Latest / In the Loop AI / Are Cheaper AI Models Better than Claude and ChatGPT?
Transcript
- 0:00Josh: Just last week, in the span of about 48 hours, three of the most powerful AI
- 0:04Josh: labs on the planet all shipped brand new models.
- 0:07Josh: Elon shipped Grok 4.5, OpenAI took 5.6 Global, and Meta, for the very first
- 0:13Josh: time in history, put a price tag on its own frontier model.
- 0:16Josh: And here's where it gets interesting. For the last five years or so,
- 0:19Josh: the deal in AI was that every time a model shipped, it got smarter and cheaper at the same time.
- 0:23Josh: But that kind of died this year with Anthropics Fable 5 and these new frontier
- 0:27Josh: launches like GPT 5.6. So today, we're asking the question that probably everyone should.
- 0:32Josh: When frontier intelligence costs less than a cup of coffee, when they cost just
- 0:36Josh: a few pennies per millions of tokens, what does that look like in terms of your
- 0:39Josh: costs and how much you use these models?
- 0:41Josh: I mean, this is a totally different paradigm now. We have a very clear separation
- 0:44Josh: between Fable and 5.6 Sol and Grok 4.5 and Meta's new model, MuseSpark 1.1.
- 0:51Josh: And it seems like these models are kind of diverging in a way that's really
- 0:54Josh: interesting, particularly centered around price.
- 0:56Ejaaz: For the last couple of years, the ultimate validation of whether your AI model is good or not.
- 1:02Ejaaz: Is how intelligent it is, how smart it is. And no one really cared about cost.
- 1:08Ejaaz: And then Fable 5 kind of came on the scene. And I think it was like $20 or $30
- 1:14Ejaaz: input and like $80 output.
- 1:16Ejaaz: And companies that were spending tens to hundreds of millions of dollars started
- 1:19Ejaaz: to think, is this right? Does this make sense? Do I need the smartest model to do every single task?
- 1:25Ejaaz: And so we hear the likes of XAI, Elon's company. We look at the likes of Meta.
- 1:31Ejaaz: They released these models and we compare it to Fable 5, we're like,
- 1:33Ejaaz: they're not actually that smart.
- 1:35Ejaaz: But that's the whole purpose of the models that they're releasing.
- 1:38Ejaaz: They're not trying to be as smart as Fable. In fact, they're betting on the opposite.
- 1:41Ejaaz: They're betting that the cheapest model per unit intelligence is the model that
- 1:46Ejaaz: will ultimately fill the middle ground.
- 1:48Ejaaz: That'll be the ultimate model that is embedded in every single enterprise and
- 1:52Ejaaz: used by every single user.
- 1:53Ejaaz: Because the truth is you don't need the most intelligent model to do your task.
- 1:57Ejaaz: Maybe if it is 90 to 95% of the intelligence of the smartest model ever,
- 2:02Ejaaz: but it costs one-tenth of the price.
- 2:04Ejaaz: It's a no-brainer that you're using these models at scale. And like you said,
- 2:08Ejaaz: Josh, over the last week, there have been two particular companies,
- 2:11Ejaaz: Meta, who we've known and spoken
- 2:14Ejaaz: about a lot on this show, who have spent upwards of, I think, $35 billion.
- 2:18Ejaaz: To try and build the world's best model, came out with their new Meta Mew Spark 1.1.
- 2:23Ejaaz: And then you had SpaceX AI, who recently IPO'd, and there's a lot of pressure
- 2:27Ejaaz: writing on them, release their new Grok 4.5 models. Now, are they as good as Fable? No.
- 2:32Ejaaz: But are they cheap enough to use at scale when you're using or spinning up agents
- 2:37Ejaaz: or when you're trying to figure out that long, complex task that's going to
- 2:40Ejaaz: take tens of hours and you don't want to burn very expensive Fable tokens?
- 2:44Ejaaz: These models might be the ones to choose. And I think it's probably worth covering a bunch of them.
- 2:48Josh: Yeah, there's a new meta almost in town where it's like a new model doesn't
- 2:52Josh: necessarily mean higher intelligence.
- 2:53Josh: It could just mean higher efficiency. And I think that's where we're going to
- 2:56Josh: start with with the Grok 4.5 release, because this is kind of like an opus class
- 3:00Josh: claim, but at a third of the price, which is a pretty big deal.
- 3:03Josh: So this new Grok 4.5 model, it's built on XAIs or I guess SpaceX AIs,
- 3:09Josh: their version nine foundation model, which is about 1.5 trillion parameters.
- 3:13Josh: And for reference, the version we've been using all year, if you've used Grok
- 3:16Josh: at all this year, that is the version eight small, which is about 500 billion parameters.
- 3:20Josh: So we're looking at about a three times multiple in parameter count,
- 3:23Josh: which generally speaking is three times better, but probably a little bit more.
- 3:27Josh: It seems like this is a serious increase relative to what we've been using.
