The Checks I Do Before I Invest in a Startup (So I Don't Lose Money)
A few years ago I was about to put £25,000 into a startup. Brilliant founder, slick pitch deck, great story, numbers to back it up. Before I sent a penny, I made a couple of reference calls. What I heard made me walk away. Around 18 months later, that company collapsed.Startups can make you serious money, but most of the companies you back will fail. The investors who do well are rarely luckier or cleverer than everyone else. They do their homework properly, and most beginners never learn how.In this video I’m sharing the exact due diligence process I use before I risk a single pound of my…
The skinny
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