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Story or Die: An Interview with Lisa Cron
EPISODE 237I
Today's guest is the wonderful Lisa Cron sharing with us about her new book, Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life.
While Lisa's previous books, Wired For Story and Story Genius, were aimed more at writers, Story or Die is for everyone who is trying to understand someone else -- whether a potential customer or a neighbor -- and persuade them to change how they think and act.
Lisa loves talking about story and her passion overflows to her listeners. There is so much to learn here about how we think and how we can…
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