- 3:30Josh: And Elon has called this Opus class model. But instead of just being this like
- 3:35Josh: highly expensive, very slow model, it's much more quick and it's much more efficient
- 3:40Josh: when it comes to how many tokens you're able to generate for that same dollar.
- 3:44Josh: And this is very clearly the route that you could see SpaceX AI has been trying to go for a long time.
- 3:49Josh: They're very hardcore engineers. They love the engineering challenge.
- 3:52Josh: And what they're trying to do now is figure out how you can kind of sculpt these
- 3:57Josh: GPUs that they're training on to get as efficient as possible.
- 4:01Josh: We spoke a few weeks ago, Ijaz, about the etched guys, like the startup who
- 4:04Josh: is building their own training architecture chip stack. And they're basically
- 4:09Josh: building their own servers.
- 4:10Josh: And within that, they're pretty big to make one specific thing work,
- 4:13Josh: which is the transformer.
- 4:14Josh: And we talked about how gpus are not very efficient they don't actually use
- 4:17Josh: like sometimes up to 60 percent of the gpu isn't used what grok and the spacex ai team are doing
- 4:23Josh: is they are taking that code base they're really getting down to the bare metal
- 4:26Josh: to figure out how to squeeze the most juice out of it and that's what this model
- 4:29Josh: is that's what 4.5 is it has
- 4:32Josh: two dollars in six dollars out per million tokens generated
- 4:36Josh: And it seems like it's incredibly efficient when comparing it to other models like Opus.
- 4:41Josh: It appears as if it's up to four point times fewer tokens needed in order to reach the same task.
- 4:47Josh: So that's like an adjusted multiple of what it says, 17 times less than Opus.
- 4:51Josh: That's like a really big deal for a model as it relates to cost, at least.
- 4:55Ejaaz: The major unlock that you have with Grok 4.5 is it's a model meant for building.
- 5:00Ejaaz: So if you're a hobbyist out there, if you're a software engineer and you want
- 5:02Ejaaz: to tinker with some of these models and try and build something,
- 5:05Ejaaz: but you know it's costly and expensive. You don't want to use the Fable 5 API.
- 5:09Ejaaz: This is a really, really good model to use because it's so efficient.
- 5:13Ejaaz: So some of the stats you were referencing right there, Josh,
- 5:16Ejaaz: basically it uses four times fewer tokens than Claude Opus 4.8.
- 5:21Ejaaz: What that results in is a 17x less price or cost to do the same task.
- 5:28Ejaaz: And the way that they've been able to achieve this is arguably the funnest or coolest part.
- 5:33Ejaaz: They spin up a bunch of different agents to solve different problems of the
- 5:37Ejaaz: tasks that you've asked it to at the same time in parallel.
- 5:40Ejaaz: And this is a growing trend you'll see with the other models that we're going
- 5:43Ejaaz: to talk about on this show today, where agentic coding or agentic reasoning
- 5:47Ejaaz: or using agents to solve your problem has been a major unlock for these cheaper
- 5:52Ejaaz: models to be cheap in the first place.
- 5:55Ejaaz: The other thing I want to mention about Grok 4.5 in particular,
- 5:57Ejaaz: because it's very unique to them and SpaceX AI is they just acquired a company called Cursor for...
- 6:03Ejaaz: You know, a low price of $60 billion. And the major unlock that cursor gave
- 6:08Ejaaz: them is they have all this data around how users use coding models.
- 6:13Ejaaz: Now, it's very specific. It's not what they're coding. It is how they use the models.
- 6:18Ejaaz: And this data was very important in training Grok 4.5 to become smarter at routing people's requests.
- 6:26Ejaaz: So let's say you ask it to build an app that can change your wardrobe into something
- 6:33Ejaaz: way better. And you send it like pictures of your camera or whatever that might
- 6:35Ejaaz: be. We talked about this as an example on yesterday's episode.
- 6:39Ejaaz: It'll be able to know which model to use at what time for how long and calculate
- 6:45Ejaaz: the costs preemptively to make sure that it's not burning your wallet.
- 6:48Ejaaz: It's a really, really smart model. And Elon himself has said,
- 6:52Ejaaz: listen, this isn't gonna be the smartest model. We're working on better models,
- 6:55Ejaaz: but it is a really good daily driver. It's a really good workhorse.
- 6:59Ejaaz: And if you're anyone at a company that doesn't want to burn, you know,
- 7:03Ejaaz: $30 in and $80 out on Fable 5 or whatever the cost is, something that's like
- 7:07Ejaaz: 10x more, you should use this model for 80 to 90% of the work that you're trying
- 7:12Ejaaz: to do, and then use Fable to kind of orchestrate the plan or the design or whatever that might be.
- 7:15Ejaaz: The final point I'm going to make in SpaceX AI's favor, because you might be
- 7:19Ejaaz: thinking, okay, fine, whatever, but like, when's the next model going to come?
- 7:22Ejaaz: They took like, whatever, nine months to release this upgrade.
