_00: just by looking at your YouTube channel,
• 1:58
  SPEAKER_00: and I,
• 1:58
  SPEAKER_00: by the way,
• 1:58
  SPEAKER_00: love the fact that you have Revolution in your name as well.
• 2:01
  SPEAKER_00: I guess it's safe to say that right now,
• 2:04
  SPEAKER_00: between digital marketing and e-commerce,
• 2:06
  SPEAKER_00: we're still in a huge revolution,
• 2:07
  SPEAKER_00: right?
• 2:08
  SPEAKER_00: Right.
• 2:08
  SPEAKER_01: Yeah, absolutely.
• 2:09
  SPEAKER_01: There's a lot of change.
• 2:11
  SPEAKER_01: If you look at the lifespan of our life,
• 2:14
  SPEAKER_01: when we were younger,
• 2:15
  SPEAKER_01: we didn't really have the internet,
• 2:17
  SPEAKER_01: didn't have a lot of the even emails and basic stuff like that.
• 2:20
  And growing into what we have now,
• 2:22
  a lot of people think that we've made it.
• 2:24
  SPEAKER_01: I think we're just barely scratching the surface.
• 2:26
  SPEAKER_01: And over the last couple of years of AI,
• 2:28
  SPEAKER_01: I think that makes it pretty apparent that we are in a revolution.
• 2:31
  SPEAKER_01: We are in a big stage of change.
• 2:35
  SPEAKER_00: Yeah, no, it is truly amazing.
• 2:37
  Every day I wake up and I'm just wondering what's next and how
• 2:42
  do we become part of
• 2:42
  SPEAKER_00: it and how do we leverage all these amazing tools?
• 2:45
  SPEAKER_00: But we'll get into talking about Eat in a second.
• 2:48
  Maybe just take a second or two and just introduce yourself to
• 2:50
  the audience.
• 2:52
  SPEAKER_01: Okay.
• 2:52
  SPEAKER_01: My name is Eli Adams.
• 2:54
  SPEAKER_01: I live in Utah.
• 2:56
  SPEAKER_01: I've been in the digital space, like you said, for over 15 years.
• 3:00
  SPEAKER_01: I actually built my first website in 1998.
• 3:02
  SPEAKER_01: Actually, it was my first website.
• 3:06
  SPEAKER_01: Wow.
• 3:07
  SPEAKER_01: Nice.
• 3:08
  SPEAKER_01: And that was really just kind of like...
• 3:10
  Like you could put pictures on it and then like send a link to
• 3:12
  somebody through
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  SPEAKER_01: email and show them like you were famous,
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  SPEAKER_01: you're on the TV.
• 3:16
  SPEAKER_01: Like it was a pretty big deal at the time.
• 3:18
  SPEAKER_01: This was before social media, any of that.
• 3:21
  SPEAKER_01: And then 2003, 2004, I built my first e-commerce website.
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  I lived in Peru for a couple of years and I had some
• 3:27
  connections out there.
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  SPEAKER_01: Send me merchandise and I would,
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  I built a website and I would sell that merchandise and I would
• 3:32
  send money back to them.
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  SPEAKER_01: They were struggling and
• 3:35
  SPEAKER_01: you know, in living in poverty.
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  SPEAKER_01: And so we took that money, sent it back to them.
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  SPEAKER_01: They would create more stuff to send to us.
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  A lot of it was like carved pumpkins and like hats made of like alpaca,
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  stuff like that.
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  SPEAKER_01: And they'd send it to us.
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  SPEAKER_01: We'd sell it.
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  SPEAKER_01: We'd, you know, send back the money and do that.
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  SPEAKER_01: We did that for a couple of years.
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  SPEAKER_01: And that was a lot of fun.
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  SPEAKER_01: Then I took a little bit of a break.
• 3:58
  SPEAKER_01: I did retail management.
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  I managed some bigger nationwide retail chains on the operation
• 4:05
  side and did that
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  SPEAKER_01: for about eight years.
• 4:08
  SPEAKER_01: And then after I got married,
• 4:09
  SPEAKER_01: I realized I didn't want to I didn't want to be in retail,
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  SPEAKER_01: especially around like,
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  SPEAKER_01: you know,
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  SPEAKER_01: Christmas season and stuff like that.
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  SPEAKER_01: I was working 80 hours.
• 4:18
  SPEAKER_01: a week during the Christmas season.
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  And I thought,
• 4:21
  if I want to have kids and a family,
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  I want to spend time with them.
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  SPEAKER_01: So I changed back.
• 4:27
  I went through a little stint in the financial industry and
• 4:30
  then got back into digital.
• 4:31
  SPEAKER_01: And it's been about 15 years since then.
• 4:34
  SPEAKER_01: I've worked in startups.
• 4:36
  SPEAKER_01: I've worked at multi-billion dollar companies, international companies.
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  SPEAKER_01: The previous company I worked for,
• 4:43
  we supported 80 different countries in something like 17
• 4:46
  different languages and
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  SPEAKER_01: And we manage all digital.
• 4:50
  SPEAKER_01: So the digital product management and the digital marketing.
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  SPEAKER_01: And that was a lot of fun.
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  About a year and a half ago,
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  my wife told me that I should quit and do my own thing.
• 5:01
  SPEAKER_01: And if anybody has a wife out there, you know.
• 5:04
  SPEAKER_01: they're always right and you should listen to them.
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  So I,
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  I took her advice and,
• 5:09
  uh,
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  and,
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  and I didn't know what I was going to do in the beginning.
• 5:12
  SPEAKER_01: I didn't start fire us marketing right away.
• 5:15
  I started with an educational platform to teach people how to
• 5:17
  build websites online,
• 5:19
  SPEAKER_01: how to monetize them,
• 5:20
  SPEAKER_01: how to,
• 5:21
  SPEAKER_01: um,
• 5:21
  SPEAKER_01: grow their income from there.
• 5:23
  And what happened is people would go through that platform and
• 5:27
  they would,
• 5:29
  SPEAKER_01: They would be like, hey, this is great, but I need more.
• 5:31
  SPEAKER_01: Can you coach me?
• 5:32
  SPEAKER_01: And we would do one-on-one coaching.
• 5:34
  And after a couple months,
• 5:35
  they'd say,
• 5:35
  this is great,
• 5:36
  but I don't want to do it anymore.
• 5:37
  SPEAKER_01: Can I just pay you to do it?
• 5:39
  SPEAKER_01: And I was like,
• 5:39
  SPEAKER_01: if everyone's going to just pay me to do their work,
• 5:42
  SPEAKER_01: I better officially start an agency.
• 5:44
  SPEAKER_01: And so I created Fire Us Marketing.
• 5:47
  with an emphasis on the education part,
• 5:50
  because that's where it all really started,
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  right?
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  And the reason it's called Fire Us Marketing is because I want
• 5:55
  to allow my clients
• 5:57
  SPEAKER_01: the opportunity to eventually fire me at some point in a positive way,
• 6:00
  SPEAKER_01: right?
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  SPEAKER_01: So not just like, hey, you're an agency that...
• 6:04
  SPEAKER_01: I don't want to work with anymore.
• 6:05
  SPEAKER_01: I found somebody else who's better.
• 6:07
  SPEAKER_01: You're fired.
• 6:08
  It's more like if you want to bring this in-house or make a transition,
• 6:12
  I'll help you with that.
• 6:13
  SPEAKER_01: I'll help you hire the right person.
• 6:15
  SPEAKER_01: If you're a dentist or a doctor or a lawyer,
• 6:17
  like you don't have SEO skills well enough to like ask the
• 6:21
  right questions in an interview,
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  SPEAKER_01: right?
• 6:23
  SPEAKER_01: So I'll sit in the interviews with you.
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  SPEAKER_01: I'll ask the right questions.
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  SPEAKER_01: Once you hire them, I'll do the training.
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  SPEAKER_01: I'll get them up to speed.
• 6:29
  SPEAKER_01: I'll say, here's what we've been doing this whole time.
• 6:32
  SPEAKER_01: transition over to them,
• 6:33
  SPEAKER_01: however long it takes,
• 6:34
  SPEAKER_01: depending on the size of the company,
• 6:35
  depending on the skill set that person has so that at some
• 6:39
  point they can take it
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  SPEAKER_01: over and you can fire me as an agency.
• 6:43
  SPEAKER_01: So that's a little bit different.
• 6:44
  SPEAKER_01: It's a little bit.
• 6:45
  SPEAKER_01: A lot of people say it's risky as an agency,
• 6:47
  SPEAKER_01: but I think consumers are smarter now than they've ever been in the past.
• 6:50
  SPEAKER_01: And they're going to leave whether they want to or not.
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  I would rather them leave on a positive note where they can
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  send referrals from
• 6:58
  their friends and family members or neighbors or whatever who
• 7:01
  have businesses.
• 7:03
  SPEAKER_01: They'll send referrals to me because I was honest, ethical.
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  SPEAKER_01: I did a good job for them and I made that transition.
• 7:09
  SPEAKER_01: at the same time, they'll leave a positive review.
• 7:11
  SPEAKER_01: And I think long-term, it's going to be better for the consumer.
• 7:14
  SPEAKER_01: It's going to be better for the agency.
• 7:15
  SPEAKER_01: We'll have a healthy set of clients that want to be with us.
• 7:19
  And I'm always on call if they need help with Black Friday or
• 7:23
  new sales or whatever.
• 7:24
  SPEAKER_01: If you want help, we can figure that out.
• 7:27
  SPEAKER_01: And that's kind of where I'm at now.
• 7:29
  SPEAKER_01: So I started the Digital Revolution podcast to help
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  SPEAKER_01: brand myself and the company.
• 7:35
  SPEAKER_01: And we interview people all around the world,
• 7:39
  SPEAKER_01: you know,
• 7:39
  SPEAKER_01: in Pakistan,
• 7:40
  SPEAKER_01: in Europe,
• 7:43
  SPEAKER_01: in Asia,
• 7:44
  SPEAKER_01: in all over the United States.
• 7:46
  SPEAKER_01: We love just hearing a lot of
• 7:49
  SPEAKER_01: Awesome people from around the world tell their experience,
• 7:52
  SPEAKER_01: which is different from a lot of different countries,
• 7:54
  SPEAKER_01: right?
• 7:56
  SPEAKER_01: And so I'm about a year into that.
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  And so,
• 8:00
  you know,
• 8:00
  heavy focus on the agency,
• 8:02
  heavy focus on the podcast and just trying to...
• 8:05
  SPEAKER_01: you know, live the entrepreneurial life.
• 8:07
  SPEAKER_01: So that's me in a nutshell.
• 8:09
  SPEAKER_00: I love it.
• 8:09
  SPEAKER_00: I love it.
• 8:10
  SPEAKER_00: I love it.
• 8:10
  SPEAKER_00: And listen, the work is very admirable.
• 8:12
  SPEAKER_00: And,
• 8:13
  SPEAKER_00: you know,
• 8:13
  letting people make a decision on whether what they want to
• 8:15
  stay with an agency is
• 8:16
  SPEAKER_00: a great thing.
