33 - The Decision That Separates CEOs Who Quit From Those Who Rebuild
Scaling doesn’t usually fail because of a bad product. It fails because focus erodes slowly, one customer, one feature, one exception at a time.
In this episode, Keith Norris shares the decisions that nearly broke his company and the hard reset that followed. From serving too many customers across too many industries to running multiple products that were effectively separate businesses, this is a candid look at how complexity quietly compounds until a CEO is forced to choose.
He also walks through a rarely discussed phase of company building; pulling back from overextension, navigating…
The skinny
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