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FridAI - Tokens + xAI Voice Cloning · Business Brain – The Entrepreneurs’ Podcast

• 0:00
  Dave Hamilton: Business Brain, episode 753 for Casual Friday AI for May 15th,
• 0:07
  Dave Hamilton: Customer Experience Day, 2026. Welcome back.
• 0:11
  Shannon Jean: Woo! It's Business Brain. Friday.
• 0:38
  Dave Hamilton: Greetings, folks, and welcome to Business Brain, the show where we take a few
• 0:42
  Dave Hamilton: ideas, some from you, some from us.
• 0:44
  Dave Hamilton: We dissect them. We analyze them. We use them to tune our business brains so
• 0:51
  Dave Hamilton: that we can each, you, me, him, each wind up living and leveling up our charmed lives.
• 0:58
  Dave Hamilton: Our sponsors include Bitdefender.com slash brain, where you can save 30% on
• 1:03
  Dave Hamilton: Bitdefender Ultimate Small Business Security and Shopify.com slash business
• 1:07
  Dave Hamilton: brain, where you can sign up for your $1 per month trial period.
• 1:10
  Dave Hamilton: We'll talk about those in a little bit.
• 1:11
  Dave Hamilton: For now, here in Durham, New Hampshire, I'm Dave Hamilton.
• 1:15
  Shannon Jean: And Northern California, I'm Shannon Jean. Happy Friday.
• 1:18
  Dave Hamilton: I happy Friday. I speaking of AI, which is what we do here on Friday.
• 1:23
  Dave Hamilton: I in the pre-show conversation, we were talking about you. You were looking
• 1:28
  Dave Hamilton: for something on somebody's site.
• 1:31
  Dave Hamilton: You searched for it. Their search sucked. You commented that it sucked.
• 1:35
  Dave Hamilton: And my first thought was, man, like how can search on a site today suck when
• 1:42
  Dave Hamilton: we have AI at our disposal? Right.
• 1:45
  Dave Hamilton: And immediately, of course, I already knew the answer to this.
• 1:50
  Dave Hamilton: We all have, like, for every one of our businesses, none of us have an excuse
• 1:55
  Dave Hamilton: except we have the ultimate excuse, money, as to why we don't employ what I'm about to describe.
• 2:02
  Dave Hamilton: Okay. What we all should do is take our knowledge bases, our FAQs,
• 2:10
  Dave Hamilton: even just the entire corpus of answers that we have given to customers over the years.
• 2:17
  Dave Hamilton: They email in. Yeah. We reply, whether it's literally just in our inbox,
• 2:21
  Dave Hamilton: like our email clients, or if we've leveled up and moved to like a fresh desk
• 2:25
  Dave Hamilton: or, you know, anything like that.
• 2:27
  Dave Hamilton: We have all this data and we have answered most of the questions that are going
• 2:33
  Dave Hamilton: to come in. Yes, pretty much every.
• 2:34
  Shannon Jean: Yeah. Right.
• 2:35
  Dave Hamilton: That's right. I mean, the longer your business exists, the less chance there
• 2:40
  Dave Hamilton: is that something unique is asked of you by a customer, which means the less
• 2:46
  Dave Hamilton: of a chance there is something unique searched for by a customer.
• 2:50
  Dave Hamilton: So why is it that as customers of many, many, many different websites,
• 2:55
  Dave Hamilton: we still can't find the answers?
• 2:57
  Dave Hamilton: Why don't people don't just, you know, wire it up to AI and let AI essentially
• 3:05
  Dave Hamilton: do the walking right, you know, and figure out the answer and then give it to us?
• 3:10
  Dave Hamilton: And as someone who runs many of these kinds of businesses, I know why.
• 3:15
  Dave Hamilton: Money. Tell us, Dave. What's that?
• 3:18
  Shannon Jean: I said, tell us. Yeah.
• 3:20
  Dave Hamilton: Tell us why. It's money. It's money. Because in order for AI to answer this
• 3:27
  Dave Hamilton: question, let's say you come to, you know, Mac Geek Gab, right?