• 8:17
  You know,
• 8:17
  most agencies will probably say they want to try to keep
• 8:19
  everybody in the mix,
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  right?
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  SPEAKER_00: They want to keep you there.
• 8:21
  SPEAKER_00: But to feel confident enough that, you know,
• 8:25
  SPEAKER_00: If they leave, they leave for reasons on their own.
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  SPEAKER_00: So I think that's a,
• 8:29
  SPEAKER_00: it's a,
• 8:29
  SPEAKER_00: almost a,
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  SPEAKER_00: you know,
• 8:31
  SPEAKER_00: you know,
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  SPEAKER_00: removes any,
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  SPEAKER_00: you know,
• 8:33
  SPEAKER_00: obstacles,
• 8:34
  SPEAKER_00: any pressure,
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  SPEAKER_00: you know,
• 8:35
  SPEAKER_00: that you may,
• 8:36
  SPEAKER_00: you know,
• 8:37
  SPEAKER_00: that your clients may have.
• 8:38
  SPEAKER_00: I love it.
• 8:38
  SPEAKER_00: So fantastic.
• 8:40
  SPEAKER_00: I appreciate you giving this and you ready to dive into the world of eat.
• 8:43
  I know this is a topic,
• 8:44
  you know,
• 8:44
  really well,
• 8:45
  I've heard you speak on it before.
• 8:47
  And I find it to be very interesting because it's almost a
• 8:51
  little bit of an unknown.
• 8:52
  SPEAKER_00: Not a lot of people know about it.
• 8:55
  SPEAKER_00: They may have briefly heard about it,
• 8:56
  SPEAKER_00: especially those,
• 8:57
  SPEAKER_00: you know,
• 8:58
  SPEAKER_00: maybe who are emerging,
• 8:59
  SPEAKER_00: as we like to call it,
• 9:00
  SPEAKER_00: emerging e-commerce entrepreneurs.
• 9:02
  But they should know about it because it is very important and
• 9:05
  very powerful.
• 9:06
  SPEAKER_00: So let's jump in and let's start out.
• 9:09
  First of all,
• 9:09
  if you wouldn't mind defining EEAT and,
• 9:13
  you know,
• 9:14
  just the basics of it.
• 9:16
  SPEAKER_00: And what it stands for.
• 9:17
  SPEAKER_01: Yeah, absolutely.
• 9:18
  So E-E-A-T is experience,
• 9:22
  expertise,
• 9:23
  authoritativeness,
• 9:24
  and trustworthiness.
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  SPEAKER_01: So it started out actually as E-A-T.
• 9:30
  And then in 2002,
• 9:32
  I believe it was,
• 9:32
  they added the extra E for experience.
• 9:36
  SPEAKER_01: And so the whole idea is it's a framework within Google that
• 9:40
  that um that that allows for good content right so kind of in a
• 9:45
  nutshell a good
• 9:46
  good content good experience um all around the internet and
• 9:49
  making sure that you
• 9:52
  are the authority that you're trusted then that you have the
• 9:55
  actual expertise um on
• 9:58
  your website right and there and we can dive into to what that
• 10:01
  actually means but
• 10:01
  SPEAKER_01: at a high level that's that's what eat is
• 10:04
  SPEAKER_00: Okay, great, great.
• 10:05
  SPEAKER_00: And what does it mean for an entrepreneur?
• 10:08
  SPEAKER_00: Why do they need to pay attention to what you're about to tell us,
• 10:12
  SPEAKER_00: all the nuances of eat and what you need to do?
• 10:14
  SPEAKER_00: Why is it important to today's entrepreneur and especially,
• 10:16
  SPEAKER_00: I should say,
• 10:17
  SPEAKER_00: e-commerce entrepreneurs?
• 10:19
  SPEAKER_01: Yeah.
• 10:20
  SPEAKER_01: Well, I mean, especially for e-commerce, you have to have that trust.
• 10:24
  SPEAKER_01: You have to have,
• 10:25
  SPEAKER_01: you know,
• 10:26
  not just from a user experience and people coming to your
• 10:29
  website and making sure
• 10:30
  SPEAKER_01: that that you are a legitimate company.
• 10:33
  SPEAKER_01: That's especially depending on what you're selling.
• 10:35
  SPEAKER_01: If you're selling like a health product or
• 10:38
  or something like that online,
• 10:40
  you have to have EEAT for your client,
• 10:44
  for your customer,
• 10:45
  right?
• 10:45
  SPEAKER_01: Not just for Google.
• 10:46
  SPEAKER_01: Like you can look at Google and the framework and say, hey, I want that.
• 10:49
  SPEAKER_01: I want to be better in Google's eyes.
• 10:51
  SPEAKER_01: But really what you're doing is you're helping the end user
• 10:55
  SPEAKER_01: really trust you and know that you are the experienced,
• 11:01
  SPEAKER_01: trustworthy,
• 11:02
  SPEAKER_01: authoritative person to buy from.
• 11:05
  So I think it's important from a customer standpoint,
• 11:08
  just as much as from a Google standpoint.
• 11:10
  SPEAKER_00: Yeah, that's great.
• 11:11
  SPEAKER_00: And these days I say that most e-commerce,
• 11:14
  SPEAKER_00: well,
• 11:14
  probably all e-commerce entrepreneurs should really also be
• 11:17
  basically a media company.
• 11:19
  SPEAKER_00: You need to be a content creation company in the world of e-commerce.
• 11:23
  SPEAKER_00: And I assume EAT fits into this.
• 11:26
  SPEAKER_00: I mean,
• 11:26
  SPEAKER_00: if I'm putting out authoritative content,
• 11:30
  SPEAKER_00: if I am showing my experience,
• 11:32
  SPEAKER_00: my level of understanding,
• 11:32
  SPEAKER_00: if I'm selling gardening products,
• 11:34
  SPEAKER_00: for example...
• 11:35
  SPEAKER_00: and I'm really maybe putting out videos and blogs and things like that,
• 11:39
  SPEAKER_00: I'm starting to fit into this framework,
• 11:42
  SPEAKER_00: correct?
• 11:43
  SPEAKER_01: Yeah, I mean, that's one aspect of it.
• 11:45
  SPEAKER_01: Getting your name out there is one aspect of it.
• 11:48
  SPEAKER_01: That's the expertise side of things, right?
• 11:50
  So the way that I like to look at it,
• 11:52
  let's say you're looking for a good chef.
• 11:56
  SPEAKER_01: Let's say you're gonna go to Vegas and you're like,
• 11:57
  SPEAKER_01: I gotta find a chef that I wanna go and eat at,
• 12:00
  SPEAKER_01: an amazing restaurant.
• 12:01
  So so you're going to look at all of those things to make sure
• 12:05
  that this chef is good for you.
• 12:07
  SPEAKER_01: So you're going to look at experience first.
• 12:09
  SPEAKER_01: Right.
• 12:09
  SPEAKER_01: Have have they worked at all the casinos or have they been on diners,
• 12:14
  dive ins and drives or have they like what is it that they have
• 12:18
  done in their past
• 12:19
  SPEAKER_01: to prove they are the best chef?
• 12:20
  SPEAKER_01: Then expertise is did they go to culinary school?
• 12:24
  SPEAKER_01: Did they did they learn what they were supposed to?
• 12:26
  Are they going to follow all of the food laws and make sure I'm
• 12:30
  not going to get sick?
• 12:31
  SPEAKER_01: All of that.
• 12:32
  SPEAKER_01: Now,
• 12:32
  SPEAKER_01: if you have expertise without the experience,
• 12:35
  then then it's the reason they added experience first is
• 12:39
  because you can be an
• 12:40
  SPEAKER_01: expert in it just by reading a lot.
• 12:43
  SPEAKER_01: And maybe getting some awards and stuff like that.
• 12:45
  But if you don't actually have the experience,
• 12:48
  your food might not taste good,
• 12:50
  right?
• 12:50
  SPEAKER_01: So if you have the experience and you have that expertise,
• 12:55
  then you're looking at the authoritativeness and you're looking
• 12:58
  at how often is
• 12:59
  SPEAKER_01: this chef mentioned in...
• 13:02
  Um,
• 13:02
  you know,
• 13:02
  food,
• 13:03
  food blogs and magazines and have they won any awards and stuff
• 13:07
  like that.
• 13:07
  SPEAKER_01: And then trustworthiness is, you know, what are the reviews say?
• 13:11
  SPEAKER_01: Are they, are they positive?
• 13:12
  SPEAKER_01: Are they negative?
• 13:13
  SPEAKER_01: Have people gotten sick in this place?
• 13:14
  And you look at all of those things and you narrow down what is
• 13:18
  the best chef.
• 13:18
  SPEAKER_01: Now that is just the framework,
• 13:20
  SPEAKER_01: like looking at a high level,
• 13:21
  SPEAKER_01: that is the framework and that's what Google looks at.
• 13:24
  But then then you dive in deeper and say,
• 13:26
  does the food actually taste good?
• 13:28
  SPEAKER_01: Is the experience at the restaurant good?
• 13:29
  SPEAKER_01: You still have to dive in deeper,
• 13:31
  but you have that high level framework so that that that people
• 13:35
  want to go and eat
• 13:36
  SPEAKER_01: at your restaurant.
• 13:37
  SPEAKER_01: And the same thing goes for the websites.
• 13:39
  SPEAKER_01: If you have an e-commerce website selling gardening products,
• 13:42
  you can you can create all of these blogs or videos about the
• 13:47
  gardening product.
• 13:48
  SPEAKER_01: But if you don't,
• 13:49
  SPEAKER_01: if you've never used it and in the videos,
• 13:52
  SPEAKER_01: you don't show yourself using it and say,
• 13:54
  SPEAKER_01: hey,
• 13:54
  SPEAKER_01: you know,
• 13:54
  SPEAKER_01: I thought it was going to work this way.
• 13:56
  SPEAKER_01: But when I started using it, I found a cool trick is to do X, Y and Z.
• 14:00
  SPEAKER_01: That's the experience aspect of things.
• 14:02
  SPEAKER_01: And you're like, okay, I'm glad that you told me that.
• 14:04
  SPEAKER_01: So I didn't have to learn that on my own.
• 14:06
  And so all of those rules in that framework work the same for
• 14:10
  all e-commerce websites.
• 14:12
  SPEAKER_00: That's great.
• 14:13
  SPEAKER_00: What a great explanation.
• 14:16
  SPEAKER_00: I like how you broke everything down.
• 14:17
  SPEAKER_00: And I feel that,
• 14:18
  SPEAKER_00: especially these days,
• 14:19
  SPEAKER_00: and we're going to get in AI,
• 14:21
  SPEAKER_00: we're going to scratch the surface of AI as it relates to this as well.
• 14:24
  SPEAKER_00: But I feel that,
• 14:26
  SPEAKER_00: yes,
• 14:26
  SPEAKER_00: it is probably easier than ever to pump out content,
• 14:29
  SPEAKER_00: even though you're not an expert.