- 7:25Ejaaz: Elon is cooking up three more models that are in order of magnitude larger than
- 7:31Ejaaz: the model that we're talking about today.
- 7:33Ejaaz: So right now, in under a month, we're expecting to see Grok 5,
- 7:37Ejaaz: and Grok 5.5 is also being cooked at the same time as well.
- 7:40Ejaaz: And these are like 5 to 10 trillion parameter models. So it's feasible to say
- 7:44Ejaaz: that we'll have a Mythos class model from SpaceX AI in a couple of months' time.
- 7:48Josh: Which is awesome. Yeah, this is the part that's most exciting to me.
- 7:51Josh: Is like it's very obvious that spacex ai is the best at the engineering part
- 7:55Josh: of generating tokens they're
- 7:57Josh: have the whole vertical integration now they have the ability to build out these
- 7:59Josh: data centers they have the data centers running and now they have the harness
- 8:03Josh: through cursor and they also have the data set that they've used through cursor in order to kind of
- 8:07Josh: achieve this fully integrated stack and what's funny now is if they are continuing
- 8:11Josh: to release models that are bigger and bigger
- 8:13Josh: if they ever do run up against a compute wall they remember they have that deal
- 8:17Josh: with anthropic and with google i believe and
- 8:21Josh: they're gonna have to figure out who's who's gonna get the short end of that
- 8:24Josh: stick because it doesn't seem like they're gonna have gpus for everyone but
- 8:27Josh: like you mentioned the the exciting thing here is that like this is version
- 8:30Josh: one of it feels like spacex ai 2.0 this is their
- 8:34Josh: second try at getting to the frontier the first time they may have gotten there
- 8:37Josh: for a couple days but it wasn't very long lived now we're getting new models
- 8:40Josh: every single month and the goal
- 8:43Josh: around august is a two trillion parameter model and then the goal for grok 5
- 8:48Josh: which is coming hopefully not too long after is 6 to 10 trillion parameter models
- 8:52Josh: like this is this is going to put them right up at the frontier and if they're
- 8:55Josh: able to serve these tokens
- 8:57Josh: at a fraction of the cost that say gpt6 is going to be or mythos 6 or whatever
- 9:01Josh: comes next that's going to be a pretty serious
- 9:04Josh: competitor in the ai space because they're going to be right at that frontier
- 9:07Josh: with a very low cost model that i think a lot of people
- 9:10Josh: Are going to find a lot of use for now that is the grok update there is a second
- 9:15Josh: update that is just as noteworthy and probably even more noteworthy actually
- 9:19Josh: because this is the first time that meta is charging for tokens
- 9:23Josh: meta famously they have been the open source kings they have always wanted to
- 9:28Josh: publish the models open source to move the needle forward to kind of make this
- 9:32Josh: open source developer community thrive
- 9:34Josh: unfortunately if you are a participant of that your time has ended because now
- 9:39Josh: meta is closed source and they are releasing
- 9:41Josh: these closed source models they are charging via the api it's not a lot of money
- 9:44Josh: but it was big enough news for mark zuckerberg to come back on x after a what
- 9:49Josh: was a three or four year hiatus and actually announce
- 9:51Josh: muse spark 1.1 which he describes as a strong agentic and coding model at a
- 9:56Josh: very low price it's available through our new meta model api and in the meta
- 10:00Josh: ai so ejes the question i have for you
- 10:02Josh: because you know i'm i haven't been the most excited about meta recently
- 10:06Josh: their offerings have left a lot to be desired as it relates to AI.
- 10:09Josh: Is this a serious model? Like, is this worth actually paying for relative to
- 10:14Josh: all the other models that exist today?
- 10:16Ejaaz: Short answer is yes. And this comes from a professional meta hater.
- 10:19Josh: Which is shocking. Like this is this is a novel breakthrough.
- 10:22Josh: This is an exciting announcement for meta.
- 10:24Ejaaz: Well, I'm just happy to see something competitive enough for the,
- 10:29Ejaaz: a lot of people to use in the AI market. And I'll tell you why they would use this model.
- 10:33Ejaaz: Number one, the reason right at the top is it is the cheapest model per unit
- 10:40Ejaaz: cost of intelligence. So what do I mean by that?
- 10:42Ejaaz: You can have cheap models, but they're pretty crappy and you won't end up actually
- 10:46Ejaaz: using it for serious work.
- 10:48Ejaaz: This is a model that you'll end up using for serious work and it costs 25% of
- 10:53Ejaaz: the price of the Frontier model. Now, can it do everything a Frontier model
- 10:57Ejaaz: can do, like what Fable 5 does? No. And Mark Zuckerberg openly admits that.
- 11:02Ejaaz: But it is an absolute workhorse. You can throw it at a task and it can work
- 11:07Ejaaz: for hours, or you could throw it at multiple problems at once and it can figure it out.
- 11:12Ejaaz: But there's a few other advantages that this model in particular has.