• 3:30
  Dave Hamilton: And you want to ask a question about something that clearly in the 21 years
• 3:35
  Dave Hamilton: we've been doing that show, we've probably answered, right?
• 3:39
  Dave Hamilton: Well, what has to happen when I take your query, I have to feed it to an LLM,
• 3:47
  Dave Hamilton: but it's not just feeding it to the LLM.
• 3:50
  Dave Hamilton: It's feeding it to the LLM along with all of my data from everything about our
• 3:57
  Dave Hamilton: business that we've ever answered before, that we've ever done.
• 4:00
  Dave Hamilton: All that stuff needs to be packaged up.
• 4:03
  Dave Hamilton: Every time? Yep.
• 4:06
  Dave Hamilton: Wow. Unless, and this is somewhat true for MacGeekEb, so sort of a bad example,
• 4:12
  Dave Hamilton: unless the LLM has been trained on my show, right, on my website.
• 4:18
  Dave Hamilton: And that's actually true of MacGeekEb. The LLMs have used our thing to train
• 4:23
  Dave Hamilton: because it's existed for 21 years.
• 4:25
  Dave Hamilton: But if you're running a service business, it probably hasn't been trained on
• 4:32
  Dave Hamilton: all of your data. And in fact, you know, the LLMs haven't been trained on every
• 4:36
  Dave Hamilton: question we've answered.
• 4:37
  Dave Hamilton: They've only been trained on the ones we've answered in the show,
• 4:39
  Dave Hamilton: but not my inbox full of all of this. So I would need to feed it everything.
• 4:45
  Dave Hamilton: And you, as a business owner, would need to feed the LLM everything.
• 4:50
  Dave Hamilton: And when you send that amount of data along with the query of,
• 4:55
  Dave Hamilton: hey, why can't I do this or how do I do this,
• 4:59
  Dave Hamilton: you know, with your business, it becomes a massive query that will cost you
• 5:06
  Dave Hamilton: more in tokens than that customer is worth.
• 5:11
  Shannon Jean: Yeah, and okay, let me ask a naive question. Everybody talks about tokens.
• 5:16
  Shannon Jean: Okay, tokens is, tokens that.
• 5:18
  Shannon Jean: Is the token basically the measurement of the amount of the AI you're using?
• 5:26
  Shannon Jean: Or like, do I get a certain number of tokens each day when I use Claude?
• 5:30
  Dave Hamilton: Yes, you do. The token is the amount of data that is being consumed by and also
• 5:38
  Dave Hamilton: then generated by the LLM when you submit a request.
• 5:43
  Dave Hamilton: When you submit, even like forget about my business, right?
• 5:48
  Dave Hamilton: Even when you go and you start a new chat in Claude, right? Or ChatDT or any of the others.
• 5:55
  Dave Hamilton: They're all, in this sense, they're all essentially the same.
• 5:58
  Dave Hamilton: And you say, hey, how do I get my iPhone to clear out its storage? Right?
• 6:07
  Dave Hamilton: You know, I want to learn how to clear out my storage. My phone is full.
• 6:10
  Dave Hamilton: I want to do that. Great. Fine.
• 6:12
  Dave Hamilton: You're not just sending that query. It's sending everything it has learned about
• 6:18
  Dave Hamilton: you over the entire course.
• 6:20
  Dave Hamilton: Now, this is a brand new chat, right? Right.
• 6:23
  Dave Hamilton: And so instead of it being, and a token is a fraction of text,
• 6:28
  Dave Hamilton: they're all somewhat different, but it might be a letter, it might be a word,
• 6:33
  Dave Hamilton: it's certainly not a sentence or a paragraph, and so you're sending these tokens, but...
• 6:40
  Dave Hamilton: ChatGPT or Claude has memory about you, and it's going to include some amount
• 6:46
  Dave Hamilton: of that memory about you, a large amount of that memory about you,
• 6:50
  Dave Hamilton: in with your request to make—.
