Latest / Retail Media Breakfast Club
Multi-Retailer Networks [Livestream Highlight]
In my recent LinkedIn Live with Andreas Reiffen, co-founder and CEO of adtech company Pentaleap, we dove into one of the most intriguing shifts happening in retail media right now: the rise of multi-retailer ad networks. This isn’t just about another layer of technology, it’s about simplifying one of the biggest pain points for brands and media buyers: the crushing complexity of managing ad spend across dozens of disconnected retailer systems.
We explored how these syndicated and programmatic retail media models are reshaping the landscape. From Amazon’s new retail ad service with Macy’s, to…
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