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The billion-dollar race to fix America’s sleep crisis

The business of sleep has gone well beyond hawking mattresses, pillows, and bedframes. And it’s with good reason that seemingly everyone is analyzing their sleep data on various hardware devices. Roughly one in three adults in the U.S. regularly gets insufficient sleep, driving demand for new tools that can monitor, analyze, and improve rest. Enter Eight Sleep, founded in 2014 by Matteo Franceshetti and his wife, Alexandra Zatarain. Eight Sleep has raised about $260 million since its inception, from the likes of Khosla Ventures to F1 notables Zak Brown and Charles Leclerc. The company sells…

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