- 11:15Ejaaz: So aside from the price, which is, by the way, $1.25 in per million tokens and $4.25 out.
- 11:22Ejaaz: Now, if you want a comparison as to how crazy cheap that is,
- 11:26Ejaaz: that is cheaper than GLM's model, GLM 5.2, which is the leading open source
- 11:31Ejaaz: Chinese model right now.
- 11:32Ejaaz: And they're known for being the cheapest model. So the fact that Mark Zuckerberg,
- 11:36Ejaaz: there's some blissful irony there, actually, with the open source thing and
- 11:38Ejaaz: the fact that, you know, he was competing with China and they beat him.
- 11:41Ejaaz: To come back and offer the cheapest model is pretty amazing. But the second thing is.
- 11:46Ejaaz: And like Grok 4.5, it uses agents very intelligently. So it has this thing called
- 11:51Ejaaz: a master agent in this model.
- 11:53Ejaaz: And the master agent reads your prompt and it thinks very diligently about a
- 11:57Ejaaz: plan to answer and execute your prompt.
- 12:00Ejaaz: Now that sounds very vague, right? You're like, oh, aren't the other models
- 12:02Ejaaz: doing it? No, when you look at like Fable 5, when you look at GPT 5.6,
- 12:06Ejaaz: it processes its entire model weights, which is gargantuan by the way.
- 12:11Ejaaz: And that ends up being very costly. Meta found a sneaky little way to circumvent
- 12:16Ejaaz: this, which is have a master agent, have it plan, and then have it delegate
- 12:19Ejaaz: to a bunch of different agents.
- 12:21Ejaaz: The third thing that is very impressive about this model is that it's an omni model.
- 12:25Ejaaz: So it can take in video, it can take in images, it can take in text all at once
- 12:30Ejaaz: and understand how to use that intelligently.
- 12:33Ejaaz: So if you give it a video, you can extract that video, it knows that you want
- 12:37Ejaaz: to list it or use it for a post that you have on Facebook Marketplace,
- 12:41Ejaaz: and it'll be able to do that in one shot.
- 12:44Ejaaz: And then the fourth and final thing that it's very good at is computer use.
- 12:47Ejaaz: So this thing can take over your computer, take over your account or whatever
- 12:50Ejaaz: that might be, and just know what you want it to do. Now, version one is very
- 12:54Ejaaz: fine tuned to Meta's products, Instagram, WhatsApp, Facebook itself.
- 12:58Ejaaz: But the idea is you can pretty much use this for any computer use work going
- 13:02Ejaaz: forward. And I'm looking forward to version 1.2 and 1.3.
- 13:05Ejaaz: They pulled this off, by the way, within a month of releasing Mew Spark 1.
- 13:11Ejaaz: And they also released Mew's image and video in the same week,
- 13:15Ejaaz: which tells me that the cycle of release similar to SpaceX AI is getting much quicker.
- 13:21Ejaaz: And if you ask me why that is, it's because both Elon and Zuck have one thing
- 13:26Ejaaz: that the two frontier labs, OpenA and Anthropic, don't have.
- 13:30Ejaaz: A crap ton of compute. They have so much compute. They are the most aggressive
- 13:36Ejaaz: hyperscalers and arguably the most successful hyperscalers. They have amassed the most GPUs.
- 13:41Ejaaz: And if you still believe that compute scaling laws matter, Zuck and Elon are
- 13:45Ejaaz: not out of the race. In fact, this proves that they're back into it.
- 13:47Josh: One of the things that I found noteworthy of this is that this API presumably
- 13:51Josh: runs on Meta's own silicon.
- 13:53Josh: It's the chips that they have been making and producing and likely running in
- 13:56Josh: fact there's a report that they are spending 250
- 14:01Josh: billion dollars including chips over the next year in order to build out something
- 14:05Josh: like 14 gigawatts of data center capability
- 14:07Josh: and that is mostly going to be running their new mtia 400 chips which are basically
- 14:13Josh: the in-house meta silicon which is 400 faster than the previous generation and
- 14:19Josh: uses 51 percent more hbm so for the hbm folks
- 14:23Josh: When we talk about all our investing videos um these chips are going to be using
- 14:27Josh: a lot more of it and meta is now charging a quarter of the rival's prices which is a really
- 14:32Josh: kind of interesting and noteworthy thing and that combined with the switch from
- 14:36Josh: open source to closed source it kind of implies that like mark zuckerberg very
- 14:39Josh: clearly thinks the model is now the product instead of the moat around
- 14:43Josh: the model so i think traditional meta would have been no no we're going to release
- 14:47Josh: the model we're going to build a moat around it and that is going to be product we monetize
- 14:51Josh: this new shift implies like no actually the model is the product and we're going
- 14:54Josh: to integrate it into all of our services but in order to do that we're going
- 14:57Josh: to do this huge tremendous data center build out and they're going to
- 15:00Josh: build their own proprietary chips and it seems like both those things are actually
- 15:04Josh: going well and i have to ask it's like okay
- 15:07Josh: what happens if they actually do it like what happens if there is 14 gigawatts
- 15:11Josh: of compute running next year like that's that seems pretty considerable it's
- 15:15Josh: particularly running on their own silicon
- 15:17Josh: which we know has tremendous competitive advantages when it comes to training your own models.
