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Avoiding Burnout Through Effective Project Planning | Bring Your Business Goals to Life · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  Welcome
• 0:00
  back
• 0:00
  to
• 0:01
  another
• 0:01
  episode
• 0:02
  of
• 0:02
  the
• 0:02
  Deeply
• 0:02
  Rooted
• 0:03
  Business
• 0:03
  Podcast.
• 0:04
  I'm
• 0:04
  Rachel,
• 0:05
  your
• 0:05
  marketing
• 0:06
  ecosystem
• 0:07
  cultivator,
• 0:08
  and
• 0:08
  I'm
• 0:08
  here
• 0:08
  with
• 0:09
  Jess,
• 0:09
  the
• 0:10
  systems
• 0:11
  guru,
• 0:12
  architect,
• 0:13
  all
• 0:13
  the
• 0:13
  things
• 0:13
  that
• 0:14
  I
• 0:14
  currently
• 0:15
  do
• 0:15
  not
• 0:15
  have
• 0:16
  in
• 0:16
  my
• 0:16
  brain
• 0:16
  space.
• 0:17
  We
• 0:17
  are
• 0:17
  going
• 0:17
  to
• 0:18
  be
• 0:18
  tapping
• 0:18
  into
• 0:18
  another
• 0:19
  one
• 0:19
  of
• 0:19
  Jess's
• 0:20
  zones
• 0:21
  of
• 0:21
  genius,
• 0:21
  which
• 0:22
  is
• 0:22
  project
• 0:23
  planning
• 0:23
  for
• 0:24
  business
• 0:24
  owners,
• 0:25
  which
• 0:25
  I
• 0:26
  think
• 0:26
  this
• 0:26
  is
• 0:27
  such
• 0:27
  a
• 0:27
  fundamental
• 0:29
  topic
• 0:29
  for
• 0:30
  people.
• 0:30
  I
• 0:30
  think
• 0:30
  it's
• 0:31
  fun
• 0:31
  for
• 0:31
  me
• 0:31
  to
• 0:32
  listen
• 0:32
  to,
• 0:33
  but
• 0:33
  it
• 0:33
  is
• 0:34
  one
• 0:34
  of
• 0:34
  those
• 0:34
  things
• 0:34
  that
• 0:34
  really
• 0:35
  does
• 0:35
  like
• 0:35
  make
• 0:36
  or
• 0:36
  break
• 0:36
  one.
• 0:37
  A
• 0:37
  business
• 0:38
  owner's
• 0:38
  path
• 0:39
  to
• 0:39
  burnout,
• 0:39
  Effective,
• 0:40
  productive,
• 0:41
  profitable
• 0:42
  launches
• 0:43
  and
• 0:44
  marketing
• 0:45
  campaigns.
• 0:45
  But
• 0:46
  also
• 0:46
  just
• 0:46
  like
• 0:46
  running
• 0:47
  your
• 0:47
  business
• 0:47
  with
• 0:48
  clarity
• 0:48
  in
• 0:49
  your
• 0:49
  mind
• 0:49
  is
• 0:50
  where
• 0:50
  this
• 0:50
  kind
• 0:50
  of
• 0:51
  leads
• 0:51
  to.
• 0:52
  So
• 0:52
  just
• 0:53
  what
• 0:53
  are
• 0:53
  some
• 0:54
  of
• 0:54
  the
• 0:54
  things
• 0:54
  we're
• 0:54
  talking
• 0:54
  about
• 0:55
  today?
• 0:55
  Yeah,
• 0:55
  well,
• 0:55
  I
• 0:56
  think
• 0:56
  this
• 0:56
  has
• 0:56
  been,
• 0:57
  this
• 0:57
  is
• 0:57
  actually
• 0:57
  a
• 0:57
  rerecord
• 0:58
  because
• 0:58
  it
• 0:58
  was
• 0:58
  one
• 0:58
  of
• 0:59
  our
• 0:59
  most
• 0:59
  popular
• 1:00
  episodes
• 1:00
  and
• 1:01
  we
• 1:01
  were
• 1:01
  kind
• 1:02
  of
• 1:02
  discussing
• 1:02
  why
• 1:02
  all
• 1:03
  the
• 1:03
  systems
• 1:04
  and
• 1:04
  planning
• 1:05
  episodes
• 1:05
  are
• 1:06
  our
• 1:06
  most
• 1:06
  popular
• 1:06
  ones.
• 1:07
  And
• 1:07
  I
• 1:07
  don't
• 1:07
  think
• 1:08
  it's
• 1:08
  because
• 1:09
  of
• 1:09
  me.
• 1:09
  I
• 1:10
  think
• 1:10
  it's
• 1:10
  because
• 1:10
  it's
• 1:11
  entrepreneurs.
• 1:11
  We
• 1:12
  tend
• 1:12
  to
• 1:12
  be
• 1:13
  visionaries,
• 1:14
  not
• 1:14
  as
• 1:15
  much
• 1:15
  integrators.
• 1:16
  So
• 1:16
  we
• 1:16
  have
• 1:17
  a
• 1:17
  ton
• 1:17
  of
• 1:17
  ideas.
• 1:18
  But.
• 1:18
  But
• 1:18
  oftentimes
• 1:19
  what
• 1:19
  we
• 1:19
  see
• 1:20
  is
• 1:20
  that
• 1:20
  our
• 1:20
  ideas
• 1:20
  kind
• 1:21
  of
• 1:21
  get
• 1:21
  lost
• 1:21
  in
• 1:22
  the
• 1:22
  chaos
• 1:23
  or
• 1:23
  just
• 1:23
  kind
• 1:24
  of
• 1:24
  lost
• 1:24
  in
• 1:25
  the
• 1:25
  weeds
• 1:26
  of
• 1:26
  our
• 1:27
  everyday
• 1:27
  week.
• 1:28
  So
• 1:28
  today
• 1:28
  we're
• 1:29
  gonna
• 1:29
  be
• 1:29
  breaking
• 1:30
  this
• 1:30
  down
• 1:31
  so
• 1:31
  you
• 1:31
  can
• 1:31
  bring
• 1:32
  your
• 1:32
  ideas
• 1:32
  into
• 1:33
  reality.
• 1:33
  So
• 1:33
  what
• 1:34
  the
• 1:34
  ideas
• 1:34
  I
• 1:34
  look
• 1:35
  as
• 1:35
  like
• 1:35
  light,
• 1:35
  airy,
• 1:36
  vada
• 1:36
  energy.
• 1:37
  We're
• 1:37
  going
• 1:37
  back
• 1:37
  to
• 1:38
  like
• 1:38
  that
• 1:38
  Ayurveda
• 1:39
  foundation
• 1:39
  that
• 1:39
  we
• 1:40
  used
• 1:40
  to
• 1:40
  talk
• 1:40
  about
• 1:40
  a
• 1:40
  lot.
• 1:41
  And
• 1:41
  what
• 1:41
  planning
• 1:41
  is,
• 1:42
  is
• 1:42
  like
• 1:42
  a
• 1:42
  very
• 1:43
  grounded
• 1:43
  energy.