• 14:30
  And this framework is a way to keep people honest and keep
• 14:34
  people authentic and
• 14:36
  SPEAKER_00: keep people focused on being real,
• 14:39
  and understanding what it is they sell and what it is that
• 14:42
  they're bringing to market.
• 14:43
  SPEAKER_00: Sound about right?
• 14:45
  SPEAKER_00: Yeah, absolutely.
• 14:46
  SPEAKER_00: Yeah, right.
• 14:47
  SPEAKER_00: Yeah, totally.
• 14:48
  SPEAKER_00: Okay, perfect.
• 14:49
  Well,
• 14:50
  let's talk,
• 14:50
  you know,
• 14:50
  I mean,
• 14:51
  you know,
• 14:51
  your expertise is in search engine optimization.
• 14:54
  SPEAKER_00: And, you know, we know how important SEO is.
• 14:57
  And I know you have a video out there on,
• 14:59
  you know,
• 14:59
  asking the question,
• 15:00
  is SEO dead?
• 15:01
  SPEAKER_00: And definitely not.
• 15:02
  SPEAKER_00: You know, it is evolving.
• 15:03
  SPEAKER_00: Absolutely.
• 15:04
  SPEAKER_00: AI is playing a huge role in that, but it is still incredibly important.
• 15:08
  SPEAKER_00: out there.
• 15:08
  SPEAKER_00: Tell me how EAT influences search engine rankings.
• 15:14
  SPEAKER_00: If done correctly,
• 15:15
  SPEAKER_00: if you do take,
• 15:16
  SPEAKER_00: if you follow this framework,
• 15:17
  how does it influence these search engine rankings in
• 15:20
  particular for newer
• 15:22
  SPEAKER_00: e-commerce sites?
• 15:24
  SPEAKER_01: Yeah, great question.
• 15:26
  SPEAKER_01: And I think what a lot of SEOs,
• 15:28
  SPEAKER_01: especially new SEOs,
• 15:29
  SPEAKER_01: get confused on is EAT is actually not a ranking factor.
• 15:33
  So if you go to your website and you change the speed of how
• 15:37
  fast it loads,
• 15:38
  SPEAKER_01: that's a ranking factor.
• 15:39
  SPEAKER_01: That's going to change something, right?
• 15:43
  You're on page and make sure that your H1 is optimized and
• 15:46
  internal linking.
• 15:47
  SPEAKER_01: That is a ranking factor.
• 15:49
  SPEAKER_01: So EEAT is a framework that sort of lays on top of that, right?
• 15:54
  SPEAKER_01: So again,
• 15:55
  SPEAKER_01: we talked about the chef example where you had to have those four things,
• 15:58
  SPEAKER_01: but that didn't include taste.
• 16:00
  SPEAKER_01: It didn't include the atmosphere of the restaurant.
• 16:03
  SPEAKER_01: So that's the layer deeper.
• 16:05
  SPEAKER_01: So understanding,
• 16:07
  SPEAKER_01: first of all,
• 16:08
  that it's important for SEO because if you're not following
• 16:11
  that framework,
• 16:13
  All the other stuff that like trickles down isn't going to
• 16:16
  matter anyway.
• 16:17
  SPEAKER_01: So especially if you're in the in the in the your money,
• 16:21
  SPEAKER_01: your way,
• 16:24
  SPEAKER_01: you know,
• 16:24
  SPEAKER_01: side of things,
• 16:25
  SPEAKER_01: if you if you have that health industry products,
• 16:29
  SPEAKER_01: for example,
• 16:29
  SPEAKER_01: you sell like my last company sold essential oils.
• 16:31
  SPEAKER_01: So if we have.
• 16:33
  the essential oil product and we don't have a doctor who's
• 16:40
  talking about it,
• 16:40
  SPEAKER_01: it's just an SEO who's writing content about it,
• 16:43
  SPEAKER_01: then it's still not going to fall into the EEAT framework.
• 16:47
  SPEAKER_01: But if we have a doctor who has done tests on it,
• 16:50
  SPEAKER_01: we have people who have experience with it,
• 16:53
  SPEAKER_01: we have magazines that
• 16:55
  SPEAKER_01: that are writing about the product,
• 16:57
  SPEAKER_01: we have awards that are being won from the product,
• 16:59
  SPEAKER_01: we have all of those other things,
• 17:02
  SPEAKER_01: then you have that framework so that your SEO,
• 17:04
  SPEAKER_01: everything else you do with your SEO doesn't get held back,
• 17:07
  SPEAKER_01: right?
• 17:07
  SPEAKER_01: Does that make sense?
• 17:08
  SPEAKER_01: Great.
• 17:09
  SPEAKER_00: Yeah, absolutely makes sense.
• 17:10
  SPEAKER_00: So it doesn't have a direct impact on search rankings.
• 17:13
  SPEAKER_00: But it has this,
• 17:14
  SPEAKER_00: as you said,
• 17:15
  SPEAKER_00: a layer on top,
• 17:17
  and it really helps maybe just indirectly influence what's
• 17:20
  happening and doesn't
• 17:21
  SPEAKER_00: hold you back.
• 17:22
  SPEAKER_00: I think that's probably the best way of describing that.
• 17:25
  SPEAKER_00: It doesn't hold back your ranking efforts,
• 17:27
  SPEAKER_00: all the other things that you're doing in the world of SEO,
• 17:30
  SPEAKER_00: which we could spend like three hours talking about,
• 17:32
  SPEAKER_00: but we won't cover that today.
• 17:36
  SPEAKER_00: I think that's a great way of talking about it.
• 17:38
  Let's just chat about building trust and authority because the
• 17:44
  experience – I'm
• 17:45
  hoping that most people come into something with some level of experience.
• 17:49
  SPEAKER_00: If not, maybe they're working with somebody –
• 17:52
  SPEAKER_00: partnering up,
• 17:52
  SPEAKER_00: you know,
• 17:53
  SPEAKER_00: and we gave the gardening example,
• 17:55
  SPEAKER_00: you know,
• 17:55
  SPEAKER_00: or learning a lot,
• 17:56
  SPEAKER_00: you know,
• 17:57
  SPEAKER_00: in there,
• 17:57
  SPEAKER_00: you know,
• 17:58
  SPEAKER_00: the trust and authority factor is something that,
• 18:00
  SPEAKER_00: you know,
• 18:01
  SPEAKER_00: I want to really hone in on,
• 18:03
  SPEAKER_00: you know,
• 18:03
  what are the most effective ways for e-commerce entrepreneurs
• 18:07
  to demonstrate trust
• 18:08
  SPEAKER_00: and authority,
• 18:09
  SPEAKER_00: like very specific ways,
• 18:10
  SPEAKER_00: if you could.
• 18:12
  SPEAKER_01: Yeah.
• 18:12
  So if you break down the EEAT,
• 18:14
  the first two EE is kind of your own stuff.
• 18:17
  It's stuff that like I have experience,
• 18:20
  I've learned,
• 18:21
  I have the expertise.
• 18:22
  SPEAKER_01: The trust and authority really comes from other people.
• 18:25
  SPEAKER_01: So if we want to dive into the trust and authority,
• 18:28
  SPEAKER_01: we're talking about,
• 18:29
  SPEAKER_01: you know,
• 18:30
  SPEAKER_01: user generated content on,
• 18:32
  SPEAKER_01: you know,
• 18:32
  SPEAKER_01: on popular magazines or news websites or,
• 18:37
  SPEAKER_01: you know,
• 18:38
  SPEAKER_01: you won a specific award.
• 18:39
  SPEAKER_01: And so if I'm an SEO, if I'm a,
• 18:42
  SPEAKER_01: e-commerce company out there looking to increase my trust and authority,
• 18:47
  SPEAKER_01: I'm going to be doing a lot of outreach to these other companies.
• 18:50
  SPEAKER_01: I'm going to be trying to win the awards.
• 18:52
  SPEAKER_01: I'm going to be reaching out to the...
• 18:54
  SPEAKER_01: Every time we have a big event,
• 18:55
  I would reach out to the news station and try to get either the
• 19:00
  news there from a
• 19:01
  SPEAKER_01: video standpoint or writing an article.
• 19:04
  about you and then pointing that back to your website and so
• 19:07
  when google looks at
• 19:08
  you know holistically looking at the internet when they look
• 19:11
  for the trust and
• 19:11
  authority part of the trust is on your website most of it and
• 19:17
  most of the authority
• 19:18
  is external most of it is coming from these external sources
• 19:22
  saying we validate
• 19:24
  what this person is saying we validate that this chef is a
• 19:27
  really good chef we
• 19:29
  SPEAKER_01: we've given awards we've
• 19:30
  SPEAKER_01: You know, he's talked at events and all of that stuff with the trust.
• 19:36
  SPEAKER_01: You can have different areas on the website if we kind of address that.
• 19:41
  SPEAKER_01: You need to have your SSL certificate.
• 19:43
  SPEAKER_01: So HTTPS needs to be enabled.
• 19:46
  If you're an e-commerce website,
• 19:48
  you need to have like the badge that says...
• 19:50
  SPEAKER_01: You know,
• 19:50
  SPEAKER_01: we,
• 19:51
  SPEAKER_01: we accept these credit cards and trusted by and secured by,
• 19:54
  SPEAKER_01: and you're not going to get,
• 19:55
  SPEAKER_01: you know,
• 19:56
  SPEAKER_01: ripped off.
• 19:57
  SPEAKER_01: If you, if you buy from us, you're not going to get your stuff stolen.
• 20:00
  SPEAKER_01: Right.
• 20:01
  SPEAKER_01: And then also looking at the,
• 20:03
  SPEAKER_01: the,
• 20:04
  SPEAKER_01: the reviews on,
• 20:05
  SPEAKER_01: on that website,
• 20:07
  SPEAKER_01: a lot of people per product are going in and saying,
• 20:09
  SPEAKER_01: I love this product because blah,
• 20:11
  SPEAKER_01: blah,
• 20:11
  SPEAKER_01: blah,
• 20:11
  SPEAKER_01: blah,
• 20:11
  SPEAKER_01: blah.
• 20:12
  SPEAKER_01: Right.
• 20:12
  SPEAKER_01: So, so where, where you can really impact from a review standpoint is
• 20:17
  SPEAKER_01: is not just getting reviews, but actually responding to them.
• 20:19
  If you get a negative review and you respond and say,
• 20:22
  hey,
• 20:22
  I'm so sorry you had that experience.
• 20:23
  SPEAKER_01: Let's see if we can fix it.
• 20:24
  SPEAKER_01: So one of two ways.
• 20:26
  One,
• 20:26
  you had a bad experience with customer experience or customer service.
• 20:29
  SPEAKER_01: We can fix that pretty easy.
• 20:31
  SPEAKER_01: Two,
• 20:31
  SPEAKER_01: if it's a product and a lot of people are saying,
• 20:34
  SPEAKER_01: hey,
• 20:34
  SPEAKER_01: this product made me sick or this product...