• 6:52
  Shannon Jean: To better answer your question,
• 6:53
  Dave Hamilton: Right? Correct. You want that. But when I set up my OpenClaw thing,
• 7:00
  Dave Hamilton: so I got OpenClaw running, when I open a new session with OpenClaw, the amount of data,
• 7:08
  Dave Hamilton: and I use a model called Kimi, which is relatively inexpensive.
• 7:12
  Dave Hamilton: It has a 250,000 token limit for every query. Fine. Okay. That's fairly normal.
• 7:21
  Shannon Jean: Okay.
• 7:22
  Dave Hamilton: My default, when I start a new query, I'm already at 16,000 tokens. Wow. Right.
• 7:31
  Shannon Jean: So if you max out the 250, what does it do? Kick it back and say,
• 7:34
  Shannon Jean: hey, that's too much data?
• 7:35
  Dave Hamilton: That's too much. Well, and OpenClaw knows what my limit is, so it will make
• 7:41
  Dave Hamilton: a decision as to what to throw out.
• 7:44
  Dave Hamilton: And that's where things start getting a little here. Or it will bounce it back
• 7:48
  Dave Hamilton: and say, this query is too large. You need to compact your session,
• 7:52
  Dave Hamilton: which you can do in Claude with slash compact, and you can do in other things that way, too.
• 7:57
  Dave Hamilton: And so I'm starting with 16,000 tokens.
• 8:00
  Dave Hamilton: I don't know what I'm starting with in Claude because it doesn't show me,
• 8:03
  Dave Hamilton: but I'm sure it's at least that much, if not more.
• 8:07
  Dave Hamilton: And, and so, and that's without me taking the entire, you know,
• 8:12
  Dave Hamilton: email train from 21 years of Mac Geek Gab and, you know, transcripts from every
• 8:17
  Dave Hamilton: episode and put it all in.
• 8:18
  Dave Hamilton: That would be a hundred thousand tokens and you pay by the token.
• 8:22
  Dave Hamilton: So, uh, businesses would go out of business if they were paying AI to do all of that.
• 8:29
  Dave Hamilton: Now you can, you can host your own AI. Yeah.
• 8:31
  Shannon Jean: Yeah, before we started this week's shows, we talked about it.
• 8:37
  Shannon Jean: You said, yeah, it would cost us about $3 million if we were to do some crazy
• 8:41
  Shannon Jean: thing, you know, some company that would every month to do all these queries
• 8:46
  Shannon Jean: over and over and over again to run a perfect search. So it's like,
• 8:49
  Shannon Jean: wow, that's a ton of cash.
• 8:50
  Dave Hamilton: Yeah, and I mean, maybe it's worth it or maybe not. Yeah, depends on who we are.
• 8:56
  Shannon Jean: Right, exactly. Depends on your cash flow and your volume that you're doing,
• 8:59
  Dave Hamilton: Right? And you can host your own LLM and save on the per token cost,
• 9:06
  Dave Hamilton: but now what kind of hardware do you need? Yeah.
• 9:09
  Dave Hamilton: Right? I mean, you're paying one way or the other, and it might be worth it, but yeah.
• 9:15
  Shannon Jean: Interesting.
• 9:16
  Dave Hamilton: That's crazy. That's why when we go to a search engine on a website and we say.
• 9:20
  Shannon Jean: Hey. No good.
• 9:22
  Dave Hamilton: Why does this suck? They should use AI. Well, would you be willing to pay to search that website?
• 9:29
  Shannon Jean: Oh, maybe that changes it. Yeah.
• 9:32
  Dave Hamilton: Yeah. As a customer. Yeah. Would you be willing to share? I,
• 9:35
  Dave Hamilton: my customers wouldn't, you know, or maybe they would, maybe my,
• 9:39
  Dave Hamilton: it depends on my premium people at Mac Gab or whatever. Yeah. So, yeah. Yeah.
• 9:45
  Shannon Jean: It's wild. Yeah.
• 9:47
  Dave Hamilton: Yeah, these things aren't free.
• 9:48
  Shannon Jean: It's a lot. Yeah. And I, you know, so I keep hearing rumors like,
• 9:52
  Shannon Jean: oh, all the AI is going to be getting more expensive soon.
