How to Accelerate Growth Through Customer Intimacy
This week's episode is entitled "How to Accelerate Growth Through Customer Intimacy" and our guest is Laura Patterson, President of VisionEdge Marketing and the author of Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth.
Among other things, I ask Laura to talk about marketing performance management and helping to drive and measure marketing accountability-- what that means and why that's so important.
A lot of marketers are either not measuring the right things or measuring things that tell a different story than they intend to. When we talk about marketing…
The skinny
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