- 15:21Ejaaz: Well, here's the bet that like we're making, we've made on this show multiple
- 15:26Ejaaz: times on previous episodes, is that the future of AI isn't you tapping a bunch
- 15:32Ejaaz: of buttons and approvals every single second.
- 15:35Ejaaz: It is you write a prompt, you send the prompt, and then the AI just kind of
- 15:39Ejaaz: knows what to do. It autonomously works.
- 15:42Ejaaz: If you believe in that world, then you believe in a world of AI agents.
- 15:46Ejaaz: And if you believe in a world of AI agents, these agents are going to be making
- 15:50Ejaaz: tens to hundreds of thousands of tool calls per month.
- 15:54Ejaaz: You don't want to be there clicking approve the entire time.
- 15:56Ejaaz: And those tool calls are pretty expensive.
- 15:58Ejaaz: So you want to go the cheapest route when you're using an agent to get the work
- 16:03Ejaaz: done. That's basically the entire thesis for why cheaper models are more effective.
- 16:08Ejaaz: And therefore, the labs who have the most compute and can use it most effectively,
- 16:13Ejaaz: you mentioned, you know, their custom chips.
- 16:15Ejaaz: I believe Elon and SpaceX are also working on their own chips.
- 16:18Ejaaz: Open Air is doing their own with Jalapeno. This is a growing trend.
- 16:22Ejaaz: It makes sense that the people that have the most compute and the best chip
- 16:26Ejaaz: architecture will end up winning. And that's basically the bet that Meta and Elon are going after.
- 16:32Ejaaz: I have to say, if we ground ourselves for a second and look at the counter-thesis...
- 16:37Ejaaz: I do think Zuck is heavily subsidizing this model.
- 16:40Ejaaz: I don't think there's any chance in hell that it actually costs $125 and $425
- 16:45Ejaaz: output. I think he's subsidizing this massively.
- 16:48Ejaaz: And I think he needs to prove a point to his investors or shareholders that
- 16:51Ejaaz: it is worth the AI CapEx spend that he's probably going to announce at the end of Q2.
- 16:56Ejaaz: So that's my bet. I think it's strategic. I think it's the right move,
- 16:59Ejaaz: but I don't think he's unlocked some kind of major architecture redesign just yet.
- 17:04Josh: Regardless, these are two really solid models between Grok 4.5 and now MuseSpark 1.1.
- 17:09Josh: And to kind of place them in a spot relative to others, we can go down the price
- 17:14Josh: list of other models and kind of compare what they're like. So at the top of
- 17:18Josh: this list is Claude Fable 5, and that's $10 in, $50 out per million tokens.
- 17:23Josh: GPT 5.6 comes next at just a little bit, close to half at $5 in, $30 out.
- 17:29Josh: Then Opus is $5 in, $25 out.
- 17:32Josh: And then it kind of goes down the line until we get to Grok 4.5,
- 17:35Josh: which is two dollars in six dollars out then we have muse spark 125 and 425
- 17:43Josh: and at the very bottom believe it or not is open ai with a dollar
- 17:46Josh: in and six dollars out for gpt 5.6 luna so the middle section and the upper
- 17:53Josh: section is kind of where the war is it's like we have those two models at the top
- 17:58Josh: we have claude and we have gpt 5.6 soul
- 18:00Josh: Those are very much competing on the intelligence curve. But then below that,
- 18:04Josh: where we have this like kind of cluster of, you can think Gemini and the smaller
- 18:08Josh: GPT models and Grok and Meta 1.1, that's where we are seeing this like price competition.
- 18:14Josh: And it's funny to see this kind of divergence in strategies.
- 18:17Josh: And I think that's a good way of looking at the frontier when you evaluate these
- 18:20Josh: new models is, okay, is this a frontier intelligence model or is this a frontier price model?
- 18:26Josh: And those two things now are very different because they're going to be used
- 18:28Josh: for a very different set of use cases. And I think one of the more interesting
- 18:31Josh: applications that we're going to be following on the show is how people route
- 18:35Josh: through these models to do different tasks.
- 18:37Josh: Like you said, some agentic tasks don't require necessarily the highest frontier intelligence.
- 18:41Josh: Maybe you can get away with using a MuseSpark 1.1 for a lot of that,
- 18:45Josh: and perhaps using a Fable 5 for orchestration of those agents, things like that.
- 18:49Josh: So we're going to see what I suspect is a new meta start to come into play of
- 18:53Josh: this orchestration at a high level and using different models for more particular
- 18:58Josh: things, more specific things.
- 19:00Ejaaz: Josh, have you heard of something called the Silicon Token Expenditure Index?