• 9:54
  Shannon Jean: Don't get used to paying $20 or $100 or $200.
• 9:58
  Shannon Jean: So it'll be interesting to see.
• 10:00
  Dave Hamilton: Yeah. I mean, we just saw what Claude doubled their usage limits for their flat
• 10:06
  Dave Hamilton: rate plans because of a big investment from, I think, from Musk,
• 10:10
  Dave Hamilton: right? It was part of it anyway.
• 10:13
  Shannon Jean: Yeah, they're doing something with SpaceX, right?
• 10:15
  Dave Hamilton: Yeah, exactly. Yeah, with SpaceX. Yeah. Which is great, but we're still in the dominance race.
• 10:24
  Dave Hamilton: So everybody is sort of losing money to win. Yes, exactly.
• 10:29
  Dave Hamilton: And eventually that will stop, and then it'll cost what it actually costs. Yeah.
• 10:34
  Dave Hamilton: Which hopefully will be less by then.
• 10:37
  Shannon Jean: Yeah, maybe. Hopefully. Yeah, that'll be. Or something will come along. It'll be crazy.
• 10:41
  Dave Hamilton: It's crazy. Yes.
• 10:43
  Dave Hamilton: We have a lot more things to talk about. Yeah. You found a new voice cloning
• 10:47
  Dave Hamilton: thing. There's other things.
• 10:48
  Shannon Jean: I do want to talk about that. Yeah, yeah.
• 10:50
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• 10:53
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• 12:18
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• 12:23
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• 12:25
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• 12:30
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• 12:47
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• 12:51
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• 12:57
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• 13:49
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• 13:53
  Dave Hamilton: Shannon, what do you got?
• 13:55
  Shannon Jean: Okay, let's talk about Grok voice cloning.
• 13:58
  Shannon Jean: All right, now I don't use Grok that much and I probably should use it more
• 14:02
  Shannon Jean: because it's built, it comes included when you're a Premium Plus member on X.
• 14:08
  Shannon Jean: And I saw this announcement and it's, Grok just rolled this out.
• 14:12
  Shannon Jean: It's called Custom Voices. It's part of XAI and voice cloning feature for Grok.
• 14:20
  Shannon Jean: It lets users and developers create high-quality clones of their own voice from
• 14:26
  Shannon Jean: a short audio recording and use them instantly in Grok's text-to-speech and voice agent APIs.
• 14:34
  Shannon Jean: So basically, you can record a minute, 90 seconds of you talking,
• 14:38
  Shannon Jean: and it will clone your voice, how you talk, the timber, your delivery patterns, the style pacing.
• 14:48
  Shannon Jean: I'm reading through their documentation here. I haven't done it yet, but I'm going to do it.
• 14:53
  Shannon Jean: And you get to create a voice library. And one of the things that kind of caught
• 14:59
  Shannon Jean: my attention, I'm like, well, this is interesting. I wonder if I'm always looking
• 15:03
  Shannon Jean: for ways to repurpose my content.
• 15:05
  Shannon Jean: Yeah. And I was like, well, if I'm posting these text posts,
• 15:08
  Shannon Jean: could I also like an audio version of that post where somebody is driving or
• 15:14
  Shannon Jean: whatever and they want to hear me say it in my voice.
• 15:17
  Shannon Jean: Yeah. And so I'm going to experiment with it.
• 15:20
  Shannon Jean: And plus we, Dave and I talk, we talk so much.
• 15:24
  Shannon Jean: We always have kind of a sore throat or throat issue because we're on behind the mic so much.
• 15:31
  Shannon Jean: And I thought, well, this would be really interesting if I'm laid up.
• 15:35
  Dave Hamilton: I have long, I've been waiting for something like this, and this might not be it yet, right? Sure.
• 15:43
  Dave Hamilton: I've tested other things. I haven't found one yet.
• 15:46
  Shannon Jean: Yeah. 11 Labs is one.
• 15:48
  Dave Hamilton: 11, I've tried. But where I'm looking for it is delivery of sponsorships.
