Latest / The Human Connection Podcast
You Can Sell to Anyone. The Question Is: Can You Keep Them? | Anika Zubair
"You can sell to everyone — trust me, there are buyers everywhere. But can you actually keep them? Long-term growth comes from the right customer fit and ensuring your customer continues to see value in every single interaction." — Anika Zubair, Founder & CEO of The Customer Success Pro
Most companies treat Customer Success as a support function. Anika Zubair has spent 14 years proving it's actually a revenue engine — one that protects what sales closes, grows what marketing builds, and determines whether your company is building a business or just filling a leaky bucket.
With a track record…
The skinny
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