• 20:36
  SPEAKER_01: It's not good in this way.
• 20:38
  SPEAKER_01: You go back to the formula.
• 20:39
  SPEAKER_01: You go back and you pull it off the shelf and say, let's fix it.
• 20:42
  SPEAKER_01: We don't want people to be sick.
• 20:43
  SPEAKER_01: And then when you put it back, you see those conversations.
• 20:46
  Google sees those conversations and see that you're interacting
• 20:49
  with them.
• 20:50
  And a lot of times Google will value more if you're looking at
• 20:53
  like the review
• 20:53
  SPEAKER_01: standpoint of like –
• 20:55
  SPEAKER_01: what they value the most.
• 20:56
  SPEAKER_01: A lot of people say, I just want all five stars, right?
• 20:59
  SPEAKER_01: But five star is kind of the top.
• 21:02
  But if you have a one star that you fixed the problem and they
• 21:06
  change it to a five star,
• 21:08
  it actually helps a lot more in that trust by fixing the
• 21:13
  problems that you have.
• 21:14
  And so people are like,
• 21:15
  hey,
• 21:16
  it's really authentic to work with this company.
• 21:20
  SPEAKER_01: And I see that they've had problems, but they're fixing them.
• 21:23
  SPEAKER_01: And
• 21:24
  SPEAKER_01: So on and so forth.
• 21:26
  SPEAKER_01: So external is a big factor.
• 21:29
  SPEAKER_01: Internal, there are some pieces for the trust.
• 21:33
  SPEAKER_01: But really,
• 21:33
  SPEAKER_01: those two,
• 21:34
  the trust and authority come from other people versus you with
• 21:38
  the experience and expertise.
• 21:41
  SPEAKER_00: That's great.
• 21:42
  SPEAKER_00: So that UGC,
• 21:43
  SPEAKER_00: that user generated content,
• 21:45
  SPEAKER_00: which,
• 21:45
  SPEAKER_00: you know,
• 21:46
  SPEAKER_00: it comes in many different forms specifically,
• 21:48
  SPEAKER_00: you know,
• 21:48
  SPEAKER_00: we mentioned,
• 21:48
  SPEAKER_00: you know,
• 21:49
  SPEAKER_00: you mentioned reviews in there and this comes up a lot,
• 21:53
  SPEAKER_00: you know,
• 21:53
  cause you have the ability in most of these review platforms
• 21:56
  that are on your own
• 21:57
  SPEAKER_00: site to moderate and not put up certain things.
• 22:00
  SPEAKER_00: And I always say, you know,
• 22:03
  SPEAKER_00: Use it as an opportunity,
• 22:05
  SPEAKER_00: as you're saying,
• 22:06
  SPEAKER_00: too,
• 22:06
  SPEAKER_00: to learn that something is working or not working.
• 22:09
  SPEAKER_00: You know,
• 22:09
  SPEAKER_00: if you're in the dropship world,
• 22:11
  which you're not touching any of the product and you're selling
• 22:15
  dropship goods,
• 22:16
  wouldn't you like to know if people are having a bad experience
• 22:19
  with this product
• 22:20
  SPEAKER_00: and it's maybe time to go back to that supplier?
• 22:22
  SPEAKER_00: Find out what's going on.
• 22:24
  SPEAKER_00: Pull the product down.
• 22:25
  SPEAKER_00: So you need to use these correctly.
• 22:28
  SPEAKER_00: And yes,
• 22:29
  SPEAKER_00: five stars looks great,
• 22:32
  SPEAKER_00: but it's not...
• 22:32
  SPEAKER_00: I think people are smart enough these days to know that,
• 22:34
  SPEAKER_00: wow,
• 22:35
  SPEAKER_00: really?
• 22:36
  SPEAKER_00: Only five stars, huh?
• 22:38
  SPEAKER_00: I don't know if I should trust.
• 22:39
  And then there breaks some of the trust in what you're trying
• 22:42
  to do in this
• 22:43
  SPEAKER_00: particular framework.
• 22:45
  SPEAKER_00: How does influencer marketing, since it's being used so much today...
• 22:51
  SPEAKER_00: So many companies are tapping influencers,
• 22:53
  SPEAKER_00: whether it's on TikTok or it's on Instagram or elsewhere.
• 22:59
  Does that play into trust or is Google smart enough to know
• 23:02
  that that's an influencer?
• 23:05
  SPEAKER_00: Because it is paid in some way, right?
• 23:07
  SPEAKER_00: Whether it's product or actual cash.
• 23:09
  SPEAKER_00: How does that play into trust?
• 23:11
  SPEAKER_01: So I think it depends.
• 23:13
  SPEAKER_01: I think it depends on where it comes from,
• 23:15
  SPEAKER_01: who it comes from,
• 23:16
  SPEAKER_01: how long they've been doing,
• 23:17
  SPEAKER_01: what they're doing.
• 23:17
  SPEAKER_01: Because you could look at,
• 23:18
  SPEAKER_01: if you have a finance website and you have Dave Ramsey shout you out,
• 23:22
  SPEAKER_01: he's an influencer,
• 23:23
  SPEAKER_01: but he's also an authority,
• 23:25
  SPEAKER_01: right?
• 23:25
  So if that person has the EEAT,
• 23:28
  like Dave Ramsey does on his website,
• 23:30
  he's got all of that.
• 23:31
  He's got the experience,
• 23:32
  the expertise,
• 23:33
  he's got the authority and the trust.
• 23:35
  SPEAKER_01: If they have that,
• 23:36
  and then they talk about you or write a blog post about you or
• 23:40
  give you an award,
• 23:41
  SPEAKER_01: it means so much more than a mommy blogger who's just popular on TikTok,
• 23:46
  SPEAKER_01: right?
• 23:46
  But if she's popular on TikTok because she was on Good Morning
• 23:50
  America and she had
• 23:52
  a nonprofit and you can go to the website and find her author
• 23:57
  page with all of the
• 23:59
  news articles and all of the links and everything else that
• 24:02
  give her that credibility,
• 24:03
  SPEAKER_01: then the influencer does help.
• 24:06
  SPEAKER_01: with that.
• 24:08
  SPEAKER_01: So there's probably a ranking factor that Google looks at and says,
• 24:11
  SPEAKER_01: if it comes from Dave Ramsey,
• 24:12
  we're for sure going to value that more so than somebody who's
• 24:16
  just on this one
• 24:17
  SPEAKER_01: platform who does this one thing and nothing else.
• 24:20
  If you're just on TikTok but not on any of the other platforms
• 24:23
  and you don't have
• 24:24
  your own website and you're not doing all these other
• 24:27
  activities and being on
• 24:28
  SPEAKER_01: podcasts and being interviewed in other areas,
• 24:31
  SPEAKER_01: then it probably values quite a lot less.
• 24:33
  SPEAKER_00: That's good.
• 24:34
  And,
• 24:34
  you know,
• 24:34
  we're not saying that influencer marketing is bad in any way.
• 24:37
  SPEAKER_00: We're just saying that potentially it doesn't have,
• 24:40
  SPEAKER_00: you know,
• 24:40
  SPEAKER_00: as much,
• 24:41
  SPEAKER_00: you know,
• 24:41
  SPEAKER_00: if it is not a very influential person,
• 24:44
  SPEAKER_00: it may not fit into the trust.
• 24:46
  But it obviously from a marketing standpoint,
• 24:48
  a digital marketing,
• 24:49
  influencer marketing.
• 24:49
  SPEAKER_00: Yeah.
• 24:50
  SPEAKER_00: can have a massive impact on e-commerce business.
• 24:53
  SPEAKER_00: So that's good.
• 24:54
  SPEAKER_00: I'm glad you pointed it out.
• 24:56
  SPEAKER_00: Let's talk about specific content.
• 24:57
  I said that I feel that these days e-commerce businesses have
• 25:02
  to be media companies
• 25:03
  SPEAKER_00: in some ways.
• 25:05
  Let's talk about the high quality content because this plays
• 25:07
  into EAT quite a bit.
• 25:10
  What types of content should an e-commerce business focus on to
• 25:15
  help this framework,
• 25:17
  SPEAKER_00: help get better in this framework?
• 25:21
  SPEAKER_01: So if we talk about just on-page, let's rewind a little bit.
• 25:24
  SPEAKER_01: Let's go all the way back to 2011.
• 25:26
  In 2011,
• 25:27
  Google changed an algorithm,
• 25:29
  and they came out with an algorithm called the Panda.
• 25:33
  SPEAKER_01: So the Panda algorithm in 2011.
• 25:36
  SPEAKER_01: Yeah.
• 25:36
  SPEAKER_01: It crushed a lot of people.
• 25:38
  SPEAKER_01: So pre-2011,
• 25:40
  people could go and write 150-word blog posts and get it to
• 25:42
  rank within a couple of weeks,
• 25:44
  SPEAKER_01: right?
• 25:44
  SPEAKER_01: Yeah.
• 25:44
  SPEAKER_01: And Panda came out and said, that's really thin content.
• 25:47
  SPEAKER_01: It's not super valuable.
• 25:48
  SPEAKER_01: It may answer one question, but it doesn't answer all of the questions.
• 25:52
  SPEAKER_01: And so they started to devalue a lot of that.
• 25:54
  SPEAKER_01: And with Panda, they actually crushed a lot of websites.
• 25:57
  They de-indexed a lot of websites or they went through a
• 26:01
  process where you had to
• 26:02
  go through and clean everything up before your rankings
• 26:04
  potentially came back.
• 26:05
  SPEAKER_01: Some websites came back, some websites didn't.
• 26:07
  SPEAKER_01: So looking all the way back to that,
• 26:10
  SPEAKER_01: that's actually sort of the basis of Google saw that and they're like,
• 26:14
  SPEAKER_01: how do we make this better long-term?
• 26:17
  And they ended up turning it into a framework as opposed to an
• 26:20
  algorithm update like Panda.
• 26:22
  SPEAKER_01: And that's where EEAT came from.
• 26:24
  SPEAKER_01: So when you're looking at content for EEAT,
• 26:27
  SPEAKER_01: you have to make sure that it answers all of the questions.
• 26:30
  SPEAKER_01: So if you're talking about on-page content,
• 26:32
  SPEAKER_01: you know, e-commerce product page specifically.
• 26:35
  SPEAKER_01: Does it answer all the questions that the consumer is looking for?
• 26:39
  Or does that consumer have to go somewhere else to find some of
• 26:42
  those questions?
• 26:42
  So if you're going from top to bottom,
• 26:44
  you know,
• 26:44
  you're looking at your H1,
• 26:45
  which is your title.
• 26:47
  SPEAKER_01: Does it accurately describe what they came here for, right?
• 26:51
  SPEAKER_01: And then you have all of your images.
