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Letters to My Future Self: What a Life Well-Built Actually Looks Like · Age Defiantly with Mark Young

• 0:00
  What is the word entrepreneur me? A person who takes things from a lower status to a higher status
• 0:07
  and so how do I make 70? Not just 50. How do I make 70 bigger better than 50?
• 0:15
  You years ago it had a cancer diagnosis. For many people that's a shut down.
• 0:19
  What was different when you received a cancer diagnosis? Part of the problem is this.
• 0:24
  Hey, we're here on the Age Definely Podcast and this episode, interestingly enough,
• 0:32
  our producers named a letter to my future self and I think that's going to all make sense here
• 0:38
  in a moment because I have the privilege of interviewing somebody by the name of Mark Young
• 0:44
  and that may sound kind of strange, but it is my father. I'm going to sell out here to you and
• 0:49
  tell you this, but there's an absolute reason why I want to have this conversation because
• 0:54
  we get viewers all the time who send messages and say things about, well, you're 50. You don't
• 1:00
  know what it's like to be 70 and this type of thing because there are these comparisons
• 1:05
  and the boy a fight of known then what I know now and those types of things.
• 1:10
  And I want to really have this conversation with my own father because we get teased all the time
• 1:15
  about being remarkably similar, which may be true. But the truth of the matter is, is like
• 1:20
  seeing myself in the future is actually part of the reason why today I make the decisions I make
• 1:27
  because I actually kind of see what those decisions will lead to and that's a future that I would
• 1:33
  bother to have. So I want to introduce you to my father, Dr. Mark Young, confusing enough is
• 1:39
  that maybe on multiple things and I would actually give you this background information. The
• 1:43
  producers do such a great job. It says Dr. Mark Young senior is a serial entrepreneur who has
• 1:49
  founded and scaled eight companies valued in the hundreds of millions of dollars launched over
• 1:54
  a hundred consumer brands authored the book Hypnotizing and recently the 27 and 7 unbreakable
• 2:01
  rule unbreakable rules, which also talks about consumer package goods, built marketing campaigns that
• 2:07
  have sold billions of dollars in products and services. He's a keynote speaker, a thought leader,
• 2:12
  a race car driver and someone who's come back from losing everything more than once.
• 2:17
  Also happens to be my father. So today's conversation is a little different because instead of
• 2:22
  interviewing a guest, I'm interviewing the future me. And I wrote a book called Future You Years
• 2:28
  ago that is that is true. And I know everything is structured here and I'm going to kind of point
• 2:34
  this out because our listeners know me obviously and many of them probably know you to be honest.
• 2:40
  But they know me as being an entrepreneur. They know me as being a business person, a marketing guy.
• 2:45
  They know me as being a functional medicine doctor. They know me as always talking about health and
• 2:51
  wellness, probably some controversial topics related to health and wellness as well, like things
• 2:57
  that defy convention. You're kind of the same guy. It's a little weird. The similarities that
• 3:06
  are passed here, but there's a definite nature nurture argument that could be made in
• 3:14
  creating a situation. You're probably English, but exactly. So I want to kind of go this direction
• 3:20
  because obviously you're a business man. You've lent successful companies for years continue to do so.
• 3:26
  But I really want to start with the overarching, the story arc throughout our conversation here that
• 3:33
  is I laugh about future me, but so much of what we talk about on this particular show is health
• 3:40
  and wellness and it is overcoming odds and it is deliberately defying convention. And I really
• 3:48
  want to narrow that down because there's a rubber hits the road moments that you've experienced in
• 3:53
  that as well. But a lot of what I really want to go through, I mean, you'll be 69 next month.
• 3:59
  And I know you reminded me of that. I forgot. You did. You thought you're going to be 68, but
• 4:04
  but the truth is is like you're going to be 69 years old next month, but there's there is a story
• 4:10
  arc in all of that because I don't know you any different today than 20 years ago and 30 years ago
• 4:18
  because people talk about the slowing down. People talk about the how are you going to enjoy
• 4:24
  retirement and recently you had a transaction that you don't lie. You don't have to work and
• 4:33
  it's funny because you and I had a conversation and you you called to say, hey, everything's good,
• 4:39
  everything's closed, so on, so forth. And I'm like, that's great. Congratulations. And I believe
• 4:44
  my exact words were not what? Hey, hell, I'll tell you what happened. So Mama said to me earlier in
• 4:53
  the day, well, this is the biggest transaction you've ever had yet. And my comment was
• 5:01
  too date. That is correct. You called later in the day and said, how does it feel to have made such
• 5:10
  a big transaction? And then your comment was for now, there's your comment was, but this isn't your
• 5:17
  biggest one. Because I absolutely live in the Dan Sullivan adage of your future must be bigger
• 5:28
  than your past. Yeah. And as Dan says, when it's not the universe starts asking for the parts back.
• 5:38
  And again, wisdom, of course, what's interesting to me though, and I want you to comment on is
• 5:45
  after I said, you know, yet or to date or whatever the exact phrasing was, now what your response
• 5:52
  to me was, I mean, do you remember what you said to me? I believe my response was you just exactly
• 6:00
  said the, I think I said you just said exactly what I said to Sally earlier in the day. And
• 6:07
  I put your exact response to me was you're the only person who's asked that because probably
• 6:13
  everybody that you had talked to up till that conversation had given you the congratulations.
• 6:20
  Congratulations, but but it was also the what are you going to do with it? Are you going to take a trip?
• 6:25
  Are you going to enjoy or are you going to do things to slow down and so on so forth? And I say
• 6:32
  that because it never crossed my mind that you were slowing down because of that. It was like if
• 6:37
  anything, it just sped you up more ambitious today than yesterday. Right. And by the way,
• 6:43
  I did nothing different that day. I didn't even go through the closing in person. I literally
• 6:50
  did the last closing through DocuSaud. Right. Because I had appointments all day with clients.
• 6:55
  Right. Just funny to me. But I suppose the story arc again that I want to keep getting back to
• 7:01
  there is is mindset that at going on 69 years old, which I don't mean to keep saying that
• 7:08
  making it sound old because it's not it's not the least bit. But it's interesting to me because it
• 7:14
  it's a mindset and so much of the you and I've had this conversation the whole PNI psycho neuro
• 7:19
  immunology conversation about, you know, your cells are eavesdropping on what's going on in your
• 7:23
  head. But this idea that it doesn't slow down over time. In fact, it gets better. And to so
• 7:31
  many people that we talked to and our listeners, there is this idea that, you know, our podcast
• 7:38
  is called age defiantly or for a recent rebrand. And it kind of encapsulates the way I feel about
• 7:44
  stuff. But it's funny because I think that, you know, when I talked to you even about age
• 7:48
  defiantly, you were like, okay, that's good. But that's good. It just it it's an entire ethos
• 7:54
  in two words. And I think our listeners and and followers have that exact same mindset. They want
• 8:01
  to know what is the secret to aging defiantly. And for some people, it's I walk every day. And
• 8:07
  for some people, it's I'm in the gym. And to some people, it's I just refuse to think negatively.
