Latest / Negocios Locales / #169 Novedades de marzo_ updates, reapelación de fichas suspendidas, categorías y más

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#169 Novedades de marzo_ updates, reapelación de fichas suspendidas, categorías y más · Negocios Locales

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Local business. Episode one hundred and sixty- nine Hello, everyone. I
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' m Laura Alfonso and I' m welcoming you to one more week at
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my podcast, a weekly space. Where we talk about your Google file b
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nuesto file, your website, intentions, user search, reviews, digital analytics,
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links or artificial intelligence, with the aim of making your local business more
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visible on the Internet thanks to the improvement of your positioning. Searchers subscribe to
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my program, in your regular podcast player or from my website the work Alfonso
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com where you will also find all the notes of this episode and in addition,
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you have the possibility to subscribe to the news letter of local business that
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leaves tomorrow. Where I will tell you news of interest for your business and
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that does not give me time to address in today' s episode and this
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week we will advance the classic of end of month, where we echo all
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the news that Google has brought us and that can affect the position of the
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local level. And why we put it forward for a week, because next
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week is Easter and we take it off. So let' s go with
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the news. The first novelty is the great turbulence that is taking place in
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the laser results, because there are many pages that are being disconnected and why.
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Because they' re acting in parallel two pages. On the one hand,
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we have the Hellull with the Update, which is trying to measure the
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quality of the different pages and, on the other hand, we have the
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spanapte. The Span Update ended its deployment yesterday and had three objectives. On
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the one hand, avoiding the use of reputable sites that allowed them to host
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third- party content on their pages and in that way that site had a
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lot of reputation. You incorporated your content there a link and you benefited from
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that positioning that had good, because that is being penalized. It is also
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being penalized the purchase of expired domains to better position what happens, that yes,
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that you can buy inspired domains, but then if the content that is
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associated with them is not good, then logically, that positioning that had that
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expired domain because you are not really going to maintain it. And here we
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go to the third focus of this span update that was precisely to fight against
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the abuse of generating content on a large scale and that does not really bring
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value to the user. And that is also closely related to the other ap
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date that is unfolding, which is a cora date where, moreover, we
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have already been told that it incorporates the hellish with tanadate that the hellull condemns
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date. What it seeks is precisely to generate quality content, and that implies
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that you must not abuse artificial intelligence to create content. If that content created
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is not even, it is not adding value to the user. And it
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is that, in fact, in a study that has led today originality point,
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there it turns out that it has found that of the hundred percent of
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the siles that are being affected, they all show the content generated by artificial
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intelligence. Specifically, they say that fifty percent are having between ninety and one
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hundred percent of their posts generated by already, and it seems that that is
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what is causing, that many pages of different domains are being deindexed. What
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needs to be done, because what they ask us to do is, on
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the one hand, calm down and wait for the two updates to be fully
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deployed. One is already fully deployed. We' re missing the corapdate to
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see what' s happened and what we have to do. But what'
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s clear is that Google wants human content, made for humans, because if
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we can' t find these problems and we' ve been told that we
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' re going to use artificial intelligence. But artificial intelligence does not add anything
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and does not add value you will be penalized, and that is precisely what
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is looking for this coraupdate that is bringing a lot of websites to the head
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Let' s go with the next novelty that has to do with our date
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of Google Business committed specifically with the part of services. You know that the
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services part is a section that helps both rank and convert, and it is
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recommended that you look at what are the automatic services that Google suggests based on
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the categories and you can also put additional services. Both of them help us,
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and I' m telling you, it' s at the positioning level.
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Well, now Google, what it' s setting up are two sections.
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Within this section, services. A priori you might think that I was
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going to put the sections of the automatic services and the added services, as
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no. What you are doing is incorporating a section for the services you may
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have reservations with and additional services. It is clear that to incorporate the part
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of services with reservations you must integrate your tab with a third party platform To
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get the option of that button. If you already work with a third party
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recommended by Google, you may soon, if you' re not in the
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United States, see that double division for those who don' t work with
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a third- party platform. Even if we have the possibility to book services
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topics through our website, in principle we will not have that option and we
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should not worry at all. The third development relates to appeals proceedings. When
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the chips were suspended, well, when a tab was suspended, we had
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before us the possibility of making an appeal and if we did not reactivate the
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tab, the truth is that if we were quite limited the options. Well,
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now we have the option to appeal again and ask for a review of
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the situation if the first response has not been favourable. I leave you in
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the program notes in the article the link for the first appeal and the link
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for there to be a review of that appeal if in the end you have
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not managed to reactivate your file. So, on that side, it looks
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like there' s good news and that Google is open to reviews when we
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don' t finish being satisfied, and it' s that in the end
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that we' re suspended from chips and not getting them reactivated is a real
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problem. Well, it seems that we have a little more flexibility on that
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side. The following novelty has to do with social media publications on the tab.
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That' s what we talked about last week. I leave the link
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also in the notes and I just wanted to make a point to clarify the
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social media publications in the tab will appear as long as you have updated the
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basic information of what your social networks are at the date, but Google will
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not invent it. But not only that. I also wanted to tell you
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that the publications on the tab will appear when the user is doing brand searches.
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This does, which already makes a little more sense to me, because,
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as I told you last week, the part of publications on the tab.
