Latest / Leaders on Shopify with John Readman
Scaling your Shopify store? The bit everyone forgets.
Most brands scale the fun bit first. More ad spend, more traffic, more orders. Then the warehouse can't keep up, returns pile up, and the bit nobody planned for becomes the bit that breaks the business.
Tom Gatenby, CEO of Squashed Pixel has been building on Shopify for 17 years and were one of the first ten partners in the UK. Squashed Pixel now spends as much time on warehousing systems, ERP integrations and order management as it does on storefronts. He's watched a lot of brands find this out the hard way.
Useful if you're scaling or thinking about moving platform:
How to work out what a…
The skinny
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