• 8:13
  But I want you to just comment on that mindset of what that means. Because again, it's
• 8:21
  obviously overflowed into my life. What wisdom would you share about just that mindset aside from
• 8:27
  what you already have? The first thing for me is find the the word retirement anywhere in the
• 8:32
  Bible. The word doesn't exist. Right. And what's the definition of retirement to place out of
• 8:41
  service? That is literally what the word means. Yeah. What happens when you place a person out
• 8:48
  of service? They die. And if we look at the statistics, we see the statistics show that people
• 8:56
  without purpose do not live as long. Right. People put in nursing homes do not live as long. So
• 9:04
  one, I don't ever want to be out of service. The second thing is I think we all have a tendency
• 9:12
  to measure age based on our parents and our grandparents. So we look and we say, well,
• 9:19
  mom and dad died here and grandma and grandpa died here. So that's where I'm going to go.
• 9:25
  Because that's my genes. Well, first off, as you know, genes make up what three to seven percent
• 9:31
  of our longevity. Is it a little bit of an edge? Yep. And we happen to have those genes,
• 9:37
  but it's not a big deal. The second thing is you knew all your grandparents and your great-grandparents
• 9:45
  did seven out of eight. What were your grandparents doing at 68? Right. Or 69 now, but I'll be 69.
• 9:54
  It's not what I'm doing. It's not racing cars and taking a 3,000 mile motorcycle trip.
• 10:01
  Or going to the gym and doing 700 pound leg presses. They were old. And my grandparents,
• 10:09
  your great-grandparents, they were even older. So when we look at aging, technology advances,
• 10:16
  knowledge advances, medicine is exponentially growing. If we believe that all this technology is
• 10:26
  growing, and if we can visibly see that the life I live today is not the life my parents lived
• 10:35
  or my grandparents lived, then why do I assume that I'm only going to be their age? Dan Sullivan has
• 10:44
  as a great thing in that, which is called his life extended. And Dan, by the way, is the founder
• 10:51
  of strategic coach, who's what is Dan now? He is 82 now, 82 years old with a 25-year plan.
• 10:58
  Correct. And it's 25-year-old mindset. Absolutely. More ambitious today than ever.
• 11:05
  And Dan's whole thing is, tell me how old you think he'll be. So he'll let people come to class
• 11:10
  and write down how old you think he'll be. And people will write down when their parents die.
• 11:14
  I'm going to be, I'm going to die when I'm 88. And then Dan asked some of the question,
• 11:19
  and the question is, so describe 87. And they will write down 87. I'm feeling good. I'm healthy.
• 11:27
  I'm playing with my grandchildren. I'm doing some traveling. And then Dan asked the question,
• 11:33
  so 87, everything was going fine. And then you just decided to die. It just got me there.
• 11:39
  Why would why did you just decide to die at 88 if 87 was fun? So they get this idea up until
• 11:46
  at a point, I'm going to be me. I'm going to be who I am. And I'm going to be doing all this stuff.
• 11:50
  And then I'm going to drop debt. So it's interesting because when people go through that exercise
• 11:57
  with Dan, the average person adds somewhere between 10 to 30 years to their lifespan. Overall,
• 12:03
  now, a little bit of self-serving for Dan, because he just keeps them in the program.
• 12:06
  And it changes how you look at life. Okay, I'm looking at businesses with you,
• 12:19
  things that you and I are talking about doing, that we have five and 10 year horizons on stuff.
• 12:27
  Okay, so I'm going to be 73 to 78. That's not old to me. That makes sense.
• 12:34
  And I'll say something else that you haven't experienced yet because of where you're at.
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  My contemporaries, not my friends, but my contemporaries. When I say contemporaries,
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  in laws, sister-in-law, brother-in-law, my own sister, people I went to school with,
• 12:55
  cousins, those type of people. So the people you know in your whole life,
• 12:59
  they are all in this retirement mode, right? Some of them, they were tired for years,
• 13:05
  some of them recently retired, but it's all, we're going to travel, we're going to play with
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  the grandkids and so on and so forth. You find that you find one, you have to make younger friends.
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  So you either need to continuously make younger friends or have friends that are on your path.
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  Like a dance solvent. Or at the end, you find that now when you spend time with those
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  friends or relatives, they're the old people in your life that you go to care for and spend time
• 13:47
  with. Yeah, we've talked about that quite a bit. And this idea of booking into the future is not
• 13:55
  being, you know, an expiration date. And one of the things I want to comment on there is,
• 14:01
  you know, you're talking five, 10-year plans. I'm like, well, yeah, you're being
• 14:04
  your 70s-wise, that that doesn't seem old at all. But I want to juxtapose that too. And I'm
• 14:10
  going to use my mother as an example. And when I use these comparisons, I laughingly say, and I
• 14:17
  think a lot of people would say this, but I think it's actually true when I say that is,
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  by two parents, couldn't have been any different. Two ends of a continuum, if for sure. Yeah,
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  I mean, just very different because you refuse to age. But my mother's mother, my maternal
• 14:35
  grandmother, died at 52. I remember at it, and at 52 years old, she just suddenly died of a
• 14:42
  aortic, and in the heart attack. So my mother had this mindset, you talk about dying the age
• 14:52
  of your parents. And I remember my mother's 40th birthday when, I mean, she was talking about how
• 14:58
  she was already over the hill, and there wasn't much runway left. And when she turned 52,
• 15:04
  her mindset was, every day she had passed 52 was bonus time. Yeah, she had reached her
• 15:13
  expiration date. Right. Like, she was just in so every morning was a surprise. And after 52,
• 15:20
  yes. And that's the crazy part to me because my mother, you know, when she died, she actually
• 15:26
  died right before her 63rd birthday. And at 63, in her mind, that was 10 more years than she
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  expected. And it's, it's so weird when I think about it because I think about it, I think we all
• 15:42
  do this and you use the example of where were your parents at that age and so on. And when I think
• 15:47
  back of being 50, I'm like, okay, so where were my parents at 50? Where were my grandparents when
• 15:53
  they were 50? And for you, where all my parents at 50s were really a really mixed back.
• 15:57
  But it's of correct. Like at 50 years old, you had a young my sister at home, like she was just
• 16:04
  in elementary school. And at 50 years old, my mother was practically, you know, kissing a graveyard
• 16:11
  because she figured there was no point in doing anything big because the end was near. And
• 16:15
  your mom, your mom raced into age. She get, she get, and her, and her husband was 25 years older
• 16:22
  than her. So she lived the life that was far beyond her chronological years anyways. But,
• 16:27
  but that being said, the truth of the matter is, is that it just goes to show such a mindset shift.
• 16:34
  It's like we, we, you talk about Dan Sullivan's exercise about getting people to life extension.
• 16:39
  And I've done that same exercise with Dan's group. And, and the idea that if you said you were
• 16:45
  going to live to 80, then every decision you make right now is adding up in your head to getting
• 16:53
  to 80. And that can be everything from my health decisions to my right relationship decisions to,
• 16:59
  to my financial decisions. If I only needed enough money to make it to 80, then I only plan my
• 17:04
  finances to 80. You know, look, God forbid you go to 90. And longevity is changing for, for some of
• 17:13
  the really good financial planners with the successful entrepreneurs. And we tend to find it's the
• 17:20
  entrepreneurial set who really look at extraordinary life extension more than the working class or even
• 17:29
  the executive class. Yes. And I think part of it is because as entrepreneurs, we're always doing
• 17:36
  things that people told us couldn't be done. So we live our entire life with people saying your
• 17:42
  nuts. And that's crazy. And why wouldn't you keep your job? And why would you take these risks? And
• 17:46
  then you're right. And then they tell you're crazy again, and you're right again. So eventually,
• 17:52
  like, I don't think I'm going to listen to this people very much. I got a theory on that. I'd
• 17:57
  actually want to unpack that in a minute. But this idea that all of our decisions
• 18:03
  lead to whatever resolution we've created, like we create the end and then reverse engineer our
• 18:10
  lives in some ways. Well, I anticipate living to somewhere around 120. And I have a reason for 120.
