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Brands don't need more feedback or survey data to better understand their customers - Interview with Nate Sanders of Artifact
Today’s interview is with Nate Sanders, the co-founder and CEO of Artifact, the customer experience forecasting company. Nate joins me today to talk about the recent guest post that he wrote for my site called “Obituary: The Survey (1920s – 2023)” [It caused a bit of stir on LinkedIn], where we are at re surveys, VoC, data and insight, why companies don’t necessarily need more insight or customer feedback data and what they should be doing instead.
This interview follows on from my recent interview – When we talk about attention, we’re actually talking about engagement – Interview with Walter…
The skinny
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