• 1:44
  And
• 1:44
  it's
• 1:44
  really
• 1:44
  about
• 1:44
  how
• 1:45
  you
• 1:45
  take
• 1:45
  this
• 1:45
  idea
• 1:46
  that's
• 1:46
  in
• 1:46
  your
• 1:46
  head
• 1:47
  and
• 1:47
  break
• 1:47
  it
• 1:47
  down
• 1:48
  into
• 1:49
  manageable
• 1:49
  pieces
• 1:50
  that
• 1:50
  you're
• 1:51
  able
• 1:51
  to
• 1:51
  execute
• 1:51
  and
• 1:52
  bring
• 1:52
  it
• 1:52
  to
• 1:52
  life
• 1:53
  over
• 1:53
  time.
• 1:53
  This
• 1:54
  is
• 1:54
  really
• 1:54
  vital
• 1:54
  for
• 1:55
  one
• 1:55
  when
• 1:55
  you're
• 1:55
  working
• 1:56
  solo
• 1:56
  by
• 1:56
  yourself
• 1:57
  so
• 1:57
  that
• 1:57
  you
• 1:57
  can
• 1:58
  create
• 1:58
  kind
• 1:58
  of
• 1:58
  like
• 1:58
  a
• 1:58
  week
• 1:59
  by
• 1:59
  week
• 1:59
  plan.
• 2:00
  Because
• 2:01
  maybe
• 2:02
  you
• 2:02
  hop
• 2:02
  off
• 2:02
  a
• 2:02
  client
• 2:03
  call
• 2:03
  and
• 2:03
  you've
• 2:03
  got
• 2:04
  two
• 2:04
  hour
• 2:04
  time
• 2:04
  block,
• 2:05
  you're
• 2:05
  not
• 2:05
  having
• 2:06
  to
• 2:06
  kind
• 2:06
  of
• 2:06
  like
• 2:06
  stop
• 2:06
  and
• 2:06
  like
• 2:07
  what
• 2:07
  am
• 2:07
  I
• 2:07
  doing?
• 2:07
  Once
• 2:08
  you
• 2:08
  have
• 2:08
  a
• 2:08
  project
• 2:08
  plan,
• 2:09
  you
• 2:09
  can
• 2:09
  go
• 2:09
  to
• 2:09
  that
• 2:09
  project
• 2:09
  plan,
• 2:10
  know
• 2:10
  what
• 2:10
  your
• 2:10
  next
• 2:10
  step
• 2:11
  is.
• 2:11
  And
• 2:11
  it's
• 2:11
  even
• 2:12
  more
• 2:12
  vital
• 2:12
  when
• 2:12
  it's
• 2:13
  on
• 2:13
  a
• 2:13
  team
• 2:13
  and
• 2:14
  different
• 2:14
  people
• 2:14
  are
• 2:14
  depending
• 2:15
  on
• 2:15
  different
• 2:16
  aspects
• 2:17
  and
• 2:17
  assets
• 2:17
  to
• 2:17
  be
• 2:17
  able
• 2:18
  to
• 2:18
  move
• 2:18
  their
• 2:18
  pieces
• 2:19
  forward.
• 2:21
  This
• 2:21
  is
• 2:21
  perfect
• 2:21
  for
• 2:22
  those
• 2:22
  visionary
• 2:23
  type
• 2:24
  business
• 2:24
  owners,
• 2:25
  but
• 2:25
  this
• 2:25
  is
• 2:25
  also
• 2:25
  perfect
• 2:26
  for
• 2:26
  people
• 2:26
  who
• 2:27
  live
• 2:27
  a
• 2:27
  little
• 2:28
  bit
• 2:28
  in
• 2:28
  that
• 2:28
  neurodivergent
• 2:29
  Space
• 2:29
  like
• 2:30
  myself
• 2:30
  where
• 2:31
  I
• 2:31
  can
• 2:32
  big
• 2:32
  picture,
• 2:32
  dream
• 2:33
  and
• 2:33
  all
• 2:33
  of
• 2:33
  that,
• 2:34
  but,
• 2:34
  like,
• 2:35
  paralyzed
• 2:36
  when
• 2:36
  it
• 2:36
  comes
• 2:37
  to
• 2:37
  like,
• 2:37
  breaking
• 2:38
  them
• 2:38
  out
• 2:38
  into
• 2:39
  actionable
• 2:40
  steps
• 2:40
  and
• 2:40
  like,
• 2:41
  the
• 2:41
  structure
• 2:41
  of
• 2:42
  all
• 2:42
  of
• 2:42
  that.
• 2:42
  So
• 2:43
  really,
• 2:44
  like,
• 2:44
  Jess
• 2:44
  and
• 2:45
  I
• 2:45
  both
• 2:45
  kind
• 2:45
  of
• 2:45
  live
• 2:46
  in
• 2:46
  that
• 2:46
  neurodivergence
• 2:47
  space.
• 2:48
  So
• 2:48
  I
• 2:48
  want
• 2:48
  this
• 2:49
  to
• 2:49
  be
• 2:49
  super
• 2:49
  valuable
• 2:50
  for
• 2:50
  those
• 2:50
  people
• 2:51
  who
• 2:51
  are
• 2:51
  maybe
• 2:51
  like,
• 2:52
  well,
• 2:52
  I
• 2:52
  am
• 2:52
  organized
• 2:53
  or
• 2:53
  maybe
• 2:54
  I'm
• 2:54
  not
• 2:54
  like,
• 2:54
  thinking
• 2:54
  super,
• 2:55
  super
• 2:55
  big
• 2:55
  picture.
• 2:56
  I
• 2:56
  just
• 2:56
  struggle
• 2:57
  with
• 2:57
  like,
• 2:57
  breaking
• 2:57
  things
• 2:58
  down
• 2:58
  into
• 2:58
  consumable
• 2:59
  pieces
• 3:00
  to
• 3:00
  do.
• 3:01
  Want
• 3:02
  to
• 3:02
  make
• 3:02
  sure
• 3:02
  that,
• 3:02
  like,
• 3:03
  we're
• 3:03
  not
• 3:03
  tuning
• 3:04
  out
• 3:04
  just
• 3:04
  because
• 3:05
  we're
• 3:05
  like,
• 3:05
  I
• 3:05
  don't
• 3:06
  really
• 3:06
  have
• 3:06
  any
• 3:06
  big
• 3:06
  projects
• 3:07
  I'm
• 3:07
  planning.
• 3:07
  Like,
• 3:08
  you
• 3:08
  know,
• 3:08
  everything
• 3:09
  in
• 3:09
  your
• 3:09
  life
• 3:09
  is
• 3:09
  a
• 3:10
  project,
• 3:10
  whether
• 3:10
  you
• 3:10
  think
• 3:10
  about
• 3:11
  it
• 3:11
  or
• 3:11
  not.
• 3:11
  Raising
• 3:12
  your
• 3:12
  child
• 3:12
  is
• 3:12
  a
• 3:12
  project.