• 18:18
  My reason for 120 is one, it's the hayflake barrier. So that's for those of you don't know, 1963,
• 18:25
  Dr. Hayflake is the guy who in who discovered cell division and figured out that the average
• 18:32
  cell can divide 50 to 60 times. And that comes out to run 115 to 120 years. So that's program
• 18:39
  Da. Now, why don't we make it to 120 because we kill ourselves, right? Environmental decisions
• 18:45
  and so on. But then we jump to the Bible and we go to Genesis 6 3. My spirit shall not strive with
• 18:52
  man forever, but his days should be numbered 120 years. So I look at them like, okay, so it took
• 18:59
  science 6,000 years to validate Genesis to prove to back up what was in the Bible 6,000 years
• 19:10
  earlier. So 120 and the oldest living person that we have recorded right now is what 117 years
• 19:20
  roughly, a French woman who took up smoking at 95 by the way, which I thought was hysterical
• 19:27
  amazing. Why not? I'd never smoked in my life and I've decided, well, why not? I'm 95. It's still
• 19:33
  lived to be 117. But if we do the things we need to do, then 100 to 120 shouldn't be unreasonable.
• 19:45
  But here's what I've discovered. I've discovered if I tell somebody, would like to be 100,
• 19:49
  they usually say no. Right. Is they automatically program that in four years in a nursing,
• 19:55
  then when I say, would you like to be 100? If at 100, you felt like a 50-year-old,
• 20:01
  then they always say, oh, hell yes, I would do that. And that's where my thinking is. My thinking is,
• 20:07
  I want to be a 40-year-old or 50-year-old. What am I hundred? Right. Well, I've got all of it
• 20:13
  at 50. I have all my health metrics baseline against the 30-year-old physiologist. What I do,
• 20:18
  I base on the 25 same thing. And let me ask you this question. What at 69,
• 20:29
  what do you see that I can't do that I did at 50? Nothing. Because I mean, I laughingly say that
• 20:35
  I have no concept of age simply because I haven't watched you age. And is crazy as that is,
• 20:43
  like there's nothing at 69 years old that I could attribute and say is anything different.
• 20:49
  I cannot think of any physical or mental limitation that I have on me right now.
• 20:54
  Now, and again, not to say that that won't ever happen, but the reality is we talk about the,
• 21:01
  well, sure, the reality is we talk about that mindset shift, though. And it's the there is no
• 21:08
  there is no plan to decline. And I think too many people have this idea that the plan and whether
• 21:15
  they realize it or not, they say they don't have one, but that there is obviously a dialogue that's
• 21:21
  taking place in the old abuser head, telling them what ought to be happening at this age or not
• 21:26
  happening at this age. Like, when I get an acre or a pain or something at the gym that doesn't
• 21:30
  feel the way that I like it to or something along those lines, like to me, it doesn't,
• 21:35
  it doesn't go into acceptance. It immediately goes into, okay, that's a problem. Now I need to
• 21:40
  solve the problem. What is the fix to what I just experienced? And I think that you function much
• 21:46
  the same way. Like, okay, here's the problem with science experiment. Everything is a science
• 21:50
  experiment and a challenge. So I'm using that and pivoting over to what you were talking about
• 21:56
  with entrepreneurs always being crazy because I speak a lot on the topic of entrepreneurship,
• 22:03
  marketing, as well as health and wellness. And for a long time, that seemed to be a disconnect
• 22:08
  for me that those two topics just seemed to not live together. And yet, over and over and over,
• 22:16
  anytime I've dealt with a client on a marketing situation that was referring to a health-related
• 22:21
  product, entrepreneurs become the target market for early a day absolutely. And the reason is
• 22:28
  because entrepreneurs tend just behaviorally to approach health like it's gamified,
• 22:36
  the same way that they approach business. What is the word entrepreneur me? The word has been
• 22:41
  around for a long time. It is a French word. It was first used in conversation in France. And the
• 22:48
  definition was a person who takes things from a lower status to a higher status.
• 22:55
  So when we think about our mental makeup, it isn't how do we deal with the decline?
• 23:05
  It is how do we take this to a higher level? How do you create the ascension? So how do I make 70,
• 23:13
  not just 50? How do I make 70 bigger better than 50? Exactly. And a mentor of mine years ago,
• 23:22
  you used to always talk about some people have 10 years experience and some people,
• 23:27
  I mean, it fucked. Some people have one year experience 10 times. And I tend to think that the people
• 23:33
  who are making things bigger and making things better than they were when they found them
• 23:38
  are the people who actually have 10 years experience and aren't just living groundhogs day
• 23:43
  year after year. But that entrepreneurial makeup amongst our listenership, amongst any type of
• 23:51
  demographic, tends to be such a, such a dialled in crowd, particularly the overlap of entrepreneurship
• 23:58
  and I'll use the word biohacking. It's, yes, it holds, but the intersection of that Venn diagram,
• 24:05
  and I love Venn diagram. I do. I love Venn diagram. Especially
• 24:10
  throwing a yellow school to us. The overlap of those two circles is so profound. And I think
• 24:17
  so much of it is because entrepreneurs are problem solvers. They, well, that's how we make our
• 24:21
  limit. Yeah, they find a friction and then they invent a way to create it. They're, they're not
• 24:26
  people. And I say this all the time, I get clients who come to us and they found a solution and now
• 24:30
  they're out hunting for the people who have a problem. They might, well, no, you're better,
• 24:35
  you're better gamble and becoming an entrepreneur is to go find a problem because if you can find
• 24:39
  the problem and solve it, attracting the people with the problem isn't the problem.
• 24:43
  No, that's, that's what entrepreneur is. Is it, and you have to understand it's different,
• 24:48
  you know this. There's a difference between entrepreneur and self-employed. Correct. So,
• 24:53
  I can have a barber shop, I can have a plumbing shop, I can have a law practice. That doesn't
• 24:59
  make me an entrepreneur. That means I own my job. Yeah, nothing wrong with that.
• 25:06
  Entrepreneurs are all, all entrepreneurs are people who have a secret.
• 25:11
  And the secret is I know how to do something better than anyone else. I know something that
• 25:17
  everybody else doesn't know. I know that I have a skill or I have a product that is better than
• 25:25
  anything else out there. And that's my secret and I believe it and get it. I mean, they've got a
• 25:32
  mojo, mojo about them. I don't know that I would say all entrepreneurs have a secret. I think
• 25:38
  entrepreneurs by their nature believe that they have something that's, that's better than everything.
• 25:43
  And there's something special about me. Right, I'm so special about what I have. I mean, I know a lot
• 25:50
  of entrepreneurs who've gone very well for themselves who would say that they've been nothing special.
• 25:55
  But they happen to be able to identify friction points and solve them. They have been special.
