127. Why Urgency Is Missing in Most B2B Deals
Urgency in sales is often missing in B2B deals because buyers default to the status quo. The real driver isn’t ROI, it’s the cost of inaction and the risks of doing nothing. In this solo episode of the B2B Sales Trends Podcast, Harry breaks down why deals stall, how status quo bias shapes B2B sales psychology, and how to create urgency by making consequences visible. You’ll learn practical ways to uncover unconsidered needs, highlight the risks of inaction, and move enterprise sales conversations forward. 🔗 Explore more insights: https://www.globalperformancegroup.com/ ⏱️ Timestamps: 00:00 –…
The skinny
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