• 3:13
  Taking
• 3:14
  care
• 3:14
  of
• 3:14
  your
• 3:15
  dogs
• 3:15
  as
• 3:15
  a
• 3:16
  project,
• 3:16
  like
• 3:16
  in
• 3:17
  my
• 3:17
  notion
• 3:17
  board,
• 3:17
  that's
• 3:18
  kind
• 3:18
  of
• 3:18
  helped
• 3:18
  me
• 3:18
  really
• 3:18
  see,
• 3:19
  like,
• 3:19
  everything
• 3:19
  in
• 3:20
  your
• 3:20
  life
• 3:20
  is
• 3:20
  a
• 3:20
  project,
• 3:20
  whether
• 3:21
  you
• 3:21
  want
• 3:21
  it
• 3:21
  to
• 3:21
  be
• 3:21
  or
• 3:21
  not.
• 3:22
  And
• 3:22
  you
• 3:22
  can
• 3:22
  choose
• 3:23
  whether
• 3:23
  to
• 3:23
  like,
• 3:23
  wing
• 3:24
  it,
• 3:24
  which
• 3:24
  is
• 3:24
  going
• 3:24
  to
• 3:25
  cause
• 3:25
  chaos
• 3:26
  and
• 3:26
  overwhelm,
• 3:26
  or
• 3:27
  you
• 3:27
  can
• 3:27
  choose
• 3:27
  to
• 3:28
  get
• 3:28
  really
• 3:28
  intentional
• 3:29
  with
• 3:29
  your
• 3:29
  executions.
• 3:29
  You're
• 3:30
  not
• 3:30
  burning
• 3:30
  out.
• 3:31
  So
• 3:31
  I
• 3:31
  think
• 3:32
  that
• 3:32
  brings
• 3:32
  us
• 3:32
  kind
• 3:32
  of
• 3:33
  into
• 3:33
  one
• 3:33
  of
• 3:33
  the
• 3:34
  things
• 3:34
  that
• 3:35
  people
• 3:35
  struggle
• 3:36
  with
• 3:36
  a
• 3:36
  lot
• 3:36
  with
• 3:36
  project
• 3:37
  planning
• 3:37
  is
• 3:37
  that
• 3:38
  when
• 3:38
  you
• 3:38
  sit
• 3:38
  down
• 3:39
  to
• 3:39
  create
• 3:39
  a
• 3:40
  project
• 3:40
  plan,
• 3:40
  it's
• 3:41
  going
• 3:41
  to
• 3:41
  take
• 3:41
  you
• 3:41
  a
• 3:41
  minute.
• 3:42
  It's
• 3:42
  going
• 3:43
  to.
• 3:43
  Maybe
• 3:43
  it
• 3:44
  feels
• 3:44
  like
• 3:44
  you're
• 3:44
  not
• 3:44
  doing
• 3:45
  anything
• 3:45
  because
• 3:45
  you're
• 3:46
  just
• 3:46
  writing
• 3:46
  out
• 3:47
  what
• 3:47
  you
• 3:47
  need
• 3:47
  to
• 3:47
  do.
• 3:48
  And
• 3:48
  maybe
• 3:49
  you
• 3:49
  feel
• 3:49
  more
• 3:49
  of
• 3:50
  like
• 3:50
  a
• 3:50
  dopamine
• 3:50
  hit
• 3:51
  from
• 3:51
  actually
• 3:51
  like
• 3:51
  getting
• 3:52
  something
• 3:52
  done.
• 3:53
  But
• 3:54
  that
• 3:54
  is
• 3:54
  a
• 3:54
  trap
• 3:55
  when
• 3:55
  you
• 3:55
  take
• 3:55
  action
• 3:57
  immediately
• 3:57
  instead
• 3:58
  of
• 3:59
  getting
• 3:59
  plans,
• 3:59
  you
• 4:00
  like
• 4:00
  taking
• 4:00
  the
• 4:00
  time
• 4:01
  to
• 4:01
  plan.
• 4:01
  You
• 4:01
  might
• 4:01
  get
• 4:02
  ahead
• 4:02
  faster
• 4:03
  at
• 4:03
  the
• 4:03
  beginning,
• 4:04
  but
• 4:04
  eventually,
• 4:05
  once
• 4:05
  you
• 4:05
  get
• 4:05
  deeper
• 4:06
  into
• 4:06
  the
• 4:06
  project,
• 4:07
  you're
• 4:07
  going
• 4:07
  to
• 4:07
  either
• 4:07
  a,
• 4:08
  realize
• 4:08
  like
• 4:09
  you
• 4:09
  get
• 4:09
  lost
• 4:10
  because
• 4:10
  you
• 4:10
  don't
• 4:10
  have
• 4:10
  a
• 4:10
  roadmap
• 4:11
  showing
• 4:11
  where
• 4:11
  your
• 4:11
  needs
• 4:12
  to
• 4:12
  go.
• 4:12
  Or
• 4:13
  even
• 4:13
  worst
• 4:14
  case,
• 4:14
  you
• 4:14
  might
• 4:14
  have
• 4:14
  to
• 4:15
  go
• 4:15
  back
• 4:15
  and
• 4:15
  fix
• 4:16
  things.
• 4:16
  Because
• 4:16
  when
• 4:17
  you
• 4:17
  set
• 4:17
  the
• 4:17
  time
• 4:17
  to
• 4:18
  plan
• 4:18
  something
• 4:18
  out
• 4:18
  on
• 4:18
  paper,
• 4:19
  you
• 4:19
  can
• 4:19
  like,
• 4:19
  proactively
• 4:20
  see
• 4:21
  where
• 4:21
  things
• 4:22
  might
• 4:22
  go
• 4:22
  awry
• 4:22
  and
• 4:23
  proactively
• 4:23
  get
• 4:23
  in
• 4:23
  trouble,
• 4:24
  get
• 4:24
  in
• 4:24
  front
• 4:25
  of
• 4:25
  problems.
• 4:25
  And
• 4:25
  if
• 4:25
  you're
• 4:25
  not
• 4:26
  taking
• 4:26
  the
• 4:26
  time
• 4:26
  to
• 4:26
  do
• 4:27
  that
• 4:27
  before,
• 4:27
  you're
• 4:28
  really
• 4:28
  costing
• 4:28
  yourself
• 4:29
  more
• 4:29
  time
• 4:29
  in
• 4:29
  the
• 4:29
  long
• 4:30
  run.
• 4:30
  So
• 4:30
  as
• 4:30
  tempting
• 4:31
  as
• 4:31
  it
• 4:31
  can
• 4:31
  be
• 4:31
  is
• 4:31
  like,
• 4:32
  I'm
• 4:32
  super
• 4:32
  busy,
• 4:32
  I
• 4:32
  don't
• 4:33
  have
• 4:33
  time
• 4:33
  to
• 4:33
  plan.
