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Vibe Coding: A Primer and Framework for B2B Leaders
By Tony Uphoff · Uphoff on Media · 2026
In my ongoing conversations with B2B media, marketing, and tech leaders, the subject of Vibe Coding keeps coming up.
I’ve been shown remarkable engineering productivity gains — 10X+ — by multiple, experienced software developers. I’ve had several conversations with Enterprise Tech leaders who chuckle and suggest the hype is overblown and that Vibe Coding won’t be challenging Enterprise Software anytime soon…in my experience a sure sign that it likely will! And my discussions with media and marketing leaders suggest there is a ton of interest, some…
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