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ROI in Marketing by Jack Phillips - Book Summary
“Stop Guessing, Start Proving: Marketing ROI That CFOs Respect”
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Title: ROI in Marketing
Author: Jack Phillips
Category: Sales, Branding & Marketing, Focus, Habits & Productivity, Creativity in Business, Decision-Making & Critical Thinking
How many times have you sat in a meeting where someone says 'we got a million impressions' and calls that ROI? Sam and Sophie start there, because Jack Phillips' book is the antidote to that vague…
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