- 19:07Ejaaz: It's basically this index which tracks the spending of companies or enterprises.
- 19:13Ejaaz: I think the Bloomberg ticker is SDLLMTK.
- 19:18Ejaaz: But the point of this index is it captures how much money is being spent by
- 19:23Ejaaz: the top Fortune 500 on AI specifically.
- 19:27Ejaaz: So if you're listening to us talking about cheap models and And,
- 19:30Ejaaz: you know, talking about this thesis of cheaper models will be used more and you don't believe it.
- 19:35Ejaaz: Well, you have to look at the customers who are actually ingesting this AI and
- 19:38Ejaaz: the movements and actions that they're taking.
- 19:41Ejaaz: And if I show you the index, you'll notice a particular trend over the last
- 19:45Ejaaz: couple of weeks and months, which is it's down 20%, which basically means people
- 19:52Ejaaz: are spending much less on tokens or per token.
- 19:55Ejaaz: And they're also spending much less overall. What that indicates is they are
- 19:59Ejaaz: looking for cheaper alternatives.
- 20:02Ejaaz: And we're seeing this from the headlines that we've seen from Uber,
- 20:04Ejaaz: from Meta themselves, from Microsoft, who are now adopting Chinese open source
- 20:08Ejaaz: models into their product, into their Copilot product.
- 20:11Ejaaz: We are seeing this shift of enterprises realizing that it's not about using
- 20:15Ejaaz: the smartest model for every single task.
- 20:17Ejaaz: It's about finding that middle ground. It's about finding the right model or
- 20:21Ejaaz: maybe the right types of models to use for the middle ground of tasks.
- 20:26Ejaaz: And that brings me to another point which is.
- 20:29Ejaaz: I don't think it's necessarily just going to be one cheap model that dominates everything.
- 20:34Ejaaz: I think they're going to realize after they've shifted to a cheaper model that
- 20:38Ejaaz: they could use certain models for specific tasks.
- 20:41Ejaaz: And that takes us down the path of routing, which is what Cursor has infamously
- 20:46Ejaaz: figured out and what SpaceX figured out and acquired them for $60 billion.
- 20:49Ejaaz: So there's these really interesting conversations around this trend,
- 20:52Ejaaz: but it's being validated by this index that companies are going to be looking for cheaper models.
- 20:57Ejaaz: And the irony is, what is the paradox, Josh, that we spoke about early on in
- 21:03Ejaaz: the AI thesis, where the cheaper something gets, the more you end up spending
- 21:07Ejaaz: on it? What is the name of that paradox?
- 21:10Ejaaz: Jevon's Paradox. Jevon's Paradox. That's it. So the cheaper something gets,
- 21:14Ejaaz: I expect to see way more tokens being spent because the output will actually
- 21:18Ejaaz: be worth it instead of spending a very expensive prompt and getting maybe a
- 21:23Ejaaz: mediocre answer from it.
- 21:25Josh: Yeah, and this is in line with expectations. Goldman, they published this prediction
- 21:28Josh: that token consumption would multiply 24 times between 2026 and 2030.
- 21:33Josh: That's like a tremendous amount. That's 120 quadrillion tokens per month, which is unbelievable.
- 21:40Josh: So even if the price of these tokens does go down some extent,
- 21:44Josh: a multiplier of that much is still increased spend, which I think is important to note.
- 21:49Josh: It's like, I don't think we're going to see a Fable class model be 124th the price very shortly.
- 21:56Josh: But they're expecting that much increased demand and every single kind of
- 22:01Josh: Every single prevailing wind is pushing towards longer-term agentic coding sessions,
- 22:06Josh: where I feel like rarely do people actually now, or people who are using it
- 22:10Josh: for productive uses at least, are using it just as a chatbot.
- 22:12Josh: They're using it as an agent to do longer and longer and longer-term tasks.
- 22:16Josh: And what we notice with these cheaper models in particular is that they actually
- 22:20Josh: do oftentimes consume more tokens to get the same output at a higher quality.
- 22:24Josh: I know we were mentioning this with 5.6 the other day, where some of their lower
- 22:28Josh: models, they actually, they cost less, but they do use a considerable amount
- 22:32Josh: more tokens to get to the answer.
- 22:34Josh: So we're in this weird crossroads where we have these, like,
- 22:36Josh: forcing functions that are pushing people to want to generate more tokens.
- 22:39Josh: Companies want these tokens to be highly intelligent because they don't want
- 22:42Josh: subpar work if they're paying for it.
- 22:44Josh: But then they have this like enterprise belt tightening that's kind of happening
- 22:48Josh: where like amazon killed it's like i think they had their internal token leaderboard
- 22:51Josh: and they totally removed it
- 22:53Josh: um coinbase and walmart are setting up usage caps a lot of companies are kind
- 22:56Josh: of like crunching down on usage of ai internally because they can't really figure out how to justify
- 23:03Josh: the value that's been given to the company so there's a lot of these weird it
- 23:06Josh: very much feels like we're at a crossroads now and there's this new paradigm
- 23:09Josh: shift that is happening as it relates to cost in particular and it's going to
- 23:12Josh: be really interesting to see how this plays out
- 23:14Ejaaz: There is one metric that i will be tracking to see whether these cheap models
- 23:22Ejaaz: are actually good enough and it's simple,
- 23:25Ejaaz: are these companies making money? When do they turn profitable?