• 26:53
  SPEAKER_01: And then as you go down, you have
• 26:55
  maybe some faqs you have your product description you have some
• 26:59
  videos you have
• 27:01
  your customer reviews stuff like that so if on that page you're
• 27:06
  answering all of
• 27:07
  the questions you possibly can then you're doing everything you
• 27:10
  can for eeat as
• 27:12
  SPEAKER_01: well as most likely everything you can from an from an seo standpoint um
• 27:17
  SPEAKER_01: Same thing goes for a blog post.
• 27:19
  SPEAKER_01: If you're writing a blog post about,
• 27:21
  SPEAKER_01: you know,
• 27:22
  SPEAKER_01: garden tools and,
• 27:24
  SPEAKER_01: you know,
• 27:25
  SPEAKER_01: and you have that experience,
• 27:27
  like a lot of times when you're when you're writing this
• 27:29
  content and you're
• 27:30
  SPEAKER_01: focusing on the EAT framework.
• 27:33
  SPEAKER_01: You have to add the experience section.
• 27:35
  You have to say,
• 27:36
  I know that this weed whacker works this way because I used it.
• 27:40
  SPEAKER_01: And here's where I found some difficulties.
• 27:42
  SPEAKER_01: Well,
• 27:42
  SPEAKER_01: that kept,
• 27:43
  SPEAKER_01: you know,
• 27:44
  SPEAKER_01: the string kept tearing,
• 27:45
  SPEAKER_01: but I found out it's because I installed it backwards.
• 27:47
  SPEAKER_01: And, you know, so here's how here's a picture of how I would fix it.
• 27:51
  and and made it better or you know the the string that came
• 27:55
  with it wasn't that
• 27:55
  strong so i would recommend you go and get this string and you
• 27:58
  get a picture and
• 27:59
  show it's like a different brand of of string and when i was
• 28:02
  changing the oil and
• 28:04
  and the gas in this one you had to mix a percent of oil and a
• 28:07
  mixed percent of gas
• 28:08
  but the other one i didn't have to do that or this one was
• 28:11
  electric and this one
• 28:12
  SPEAKER_01: was
• 28:13
  SPEAKER_01: was gas powered,
• 28:13
  like you go through every single scenario that you could think
• 28:16
  of on that blog post
• 28:18
  SPEAKER_01: and give all the information you possibly can.
• 28:21
  SPEAKER_01: So one example of,
• 28:24
  SPEAKER_01: you know,
• 28:24
  I've heard used in the past is if you're doing your homework
• 28:28
  for something,
• 28:29
  SPEAKER_01: what are all of the Google searches you are looking for?
• 28:33
  SPEAKER_01: So if you're out there looking for a camper,
• 28:35
  SPEAKER_01: you want to know,
• 28:37
  SPEAKER_01: you know,
• 28:37
  SPEAKER_01: how much does it weigh?
• 28:38
  SPEAKER_01: How much does my truck pull?
• 28:41
  SPEAKER_01: Can my truck pull this?
• 28:42
  SPEAKER_01: Does the height matter?
• 28:44
  SPEAKER_01: Do I need to get one that's compressed because I have a smaller truck?
• 28:47
  Do I need to buy the hinge that goes in the middle of the truck
• 28:52
  versus the one
• 28:53
  SPEAKER_01: that's on the back of the truck?
• 28:55
  SPEAKER_01: How do I, what is the dark water?
• 28:57
  SPEAKER_01: What is the clean water?
• 28:58
  SPEAKER_01: How often do I change all of this?
• 29:01
  All of those questions before you go in and buy that camper or
• 29:05
  that trailer,
• 29:06
  SPEAKER_01: you're asking on Google,
• 29:07
  SPEAKER_01: you're getting educated.
• 29:08
  SPEAKER_01: So if you're gonna write blog posts about that topic,
• 29:13
  SPEAKER_01: try to think about every question you would ask in Google
• 29:17
  SPEAKER_01: Um, and then add your experience.
• 29:19
  Well,
• 29:20
  so,
• 29:20
  so here's why I would get this type of camper because I went
• 29:23
  and bought this one.
• 29:24
  SPEAKER_01: The first camper I had was this style and here's what I liked about it.
• 29:27
  SPEAKER_01: Here's what I didn't like.
• 29:28
  SPEAKER_01: The second camper I had was this.
• 29:30
  SPEAKER_01: Here's what I liked about it.
• 29:31
  SPEAKER_01: Here's what I didn't.
• 29:31
  SPEAKER_01: Then you have that experience piece added to it.
• 29:34
  SPEAKER_01: Um, so that's, that's on page.
• 29:37
  SPEAKER_01: It's, it's similar with off page, but you control it a little bit less.
• 29:40
  SPEAKER_01: You're going to have to go to these magazines or these
• 29:43
  SPEAKER_01: you know, authoritative websites and ask them to write about you.
• 29:47
  Or we have a really cool story or we have a nonprofit you could
• 29:49
  talk about or whatever it is.
• 29:51
  SPEAKER_01: Some of them do it on their own and don't give you any say.
• 29:55
  SPEAKER_01: Some of them will say,
• 29:56
  SPEAKER_01: okay,
• 29:56
  lay it out and tell me what you want us to talk about and we'll
• 29:59
  take care of it.
• 29:59
  And some of them will say,
• 30:00
  if you write it and we approve it,
• 30:02
  we'll put it on our website.
• 30:03
  SPEAKER_01: And so there's kind of like variations depending on the type of the site,
• 30:07
  SPEAKER_01: the site owner,
• 30:07
  SPEAKER_01: how big the company is,
• 30:09
  SPEAKER_01: how much you can control in that regard.
• 30:12
  SPEAKER_00: That's great.
• 30:13
  SPEAKER_00: And I love taking us back to 2011.
• 30:17
  SPEAKER_00: I remember that time like it was yesterday.
• 30:20
  SPEAKER_00: It was a very dramatic time for e-commerce businesses.
• 30:24
  SPEAKER_00: But I think what came out of it was,
• 30:29
  SPEAKER_00: especially in the e-commerce world,
• 30:30
  SPEAKER_00: know what you're selling,
• 30:32
  SPEAKER_00: understand it,
• 30:33
  SPEAKER_00: put out good information around it,
• 30:36
  SPEAKER_00: and just present people with authentic information.
• 30:41
  SPEAKER_00: And I think that's – love it or hate it, that was Google's role.
• 30:47
  And yes,
• 30:48
  it affected a lot of people's lives and a lot of businesses out there.
• 30:52
  SPEAKER_00: But I think the end result is we moved more and more in this direction.
• 30:56
  SPEAKER_00: And I think we have a lot more – a long way to go still.
• 30:59
  SPEAKER_00: There's still a lot of stuff.
• 31:01
  SPEAKER_00: People are just pumping out information, hoping to get –
• 31:05
  you know,
• 31:05
  ranked or,
• 31:05
  you know,
• 31:06
  hoping to get found and then quickly selling.
• 31:08
  SPEAKER_00: So I hope we would go more towards this,
• 31:11
  SPEAKER_00: you know,
• 31:12
  to this type of framework and really keep in mind businesses
• 31:15
  should absolutely pay
• 31:16
  SPEAKER_00: attention to it.
• 31:18
  SPEAKER_00: That's great.
• 31:19
  SPEAKER_00: So let's talk about some quick wins.
• 31:24
  SPEAKER_00: Anything come to mind?
• 31:25
  SPEAKER_00: You've talked about a lot of different things.
• 31:27
  I find a blog isn't necessarily always the quick win that takes
• 31:30
  a lot of effort.
• 31:32
  What are some quick wins that people can put in place today to
• 31:36
  make their site more,
• 31:37
  SPEAKER_00: let's say,
• 31:38
  SPEAKER_00: EEAT friendly?
• 31:40
  SPEAKER_00: Yeah.
• 31:41
  SPEAKER_01: So just to be clear, EEAT is not a quick like one and done fix.
• 31:45
  It does take time,
• 31:46
  but easy things that you can do right now that will help long term.
• 31:51
  SPEAKER_01: The first thing you can do is you can create an author page.
• 31:54
  SPEAKER_01: If you're writing blog posts, you need an author page.
• 31:57
  SPEAKER_01: So you're the author of that.
• 31:58
  SPEAKER_01: Create an author page about you.
• 31:59
  SPEAKER_01: And on that author page, you can talk about your background.
• 32:02
  SPEAKER_01: You can talk about maybe your resume, why you have that expertise.
• 32:06
  SPEAKER_01: You can talk about your experience and why you're an expert in that area.
• 32:12
  SPEAKER_01: And then for the authority and the trust,
• 32:14
  you can link to the other websites that talk about you or the
• 32:18
  awards that you've
• 32:19
  SPEAKER_01: won or...
• 32:21
  SPEAKER_01: Any of the other stuff that we've already talked about a lot today,
• 32:23
  SPEAKER_01: put that on the author page.
• 32:25
  SPEAKER_01: And then you can link to,
• 32:27
  you're going to have a section at the bottom that links to all
• 32:29
  of the blogs or all
• 32:30
  SPEAKER_01: of the content that you have written on that website.
• 32:33
  And so when somebody goes to a blog and they're like,
• 32:36
  I really love this blog.
• 32:37
  SPEAKER_01: I love how it's written.
• 32:38
  SPEAKER_01: I love...
• 32:40
  SPEAKER_01: you know, everything about it.
• 32:41
  SPEAKER_01: I want to learn more from this person.
• 32:42
  SPEAKER_01: They can click on your name.
• 32:44
  SPEAKER_01: They can go to that, um, author page.
• 32:46
  SPEAKER_01: They can see other blogs that,
• 32:48
  SPEAKER_01: uh,
• 32:49
  SPEAKER_01: that you've written and other pieces of content that you've written and,
• 32:52
  SPEAKER_01: you know,
• 32:52
  SPEAKER_01: maybe podcasts that you've been on or,
• 32:54
  SPEAKER_01: you know,
• 32:55
  SPEAKER_01: other,
• 32:55
  SPEAKER_01: other mentions of you out in the,
• 32:58
  SPEAKER_01: in the internet sphere.
• 32:59
  SPEAKER_01: Um, and if they, you know, they, they start to
• 33:03
  SPEAKER_01: They come for you as opposed to the company.
• 33:06
  SPEAKER_01: And a lot of times I think that people are focused too much.
• 33:09
  SPEAKER_01: Like nobody these days follows a company.
• 33:11
  SPEAKER_01: They follow the people in the company.
• 33:13
  SPEAKER_01: They follow the owners of the company.
• 33:14
  They follow the experts in the company,
• 33:18
  the doctors or whatever,
• 33:19
  the lawyers,
• 33:19
  the dentists.
• 33:20
  SPEAKER_01: They follow those people.
• 33:21
  SPEAKER_01: And so if you can become that expert for them,
• 33:26
  SPEAKER_01: Eventually, they're going to buy your product because they trust you.
• 33:30
  SPEAKER_01: I've done some interviews in the past on my podcast where we've had this
• 33:33
  SPEAKER_01: conversation and they've said,
• 33:36
  I specifically buy this protein shake because I follow the CEO
• 33:41
  and I know his story.