• 26:00
  There may be some humility or even some false humility. Yeah, I can see that. But,
• 26:06
  but the idea that I'm getting to is like, when it comes to health-related items,
• 26:10
  when you see entrepreneurs or what I frequently refer to as entrepreneurs, right, they're people
• 26:15
  who didn't come up with anything, but they're able to go into a system and make broken things
• 26:20
  better because they know how to build from the inside, if not from the ground up. The one to
• 26:25
  tens, not the zero, the ones, I have just as much relevance in that conversation as well. But
• 26:33
  health is so much the same thing. And I want to loop that back. You years ago, it had a cancer
• 26:39
  diagnosis. And for many people, that's a shutdown. That is, that is immediately a, it's done,
• 26:49
  I need to do this. I'm going to have to do it. And it's like immediately and recently, and it's
• 26:54
  probably going to be out by the time of this. And it's interesting to me because
• 26:59
  Dr. Nation Winters, you've heard me talk about nation, dear friend, and we just finished a
• 27:05
  co-authored book called Stories of Hope. And the Stories of Hope Nation's entire practice
• 27:10
  is built on functional oncology. It's treating the body as a whole organism rather than treating
• 27:16
  cancer as an invader. And I love the way she approaches things. And we've co-authored this book,
• 27:21
  which is just autobiographical stories of people who have faced cancer head on and still,
• 27:28
  at the other side of it. But I listen to all of the words and I'm curious because story after
• 27:35
  story, 25 stories exist in this book. And every single one of them start with terror.
• 27:43
  Munden, that's why I want you to comment on this because again, there's all had great outcomes
• 27:48
  because obviously we're still interviewing them for this. So they've had their moment, they had
• 27:54
  their crisis, they made it to the other side, and now they're living to tell about it.
• 27:59
  What was different when you received a cancer diagnosis? Okay, so the first part, I remember
• 28:05
  when, when he told me, and the first thing that my brain day went to, oh, crap.
• 28:13
  All right, busy enough. I need to fix this now.
• 28:16
  That's for my head, but I need to fix this now. So for me, it was, what are all the options?
• 28:27
  Who's telling me the truth? Who's lying to me? Now become an expert in this particular
• 28:33
  type of cancer. And now let's throw stuff at it. So here's where I think part of the problem is,
• 28:44
  part of the problem is this, getting back to my contemporaries.
• 28:51
  As yourself, people come to me and ask for health advice. Most of them don't want it
• 28:58
  because it shows up when in overalls and requires work, and it requires me to spend money.
• 29:05
  And so often, well, my insurance company says I don't need that,
• 29:12
  or it's not covered by insurance. What I try to explain to people is, think of your health
• 29:18
  insurance like your car insurance. You have a 10-year-old car, you have full coverage insurance,
• 29:24
  your car gets crashed, take to a body shop. What do they do? They give you back a 10-year-old car.
• 29:32
  You know, we're going to put some 10-year-old parts on here. We're going to, you know,
• 29:35
  where we can. We'll put some new parts on it. We're not going to put upgraded technology in it.
• 29:40
  We're not going to put a faster motor in it. We're not putting new wheels on it. We're giving you
• 29:44
  back what you started with, which was already a 10-year-old car. That's your health insurance job.
• 29:52
  So one, it's not their job to get your blood work to look like a 30-year-old. It's their job
• 30:00
  to get your blood work to look like the average of 169-year-olds, which is bad. Secondly,
• 30:07
  I think this is why entrepreneurs have the advantage. The world of entrepreneurship is
• 30:14
  guesses and bets. More day in Sullivan. More day in Sullivan. But that's what it is.
• 30:21
  I have a guess at what might work, and I'm going to bet some money that it does.
• 30:26
  So we're comfortable with guessing and betting, because how we spend our life.
• 30:31
  So in the cancer thing, how did I deal with it? Well, I looked at everything it was out there.
• 30:37
  I found the non-traditional treatments that made the most sense to me, because cut burn and
• 30:43
  poison didn't make any sense to me. I bet on it. So I spent money. And again, as an entrepreneur,
• 30:55
  I'm looking at it saying, okay, if I spend this may sound ridiculous to people. If I spend a
• 31:01
  hundred thousand dollars a year on my health care, that's an amazing return on investment,
• 31:09
  compared to what I can earn in a year. So why wouldn't I want to have 10 or 20 or 30 or 40 more of
• 31:16
  those financial deals? And I put the money in and I bet on it and did the work.
• 31:25
  Well, you said something in there that I always use with entrepreneurs and longevity as being
• 31:30
  such an overlapping crowd. And that is entrepreneurs don't just understand the value of being healthy.
• 31:36
  They understand the opportunity cost lost of being sick. Absolutely. It gets back to
• 31:43
  who has his health as a thousand dreams and who does not has but one. And the idea is that
• 31:51
  for an entrepreneur, I mean, I'm not going to say laughingly say it, but I can't imagine coming back
• 31:57
  to my business if I had to leave for six months. If I were gone from my business in six months,
• 32:02
  no offense to my team, but I don't know what I would be coming back to six months from now. So
• 32:09
  the idea of being hospitalized for six months or the idea of being unwell to the point that
• 32:16
  I couldn't function to the level that I believe I do to me has financial consequences. I don't
• 32:22
  have sick days because sick days for me still involve working from home, right? Like they
• 32:27
  absolutely they still involve I still have to be engaged and it's not that I do it resentfully. I
• 32:33
  actually enjoy what I do. So work never feels like work to be honest with. I took four days off
• 32:38
  to having major surgery years ago, right, which they told me was going to be an eight week recovery.
• 32:44
  Yes, I surgery a couple of years ago too. And was answering messages from bed like
• 32:50
  the day of like I perspired to the email. There was there was no downtime. There was no pain
• 32:56
  medications like I wasn't having anything to do with that. But the truth of the matter is is
• 33:01
  that this entrepreneurial thing, this cancer diagnosis, it's a problem solution mindset that
• 33:07
  there is no problem that's not big enough. It was just another challenge to be solved, right?
• 33:12
  That's all it was. It was just another challenge to be solved. And it would have been
• 33:16
  easy to hear that and just psychologically check out. Yes, I talked to so many people who say that
• 33:25
  that a cancer diagnosis was a milestone in their life and they measured their life
• 33:30
  in terms of before and after the diagnosis, correct? The diagnosis day to me was not irrelevant.
• 33:38
  It was just another day and it was another piece of data. And again, I'm a big believer in
• 33:48
  early detection. So I was able to detect the cancer when it was in a stage zero.
• 33:55
  So part of the problem is too many people stick their head in the sand because the insurance
• 34:00
  company is not covering it and they don't find out they have cancer until they're stage two,
• 34:04
  three, or four, right? And they usually by that time it's because there's some other
• 34:10
  symptom that has manifested and they actually are going in for the symptom, right? I was not
• 34:15
  symptomatic, right? So I captured it in stage zero when I can deal with this through immunity
• 34:22
  and through different treatments, sir, that can help fight it off. But that's the part I don't
• 34:28
  understand why people aren't doing more early detection other than the insurance company doesn't
• 34:35
  pay for it. So I don't want to go get that. Well, and I'll say that's one of the things that comes
• 34:39
  up and I answer the question along. When I'm a guest on other people's podcasts or I could ask
• 34:43
  a question about what is what's your favorite biohack? Like what are what are the things you
• 34:47
  recommend? Like what are you really doing now? And I haven't got a standard answer and I say
• 34:52
  it's three things. There's three things that I absolutely refuse to to not do. And normally people
• 35:00
  are waiting for a supplement list or something while I was lies in my response. It's fasting
• 35:06
  because it's free. Stay mobile. It's free because it's free and sleep because it's free.