• 4:34
  Like
• 4:35
  I've
• 4:35
  said
• 4:35
  it
• 4:35
  before,
• 4:36
  just
• 4:36
  like
• 4:36
  when
• 4:36
  people
• 4:36
  say,
• 4:36
  like,
• 4:37
  they
• 4:37
  don't
• 4:37
  have
• 4:37
  time
• 4:37
  to
• 4:37
  meditate,
• 4:38
  like
• 4:38
  those
• 4:38
  people
• 4:38
  need
• 4:39
  to
• 4:39
  be
• 4:39
  doing
• 4:39
  it
• 4:39
  the
• 4:39
  most
• 4:40
  if
• 4:40
  you
• 4:40
  don't
• 4:40
  have
• 4:40
  time
• 4:40
  to
• 4:41
  plan,
• 4:41
  you
• 4:42
  need
• 4:42
  to
• 4:42
  be
• 4:42
  doing
• 4:42
  it
• 4:42
  the
• 4:43
  most.
• 4:43
  Yeah.
• 4:44
  I
• 4:44
  think,
• 4:44
  like,
• 4:44
  for
• 4:45
  me
• 4:45
  personally,
• 4:45
  because
• 4:45
  I
• 4:46
  am
• 4:46
  one
• 4:46
  of
• 4:46
  those
• 4:46
  people
• 4:46
  where
• 4:46
  I'm
• 4:47
  like,
• 4:47
  I
• 4:48
  don't
• 4:48
  have
• 4:48
  the
• 4:48
  time
• 4:49
  to
• 4:49
  sit
• 4:49
  there
• 4:49
  and
• 4:49
  add
• 4:50
  every
• 4:50
  single
• 4:50
  task
• 4:51
  into
• 4:51
  whatever.
• 4:52
  But
• 4:53
  I
• 4:53
  will
• 4:53
  tell
• 4:53
  you
• 4:54
  the
• 4:54
  best
• 4:54
  way
• 4:54
  that
• 4:54
  like
• 4:55
  Jess,
• 4:55
  is
• 4:55
  like
• 4:56
  transition
• 4:56
  this
• 4:56
  or
• 4:57
  change
• 4:57
  my
• 4:57
  perspective
• 4:58
  of
• 4:58
  this
• 4:59
  is
• 4:59
  that
• 4:59
  if
• 5:00
  something
• 5:00
  were
• 5:01
  like
• 5:01
  my
• 5:01
  trip
• 5:01
  to
• 5:01
  Fiji,
• 5:02
  like
• 5:02
  what
• 5:02
  did
• 5:02
  we
• 5:02
  say?
• 5:03
  The,
• 5:03
  like
• 5:03
  this
• 5:03
  last
• 5:04
  episode,
• 5:04
  like
• 5:04
  the
• 5:05
  Fiji
• 5:05
  test.
• 5:06
  Like
• 5:06
  if
• 5:07
  something
• 5:07
  were
• 5:07
  to
• 5:07
  happen
• 5:07
  and
• 5:08
  I
• 5:08
  needed
• 5:08
  to
• 5:09
  hire
• 5:09
  quickly
• 5:10
  get
• 5:10
  somebody
• 5:10
  up
• 5:10
  and
• 5:11
  running
• 5:11
  kind
• 5:11
  of
• 5:11
  thing,
• 5:12
  everything
• 5:12
  lives
• 5:13
  in
• 5:13
  my
• 5:13
  brain.
• 5:14
  And
• 5:14
  so
• 5:14
  having
• 5:15
  something
• 5:15
  that
• 5:15
  is
• 5:15
  like
• 5:16
  what
• 5:16
  Jess
• 5:16
  calls
• 5:16
  your
• 5:17
  external
• 5:17
  brain
• 5:18
  is
• 5:18
  super
• 5:19
  powerful.
• 5:20
  I
• 5:20
  guess
• 5:21
  in
• 5:21
  this
• 5:21
  case,
• 5:21
  especially
• 5:22
  when
• 5:22
  it
• 5:22
  comes
• 5:22
  to
• 5:22
  project
• 5:23
  planning
• 5:23
  because,
• 5:24
  oh
• 5:24
  boy,
• 5:25
  it
• 5:25
  gets
• 5:25
  lost
• 5:26
  in
• 5:26
  here.
• 5:26
  They.
• 5:27
  I
• 5:27
  can't
• 5:27
  retain
• 5:28
  too
• 5:28
  much
• 5:28
  with
• 5:28
  my
• 5:28
  mom
• 5:29
  brain
• 5:29
  these
• 5:29
  days.
• 5:32
  Right.
• 5:32
  So
• 5:32
  another
• 5:33
  pro.
• 5:33
  Very
• 5:34
  common
• 5:34
  problem
• 5:34
  that
• 5:35
  people
• 5:35
  make
• 5:35
  with
• 5:35
  project
• 5:36
  planning
• 5:36
  is
• 5:36
  not
• 5:37
  breaking
• 5:37
  their
• 5:38
  plan
• 5:38
  down
• 5:38
  enough
• 5:39
  or
• 5:39
  confusing
• 5:40
  a
• 5:40
  task
• 5:41
  that
• 5:41
  with
• 5:42
  actually
• 5:42
  a
• 5:42
  project
• 5:43
  or
• 5:43
  a
• 5:43
  mini
• 5:44
  project.
• 5:44
  So
• 5:45
  maybe
• 5:45
  you
• 5:45
  have
• 5:45
  on
• 5:46
  your
• 5:46
  list
• 5:46
  create
• 5:47
  a
• 5:47
  new
• 5:47
  lead
• 5:47
  magnet.
• 5:48
  And
• 5:49
  that
• 5:49
  sounds
• 5:49
  like
• 5:49
  it's
• 5:49
  just
• 5:50
  one
• 5:50
  thing.
• 5:51
  But
• 5:51
  when,
• 5:51
  if
• 5:52
  you
• 5:52
  put
• 5:52
  that
• 5:52
  on
• 5:52
  your
• 5:52
  to
• 5:53
  do
• 5:53
  list,
• 5:53
  that's
• 5:54
  actually
• 5:54
  going
• 5:54
  to
• 5:54
  take
• 5:55
  you
• 5:55
  a
• 5:56
  very,
• 5:56
  very
• 5:56
  long
• 5:57
  time
• 5:57
  or
• 5:57
  like
• 5:58
  create
• 5:58
  a
• 5:58
  quiz.
• 5:58
  Rachel
• 5:59
  was
• 5:59
  the
• 5:59
  sharing,
• 6:00
  like
• 6:00
  sharing
• 6:01
  like
• 6:01
  a
• 6:01
  lead
• 6:02
  magnet.
• 6:02
  She's
• 6:02
  creating
• 6:02
  for
• 6:03
  a
• 6:03
  client
• 6:03
  which
• 6:03
  is
• 6:03
  a
• 6:03
  quiz.
• 6:04
  And
• 6:05
  there
• 6:05
  were
• 6:05
  a
• 6:05
  lot
• 6:05
  of
• 6:05
  steps
• 6:06
  behind
• 6:06
  that
• 6:07
  one
• 6:07
  task.
• 6:08
  And
• 6:09
  like
• 6:09
  you
• 6:09
  can't
• 6:10
  break
• 6:10
  it
• 6:10
  down
• 6:10
  enough.
• 6:11
  I
• 6:11
  think
• 6:11
  a
• 6:11
  good
• 6:11
  rule
• 6:12
  of
• 6:12
  thumb
• 6:12
  is
• 6:12
  like
• 6:13
  breaking
• 6:13
  your
• 6:13
  task
• 6:13
  down
• 6:14
  into
• 6:14
  like
• 6:14
  20
• 6:14
  minutes.