• 15:56
  Dave Hamilton: Because I write a script for every ad. Now, I use AI to help me write that script.
• 16:04
  Dave Hamilton: I take what we get from the sponsor. I make it different and specific for the show.
• 16:10
  Dave Hamilton: But wouldn't it be great if I didn't have to record and then edit?
• 16:14
  Dave Hamilton: I could just put it out there. Yeah, I agree.
• 16:19
  Shannon Jean: Yeah. I'm asking, you know, quick, hey, can I create a clone of my voice?
• 16:26
  Shannon Jean: To read my ex posts for people who, you know, are driving.
• 16:30
  Shannon Jean: Yeah. And it's like, yes, that's a perfect and variable doable use case.
• 16:34
  Shannon Jean: And they give you all the instructions. So we're going to have,
• 16:38
  Shannon Jean: I'm going to have to play around with this and, uh, and figure it out.
• 16:41
  Shannon Jean: Cause yeah, I think you could be very useful also for messaging for your business.
• 16:45
  Shannon Jean: You know, if you've got customer service messages, if you're making your phone, if you have a,
• 16:50
  Shannon Jean: if, if you don't have an AI phone answering thing and you've got a phone tree
• 16:54
  Shannon Jean: and you want to script it and have somebody else implement it,
• 16:57
  Shannon Jean: but your voice, if you're the voice of your brand, of your company,
• 17:02
  Shannon Jean: I think it could be really interesting.
• 17:03
  Dave Hamilton: Oh, yeah. Oh, I like it. Yeah. All right. I mean, something will get there.
• 17:08
  Dave Hamilton: Yes. This might be it. I mean, and this is it for certain use cases.
• 17:13
  Dave Hamilton: If it's it for yours, great. If not, keep listening and we'll report it.
• 17:19
  Shannon Jean: When we find one. And I'm going to, and what I'll do is in an upcoming show,
• 17:24
  Shannon Jean: I'll have this working and we'll have it read back and we can compare it because
• 17:29
  Shannon Jean: Dave, you're the crazy sound guy that always hassles me about my mic and my
• 17:33
  Shannon Jean: voice and the fidelity, which is good.
• 17:34
  Dave Hamilton: Yes, no, somebody, you need that.
• 17:36
  Shannon Jean: Somebody has to do it. Yeah, because otherwise you would never know.
• 17:39
  Shannon Jean: But I'll record some stuff and we'll play and we'll compare it and we'll see how it sounds.
• 17:43
  Shannon Jean: And it should be really interesting. I think there's some good use cases up
• 17:47
  Shannon Jean: here and we'll try to develop them.
• 17:50
  Shannon Jean: So this, to me, is the big takeaway of the show, of this episode.
• 17:55
  Shannon Jean: All right. Is that we're either here already, where we can clone our voice and
• 18:01
  Shannon Jean: use it for all kinds of purposes,
• 18:04
  Shannon Jean: or we're very close to it, and we're going to find out here in the coming weeks
• 18:08
  Shannon Jean: whether it really works. That's the big takeaway for me.
• 18:12
  Shannon Jean: Your takeaway was too complicated, man.
• 18:14
  Dave Hamilton: What's that?
• 18:15
  Shannon Jean: Your token stuff was too complicated.
• 18:17
  Dave Hamilton: I don't know. I don't know that there's a well, I mean, the point of the takeaway
• 18:22
  Dave Hamilton: is to distill it down into something that's not complicated. Correct.
• 18:28
  Shannon Jean: I'm always going to win that because my stuff is more simple.
• 18:30
  Dave Hamilton: Yeah, I don't. Yeah. Well, I mean, we can always distill things down.
• 18:36
  Dave Hamilton: We're we're intelligent humans and we have AI at our disposal.
• 18:42
  Dave Hamilton: Um i i think yeah i
• 18:46
  Dave Hamilton: i would agree that that voice cloning is is important i don't know that it's
• 18:50
  Dave Hamilton: a big takeaway though um i because i'm not sure it matters for most businesses
• 18:56
  Dave Hamilton: i think it's pretty purpose-built but i might but i might be i might have blinders
• 19:02
  Dave Hamilton: on with this like it's certainly important to my businesses yeah.