• 35:15
  Because I'm not giving anybody that advice and having that advice come back with an
• 35:20
  always easy for you to say you can afford it. It's like no, that's not the point at all. The point
• 35:25
  is is all three of those things are health and health focused, but they're just health hygiene,
• 35:31
  I call it. That is those are just good things. Like it's a matter of people like well eating healthy
• 35:36
  is hard. No, it's not. Take the four meals you eat a day and combine them into one healthy meal
• 35:42
  and intermittent fast for the other ones. You've got the exact same cost with a much better outcome.
• 35:49
  Yeah, the excuse that I don't have the money or poor people have to eat bad food. No, it's a
• 35:56
  convenience issue. Fresh vegetables are not that costly when you start comparing them to the
• 36:04
  cost of all the prepared fruit. There's a cost differential. I wouldn't argue that. There's
• 36:09
  absolutely a cost differential to getting fresh beans versus a can of beans. It's arguably
• 36:15
  it is on a budget. Now minimize that. The point of the matter is it doesn't mean that healthy
• 36:21
  options aren't available. It doesn't, you know, the idea that you need your six pack of coke
• 36:27
  in the fringe is absurd. And I think a lot of that is sloppy. I think a lot of that is people
• 36:32
  just have been trained in a way that that didn't feel weird. But nevertheless, like I said,
• 36:38
  my three answers are always all of these things are free. Like anybody can do those dirty things.
• 36:44
  But when it comes down to just regular treatments, I want you to give us an idea of some of the things
• 36:49
  you do, which I know is over the top. I've shared a lot of my own protocols on here.
• 36:54
  Yours I know are you to more over the top in many ways than you would mine are. And I'm going to out
• 36:59
  there. But for people who are who are looking again, this problem solution based, but I want you
• 37:05
  to explain what is it you do and why you do it in a relatable context to someone who may be
• 37:12
  nasty. Because I let me be free set. I don't want it to come across like you're this unicorn and
• 37:19
  no one can reach what you do. Yeah, because that's not true. Correct. And it's like about I don't
• 37:24
  want it to come across to to a listener who's maybe 69 years old and going, oh, well, yeah,
• 37:28
  you can afford this or I don't even know what that means. Like what are the accessible things?
• 37:33
  Because I mean, I will name some of them for you if you don't cover on them, but I want to hear
• 37:38
  what some of that books like. Well, some of the real basic things is regular fitness. Right.
• 37:48
  Lift weights two or three times a week. Do cardio two or three times a week. Yeah.
• 37:54
  Cheap stuff. You can you can you can strengthen for free. Get on the floor and do some pushups. Do
• 37:59
  some standing squats. I mean, Ed Zoe, one of the best things I recommend to people is just go
• 38:04
  walking after dinner. Correct. Get a set of exercise bands. Yeah. And you can literally carry it.
• 38:11
  I mean, I carry a set of exercise bands. I have a, as you know, I have a big bus that
• 38:15
  throws the race car in the bus is a drawer full of exercise bands. So because I can just pull
• 38:22
  the drawer out and grab the exercise bands and I can step outside and do a routine sitting under
• 38:27
  the awning at the, you know, at the racetrack. Cut the sugar out. Yeah. Get rid of the sugar.
• 38:33
  Get rid of it. And I always tell people get rid of the white food. Yeah. The white sugar,
• 38:38
  the white flour, the white rice, the, I mean, just get rid of white food, the white potatoes.
• 38:44
  That's not that complicated. Just, it does cost a lot of money to cut the white stuff out of your
• 38:51
  diet. It's not that big a deal. That exercise, to me, it's a mindset. It is, it is,
• 39:04
  people get stuck in these mindsets. And there is, there's a wealth mindset. How many times have
• 39:15
  you met people who have a poor mind? Yes. I have never been poor in my life. I've been broke
• 39:24
  several times in my life. I've never been poor. And the difference is poor is hopeless.
• 39:31
  Poor means I don't have a way out. Broke means this is a temporary situation. That's a
• 39:37
  band balance. And you and I share something and hopefully I had an influence on this for you. But
• 39:43
  when I look at things like health and some of the expensive things that I do, to me,
• 39:50
  it is far easier to go find more money than it is to sacrifice my health. Right. Because as an
• 39:57
  entrepreneur, I see a dozen opportunities to make money on my drive to the office.
• 40:06
  Oh, why somebody isn't doing this? Wow, somebody could make a killing if they did this.
• 40:11
  Literally, one of my examples is I use this as an example. So I'm all, there's the possible
• 40:18
  to make money today. Really get a pickup truck in the ladder and go door to door in my neighborhood
• 40:23
  and offer your clean gutters. You'll make a thousand dollars a day.
• 40:29
  A great thousand bucks a day. You'll make a thousand dollars a day if you just go in my
• 40:34
  neighborhood and clean in clean gutters and chances are you will never need to leave that neighborhood.
• 40:39
  Right. You can, you can just start back at the first house a year from now.
• 40:44
  Because there are 585 houses in on April. So part of it is a mindset. Part of it is that mindset
• 40:53
  of the future not being bigger than the past. Part of it is that mindset of just acquiescing and
• 40:59
  giving in. Why do people get well in my age? I can't do that in my age. Really? Now as you know,
• 41:08
  I happen though. I hold the Guinness World Record as the oldest professional rookie racecar driver
• 41:15
  in history. No, did I do that because I needed a Guinness World Record? No, and it was kind of
• 41:20
  cool. It's like, oh, I did a Guinness World Record. What it really amounted to, how it really
• 41:26
  happened was I started racing when I was 60. A time when racecar drivers have long retired.
• 41:37
  I decided that I was going to take up racing. At 66, I decided I was going to step into a
• 41:44
  pro circuit. Well, somebody told me no one's ever become a rookie at your age. And I'm like,
• 41:53
  really? Is that true? So we went and looked it up and we found out that the oldest rookie was Paul
• 42:01
  Newman, right? Who was 52 or 53? So I was like, oh, heck yeah, I'm going to get a Guinness World Record.
• 42:08
  So it was just a ticket for Baldur. We're going to apply for this because this is another thing I
• 42:13
  can hang on the wall. So, but there was a bigger reason why I did that. The real reason I did it was
• 42:19
  because I wanted to show people my age. You don't have to have a limit on you. You don't have
• 42:28
  think about this. How many people have you met in your own family? If I'd only made better choices
• 42:36
  when I was younger, start them now. If I'd only went to college when I was younger, if I'd only
• 42:42
  started this career when I was younger, you're still moving. You're still alive. Go do that.