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We always had to work them in a transactional way, because the snippet
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could only appear if the local pack jumped. And we know that only the
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local pack jumps when there really is a search where the user normally wants to
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go to that establishment. However, the nature of social media publications is much
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more informative. Then I didn' t fit in too much. That'
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s why it already makes a little more sense to know that social media publications
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on the tab will appear before brand searches. So, if they don'
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t know you, they won' t find them. So you have to
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keep doing a generation job, branding to find you and find everything you'
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re working on at the content level. However, the doubt that also arises
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is hear this means that Google' s publications Busnessprofile has died. I think
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a priori that I should not because, as I say, some attack transactional
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attentions and others more informational. But what is true is that a reduction in
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the number of justification snippets related to publications in the local pack part is being
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seen. So we' ll have to go through tests and see, because
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it' s true that generating publications takes a job and if in the end
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they' re not going to help position and they' re not going to
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help jump the flaw of justification, so what to do. So we'
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ll go through this and see what happens. The following novelty affects hotels and
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restaurants completely, if it seems that they will improve their organic traffic from the
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tab and their impressions on the local pack. And why, because Google is
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adding direct links to the websites of these businesses, precisely in the local pack,
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because, for example, for the restaurants appeared what we call the snack
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pack, which appears the name of the restaurant business and appeared the photos,
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the photo carousel on the right, but there was no possibility of clicking on
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the website or calling, for example. Well, now Google is really showing
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website. It looks very small. It' s underlined, but it looks
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very small. It is not visualized as in other types of localpags, and
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that you want it not to help attract business to restaurants, but the curious
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thing is also that they are appearing in the part of hotels and it is
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strange, because Google what I didn' t want was to send you directly
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from the package of hotels to the website, because Google earns money if you
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book through its platform. Well, now it looks like it is including the
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website part and you can book directly at the hotel by skipping to Google.
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This seems to be derived from European competition rules. Anyway, it' s
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really good news for this kind of business. Next novelty has to do with
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a study that has been carried out and that I found very interesting and tells
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us. What it tells us is that the user also reaches the businesses that
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are in fourth fifth position already we know that it is priority that the businesses
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jump in the local pack, that they are well positioned, because the fact
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that the user has to click to see more business is much more complicated.
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And yes, this is true. But it turns out in a study they
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' ve done since Nir Media they tell us that twenty- six percent of
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computer users click on that button to see more results and on the mobile they
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do thirty- six percent. It is logical that on the mobile it is
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made by more people, because in the end the local packs on the mobile
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are usually smaller. If we normally find two results, two results, maybe
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too little. It invites the user to know more. I think that'
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s why there' s that twenty- six percent difference in test that clicks
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against thirty- six percent on mobile. Be that as it may, then
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good news. Being in a fourth fifth position is also an opportunity to continue
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getting business. But let us not forget that the interesting thing is precisely to
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position in those first three results. Next novelty has to do with the different
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tests that Google is doing the chips when it comes to displaying reviews. We
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are seeing that the noble panel on many occasions the reviews appear at the top,
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just below the business name. Then we have other cases where they do
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not appear and other cases where they appear just below the relevant information, that
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is, under the contact schedule, etc. In the end, what is
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the information that will stay and where will stay. We don' t know
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yet. As I say, there' s been a lot of tests.
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We have the following novelty with the perspective filter, which we can say is
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broken down into two. We talked about this in previous episodes and said how
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Google, given the flood that is taking place in generating content through artificial intelligence,
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was being forced to establish some kind of mechanism that would ensure that the
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content it is offering through the search engine is actually made by humans and for
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humans. And the prospect filter was precisely what I was looking for was to
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find those precious gems within the content generated by other users on other platforms,
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such as Instagram, tiktok, etcetera. What is happening, that there are
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also other very interesting platforms, such as those of forums. And that'
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s why we also talked and two episodes ago about the agreement that Google had
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reached with Reddit, precisely because to understand how people communicate with the use of
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language and all that helped that dep learning of their intelligent artificial. So,
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in the end, we' re talking about human content, but it'
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s generated in different ways. Some are generated in social networks, where we
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find video, content in video format, but then we also find other types
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of content, which are forums, where the information is more in text.
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Well, Google, what you' ve decided is precisely to divide it into
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everyone, and that' s why we' re going to have the perspective
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filter and the forum filter. The forum filter, as they were Reddit-
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type forums. And in the perspective filter what we will find are those short
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videos and that user- generated content that you find on platforms like, for
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example, tiktok or Instagram. And let' s go with the latest news.
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What is the classic, what are the new categories, because I don
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' t know if Google is very entertaining with these ubdates and doesn' t
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leave us alone that it has wanted to relax in the part of new categories.
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And today, on March 21st, we only have one new category,
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which is a garbage collection service. So whoever applies it, let him know
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he can already incorporate it, since we' re done. Gentlemen, these
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have been the most important developments as far as local is concerned for further developments.
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Remember that you have the local business news letter, where we address topics
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that do not give time to address in the episode each week. I hope
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it has been of interest to you and, as always, that you can
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apply it to your local business as always. Thank you all so much for
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your five- star reviews on Apple Podcast and Spotify, as well as the
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comments you leave me on these platforms and also on Evox, and remember that
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you can also hear me on Amazon Music, Google Podcast, Podcast on all
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of them, and it would help me a lot if you subscribed to the
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local business channel from your favorite podcast platform, as that way you would give
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me more visibility and could reach more people. And remember that in Laura Alfonso
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com sos, you have different courses to position your local business and with that
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you get more customers. And now we just need to close it, but
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only until next week, not that we rest, but until within two weeks,
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where we will hear again and, therefore, where it will be here
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in local businesses. Happy week, Happy week, Santa rest and see you
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in fifteen days