Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / Best of ‘22 - 6 quick questions with Nadya Okamoto, Founder of August (Part 2)

Transcript

Best of ‘22 - 6 quick questions with Nadya Okamoto, Founder of August (Part 2) · Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

• 0:00
  Hi, it's just me popping in with a quick message to wish you and your loved ones a beautiful break this festive season. I hope you're able to take some time for yourself to recharge and reset and come back full of energy in 2023.
• 0:15
  Over the next few weeks, our team will all be taking a much-needed break, and you'll be hearing the best episodes from 2022. When I look back over this year, there were just so many amazing episodes. It was near impossible to choose just one handful, but we did, and they're amazing, and I'm sure you're going to love them.
• 0:34
  For now, I'm off to spend some quality time with my mom and my family in Queensland after three whole years of not seeing her. Can you believe it? Three years. Oh my gosh. I'm going to be doing all the little things that are good for my soul over this period and dreaming up my goals for 2023, which you're going to hear about when I come back in January. I'm so looking forward to reconnecting with you in the new year and bringing you more of the good stuff with Female Startup Club.
• 1:04
  Welcome back. Here are the six quick questions. Question number one, what's your why? Why are you doing what you're doing? The big sister thing. Love it. Love it. Question number two is what's been the number one or your favorite marketing moment so far? Going viral on TikTok for the first time.
• 1:34
  How many views did it get? I don't even know, but I think one of our videos has 30 million and has definitely been one of the faster growing ones. That's wild madness. Yeah, it's crazy. Question number three, what's your go-to business resource in terms of book, podcast, or newsletter?
• 1:53
  I don't really follow a lot of business things at all, mostly because like in terms of consuming media, I listen to a lot of The Daily, The New York Times, The Daily. But I would say that for me, like there's actually one of my friends, Casey Lewis, has a newsletter called After School that's about like youth trends. And I really love that one.
• 2:14
  Amazing. I will link that in the show notes for anyone who wants to check it out. Question number four is how do you win the day? What are your AM or PM habits and rituals that keep you feeling happy and motivated and productive? I just sleep as much as I possibly can at night. I love that. I need to sleep more. Question number five, what is the worst money mistake in the business that you've made? And how much did it cost? Oh.
• 2:41
  I would say that like at the beginning, we kind of didn't trust our instinct around like PR and influencers. And we ended up like hiring some outside agency situations and probably spent about 30K of cost. That at the end of the day, like we got out of those contracts early because we were like, we can do this ourselves. And we have been doing it ourselves. But I would say that a lot of it is like.
• 3:05
  was kind of trusting our gut that we could do things differently than hiring, like leaning on external agencies. Yeah, totally. Know that feeling. And last question, question number six is, what is a crazy story, positive, good, bad, ugly, whatever, in the business that you can share? I think it's just like, it's just a crazy moment every time, like I have period blood in my underwear, and my first instinct is to make a TikTok about it. Yeah.
• 3:34
  Oh, you know what I wanted to ask you actually on this topic just quickly as a final question is how do you deal with like the negative side of TikTok and the people like the, you know, the haters?
• 3:47
  Yeah, I mean, I think that for the haters who like say I'm gross and disgusting for being obsessed with periods or showing it to me, I just use it as motivation. Like I just kind of, it just fuels me with this idea of like the fact that you're calling it disgusting kind of reveals that it is so stigmatized and that's what we're trying to work through. And so I think that if anything, it kind of makes me more interested in it, you know, and that's something that I spend a lot more time focusing on. Fuels the fire. I love it. Exactly.
• 4:15
  Nadia, thank you so much for taking the time to come on the show today and share your journey so far with August. I am endlessly inspired by you and your energy and your big sister vibe. So thank you so much. I'm really grateful. Thank you so much. Thanks for having me.
• 4:36
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 5:01
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 5:23
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
• 5:39
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 6:03
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 6:26
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.