- 23:30Ejaaz: With Meta, I'm almost certain that they're subsidizing their cost of their model.
- 23:35Ejaaz: With SpaceX AI, I don't know, maybe they're doing something similar.
- 23:39Ejaaz: But until these guys post a positive revenue earnings on their quarterly earnings
- 23:44Ejaaz: or whatever that might be, I'm not going to be convinced that cheap models are the way forward.
- 23:49Ejaaz: I think it will directionally play out, but that's going to be a big metric
- 23:52Ejaaz: to track. Now, if you compare that to the likes of Anthropic,
- 23:55Ejaaz: they're not a public company yet. They're rumored to IPO maybe later this year.
- 24:00Ejaaz: But there are rumors that they have turned profitable in Q2.
- 24:06Ejaaz: And if true or if confirmed, they'll be the first AI lab to do so.
- 24:11Ejaaz: And the major way that they've been able to do that is not only creating amazing
- 24:15Ejaaz: models that are used by every single enterprise in the world,
- 24:18Ejaaz: but because it's expensive, because they pay for the cost that you're getting.
- 24:22Ejaaz: And at the end of the day, if you're making a lot of money and people continue
- 24:25Ejaaz: using it, maybe that is the right way to go through. So that that would be the
- 24:28Ejaaz: only the counterpoint to this.
- 24:31Ejaaz: The final thing I'll say on this topic, I think, is.
- 24:35Ejaaz: What I was alluding to earlier, which is I'm now convinced that,
- 24:40Ejaaz: number one, it's not just going to be OpenAI and Anthropic ruling the entire world.
- 24:44Ejaaz: I think it's going to be multiple labs. And I think that's ultimately a very
- 24:47Ejaaz: good future, right? Maybe five, six, maybe 10 labs, right?
- 24:51Ejaaz: And I think they're going to be so many different models to use for so many
- 24:55Ejaaz: different purposes. I mean, look at Metamuse Spark 1.1.
- 24:58Ejaaz: It topped the health benchmark. Did you know that?
- 25:01Ejaaz: Like a random social media company's model topped the health benchmark.
- 25:05Ejaaz: Grok 4.5, really good at computer use and spinning up agents.
- 25:09Ejaaz: Luna from OpenAIR, also really good at computer use. So all these different
- 25:13Ejaaz: models would be good for various different tasks.
- 25:16Ejaaz: And if you don't want to spend time thinking about which subscription to get
- 25:20Ejaaz: or what model to use or when, I think routing companies.
- 25:24Ejaaz: So what cursor basically built, which is you can type in a prompt and they decide
- 25:28Ejaaz: which parts of the prompt gets used by which kind of models will be the killer platform or product.
- 25:33Ejaaz: I don't know of any company that is building this that hasn't been acquired, aka Cursor.
- 25:38Ejaaz: Maybe OpenRouter. We've had the founder, Alex Atala, on our show before.
- 25:42Ejaaz: Maybe they pivot into some kind of a routing product. But I'm convinced now
- 25:46Ejaaz: that it's going to be a layer that sits on top of these models, potentially.
- 25:50Josh: Yeah. I think the way I'm looking at it is like, okay, now there's two markets.
- 25:53Josh: This used to be a singular commodity, a singular race to the top.
- 25:57Josh: Now there's these two things. And like cost per intelligence is the right lens
- 26:00Josh: for looking at maybe 80% of the work that's become like kind of routine,
- 26:05Josh: but it is the opposite and exactly the wrong lens for like the 20% where
- 26:09Josh: capability and reliability and verification matter.
- 26:13Josh: It's like if you are doing really complicated work where mistakes cost you a
- 26:15Josh: tremendous amount of money and time, if you're doing frontier math or problem
- 26:19Josh: solving, or you're building complicated things as a business,
- 26:23Josh: there's almost no limit to the amount that you'll spend in order to accomplish your goals.
- 26:27Josh: Because I'm sure many of these companies have a tremendous amount of ideas that
- 26:30Josh: they want to implement to the market.
- 26:32Josh: And the constraint is their workforce and knowledge base that could actually deploy that.
- 26:36Josh: There is no limit to the amount that they will spend on these Fable models,
- 26:39Josh: on these GPT 5.6 and GPT 6.0 models.
- 26:42Josh: But for the rest of the world, maybe that's not the case. They are price sensitive.
- 26:45Josh: They don't need the frontier intelligence for everything.
- 26:48Josh: And that's where a lot of these models are going to really play a serious role.
