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744: 744: $11k MRR from our 1-Year-Old Side Hustle

Eli Mash had been putting turmeric in his coffee for 10 years before it ever occurred to him that it could be a business.

Now, Makor Coffee, the anti-inflammatory brand he co-founded, does over $100,000 in annual revenue and $11,000 in monthly recurring revenue, all while Eli works a full-time job and raises three kids.

In this episode, Eli breaks down exactly how he and his co-founder got it off the ground — from finding a local manufacturer to figuring out pricing, building social proof through influencers, and finally cracking the subscription model that made the numbers work.

Tune in to…

The skinny

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