• 42:52
  Go take a shot at that. And that's the reason why I did the Guinness Record because I wanted to
• 42:57
  show people. No, you can start an absolutely absurd career at 66 and 134 days old, which is what's
• 43:08
  on their record and do something like that. Well, what's interesting to be we talk about this mindset
• 43:14
  and it's funny because we're talking about how else in yet mindset has been the entire conversation
• 43:19
  because it all starts so much of it just starts there. And this idea that you can't work your way
• 43:29
  out of something that you don't believe is possible. That the first step to work success is
• 43:34
  believing success is even possible. Psychonuro immunology. I'm sure you've talked to your listeners
• 43:41
  before about the Ellen Langer rewind study. But I'll remind people that are new. Ellen Langer
• 43:48
  was a great researcher. She took a hotel and equipped a hotel to, at the time, I believe,
• 43:55
  to look like the year 1957. Somewhere around there. So all the furniture was changed. Old black
• 44:02
  white television sets, old radio sets, no photographs on the walls or no mirrors on the walls,
• 44:08
  just photographs. She then brought in a group of elderly immobile men. So these were men on
• 44:18
  canes, walkers, wheelchairs. She put them in the hotel and their instructions were,
• 44:25
  they had to live as if it was 1957. So every year they got today's newspaper from 1957,
• 44:36
  magazines from 1957, radio shows from 1957, television shows from 1957 on black and white TVs.
• 44:45
  And she put photographs of them at their age, which was around 25 years old at the time,
• 44:52
  put photographs of them around the rooms of themselves younger. In only a week's time,
• 45:00
  these men gave up their walkers, their wheelchairs, and their canes. And actually had
• 45:07
  blood work that came back, improved, like literally within seven days, their biomarkers changed.
• 45:14
  They saw reductions in C-reactive proteins, aunt A was cryptee, prescription use was dropped,
• 45:21
  and this was from a week, one week. So this is from a week of saying, I'm 25 years old.
• 45:30
  Okay, now imagine what you could do of every day you did that. What if every day you thought,
• 45:37
  I'm still whatever, personally, health wise, I feel like I'm in my 40s someplace, maybe 50,
• 45:47
  40s, 50s, right in that rail. That makes sense. Can I'm in my 30s? Exactly. And that's where my
• 45:53
  brain operates. That's just where it lives. Also, can you imagine how depressing it would be to
• 46:04
  think that the future is over? Well, and I was actually going to pivot that. So recently,
• 46:11
  and I'll say recent as this weekend, I spent time with a family member who has a fatalistic
• 46:17
  mindset that everything is doom and gloom and you have to constantly be on guard. And you know,
• 46:26
  life is just meant to be a disaster and all you do is string the disasters together.
• 46:31
  And I don't get that. And what's funny is I've talked a lot, had guests on our show that have
• 46:36
  talked about vibration and quantum exchange. We are quantum beings. And what's funny is that
• 46:44
  I find myself, if I spend too much time around people who have that mindset, like it actually,
• 46:53
  it affects me. And that's not as an insult to anybody or to minimize anybody out there as a
• 46:59
  lower vibration. It really does. It's like it does. I don't even want to spend time around
• 47:06
  friends who don't have that. This is why you go visit your old friends and relatives.
• 47:14
  True. But it's a, I go visit them almost with a sympathetic note. It's like visiting your
• 47:21
  grandmother. And you thought I didn't listen to about everything that was wrong. Yep. I'm checking
• 47:28
  in on you. I love you. Tell me what's going on with you. I'm going to spend some time with you.
• 47:34
  And now I have to get back to my reality. Right. Because you can't get in there because I find
• 47:42
  myself like when I get into that space, like it affects me. It literally hurts when I get into
• 47:50
  that space. And I'm like, I don't want to be here for any longer. Like I can only do so much time
• 47:56
  around that before it actually starts to affect me. I found myself yesterday night. I was exhausted.
• 48:03
  Like physically exhausted. And what's interesting is you spent time with her plus
• 48:09
  mom and I were the 70s. Right. She's in her 40s. And it was, it was just different. And it's like
• 48:18
  she was the old person. True. Which is, which is weird because I mean, I love her. And it,
• 48:23
  it is nothing to do that. That a youngest person that did her was young as a person to leave
• 48:27
  person there was the person who was already talking about how she's lived a full life.
• 48:31
  And I'm like, that's so weird to me. Your five years younger with me and have already checked out
• 48:36
  when it comes to what can be done with life because life is already over. And I think for for
• 48:43
  our viewers, you know, my takeaway to that is just 100%. It is mind over matter in so many
• 48:50
  situations. And it is surrounding yourself with like-minded people. It is always making sure
• 48:58
  that that future is bigger than the past. Right. It is, it is always looking for what is the next
• 49:03
  hill to climb. And it's the old saying of your the average of the five people you spend the most
• 49:07
  time with. Or believe that. So kick a look at those five people. Look at the high side,
• 49:14
  look at the low side. You're in the middle. And the truth is is you should probably be
• 49:18
  lopping off the ones at the bottom. And again, don't want to be mean. That doesn't mean throw
• 49:24
  people away. Correct. That means curate who influences you. Well, it really becomes a structure
• 49:32
  of intentionality with that time. Right. And the funny thing is is that I used a phrase last year
• 49:38
  towards the end in Q4. I made the comment about in 2026. I was going to work on relationship
• 49:44
  hygiene. And what is the phrases I said was when I go into 2026 because I'm a big freak about
• 49:51
  New Year's resolutions that part of my 2026 was if I spent time with anybody, I want them to know
• 49:57
  it was intentional that the people I spend my year with are going to be people that I want to
• 50:03
  spend my time with. And I will curate time with other people. But I'm not donating my time to
• 50:10
  100 causes. They've got to be the things and the people that mean the most to me. And part of that
• 50:17
  is that vibration, right? It is just keeping that mindset positive because if my problems,
• 50:25
  like a particular relative that I'll talk to on a regular basis and you know, and the answer is
• 50:31
  always, how is everything today? Is everything okay? And I'm like, everything was fine.
• 50:37
  It's been fine. But it was, it's just the assumption that the conversation has to be
• 50:44
  something negative. And like, no, it's fine. Some people ask their identity. Some people,
• 50:51
  you take away their crisis and you take away their aging and you take away their problems. And
• 50:56
  they don't know who they are anymore, right? Because that's how they identify. I mean,
• 51:02
  I hate to keep going back to Dan Sullivan, but Dan has a famous quote, which is the mind the
• 51:09
  eye only season ear only hears what the mind goes looking for. And he's correct. What do you go
• 51:16
  looking for? I get up every morning excited. I get up every morning. What do I get to do today?
• 51:24
  What new thing is going to happen today? What unexpected event is going to take place in my
• 51:31
  life today that's going to be just fantastic? Who's going to call me that I didn't count on?
• 51:37
  What meeting am I going to have that is going to turn into something that is going to be wonderful?
• 51:44
  How am I going to bring value to people that I'm going to meet today and shame somebody else's life?
• 51:50
  I've got a everyone around here at the office, those those, but I always refer to myself as a
• 51:55
  manifest generator based on life plan inner life mapping or whatever that system is. And
• 52:01
  Trina Felber, if you know Trina, said that one day and then when I did all the stuff and I was like,
• 52:06
  wow, it's accurate. And it was that literally in it, whether you believe in it, you know,
• 52:11
  from a from a life mapping perspective or not, but whatever I focus on happens.
• 52:19
  And that's it's the weirdest thing because good or bad, whatever I focus on seems to happen in
• 52:26
  my life. And that can be wanting to meet somebody that can be, you know, just anything. And
• 52:33
  whatever there's your life focus on, it shows up. And I, you know, certainly I don't want to be
• 52:39
  one of the people that gets all woo and says, you know, in the universe answers and this type of
• 52:43
  stuff. But but the reality is is I believe that the things that we focus on, there is a subconscious
• 52:49
  series of events and decisions that take place that manifests that reality. And it may be,
• 52:55
  I want to, you know, meet so and so. And even subconsciously, I put myself in rooms where that may
• 53:01
  actually happen. Or we, we, you know, I want to have a new client start doing work with us.