• 6:15
  It's
• 6:15
  gonna
• 6:15
  take
• 6:15
  you
• 6:16
  more
• 6:16
  than
• 6:16
  20
• 6:16
  minutes.
• 6:16
  You
• 6:17
  need
• 6:17
  to
• 6:17
  break
• 6:17
  it
• 6:17
  up
• 6:17
  even
• 6:18
  more
• 6:18
  into
• 6:19
  a
• 6:19
  project
• 6:20
  which
• 6:20
  would
• 6:20
  have
• 6:20
  multiple
• 6:21
  different
• 6:21
  tasks
• 6:22
  inside
• 6:22
  of
• 6:22
  it.
• 6:23
  Yeah.
• 6:23
  I
• 6:23
  also
• 6:23
  wanna
• 6:24
  add
• 6:24
  like,
• 6:24
  this
• 6:24
  is
• 6:25
  additionally
• 6:25
  how
• 6:26
  people
• 6:26
  put
• 6:26
  themselves
• 6:27
  like
• 6:27
  pigeonhole
• 6:28
  themselves
• 6:28
  for
• 6:29
  failure
• 6:29
  with
• 6:30
  like
• 6:30
  goal
• 6:30
  setting
• 6:31
  too,
• 6:31
  where
• 6:32
  they
• 6:32
  think
• 6:32
  they
• 6:33
  kind
• 6:33
  of
• 6:33
  have
• 6:33
  this
• 6:33
  like
• 6:34
  reverse
• 6:34
  brain
• 6:34
  set
• 6:35
  of
• 6:35
  like
• 6:36
  or
• 6:36
  mindset
• 6:36
  brain
• 6:37
  cell
• 6:37
  man,
• 6:39
  where
• 6:39
  a
• 6:39
  project
• 6:40
  and
• 6:40
  task
• 6:40
  are
• 6:41
  just
• 6:41
  like
• 6:41
  cohesive
• 6:42
  in
• 6:42
  their
• 6:42
  brain.
• 6:43
  And
• 6:43
  the
• 6:43
  same
• 6:43
  thing
• 6:44
  with
• 6:44
  like
• 6:44
  a
• 6:44
  goal
• 6:44
  and
• 6:45
  how
• 6:45
  you
• 6:45
  break
• 6:45
  it
• 6:45
  down.
• 6:46
  Like
• 6:46
  when
• 6:46
  somebody
• 6:47
  says,
• 6:47
  oh,
• 6:47
  I
• 6:47
  want
• 6:47
  to
• 6:47
  hit,
• 6:48
  I
• 6:48
  want
• 6:48
  to
• 6:48
  post
• 6:49
  25
• 6:49
  times
• 6:50
  on
• 6:50
  like
• 6:51
  from
• 6:51
  a
• 6:51
  marketing
• 6:51
  perspective,
• 6:52
  I
• 6:52
  want
• 6:52
  to
• 6:52
  send
• 6:53
  two
• 6:53
  emails
• 6:53
  a
• 6:53
  week
• 6:54
  kind
• 6:54
  of
• 6:54
  thing.
• 6:55
  Those
• 6:55
  are
• 6:55
  not
• 6:56
  a
• 6:56
  check
• 6:57
  and
• 6:57
  we're
• 6:57
  done
• 6:57
  kind
• 6:57
  of
• 6:58
  thing.
• 6:58
  The
• 6:58
  way
• 6:58
  to
• 6:58
  break
• 6:59
  it
• 6:59
  down
• 6:59
  is
• 7:00
  a
• 7:00
  lot
• 7:00
  more
• 7:00
  tedious
• 7:01
  and
• 7:01
  saying,
• 7:02
  I'm
• 7:02
  going
• 7:02
  to
• 7:02
  write
• 7:02
  this
• 7:03
  day,
• 7:03
  I'm
• 7:03
  schedule
• 7:04
  this
• 7:04
  day,
• 7:04
  I'm
• 7:04
  going
• 7:04
  to
• 7:04
  do
• 7:05
  this.
• 7:05
  And
• 7:05
  so
• 7:06
  sometimes
• 7:06
  when
• 7:06
  you're
• 7:07
  self
• 7:07
  sabotaging
• 7:08
  in
• 7:08
  that
• 7:08
  way
• 7:08
  where
• 7:08
  you're
• 7:09
  saying
• 7:09
  this
• 7:10
  is
• 7:10
  a
• 7:10
  task,
• 7:10
  but
• 7:10
  it's
• 7:11
  actually
• 7:11
  a
• 7:11
  project
• 7:12
  that's
• 7:12
  going
• 7:12
  to
• 7:12
  take
• 7:12
  you
• 7:13
  a
• 7:13
  couple
• 7:13
  of
• 7:13
  hours.
• 7:14
  When
• 7:14
  you
• 7:15
  get
• 7:15
  to
• 7:15
  do
• 7:15
  that
• 7:15
  task
• 7:16
  or
• 7:16
  you
• 7:16
  come
• 7:16
  to,
• 7:17
  like,
• 7:17
  to
• 7:17
  the
• 7:17
  time
• 7:17
  to
• 7:17
  do
• 7:18
  it,
• 7:18
  you're
• 7:18
  like,
• 7:19
  immediately.
• 7:19
  No,
• 7:19
  like,
• 7:20
  not
• 7:21
  like
• 7:21
  failure.
• 7:22
  Self
• 7:22
  sabotage.
• 7:23
  Yeah.
• 7:24
  And
• 7:24
  I
• 7:24
  think
• 7:24
  it
• 7:24
  can
• 7:24
  be
• 7:25
  really
• 7:25
  hard
• 7:25
  because
• 7:25
  sometimes,
• 7:26
  as
• 7:26
  business
• 7:26
  owners
• 7:27
  are
• 7:27
  hear
• 7:27
  this
• 7:27
  a
• 7:27
  lot
• 7:27
  online
• 7:28
  is
• 7:28
  like,
• 7:28
  take
• 7:29
  messy
• 7:29
  action.
• 7:30
  And
• 7:30
  that's
• 7:30
  okay
• 7:32
  to
• 7:32
  an
• 7:32
  extent.
• 7:33
  I
• 7:33
  think
• 7:33
  you
• 7:33
  can't
• 7:33
  let
• 7:34
  per.
• 7:34
  I
• 7:34
  think
• 7:34
  it's
• 7:34
  more
• 7:35
  important
• 7:35
  to
• 7:35
  not
• 7:35
  let
• 7:35
  perfectionism
• 7:37
  slow
• 7:37
  you
• 7:37
  down
• 7:38
  than
• 7:38
  being
• 7:38
  really
• 7:39
  focused
• 7:39
  on
• 7:39
  taking
• 7:40
  messy
• 7:40
  action.
• 7:41
  Because
• 7:41
  I
• 7:41
  think
• 7:41
  messy
• 7:42
  action
• 7:42
  is
• 7:42
  just
• 7:43
  going
• 7:43
  to
• 7:44
  end
• 7:44
  up
• 7:44
  you
• 7:44
  being
• 7:45
  a
• 7:45
  mess.
