#60: What If It Does Work? The Question Every Founder Needs to Ask

The Quietly Disruptive Business · Aug 4, 2026 · 15m

Every founder knows the question: What if it doesn't work? It arrives uninvited, feels heavy, and has a way of closing things down before they've even had a chance to start.

But what if there's a different question, one that opens everything up instead?

In this episode, you'll hear:

A personal story about the moment this question nearly stopped me from stepping into coaching, and why it was more unsettling than I expected

The fascinating reason our brains are wired to ask the negative version first, and why it's not a flaw but a survival mechanism that's long past its usefulness

The simple…