• 53:08
  Well, because that's a goal, it's the reason why I freak out about New Year's resolutions,
• 53:12
  right? Like I'm going to make a complete list of things and people are like, well, do you really
• 53:15
  think you're going to finish all 50 of those items on the list? I'm like, no, but my gosh,
• 53:19
  how amazing would it be if I did 20 of them? So I was a young fondant. Think of me when I was
• 53:28
  25 years old, 28 years old. This is nothing to the Apple juice. Does it? No, no,
• 53:35
  for some, had I sat down with people that knew me and said, in the future, I'm going to become
• 53:46
  a multi millionaire. I'm going to become a PhD. I'm going to hang out with famous friends.
• 53:51
  I'm going to go to all these places. I think I'll become a race car driver on and on and on and on.
• 53:58
  They would have said I was insane, because what was I? My father was a plumber and I was a plumber.
• 54:12
  And people would have said, who do you think you are? Right. And here's one of the big things for
• 54:18
  me. I had a door man at my condo came up to me a couple of days ago and he said,
• 54:28
  mission, can I talk to you for a minute? Sure. What do you need? How did you get to be so successful?
• 54:35
  I don't even know why he knows that. I don't even know. And I'm assuming I live in Ed
• 54:41
  building and I drive the cars that drive. Young guy, he goes, what's the secrets? And I'm like,
• 54:49
  well, I don't know does any secrets us, but here's what I'll tell you in this one. And here's
• 54:54
  what was so surprising. You could see the light bulb go off above this kid's head. What I said,
• 55:00
  this to him was like, oh my goodness, he never thought of this. So the first thing I said to him was
• 55:06
  when things go wrong, like you get a cancer diagnosis, it's a reflex on a lot of people to say,
• 55:14
  why me? Why do I have to have cancer? When Jeff told me I had cancer, I honestly can tell you
• 55:25
  my brain went to why not me? Why am I so special that I can't have cancer?
• 55:31
  Okay. All right. So first off, I'm not wallowing in self pity. But the second thing is why
• 55:43
  why me is so much more powerful than why not me is so much more powerful than why me
• 55:49
  is because why not me also means why not me become a race car driver at 60? Why not me
• 55:56
  become a millionaire? Why not me get a PhD? Why not me head famous friends? Why not me be able to
• 56:02
  travel where I want to go? Why not? And it's a simp it is simply is the difference of why me versus
• 56:12
  why not me? Yeah, there's and I share that mindset in so much as there's nothing conceivable that
• 56:20
  someone could tell me I couldn't do that I could figure out I'll figure this out. I couldn't
• 56:26
  I and not to be bragging on your podcast you and I were gifted with great brains. We didn't do
• 56:34
  anything to earn it. We were born that way, but it gives you a lot of extra options. Well, yeah,
• 56:39
  I mean, the people who have that, you know, whoever in academic acumen or or, you know, just,
• 56:48
  you know, smarter people, I suppose, have advantages, but the argument is that
• 56:53
  any number of people have those types of advantages and haven't found that that's right. And I know
• 56:57
  and I know many, many average intelligent people who have been wildly successful because they
• 57:03
  had the right attitude and the work ethic and it doesn't mean successful in the same way that
• 57:07
  you're successful or that I'm successful, right? It has everything to do with them being successful
• 57:13
  in the ways that they were gifted at the point. And at anyone I say that, like how many people
• 57:18
  could have been an incredible musician, but never picked up an instrument? At world and never
• 57:24
  know, you and I both could have been my professional musicians. My thing is like, there's no rock that
• 57:31
  I always use as a berries that when I die, I'm going to have a lot of regrets, but none of them
• 57:34
  will be the things I didn't do. Right, nobody regrets what they what they did. Oh no, I'm going
• 57:40
  to do a lot of things that I will regret and probably have and I refuse to die wondering what if
• 57:47
  because I'm going to turn over every what if on the way out. My bike, my explanation to people is
• 57:54
  I'm going to fall into my grave like somebody sliding into home base.
• 58:00
  Absolutely. There's a cost nothing but exactly. I'm going to slide into that old,
• 58:06
  just I was literally stealing old. The other thing I told this kid when he asked me about being
• 58:11
  successful was why not me versus why me? And I told him, you have to get up off the mat one more
• 58:19
  time and you get knocked out. Because life just deals you blows devastating blows day after day.
• 58:29
  You have to for me, it's okay, take the night. Go ahead, have a pity party tonight,
• 58:36
  go eat some chocolate cake, go do whatever it is that makes you feel good about yourself and
• 58:42
  sad and all those things. And then tomorrow morning, you're going to do this all over again. I think
• 58:48
  you're stealing my pity party. I knew. That was always my thing. Like if I had a bad night,
• 58:55
  you know what, just leave me alone. Whatever happened today will be done tomorrow.
• 58:59
  It usually in fall. That was it. I was a pizza, a birthday cake. Oh, that's six pack of
• 59:04
  here. Bumpy cake is mine. And so I'm just a birthday cake, a pizza, and I would always get like
• 59:09
  an angry orchard or something like that. Like that's it. This is always going to happen. I was
• 59:13
  going to sip the miserable watch a movie. But tomorrow morning, I was going to get up fighting.
• 59:18
  And it doesn't matter how many times that I've taken some terrible blows. And you get back up
• 59:24
  and you do it again tomorrow without without any kind of cessation. And I think that really
• 59:29
  becomes it. I love this. I love having this conversation. It's fun because there is a,
• 59:35
  you know, I laughingly say that I've been gifted with a future me because we are very
• 59:40
  similar in that capacity. And you live a life that I'm enviable. Yeah. And I have the ability to
• 59:44
  what would you tell your younger self if you could talk to? You taken my question away.
• 59:49
  And I was exactly like it. If you had the option of doing that, of course, I have a sister
• 59:55
  very different from my sister. We're two totally different people. And you've got a
• 59:59
  unique ability to have a son who's very much like you.
• 1:00:04
  So I mean, and I know step-on is always making those comparisons and laughing at how scary it can be.
• 1:00:12
  What is the advice you give to a younger version of yourself knowing that your life's not
• 1:00:18
  been a smooth ride either? What I would tell 50-year-old me or me for the listener? Yeah. A couple
• 1:00:28
  of things. One, invest heavily in your health and your conditioning right now. Because every year
• 1:00:37
  that you get older, that becomes a bigger effort. So it doesn't mean that you can't stay fit and
• 1:00:43
  you can't stay, you know, functional. But every year you read it, the cost of doing it is going to go
• 1:00:49
  out. So the more you work on it, the younger you are, the more platform you have to build up.
• 1:00:56
  I would tell me to, and it may sound funny to you, because you know me as somebody who has
• 1:01:03
  it put limitations on themselves. I would say put, let put, way less limitations on yourself.
• 1:01:10
  Because I now know that I still put too many limitations on myself at that age.
