Latest / Where Pop Culture Meets PR

Why Justin Baldoni Waited 2 YEARS to Break Silence
The legal storm may be settling, but for Justin and Emily Baldoni, the journey toward reclaimed narrative is only just beginning. After two years of silence surrounding the It Ends With Us legal warfare involving Blake Lively and Wayfarer Studios, the Baldonis have officially broken their silence. In this episode, we’re breaking down the masterfully calculated and emotionally resonant video statement that makes for great PR.
Instead of an aggressive media counter-offensive, complex legal jargon, staged paparazzi pictures, or very public appearances, the Baldonis opted for a quiet and deeply…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.