• 7:45
  Like,
• 7:45
  you're
• 7:45
  going
• 7:46
  to
• 7:46
  be
• 7:46
  burned
• 7:46
  out,
• 7:46
  you're
• 7:47
  going
• 7:47
  to
• 7:47
  waste
• 7:47
  energy,
• 7:48
  you're
• 7:48
  going
• 7:48
  to
• 7:49
  miss
• 7:49
  steps,
• 7:49
  and
• 7:49
  it's
• 7:50
  a
• 7:50
  waste
• 7:50
  time
• 7:50
  having
• 7:50
  to
• 7:51
  go
• 7:51
  back
• 7:51
  and
• 7:51
  redo
• 7:52
  your
• 7:52
  work.
• 7:52
  You
• 7:53
  know,
• 7:53
  you're
• 7:53
  going
• 7:53
  to
• 7:53
  lose
• 7:54
  momentum.
• 7:54
  So
• 7:55
  I
• 7:55
  think
• 7:55
  really
• 7:56
  you
• 7:56
  need
• 7:56
  to
• 7:57
  shift
• 7:57
  your
• 7:57
  mindset
• 7:58
  into
• 7:58
  a
• 7:59
  proactive
• 8:00
  space
• 8:01
  versus
• 8:01
  reactive.
• 8:02
  And
• 8:03
  that
• 8:03
  way
• 8:03
  you
• 8:03
  can
• 8:03
  move
• 8:03
  from
• 8:04
  a
• 8:04
  much
• 8:04
  grounded
• 8:05
  earth
• 8:05
  feeling.
• 8:05
  Like,
• 8:06
  just
• 8:06
  think
• 8:06
  about
• 8:06
  the
• 8:07
  words
• 8:07
  reactive
• 8:07
  and
• 8:07
  like,
• 8:08
  what
• 8:08
  do
• 8:08
  you
• 8:08
  picture
• 8:08
  yourself
• 8:09
  doing?
• 8:09
  And
• 8:09
  then
• 8:09
  picture
• 8:10
  yourself
• 8:10
  being
• 8:11
  proactive.
• 8:11
  The
• 8:12
  energies
• 8:12
  are
• 8:12
  so
• 8:13
  much
• 8:13
  different.
• 8:14
  And
• 8:14
  that's
• 8:14
  what
• 8:15
  really
• 8:15
  setting
• 8:15
  aside
• 8:16
  the
• 8:16
  time
• 8:16
  to
• 8:17
  plan
• 8:17
  and
• 8:17
  then
• 8:18
  project
• 8:18
  plan
• 8:18
  your
• 8:19
  individual
• 8:19
  goals
• 8:20
  out
• 8:21
  is
• 8:21
  going
• 8:21
  to
• 8:21
  do
• 8:21
  for
• 8:21
  you.
• 8:22
  All
• 8:22
  right,
• 8:22
  so
• 8:23
  let's
• 8:23
  break
• 8:23
  down
• 8:23
  how
• 8:23
  to
• 8:24
  do
• 8:24
  this
• 8:24
  because
• 8:24
  we
• 8:24
  know
• 8:24
  that
• 8:25
  this
• 8:25
  is
• 8:25
  not
• 8:25
  our
• 8:26
  zone
• 8:26
  of
• 8:26
  genius.
• 8:26
  So
• 8:27
  let's
• 8:27
  get
• 8:27
  into
• 8:27
  just
• 8:28
  kind
• 8:28
  of
• 8:28
  my
• 8:28
  step
• 8:29
  by
• 8:29
  step
• 8:30
  project
• 8:30
  planning
• 8:30
  framework
• 8:31
  that
• 8:31
  I
• 8:31
  follow.
• 8:32
  So
• 8:32
  number
• 8:33
  one,
• 8:33
  you're
• 8:33
  going
• 8:33
  to
• 8:34
  start
• 8:34
  with
• 8:34
  a
• 8:34
  goal,
• 8:34
  right?
• 8:35
  What
• 8:35
  does
• 8:35
  success
• 8:36
  look
• 8:36
  like
• 8:37
  if
• 8:37
  you're
• 8:37
  launching?
• 8:38
  What
• 8:38
  does,
• 8:39
  you
• 8:39
  know,
• 8:39
  your
• 8:39
  revenue
• 8:40
  look
• 8:40
  like?
• 8:41
  But
• 8:41
  beyond
• 8:41
  that,
• 8:41
  like,
• 8:42
  how
• 8:42
  many
• 8:42
  people
• 8:43
  would
• 8:43
  that
• 8:43
  mean
• 8:43
  you
• 8:44
  need
• 8:44
  to
• 8:44
  sign
• 8:45
  up?
• 8:45
  And
• 8:45
  then
• 8:45
  Rachel
• 8:46
  talks
• 8:46
  a
• 8:46
  lot
• 8:46
  about
• 8:46
  reverse
• 8:47
  engineering,
• 8:47
  so
• 8:48
  figuring
• 8:48
  out
• 8:48
  how
• 8:49
  many
• 8:49
  people
• 8:49
  we
• 8:49
  would
• 8:49
  need
• 8:49
  to
• 8:50
  visit
• 8:50
  the
• 8:50
  page
• 8:50
  or
• 8:51
  be
• 8:51
  on
• 8:51
  our
• 8:51
  email
• 8:51
  list,
• 8:52
  like
• 8:52
  breaking
• 8:52
  it
• 8:53
  down
• 8:53
  that
• 8:53
  way.
• 8:54
  Yeah.
• 8:54
  And
• 8:54
  I
• 8:54
  think
• 8:54
  you
• 8:54
  can
• 8:55
  reverse
• 8:55
  engineer
• 8:56
  a
• 8:56
  lot
• 8:56
  of
• 8:56
  the
• 8:57
  goals
• 8:57
  and
• 8:57
  a
• 8:58
  lot
• 8:58
  of
• 8:58
  your
• 8:58
  projects,
• 8:59
  like,
• 8:59
  backwards.
• 9:00
  So,
• 9:00
  like,
• 9:00
  obviously
• 9:00
  you're
• 9:01
  not
• 9:01
  just
• 9:01
  going
• 9:01
  to,
• 9:01
  like,
• 9:02
  come
• 9:02
  with
• 9:02
  a
• 9:02
  project
• 9:02
  up
• 9:03
  for,
• 9:03
  like,
• 9:03
  no
• 9:04
  reason.
• 9:04
  Like,
• 9:04
  there
• 9:05
  has
• 9:05
  to
• 9:05
  be
• 9:05
  a
• 9:05
  thought
• 9:06
  as
• 9:06
  to,
• 9:06
  like,
• 9:06
  why
• 9:06
  you
• 9:07
  want
• 9:07
  to
• 9:07
  do
• 9:07
  that,
• 9:08
  whether
• 9:08
  it's
• 9:08
  awareness,
• 9:09
  exposure,
• 9:10
  conversion,
• 9:11
  whatever
• 9:11
  that
• 9:12
  looks
• 9:12
  like.