• 1:01:17
  There were still too many times that I, that I didn't have enough confidence or didn't bet big
• 1:01:24
  enough on me. So that would probably be the advice. Don't put limitations. Go, just go do it. I
• 1:01:38
  mean, it sounds like a Nike ad, but just go do it. No, I love that. And I appreciate that. And
• 1:01:45
  two listeners, because our listeners should be varied. And I will tell you it's, it's skewed,
• 1:01:50
  heavily men, not to rule off our, roll out our female listeners and tends to be an older group
• 1:01:57
  of people. It tends to be people who are around my age and your age, who are trying to age
• 1:02:03
  defiantly, right? Like in order to age defiantly, you have to have first aged, I suppose. But,
• 1:02:10
  you know, to the person so many of our listeners, our folks that are like, you know, bicep shots at 65
• 1:02:15
  and, and this type of stuff where I go walking, but I just can't get my sleep dial in. And people
• 1:02:20
  who are asking for those types of topics that we do try to cover with experts. But what advice
• 1:02:25
  could you give to a person who's perhaps your age and not my age? Well, I get the whole council
• 1:02:32
  of age defiantly, but in order to age defiantly, you need to live defiantly. And I don't mean,
• 1:02:41
  you know, go out and try to outrun the police and your car in the freeway. So I'm not talking about
• 1:02:45
  defined, you know, defiantly, you know, breaking the law. It's that define the norm. But it's
• 1:02:53
  don't accept the notion that I have limitations that I have to be average, that I have to be normal.
• 1:03:03
  We had this conversation the other day. There's a difference between diagnostically normal,
• 1:03:07
  right? And being average. So mentally, I'm probably pretty close to diagnostically normal,
• 1:03:15
  but I am anything but typical average. And I just find that to be a horrible thought.
• 1:03:21
  Well, we talk about that and functional medicine a lot about. There's there's a normal range,
• 1:03:26
  which is what the doctor tells you. And I use the example all the time of vitamin B,
• 1:03:31
  vitamin D levels. And by vitamin D levels, normal is between 30 and 100, right? But by above 34,
• 1:03:38
  means you're fine. Correct. So it's like, because you don't have records. The person living with a
• 1:03:43
  35 vitamin D level versus the person with an 85 vitamin D level, while both are normal,
• 1:03:50
  are experiencing life very differently. Oh my goodness. And when we start talking about
• 1:03:56
  functional and optimal ranges in lab work, you know, those are very different scores when
• 1:04:02
  you're compared against people at quote, at your age, but I would arguably say the same thing is
• 1:04:07
  true of mindset and the same thing is true of finances. Like you can live a normal life
• 1:04:14
  if normal life is what you're willing to accept. Like I want an abnormal life. I want everything
• 1:04:19
  to be extraordinary. I want things that are going to defy normal. And I'd lackingly say that I
• 1:04:26
  want everything about me to make somebody scratch their head because it doesn't seem normal. It
• 1:04:31
  seems larger than life. It seems, you know, bizarre to them because their framework is so much
• 1:04:36
  different than the framework that I choose to scaffold all of my decisions with. And it's like,
• 1:04:41
  I don't look at things as they as they are. I want to look at things as how they could be.
• 1:04:47
  And then I'm going to take the could be and reverse engineer it into then what decisions do I
• 1:04:53
  need to be making today to make the could be a possibility in the future. And it's that entrepreneurial
• 1:05:00
  mindset again, right? It's an entrepreneur sees the friction and fixes it. And it gets an
• 1:05:06
  extraordinary result. And in most cases for a minimal effort because the effort is typically
• 1:05:11
  taken so far upstream that the downstream looks so much different. Yeah, I kind of shoot for
• 1:05:18
  ridiculous plus 20%. I think, okay, you're not bored with that. Ridiculous plus to her for
• 1:05:26
  say, yeah, it works. I mean, how can I do something? How can I do things that people just look at
• 1:05:31
  and say, okay, that's that's borderline ridiculous. No one should be able to do that at this age.
• 1:05:37
  Fair or how you know this. I don't tell people what my CV or my resume is because they don't,
• 1:05:44
  but they won't believe it. Yeah, 100%. Like, I have the hardest time that you got people ask me what
• 1:05:48
  I do. And I'm like, that's a great question. I wish I knew. But I want to say this that one of the
• 1:05:54
  inspiration for even having you on the show and doing this is I mean, you're in town seem like a
• 1:05:59
  great time to do it. But you built an extraordinary life. And what's most remarkable is not what you've
• 1:06:06
  done. But it's what you find on doing. And I think that's the part that always seems more
• 1:06:12
  inspirational to me. It's not once the goal gets hit for most people, there is a likelihood of
• 1:06:19
  depression that takes place. Once they accomplish a goal, there is the cycle that people go into
• 1:06:24
  because now that the goal is gone, what what is absolutely like astronauts astronauts all go
• 1:06:29
  through as a stage of depression when they come back. Right. Because I went to space now,
• 1:06:35
  now what? And there is always that now what it's the gold medalist who's like, well, now what do I,
• 1:06:41
  how can I possibly outperform a gold medal? It's fine to be a guru. There is no, you know,
• 1:06:47
  better than gold. And the reality is is that you built an extraordinary life, but I hate to say this
• 1:06:55
  to many people, it would seem like a time to slow down. And I'm personally sitting here watching
• 1:07:00
  you accelerate. And it's, you know, you've hit it greatest accomplishment. And I want to go do
• 1:07:06
  something even bigger than that. And I do find that inspirational. And for the people that, you know,
• 1:07:12
  watch this podcast and read our newsletters, my encouragement is always to to find ways that you
• 1:07:19
  can legitimately dig into a reality that you never thought possible and defy the odds is what
• 1:07:26
  age defiantly is about. How can I be a couple of percent better tomorrow than today? Absolutely.
• 1:07:32
  And that's where I'm at. How? There's a couple of things for me. How can I be a couple percent
• 1:07:37
  better every day? Where are my real limitations? Because I consider myself to be a gross underachiever.
• 1:07:44
  Leave it or not. I absolutely think I'm an underachiever. You know, I do too. And I now have the
• 1:07:52
  opportunity to pour into the next generation. Yeah. That top of Maslow's pyramid. Absolutely.
• 1:08:01
  I now have the, I have the excitement of not only living my life,
• 1:08:06
  watching you live yours, watching your sister live hers. Because I now have the ability and the
• 1:08:14
  resources that I can make a difference. Yeah. I love that. To our audience, this is future me.
• 1:08:24
  Just to introduce you, our episode we intentionally titled, you know, letters to my future self
• 1:08:29
  and kind of funny enough because you got to see a little bit about what inspires me. Maybe this
• 1:08:34
  is a little bit of the what's behind the man that you manage to reach out to on a regular basis.
• 1:08:38
  So I thank you for watching this episode. Everything that we've talked about will be available in the
• 1:08:43
  show notes below. Also, we'll put links to your new book that's coming out. So any entrepreneurs
• 1:08:49
  that are that are listening to this, we mentioned earlier, the 27 unbreakable rules. Yes, it's a 27
• 1:08:55
  unbreakable rules of retail. How to build a 100 million plus consumer package goods business.
• 1:09:03
  So if that sounds like anything that relates to your profession or something that you'd love to do,
• 1:09:09
  we'll put notes for that down in the show. And then also I am v mark young dot com, but you are
• 1:09:16
  meat mark young dot com because I did I asked her to the URLs. And we thank you for being here with
• 1:09:22
  us on age to finally. Hopefully you found some inspiration from today's conversation from a future
• 1:09:27
  me. And we will see you on the next episode.