• 33:42
  SPEAKER_01: I know.
• 33:43
  SPEAKER_01: I trust him.
• 33:44
  SPEAKER_01: That the product is quality because he talks about it.
• 33:46
  SPEAKER_01: He talks about the ingredients.
• 33:47
  SPEAKER_01: He talks about why he put this in and took this out.
• 33:49
  SPEAKER_01: He talks about how it helps his kids.
• 33:51
  SPEAKER_01: He talks about that on social media and on these blog posts.
• 33:55
  SPEAKER_01: And I trust him, so I'm going to buy that product.
• 33:57
  SPEAKER_01: So Quick Wins has sort of become that expert.
• 34:02
  SPEAKER_01: If you already are the expert,
• 34:03
  SPEAKER_01: have that author page that links to all your social media,
• 34:05
  SPEAKER_01: that links to all the other stuff that we talked about.
• 34:09
  SPEAKER_01: So that's probably step one, I would say.
• 34:11
  SPEAKER_00: Okay.
• 34:12
  SPEAKER_00: And just tell me about that author page.
• 34:15
  SPEAKER_00: How different is it from an About Us page?
• 34:17
  SPEAKER_00: About Us page is probably more company driven.
• 34:19
  This author page is specifically about the expert in the
• 34:22
  company who is putting out
• 34:24
  SPEAKER_00: that content.
• 34:25
  SPEAKER_00: Is that correct?
• 34:26
  SPEAKER_01: Yeah, absolutely.
• 34:26
  SPEAKER_01: And a lot of big companies have multiple experts and multiple authors.
• 34:29
  So you could have .com forward slash author forward slash Eli Adams,
• 34:34
  right?
• 34:34
  .com forward slash whatever the author forward slash whatever
• 34:37
  the next person is.
• 34:39
  SPEAKER_01: And maybe Eli is focused on a specific...
• 34:45
  SPEAKER_01: niche in that company.
• 34:46
  SPEAKER_01: And maybe Ramina is focused on a different niche in that company.
• 34:49
  SPEAKER_01: And you could do that all on the same page, but it's about you.
• 34:52
  SPEAKER_01: It's not about the company.
• 34:53
  SPEAKER_01: The about us page is about the company.
• 34:55
  It's about what they stand for,
• 34:56
  their mission,
• 34:58
  what drives them,
• 34:59
  their history.
• 34:59
  SPEAKER_01: Maybe the author page is specific to that person.
• 35:04
  SPEAKER_00: Well,
• 35:04
  SPEAKER_00: it's a very interesting way for a company,
• 35:05
  SPEAKER_00: you know,
• 35:06
  SPEAKER_00: especially as companies grow,
• 35:07
  SPEAKER_00: they tend to be more company focused.
• 35:08
  SPEAKER_00: Now it's also saying,
• 35:10
  SPEAKER_00: you know,
• 35:10
  SPEAKER_00: we want,
• 35:10
  we want to empower the people within our companies and we want
• 35:13
  you to stand out.
• 35:13
  SPEAKER_00: We want you to be, you know, out there and show off your authority.
• 35:17
  SPEAKER_00: And sometimes that threatens companies,
• 35:19
  SPEAKER_00: you know,
• 35:20
  SPEAKER_00: they get a little worried about,
• 35:21
  SPEAKER_00: you know,
• 35:21
  SPEAKER_00: putting too many people out there.
• 35:22
  Look at that,
• 35:23
  look at our brand,
• 35:24
  keep looking at our brand,
• 35:24
  but yeah,
• 35:25
  it is a different economy.
• 35:26
  SPEAKER_00: Now we are moving more and more into, you know, the,
• 35:31
  Yeah,
• 35:31
  the entrepreneur,
• 35:32
  the individual behind the brand is so,
• 35:36
  so important in here.
• 35:38
  Let's talk about the example we talked about offline before we
• 35:42
  even jumped on is
• 35:43
  SPEAKER_01: the reason that I got onto vidIQ was because of Rob Wilson,
• 35:47
  SPEAKER_01: right?
• 35:47
  So I was optimizing my YouTube channel and I was going out
• 35:50
  there and saying what
• 35:51
  SPEAKER_01: tools work and there's multiple different tools that work.
• 35:55
  But Rob Wilson just continually popped up on my feed and I
• 35:59
  watched his videos and
• 36:00
  he was just so charismatic and he had a good way of like
• 36:03
  simplifying things.
• 36:04
  SPEAKER_01: And I'm like, okay, let's just go with vidIQ then.
• 36:07
  And I went with vidIQ and he ended up coming on my podcast and
• 36:12
  he's just a genuine,
• 36:13
  SPEAKER_01: authentic,
• 36:13
  SPEAKER_01: great person.
• 36:15
  SPEAKER_01: I don't know anyone else who works in the company.
• 36:17
  SPEAKER_01: I like, I don't know the owners.
• 36:18
  SPEAKER_01: I don't know anyone else, but I bought vid IQ because of Rob.
• 36:23
  SPEAKER_01: I didn't buy it because the company about us page sold me on the,
• 36:28
  SPEAKER_01: whatever.
• 36:30
  SPEAKER_01: Rob was the guy who sold that.
• 36:31
  And he wasn't out there being like,
• 36:33
  all his videos are not like,
• 36:34
  Hey,
• 36:34
  come by vidIQ.
• 36:35
  SPEAKER_01: Like he's literally educating people on how to rank better on YouTube.
• 36:39
  SPEAKER_01: Like, yeah, he may put a thing in there.
• 36:43
  SPEAKER_01: That's like our tool can help you with that.
• 36:45
  SPEAKER_01: And let me show you how, but it's him that sold it for me.
• 36:48
  SPEAKER_00: Yeah, so putting out that authentic content, so, so important.
• 36:53
  SPEAKER_00: And give it away.
• 36:54
  SPEAKER_00: Give it away.
• 36:56
  Again,
• 36:56
  e-commerce businesses a lot of times just get myopic on,
• 37:01
  we're selling product.
• 37:02
  SPEAKER_00: No, no, you're selling an experience.
• 37:03
  SPEAKER_00: You're selling content.
• 37:05
  SPEAKER_00: You're giving away that content to bring that sale in.
• 37:12
  SPEAKER_00: I think that the vidIQ example is perfect.
• 37:15
  SPEAKER_00: And for those who don't know what vidIQ is,
• 37:17
  maybe just tell them really quickly because we'll put a link to
• 37:20
  it because who
• 37:21
  SPEAKER_00: knows who's going to end up watching this video.
• 37:23
  SPEAKER_01: Yeah, absolutely.
• 37:24
  SPEAKER_01: So it's a tool that it's like you can have it in a Chrome extension.
• 37:28
  SPEAKER_01: So when you go to YouTube,
• 37:30
  SPEAKER_01: it pulls up data from YouTube channels,
• 37:33
  SPEAKER_01: from yours,
• 37:33
  SPEAKER_01: from your competition,
• 37:34
  SPEAKER_01: from all of that,
• 37:35
  SPEAKER_01: right?
• 37:35
  SPEAKER_01: So you can use that extension to analyze what your competition is doing,
• 37:40
  SPEAKER_01: what they're doing well,
• 37:41
  SPEAKER_01: what they're not doing well.
• 37:42
  You can actually go to the backend platform and it has an AI to
• 37:47
  help you with your titles.
• 37:48
  SPEAKER_01: It has
• 37:50
  SPEAKER_01: a section that will say,
• 37:51
  SPEAKER_01: based on your industry,
• 37:52
  SPEAKER_01: based on your competition that you gave us,
• 37:55
  SPEAKER_01: here is a gap that we see you could fill in.
• 37:58
  So content around X,
• 37:59
  Y,
• 38:00
  and Z.
• 38:01
  Go and write this and use this tool to write the title.
• 38:03
  SPEAKER_01: And here's how I would create the thumbnail.
• 38:06
  And it really helps you analyze that and then kind of walks you
• 38:09
  through the process
• 38:11
  SPEAKER_01: of creating those good videos.
• 38:12
  SPEAKER_01: It gives you analytics on when you should post,
• 38:14
  SPEAKER_01: what time of the day you should post,
• 38:15
  SPEAKER_01: what day of the week you should post.
• 38:17
  SPEAKER_01: Right.
• 38:18
  SPEAKER_01: So you can go into YouTube,
• 38:19
  SPEAKER_01: you create it,
• 38:20
  SPEAKER_01: you go into YouTube,
• 38:21
  SPEAKER_01: you go through all that optimization.
• 38:22
  SPEAKER_01: It tells you what tags to put in,
• 38:25
  SPEAKER_01: what categories to use,
• 38:26
  when you should schedule it based on the data that it's already
• 38:30
  pulling from all of
• 38:31
  SPEAKER_01: your other videos.
• 38:33
  So it's a really cool tool that helps really just take your
• 38:36
  YouTube channel to the next level.
• 38:38
  SPEAKER_00: Yeah,
• 38:38
  SPEAKER_00: and many e-commerce entrepreneurs,
• 38:40
  SPEAKER_00: well,
• 38:41
  SPEAKER_00: they should be looking into tools like that because,
• 38:43
  SPEAKER_00: yes,
• 38:43
  SPEAKER_00: they're putting that content out there.
• 38:45
  SPEAKER_00: And,
• 38:46
  SPEAKER_00: you know,
• 38:46
  SPEAKER_00: as you were saying that,
• 38:47
  I was just thinking about a couple of instances this last week
• 38:50
  where I was going to
• 38:51
  SPEAKER_00: buy software,
• 38:52
  SPEAKER_00: and it was the content that ultimately influenced my decision.
• 38:57
  You know,
• 38:57
  not the great Black Friday,
• 38:59
  Cyber Monday deal,
• 39:00
  not the,
• 39:01
  you know—
• 39:03
  SPEAKER_00: not even how slick the tool was.
• 39:05
  It was that content that was being put out there that really
• 39:08
  got me to pay attention.
• 39:09
  SPEAKER_00: So that is very, very important.
• 39:11
  SPEAKER_00: Now let's slightly shift gears because with content,
• 39:14
  SPEAKER_00: we know that,
• 39:14
  SPEAKER_00: you know,
• 39:15
  SPEAKER_00: AI has become a major force in content creation.
• 39:19
  SPEAKER_00: How,
• 39:20
  SPEAKER_00: you know,
• 39:20
  SPEAKER_00: with,
• 39:20
  SPEAKER_00: with the rise,
• 39:21
  SPEAKER_00: you know,
• 39:22
  SPEAKER_00: with chat GPT,
• 39:23
  SPEAKER_00: with Gemini,
• 39:24
  SPEAKER_00: with Claude and all of these different platforms,
• 39:27
  SPEAKER_00: You know,
• 39:27
  SPEAKER_00: how is AI,
• 39:30
  how can e-commerce entrepreneurs leverage AI while still
• 39:33
  maintaining authenticity
• 39:35
  SPEAKER_00: and trustworthiness?