• 9:12
  And
• 9:13
  so
• 9:13
  when
• 9:13
  you
• 9:13
  have
• 9:14
  that
• 9:14
  goal
• 9:14
  in
• 9:14
  mind
• 9:15
  from
• 9:15
  the
• 9:15
  forefront,
• 9:16
  you're
• 9:16
  easily
• 9:17
  able
• 9:18
  to
• 9:18
  kind
• 9:18
  of
• 9:18
  take
• 9:19
  that
• 9:19
  and
• 9:19
  like,
• 9:19
  make
• 9:20
  sure
• 9:20
  you're
• 9:20
  staying
• 9:21
  aligned
• 9:21
  with
• 9:22
  your
• 9:22
  business
• 9:22
  goals.
• 9:22
  Because
• 9:23
  I
• 9:23
  feel
• 9:23
  like
• 9:23
  a
• 9:23
  lot
• 9:23
  of
• 9:23
  people
• 9:24
  from
• 9:24
  a
• 9:24
  project
• 9:25
  perspective,
• 9:25
  like,
• 9:26
  they
• 9:26
  just
• 9:26
  like,
• 9:26
  do
• 9:27
  things
• 9:27
  just
• 9:27
  to
• 9:28
  do
• 9:28
  things.
• 9:28
  And
• 9:29
  like,
• 9:29
  sometimes
• 9:29
  they're
• 9:29
  like,
• 9:30
  oh,
• 9:30
  well,
• 9:30
  I
• 9:30
  see
• 9:30
  somebody,
• 9:31
  you
• 9:31
  know,
• 9:31
  did
• 9:31
  this.
• 9:32
  And
• 9:32
  like,
• 9:32
  if
• 9:32
  you
• 9:32
  haven't
• 9:32
  listened
• 9:33
  to
• 9:33
  our
• 9:33
  like,
• 9:33
  ecosystem
• 9:34
  episode
• 9:35
  where
• 9:35
  we're
• 9:35
  saying,
• 9:36
  like,
• 9:36
  you
• 9:36
  know,
• 9:36
  some
• 9:37
  people
• 9:37
  just
• 9:37
  post
• 9:37
  on
• 9:38
  every
• 9:38
  single
• 9:38
  platform
• 9:39
  and
• 9:39
  they
• 9:39
  have
• 9:39
  absolutely
• 9:40
  zero
• 9:40
  bandwidth
• 9:41
  to
• 9:41
  do
• 9:41
  anything.
• 9:42
  So
• 9:42
  if
• 9:42
  you're
• 9:42
  coming
• 9:42
  into
• 9:43
  your
• 9:43
  project
• 9:43
  and
• 9:43
  you
• 9:43
  said
• 9:44
  this
• 9:44
  is
• 9:44
  the
• 9:44
  end
• 9:45
  goal,
• 9:45
  this
• 9:45
  is
• 9:45
  the
• 9:46
  criteria
• 9:46
  for
• 9:47
  success,
• 9:47
  and
• 9:48
  then
• 9:48
  everything
• 9:48
  else
• 9:49
  that
• 9:49
  does
• 9:49
  not
• 9:50
  vibe
• 9:50
  with
• 9:50
  your
• 9:51
  end
• 9:51
  goal,
• 9:51
  like
• 9:52
  trash,
• 9:53
  get
• 9:53
  it
• 9:53
  out
• 9:54
  of
• 9:54
  there,
• 9:54
  put
• 9:54
  it
• 9:54
  in.
• 9:54
  When
• 9:54
  you've
• 9:55
  efficiently
• 9:56
  scaled
• 9:56
  up
• 9:56
  your
• 9:56
  project.
• 9:57
  Okay,
• 9:58
  so
• 9:58
  then
• 9:58
  step
• 9:58
  two
• 9:59
  is
• 9:59
  finding
• 9:59
  your
• 9:59
  deeper
• 10:00
  why.
• 10:00
  Undoubtedly,
• 10:01
  during
• 10:02
  your
• 10:02
  execution
• 10:03
  piece
• 10:03
  of
• 10:03
  your
• 10:03
  project,
• 10:04
  you
• 10:04
  are
• 10:04
  going
• 10:04
  to
• 10:05
  come
• 10:05
  up
• 10:05
  against
• 10:05
  challenges,
• 10:06
  roadblocks,
• 10:07
  fear,
• 10:08
  overwhelm.
• 10:09
  So
• 10:09
  really
• 10:10
  getting
• 10:11
  in
• 10:11
  touch
• 10:11
  with
• 10:11
  why
• 10:12
  you
• 10:12
  are
• 10:13
  interested
• 10:14
  in
• 10:14
  completing
• 10:14
  this
• 10:14
  project
• 10:15
  in
• 10:15
  the
• 10:15
  first
• 10:15
  place
• 10:15
  is
• 10:16
  going
• 10:16
  to
• 10:16
  help
• 10:16
  you
• 10:17
  push
• 10:17
  through
• 10:18
  those
• 10:18
  challenges.
• 10:19
  Anything
• 10:19
  to
• 10:19
  add?
• 10:21
  You're
• 10:22
  just
• 10:22
  like,
• 10:22
  yep,
• 10:23
  yep,
• 10:23
  yes.
• 10:24
  I
• 10:24
  mean,
• 10:24
  I
• 10:24
  tell
• 10:25
  everybody
• 10:25
  this
• 10:25
  with
• 10:25
  their
• 10:26
  email
• 10:26
  list
• 10:26
  because
• 10:26
  there's
• 10:27
  so
• 10:27
  many
• 10:27
  people
• 10:27
  that
• 10:27
  are
• 10:27
  like,
• 10:28
  email
• 10:28
  market,
• 10:29
  email
• 10:29
  marketing
• 10:29
  doesn't
• 10:30
  work.
• 10:30
  I'm
• 10:30
  like,
• 10:30
  well,
• 10:30
  why
• 10:30
  do
• 10:30
  you
• 10:31
  have
• 10:31
  an
• 10:31
  email
• 10:31
  list?
• 10:32
  What
• 10:32
  is
• 10:32
  the
• 10:32
  point
• 10:32
  of
• 10:32
  it?
• 10:33
  I
• 10:33
  think
• 10:33
  this
• 10:33
  is
• 10:33
  the
• 10:33
  perfect
• 10:34
  question
• 10:34
  to
• 10:34
  ask
• 10:35
  in
• 10:35
  every
• 10:36
  single
• 10:36
  layer
• 10:37
  of
• 10:37
  your
• 10:37
  business.
• 10:38
  Why?
• 10:39
  Like,
• 10:39
  if
• 10:39
  you
• 10:39
  can't
• 10:40
  answer
• 10:40
  that,
• 10:40
  then
• 10:40
  there's
• 10:41
  absolutely
• 10:41
  no
• 10:41
  reason
• 10:42
  why
• 10:42
  you
• 10:42
  should
• 10:42
  be
• 10:42
  doing
• 10:43
  it.
