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Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend

The Pain of Paying Why We Hate Losing Money More Than We Love Gaining It

Why does losing a $20 bill feel worse than finding one feels good? Lucas and Luna dive into loss aversion, the prospect theory insight that won Daniel Kahneman a Nobel Prize. They explore how taxi drivers in New York City quit early on good days and work longer on bad days — a real-world example of reference-point thinking gone wrong. Then they discuss how companies use loss aversion in pricing: the hotel booking countdown, the free trial that expires, the 'you could lose this' framing that makes us click buy. They close with a practical take: how to spot when your own brain is…

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