- 26:51Josh: And i think that is cool that like we no longer have intelligence as the singular
- 26:55Josh: commodity it is now split between intelligence and price those two things both
- 26:59Josh: matter and i think that's kind of where we are in the market right now it's
- 27:02Josh: like we are at this crossroads the commodity has diverged into two
- 27:06Josh: and we have some pretty serious players in the pricing game who have a very
- 27:10Josh: serious trajectory of actually continuing to be serious threats spacex ai is
- 27:14Josh: building a huge amount of data centers they have a very clear trajectory to a
- 27:17Josh: 20 trillion parameter model meta is going to put 15 gigawatts on the ground power it on
- 27:23Josh: and they're going to do that vertically integrated with their own silicon and
- 27:26Josh: like that's a pretty serious threat to the pricing war because you have to imagine
- 27:29Josh: they're going to get some
- 27:30Josh: amazing efficiency from that so yeah i think that's the update for
- 27:34Josh: The state of low-cost models. It's been a very interesting week for them.
- 27:38Ejaaz: As we're recording this episode, I'm realizing that we need to make another
- 27:42Ejaaz: episode on these trends that we've spoken about during this talk.
- 27:48Ejaaz: Primary ones being, okay, if the most expensive model lab or the most intelligent
- 27:53Ejaaz: model lab isn't necessarily going to win over the next couple of years and it's
- 27:57Ejaaz: going to be this middle ground, this cheap middle ground, which companies are
- 28:00Ejaaz: there? Where are the bottlenecks?
- 28:02Ejaaz: How are people using these things?
- 28:03Ejaaz: What will agents look like when they're working on long horizon tasks?
- 28:07Ejaaz: And most importantly, which companies, which customers are going to be using
- 28:11Ejaaz: this thing? I think, I mean, you let me know, as you as the audience that are
- 28:14Ejaaz: listening to this right now, would that be an interesting episode to sort of unpack and dig into?
- 28:18Ejaaz: All of that said, I think that cheaper models are here to stay.
- 28:23Ejaaz: And I think they're here to stay in a very big way. And I think they're going
- 28:26Ejaaz: to come out, thankfully, from some frontier Western labs.
- 28:29Ejaaz: We're shifted away from building the most expensive and intelligent model that
- 28:34Ejaaz: is being kind of blocked to anyone and everyone to a $1.25 in,
- 28:38Ejaaz: $4.25 out model from Meta, which surprisingly works and is intuitive.
- 28:43Ejaaz: I'm also excited to see what people do with these cheap models.
- 28:47Ejaaz: I don't think they're necessarily going to build the same things that people
- 28:51Ejaaz: using Fable 5 are going to do simply because they're not prohibited by cost anymore.
- 28:55Ejaaz: And I think that kind of unlocks a new line of creativity when you're building
- 29:00Ejaaz: these apps. You're like, oh, you know what? Maybe I will try this crazy thing
- 29:02Ejaaz: because it's only going to cost me 10 bucks.
- 29:04Ejaaz: Heck, I'll just do it. So if you're listening to this.
- 29:07Ejaaz: And you're inspired by some of the things that were spoken about,
- 29:09Ejaaz: go and try some of these models. They're super cheap to use.
- 29:12Ejaaz: And tell us what you end up building with it. Tell us if there's anything creative
- 29:15Ejaaz: that you haven't seen being built by Fable 5.
- 29:18Ejaaz: We would love to see it, demo it, heck, maybe even show it on an episode in the future.
- 29:22Ejaaz: But if you enjoyed this, please, please, please share this with your friends.
- 29:26Ejaaz: If you're not subscribed, please subscribe.
- 29:28Ejaaz: If you haven't left us a comment, we always want to hear from you.
- 29:31Ejaaz: We love hearing from you guys.
- 29:32Ejaaz: And if you're listening to us on Spotify or Apple Music, please,
- 29:35Ejaaz: please give us a rating. it helps us out pretty massively josh any any final thoughts.
- 29:40Josh: No that's it thank you guys so much for watching um on sponsor front we're chatting
- 29:44Josh: with some people this has been going well so for the people who have reached
- 29:46Josh: out thank you we are working our way through those we are
- 29:49Josh: slowly working towards becoming a self-sufficient entity which has been amazing
- 29:52Josh: so thank you so much for the support on that again if you know anyone please
- 29:55Josh: refer them send them our way
- 29:57Josh: either on x email and description whatever it may be
- 29:59Josh: but that is another episode next coming up is the roundup which is i think our
- 30:03Josh: favorite episode of the week we just throw everything that we haven't been able
- 30:05Josh: to talk about into one and do a full recap on everything that has happened this week which is a lot
- 30:10Ejaaz: We got to talk about the data center bands dude like new york is my city why are we banning the day so.
- 30:15Josh: We can have a lot of conversation about that one so stay tuned stay tuned for
- 30:20Josh: that grieving session um but anyways that is the episode today thank you all
- 30:24Josh: so much for watching as always and we will see you in the next one