• 39:38
  um yeah that's a great question i i mean i use i use ai every
• 39:42
  single day in my
• 39:43
  business um and i don't use it to write write blog posts i use
• 39:47
  it to to to plan to
• 39:49
  write frameworks for my business to lay things out right so um
• 39:54
  a lot of a lot of
• 39:56
  what i do so my website is built on wordpress and it uses the
• 39:59
  divi theme within
• 40:00
  divi it has this ai where i can go in and say hey i want to
• 40:04
  create an author page
• 40:05
  SPEAKER_01: And I want it to have this at the top.
• 40:08
  SPEAKER_01: And I want to talk about blah, blah, blah, blah, blah.
• 40:09
  You're like,
• 40:10
  you can just list out everything that I just mentioned,
• 40:12
  right?
• 40:12
  SPEAKER_01: I want it to, to pull in the blog posts that I've written.
• 40:14
  I want it to do this,
• 40:15
  this,
• 40:15
  and this AI will actually create that page within Divi for me.
• 40:20
  And then all I have to do is go in and maybe tweak the colors
• 40:23
  or change the header,
• 40:25
  SPEAKER_01: or I don't like this section.
• 40:26
  SPEAKER_01: It doesn't really make sense.
• 40:27
  SPEAKER_01: I'll delete that.
• 40:28
  SPEAKER_01: And I'll add another section instead.
• 40:30
  SPEAKER_01: So, so AI can be used in a lot of different areas to help with, with,
• 40:35
  SPEAKER_01: And even if you don't have AI within a tool like Divi,
• 40:38
  SPEAKER_01: you can use ChatGPT to do the same thing.
• 40:40
  SPEAKER_01: You can use a free version and say, I'm going to go build an author page.
• 40:43
  SPEAKER_01: I want it to follow the framework of EEAT.
• 40:48
  SPEAKER_01: How should I build my author page?
• 40:50
  SPEAKER_01: Ask me any question that you need to to help me build that out.
• 40:53
  SPEAKER_01: And it will ask you those questions.
• 40:54
  SPEAKER_01: Tell me about yourself.
• 40:55
  SPEAKER_01: Tell me about your history.
• 40:56
  SPEAKER_01: Tell me your work history.
• 40:58
  SPEAKER_01: What experience do you have?
• 40:59
  SPEAKER_01: Do you have any awards?
• 41:00
  SPEAKER_01: Do you have any degrees?
• 41:02
  SPEAKER_01: Do you have...
• 41:03
  Um,
• 41:03
  you know,
• 41:04
  any links that,
• 41:05
  that talk about you,
• 41:06
  have you been on any podcasts?
• 41:07
  Are you known for anything outside of what your competitors are
• 41:11
  known for?
• 41:12
  It'll ask you all those questions and it'll actually lay out
• 41:14
  that whole page.
• 41:15
  SPEAKER_01: I wouldn't recommend you just copy and paste it, right?
• 41:18
  SPEAKER_01: I would, I would humanize it.
• 41:19
  I would turn it into your own words,
• 41:21
  but it does take out like 60% of that guesswork.
• 41:24
  SPEAKER_01: You don't have to go in anymore and Google, uh,
• 41:28
  SPEAKER_01: you know,
• 41:28
  best template for author page and then search through 15
• 41:32
  different links till you
• 41:33
  SPEAKER_01: find one you like.
• 41:34
  SPEAKER_01: Just use AI to help speed that up.
• 41:38
  SPEAKER_01: Another way you can use that is if you have,
• 41:41
  SPEAKER_01: I think you have to have the paid version of ChatGPT,
• 41:44
  SPEAKER_01: but it's real time on the internet.
• 41:47
  SPEAKER_01: You can say, I want to go and find some websites.
• 41:51
  SPEAKER_01: in my industry that could talk about me,
• 41:53
  SPEAKER_01: that will interview,
• 41:54
  SPEAKER_01: that will maybe put me on their podcast.
• 41:56
  Give me a list in a table format of 50 different companies in
• 42:02
  the United States or
• 42:03
  SPEAKER_01: within this zip code,
• 42:04
  SPEAKER_01: or you can be as specific as you want.
• 42:07
  SPEAKER_01: that I could reach out to.
• 42:08
  And if they have the contact information on their website,
• 42:11
  put it in column B,
• 42:13
  right?
• 42:13
  SPEAKER_01: And enter.
• 42:14
  SPEAKER_01: And it'll go through and it'll say Nike.com.
• 42:17
  SPEAKER_01: And here's the URL.
• 42:18
  SPEAKER_01: And here is the contact information and Adidas.com.
• 42:23
  SPEAKER_01: And it'll go like all the way through.
• 42:25
  SPEAKER_01: It'll build that whole thing out for you.
• 42:27
  SPEAKER_01: And then you can say, okay, now I want to email all of them.
• 42:30
  SPEAKER_01: and ask them if they will put me on their podcast or ask them if they'll,
• 42:34
  SPEAKER_01: whatever you're asking for,
• 42:35
  SPEAKER_01: right?
• 42:36
  SPEAKER_01: And follow best practices for email marketing.
• 42:40
  SPEAKER_01: And there's a lot of stuff you can prompt.
• 42:42
  SPEAKER_01: It'll automatically write those emails for you.
• 42:44
  You can humanize them,
• 42:45
  you can put them in,
• 42:46
  but then you just go one by one and you can say,
• 42:49
  SPEAKER_01: You reach out to them and say, hey, here's what I'm looking to do.
• 42:51
  SPEAKER_01: If you're interested, let me know.
• 42:52
  If not,
• 42:54
  do you know anybody who might be interested in the industry to
• 42:56
  do this?
• 42:57
  And AI will just cut out so much of that upfront timing of
• 43:04
  building the plan.
• 43:04
  SPEAKER_01: And then you humanize it and take it from there.
• 43:08
  SPEAKER_00: No, that's great.
• 43:08
  SPEAKER_00: And, you know, obviously, AI is being used for blog writing.
• 43:13
  SPEAKER_00: You've got koala.sh and Kappa,
• 43:16
  SPEAKER_00: these more long-form,
• 43:18
  SPEAKER_00: these AI tools that help you with long-form content.
• 43:20
  SPEAKER_00: But I think,
• 43:21
  SPEAKER_00: you know,
• 43:21
  SPEAKER_00: the authenticity,
• 43:23
  SPEAKER_00: you know,
• 43:23
  SPEAKER_00: I think is what you're getting at is that you've got to be involved.
• 43:27
  SPEAKER_00: You have to be the human in the loop.
• 43:28
  So whether it's a blog or you're writing an author page and
• 43:31
  you're using it,
• 43:31
  you
• 43:32
  SPEAKER_00: One, you must read it.
• 43:34
  SPEAKER_00: Two, you must put your own voice into it.
• 43:36
  And I love the explanation of having AI ask you questions where
• 43:41
  they basically
• 43:42
  SPEAKER_00: interview you for your own author page is absolutely the way to do this.
• 43:49
  SPEAKER_00: And you can't –
• 43:52
  SPEAKER_00: Again, there's no quick fix to anything.
• 43:54
  SPEAKER_00: It is hard work, even with AI.
• 43:55
  But I think what you just provided is a great example on how to
• 44:01
  take care of your
• 44:01
  SPEAKER_00: author page as an example.
• 44:03
  SPEAKER_00: So I think that's fantastic.
• 44:06
  You can also say,
• 44:06
  hey,
• 44:07
  go to my website and tell me what I'm missing for EEAT.
• 44:10
  SPEAKER_01: And if you have the paid version that crawls at real time,
• 44:12
  SPEAKER_01: it'll say,
• 44:13
  SPEAKER_01: well,
• 44:13
  SPEAKER_01: it looks like you do have an author page,
• 44:14
  SPEAKER_01: but it's maybe it,
• 44:16
  SPEAKER_01: maybe you have it no indexed on accident or something,
• 44:18
  SPEAKER_01: right?
• 44:18
  SPEAKER_01: Like maybe there's other,
• 44:20
  other areas you could improve and you just use AI to analyze
• 44:23
  your website and,
• 44:24
  SPEAKER_01: you know,
• 44:24
  specific pages on the website and it'll help you better that
• 44:27
  framework on your site.
• 44:29
  SPEAKER_00: Yeah, no, that's great.
• 44:30
  SPEAKER_00: Well, where do you see the future going here for EAT?
• 44:34
  SPEAKER_00: Do you see Google continuing to,
• 44:36
  SPEAKER_00: I mean,
• 44:36
  SPEAKER_00: it's a lot of work,
• 44:37
  SPEAKER_00: I assume,
• 44:37
  SPEAKER_00: on their end,
• 44:38
  SPEAKER_00: you know,
• 44:38
  SPEAKER_00: in terms of the technology to kind of monitor all this.
• 44:42
  SPEAKER_00: Where do you see the future?
• 44:45
  SPEAKER_01: So, I mean, I don't think they change the framework too often.
• 44:50
  SPEAKER_01: They look at through each algorithm update,
• 44:54
  SPEAKER_01: they'll go through and they'll say,
• 44:55
  SPEAKER_01: okay,
• 44:55
  SPEAKER_01: we could change this or tweak this.
• 44:56
  SPEAKER_01: And then they could like update a lot of things.
• 44:58
  SPEAKER_01: What I see them doing is probably just adding on top of.
• 45:01
  SPEAKER_01: I see them... They may add another word at some point.
• 45:07
  SPEAKER_01: But I really think that they've covered a lot of it with those four.
• 45:13
  SPEAKER_01: And really, I think if you want to just...
• 45:17
  SPEAKER_01: be ahead for Google, just have the best user experience possible.
• 45:22
  SPEAKER_01: All of the EEAT is going to impact your user experience.
• 45:26
  SPEAKER_01: And so if you want to get ahead of whatever the future is going to be,
• 45:29
  SPEAKER_01: just continue to have the best user experience on page,
• 45:32
  SPEAKER_01: off page,
• 45:34
  SPEAKER_01: everywhere,
• 45:34
  SPEAKER_01: right?
• 45:35
  SPEAKER_01: Everywhere that you show up on the internet,
• 45:37
  SPEAKER_01: have a good user experience and whatever the future is for EEAT,
• 45:41
  SPEAKER_01: I think you're going to be covered.
• 45:43
  SPEAKER_00: Yeah, that's great.
• 45:44
  SPEAKER_00: Great way to sum it up.
• 45:46
  SPEAKER_00: Well,
• 45:46
  SPEAKER_00: as we wrap up the podcast,
• 45:48
  SPEAKER_00: I always like to ask two questions at the end because,
• 45:51
  SPEAKER_00: well,
• 45:51
  SPEAKER_00: one,
• 45:51
  SPEAKER_00: I'm fascinated to know what people are thinking.
• 45:54
  SPEAKER_00: And it's around AI.
• 45:56
  SPEAKER_00: And I'd like to know,
• 45:57
  SPEAKER_00: number one,
• 45:59
  tell me something and tell the audience something that you
• 46:01
  recently discovered
• 46:03
  SPEAKER_00: using AI.