• 19:05
  Shannon Jean: Me too so maybe we'll the jury is still out we'll see if it becomes the big
• 19:10
  Shannon Jean: takeaway yeah but we are definitely going to expand on it
• 19:14
  Dave Hamilton: Let's let's think about what would the takeaway from the first topic be and it would be um,
• 19:23
  Dave Hamilton: Think about ways to use, I'm spitballing here, right?
• 19:30
  Dave Hamilton: Yeah. Think about ways to use AIs and LLM to simplify and increase the value
• 19:38
  Dave Hamilton: of your customer interactions. Yeah.
• 19:42
  Shannon Jean: And your existing data.
• 19:43
  Dave Hamilton: Your existing data. Yeah. Yeah. And it can be done.
• 19:47
  Dave Hamilton: That's a pretty big takeaway. Like, you know, the example that we didn't really
• 19:50
  Dave Hamilton: get into with one of my businesses, my partner went through and like did all
• 19:55
  Dave Hamilton: the things and then came back and said,
• 19:57
  Dave Hamilton: so we can do this with our existing data and all the business logic we have.
• 20:04
  Dave Hamilton: But it's going to cost us about two and a half million dollars a month.
• 20:08
  Dave Hamilton: And I was like, well, OK, like, what's it going to make us like? Right.
• 20:15
  Dave Hamilton: You know, I mean, that's a lot of money. that's more than i've ever spent in
• 20:19
  Dave Hamilton: a month certainly but if you're going to tell me that it's going to make us
• 20:23
  Dave Hamilton: six million well okay like or even three and a half million like okay uh but
• 20:29
  Dave Hamilton: that's like these are that that's a lot of scale and.
• 20:33
  Shannon Jean: A lot of scale yeah
• 20:34
  Dave Hamilton: And and then he said well if
• 20:38
  Dave Hamilton: we use like deep seek flash four
• 20:41
  Dave Hamilton: or whatever it was deep seek for flash then it
• 20:44
  Dave Hamilton: would only cost us 25 or 30 thousand
• 20:47
  Dave Hamilton: dollars a month like okay well this is still 10x less right
• 20:50
  Dave Hamilton: that's a lot 100x less yeah yeah
• 20:53
  Dave Hamilton: but but still not chump change it's not for our businesses and so i was like
• 21:00
  Dave Hamilton: but that's something we can test this and like manage and do all that stuff
• 21:04
  Dave Hamilton: so the takeaway and i'm not yet ready to argue that this is the big takeaway
• 21:10
  Dave Hamilton: but the takeaway from that would be,
• 21:14
  Dave Hamilton: Figure out what it's going to cost you to leverage AI with your existing,
• 21:21
  Dave Hamilton: your business's existing data to help your customers and then look at whether
• 21:27
  Dave Hamilton: that's worth implementing. That's the other takeaway.
• 21:30
  Shannon Jean: That's probably the big takeaway now. And is that using it to leverage your existing data?
• 21:36
  Shannon Jean: Yeah. But and then we'll see whether the cloning or the voice clone thing turns into a big takeaway.
• 21:42
  Shannon Jean: Yeah. We can do with it. Yeah. Because you're right. Right now,
• 21:44
  Shannon Jean: it's just in theory that we're talking about it. So, yeah, that's good. I agree.
• 21:48
  Dave Hamilton: I don't know. I mean, that's why we're doing this experiment is to leverage all that stuff.
• 21:54
  Shannon Jean: Exactly. So, if you want to see us expand on these topics,
• 21:58
  Shannon Jean: go to businessbrain.show slash blueprints and download today's episode,
• 22:04
  Shannon Jean: The Business Blueprint, that'll dive into these topics and expand on them beyond
• 22:09
  Shannon Jean: the way we talked about them and some other use cases that you can learn from.
• 22:14
  Dave Hamilton: Thanks for hanging out folks we will see you next week have a great weekend we will,
• 22:25
  Dave Hamilton: later see you folks.