• 46:03
  SPEAKER_00: AI,
• 46:04
  SPEAKER_00: generative AI of ChatGPT or Claude or whichever one you like to use,
• 46:09
  SPEAKER_00: that made you stop in your tracks and say,
• 46:12
  SPEAKER_00: wow,
• 46:12
  SPEAKER_00: I can't believe that just did that.
• 46:14
  SPEAKER_00: Is there anything that comes to mind?
• 46:17
  SPEAKER_01: Yes.
• 46:19
  SPEAKER_01: It doesn't have to do with digital though.
• 46:22
  SPEAKER_01: Is that okay if I share like a personal thing?
• 46:23
  SPEAKER_01: Yeah, absolutely.
• 46:24
  SPEAKER_01: A hundred percent.
• 46:27
  SPEAKER_01: Okay.
• 46:27
  SPEAKER_01: So something I thought was pretty cool.
• 46:30
  SPEAKER_01: I'm a spiritual person.
• 46:31
  SPEAKER_01: I'm a Christian and I was studying the scriptures and I was like,
• 46:36
  SPEAKER_01: there's got to be a way to get more out of this on a daily basis.
• 46:39
  SPEAKER_01: And so I went through and I'm specifically,
• 46:43
  SPEAKER_01: I'm from the Church of Jesus Christ of Latter-day Saints.
• 46:45
  SPEAKER_01: And we have
• 46:46
  SPEAKER_01: a handful of scriptures.
• 46:47
  SPEAKER_01: So we believe in the Bible,
• 46:49
  SPEAKER_01: we believe in the Book of Mormon,
• 46:50
  SPEAKER_01: we have the Doctrine and Covenants,
• 46:51
  SPEAKER_01: and we have the Pearl of Grey Prize.
• 46:52
  SPEAKER_01: And so through all of those,
• 46:55
  SPEAKER_01: I went into ChatGPT and I said,
• 46:58
  SPEAKER_01: here are all of the scriptures that we believe in,
• 47:01
  SPEAKER_01: the Church of Jesus Christ of Latter-day Saints.
• 47:03
  SPEAKER_01: I want you to give me
• 47:05
  SPEAKER_01: actions related to Christ on a daily basis to be a better person.
• 47:10
  SPEAKER_01: And I want you to tie a scripture to each one of those,
• 47:13
  and then an explanation of how I can implement that scripture
• 47:16
  to be a better person
• 47:17
  SPEAKER_01: that day.
• 47:18
  SPEAKER_01: And it spit out 365 days of
• 47:22
  SPEAKER_01: throughout all of those scriptures.
• 47:24
  SPEAKER_01: Here's the scripture.
• 47:25
  SPEAKER_01: Here's what it means.
• 47:26
  SPEAKER_01: Here's how you can implement it in the day.
• 47:28
  SPEAKER_01: And,
• 47:30
  SPEAKER_01: and I thought like,
• 47:31
  SPEAKER_01: I just,
• 47:31
  I need to do like one of those calendars where you like tear it
• 47:34
  off every day,
• 47:35
  SPEAKER_01: just to be like a better person calendar.
• 47:37
  SPEAKER_01: Yeah.
• 47:37
  SPEAKER_01: Yeah.
• 47:38
  SPEAKER_01: And so now I go,
• 47:39
  SPEAKER_01: I use that and I go and like,
• 47:40
  SPEAKER_01: if I'm doing scripture study,
• 47:42
  SPEAKER_01: I analyze that scripture,
• 47:43
  SPEAKER_01: you know,
• 47:44
  SPEAKER_01: a little bit more and I find it in the,
• 47:46
  SPEAKER_01: in the Bible dictionary or I'll go,
• 47:47
  SPEAKER_01: you know,
• 47:48
  SPEAKER_01: I'll go to chat GBT again and say,
• 47:49
  SPEAKER_01: give me,
• 47:50
  SPEAKER_01: give me more context around this.
• 47:51
  SPEAKER_01: What am I missing?
• 47:52
  What,
• 47:52
  like in the footnotes of the scriptures,
• 47:54
  what other areas does this tie into?
• 47:57
  SPEAKER_01: And it,
• 47:57
  SPEAKER_01: like,
• 47:58
  I feel like it just makes me be more well-rounded on a daily
• 48:01
  basis and trying to be better.
• 48:03
  SPEAKER_01: And I thought,
• 48:03
  SPEAKER_01: man,
• 48:03
  SPEAKER_01: like without AI,
• 48:05
  this would have taken somebody thousands of hours to go through
• 48:09
  and pull up.
• 48:09
  SPEAKER_01: Even like with all of the cool websites and technology we have out there,
• 48:14
  SPEAKER_01: looking through all of the scriptures that we believe in in our church,
• 48:18
  SPEAKER_01: that would have taken so many hours.
• 48:20
  SPEAKER_01: And I just thought that was amazing.
• 48:23
  SPEAKER_00: That is, I'm saying wow now, too.
• 48:25
  SPEAKER_00: That is absolutely, and what a great use.
• 48:27
  SPEAKER_00: I mean,
• 48:27
  SPEAKER_00: again,
• 48:28
  SPEAKER_00: I think it's a lot of it,
• 48:29
  SPEAKER_00: you know,
• 48:29
  SPEAKER_00: and we've had a couple of other people mention personal experiences,
• 48:33
  SPEAKER_00: even somebody talking about,
• 48:34
  SPEAKER_00: you know,
• 48:34
  SPEAKER_00: the struggles of entrepreneurship.
• 48:36
  SPEAKER_00: It's like having a conversation with a friend or a close advisor,
• 48:41
  SPEAKER_00: and you just utilize it to help better your life and simplify it,
• 48:45
  SPEAKER_00: you know,
• 48:45
  SPEAKER_00: around your faith.
• 48:47
  SPEAKER_00: I think there's just so many incredible uses and,
• 48:51
  SPEAKER_00: and people shouldn't just be fixated on business.
• 48:53
  SPEAKER_00: This is,
• 48:54
  SPEAKER_00: you know,
• 48:54
  SPEAKER_00: use it in your daily life to just make it,
• 48:57
  SPEAKER_00: uh,
• 48:57
  SPEAKER_00: make things better,
• 48:58
  SPEAKER_00: but always stay in the loop,
• 49:00
  SPEAKER_00: right?
• 49:00
  Keep yourself in the loop because,
• 49:02
  uh,
• 49:02
  uh,
• 49:03
  one,
• 49:03
  you're going to learn things too.
• 49:04
  SPEAKER_00: That's, I appreciate you sharing that.
• 49:06
  SPEAKER_00: That's a very nice, uh, important personal element there.
• 49:09
  SPEAKER_00: Uh, all right.
• 49:10
  SPEAKER_00: Well, I think we've come to an end here.
• 49:12
  SPEAKER_00: This has been great.
• 49:12
  SPEAKER_00: I think you, you know, provided incredible information on EEAT and, uh,
• 49:17
  SPEAKER_00: I think jokingly,
• 49:18
  SPEAKER_00: maybe they'll add another letter at some point,
• 49:19
  SPEAKER_00: but I think the framework is pretty solid.
• 49:22
  SPEAKER_00: I think,
• 49:23
  SPEAKER_00: you know,
• 49:23
  SPEAKER_00: and if you stick to the game plan,
• 49:26
  SPEAKER_00: we'll put links in the show notes to help expand on this.
• 49:30
  SPEAKER_00: And I really think it's an important thing.
• 49:32
  important framework for e-commerce entrepreneurs and really
• 49:36
  everybody who's
• 49:37
  SPEAKER_00: building a digital business out there to pay attention to and understand.
• 49:41
  SPEAKER_00: So thank you very much for coming on today and explaining all of it.
• 49:44
  SPEAKER_00: Maybe Eli,
• 49:44
  just take a minute just to tell us where we can find you online
• 49:48
  and how we can
• 49:49
  SPEAKER_00: connect with you.
• 49:50
  SPEAKER_01: Yeah.
• 49:51
  SPEAKER_01: Well, first of all, thank you, Ramin, for having me on the show.
• 49:54
  SPEAKER_01: I really appreciate it.
• 49:55
  SPEAKER_01: Great conversation.
• 49:56
  SPEAKER_01: I love I love podcasting.
• 49:57
  SPEAKER_01: I love the technology we have these days.
• 50:00
  And no matter where we are in the world,
• 50:01
  we can connect and get to know each other.
• 50:03
  SPEAKER_01: And without this technology, you and I probably never would have met.
• 50:06
  SPEAKER_01: Right.
• 50:06
  SPEAKER_01: And so I'm grateful.
• 50:08
  SPEAKER_01: Yeah, I'm grateful for that.
• 50:09
  SPEAKER_01: So thanks for having me on the show.
• 50:11
  SPEAKER_01: First and foremost, you can find me.
• 50:14
  SPEAKER_01: I'm I'm mostly active on on LinkedIn at the real Eli Adams dot com,
• 50:19
  SPEAKER_01: the real Eli Adams dot com in most social media.
• 50:23
  SPEAKER_01: That's where I'm at.
• 50:24
  SPEAKER_01: You can find me at fire us marketing dot com.
• 50:27
  SPEAKER_01: You can go to the contact us page if you're interested in my services.
• 50:30
  There's a calendar you can fill out or just have a conversation
• 50:34
  on LinkedIn or email,
• 50:36
  wherever.
• 50:37
  SPEAKER_01: But I'd be happy to connect if anybody wants to chat more.
• 50:41
  SPEAKER_01: That's great.
• 50:41
  And we'll put links,
• 50:42
  as I said,
• 50:43
  in the show notes,
• 50:43
  make sure everybody can find you.
• 50:45
  SPEAKER_00: Eli's a great guy filled with amazing information.
• 50:49
  SPEAKER_00: Definitely check out his YouTube channel as well.
• 50:51
  Make sure that you catch all those videos and great podcasts he
• 50:56
  has as well.
• 50:56
  SPEAKER_00: Thank you very much, Eli, for coming on today.
• 50:58
  SPEAKER_00: And I hope you have a fantastic rest of your week.
• 51:03
  SPEAKER_00: Yeah, you bet.
• 51:03
  SPEAKER_00: Thanks, Rami.
• 51:04
  SPEAKER_00: All right.
• 51:04
  SPEAKER_00: You're very welcome.
• 51:05
  SPEAKER_00: Thank you very much, everybody, for joining today.
• 51:09
  All right,
• 51:09
  that brings us to the end of another episode of the e-commerce
• 51:13
  revolution podcast.
• 51:14
  SPEAKER_00: Don't forget to check out past episodes,
• 51:16
  which are all available on demand on YouTube and wherever you
• 51:20
  listen to your podcast.
• 51:22
  SPEAKER_00: Ready to join the revolution?
• 51:24
  SPEAKER_00: Become an exclusive part of our growing community of emerging e-commerce
• 51:27
  SPEAKER_00: entrepreneurs at ecomrevolution.co.
• 51:31
  SPEAKER_00: Until next time, see ya.