• 10:43
  So
• 10:44
  then
• 10:44
  the
• 10:44
  next
• 10:44
  part
• 10:44
  is
• 10:45
  when
• 10:45
  it
• 10:45
  kind
• 10:45
  of
• 10:45
  starts
• 10:45
  to
• 10:46
  get
• 10:46
  a
• 10:46
  little
• 10:46
  complicated
• 10:46
  because
• 10:47
  you're
• 10:47
  going
• 10:47
  to
• 10:47
  need
• 10:47
  to
• 10:47
  brain
• 10:48
  dump
• 10:48
  everything.
• 10:49
  And
• 10:50
  what
• 10:50
  I
• 10:50
  like
• 10:50
  to
• 10:50
  do,
• 10:51
  and
• 10:51
  I'm
• 10:51
  sure
• 10:51
  Rachel
• 10:51
  does
• 10:52
  this
• 10:52
  with
• 10:52
  her
• 10:52
  marketing
• 10:52
  campaigns
• 10:53
  as
• 10:53
  well,
• 10:53
  is
• 10:53
  kind
• 10:54
  of
• 10:54
  like
• 10:54
  map
• 10:54
  it
• 10:54
  out
• 10:55
  first.
• 10:56
  Like,
• 10:57
  maybe
• 10:57
  not.
• 10:58
  Well,
• 10:59
  for
• 10:59
  me,
• 10:59
  I
• 11:00
  think
• 11:00
  this
• 11:00
  is
• 11:00
  where
• 11:00
  my
• 11:01
  brain
• 11:01
  goes
• 11:02
  blank.
• 11:02
  We're,
• 11:03
  we're
• 11:03
  done
• 11:03
  with
• 11:03
  the
• 11:04
  project
• 11:04
  planning
• 11:04
  kind
• 11:05
  of
• 11:05
  thing.
• 11:05
  For
• 11:05
  me
• 11:06
  personally,
• 11:06
  when
• 11:06
  I
• 11:06
  go
• 11:06
  to
• 11:07
  like
• 11:07
  do
• 11:07
  anything
• 11:08
  for
• 11:08
  myself,
• 11:08
  it's
• 11:09
  like
• 11:10
  immediately
• 11:11
  like
• 11:11
  paralysis.
• 11:12
  We
• 11:12
  don't
• 11:13
  know
• 11:13
  how
• 11:14
  to
• 11:14
  break
• 11:14
  this
• 11:14
  down
• 11:15
  or
• 11:15
  it'll
• 11:15
  be
• 11:15
  like,
• 11:16
  send
• 11:16
  email,
• 11:17
  like
• 11:18
  write
• 11:18
  email.
• 11:19
  So
• 11:19
  I
• 11:19
  do
• 11:19
  this.
• 11:20
  Yes.
• 11:20
  For
• 11:20
  my
• 11:20
  clients
• 11:20
  and
• 11:21
  it's
• 11:21
  so
• 11:21
  much
• 11:21
  more
• 11:22
  effective
• 11:22
  for
• 11:22
  them
• 11:23
  because
• 11:23
  I
• 11:23
  have
• 11:23
  like
• 11:23
  systems
• 11:24
  and
• 11:24
  structures
• 11:25
  and
• 11:25
  frameworks
• 11:25
  and
• 11:26
  all
• 11:26
  that.
• 11:26
  But
• 11:26
  for
• 11:26
  myself,
• 11:27
  if
• 11:27
  it's
• 11:27
  a
• 11:27
  brand
• 11:27
  new
• 11:27
  project,
• 11:28
  like,
• 11:29
  I
• 11:30
  freeze
• 11:31
  here.
• 11:31
  So
• 11:32
  just
• 11:32
  any
• 11:32
  insight?
• 11:33
  Yeah,
• 11:33
  I
• 11:33
  mean,
• 11:34
  I
• 11:34
  think
• 11:34
  it's
• 11:34
  just
• 11:34
  mapping
• 11:35
  it
• 11:35
  out.
• 11:35
  A
• 11:35
  lot
• 11:35
  of
• 11:35
  the
• 11:36
  projects
• 11:36
  that
• 11:36
  I'm
• 11:36
  planning
• 11:37
  are
• 11:37
  big
• 11:37
  old
• 11:37
  launches.
• 11:38
  So
• 11:38
  what
• 11:38
  I'm
• 11:38
  doing
• 11:39
  there
• 11:39
  is
• 11:39
  kind
• 11:39
  of
• 11:39
  mapping
• 11:40
  out
• 11:40
  what
• 11:41
  customer
• 11:41
  journey
• 11:42
  would
• 11:42
  be
• 11:43
  visually
• 11:44
  and
• 11:44
  then
• 11:44
  determining
• 11:45
  the
• 11:45
  different
• 11:46
  assets
• 11:46
  that
• 11:47
  need
• 11:47
  to
• 11:47
  get
• 11:47
  created
• 11:48
  from
• 11:48
  that
• 11:49
  piece.
• 11:49
  So
• 11:49
  once
• 11:49
  I
• 11:50
  know,
• 11:50
  okay,
• 11:50
  we
• 11:51
  need
• 11:51
  to
• 11:51
  Have
• 11:52
  Instagram
• 11:52
  posts
• 11:53
  that
• 11:53
  go
• 11:53
  to
• 11:53
  a
• 11:53
  sales
• 11:54
  page,
• 11:54
  that
• 11:55
  go
• 11:55
  to
• 11:55
  a
• 11:55
  checkout
• 11:56
  page.
• 11:56
  Then
• 11:57
  I've
• 11:57
  got
• 11:58
  three,
• 11:58
  like,
• 11:58
  big
• 11:59
  assets,
• 11:59
  and
• 11:59
  I
• 11:59
  can
• 12:00
  take
• 12:00
  those
• 12:00
  assets.
• 12:00
  Okay,
• 12:01
  what
• 12:01
  steps
• 12:01
  do
• 12:02
  I
• 12:02
  need
• 12:02
  to
• 12:02
  take
• 12:02
  to
• 12:03
  get
• 12:03
  the
• 12:03
  Instagram
• 12:03
  post
• 12:04
  live?
• 12:04
  Okay,
• 12:04
  I
• 12:05
  need
• 12:05
  to
• 12:05
  write
• 12:05
  the
• 12:05
  caption.
• 12:06
  I
• 12:06
  need.
• 12:06
  I
• 12:06
  need
• 12:06
  to
• 12:07
  first
• 12:07
  figure
• 12:07
  out
• 12:07
  what
• 12:07
  the
• 12:08
  strategy
• 12:08
  is.
• 12:08
  Write
• 12:08
  the
• 12:09
  caption,
• 12:09
  create
• 12:09
  the
• 12:10
  graphics,
• 12:10
  film
• 12:11
  the
• 12:11
  video,
• 12:11
  schedule
• 12:12
  it
• 12:12
  out,
• 12:12
  post
• 12:13
  it.
• 12:13
  Like,
• 12:14
  so
• 12:14
  that's
• 12:14
  where
• 12:14
  you
• 12:14
  can
• 12:15
  kind
• 12:15
  of
• 12:15
  like
• 12:15
  break
• 12:15
  it
• 12:15
  all
• 12:16
  down,
• 12:16
  where
• 12:16
  you're
• 12:16
  not
• 12:16
  just
• 12:17
  having
• 12:17
  to
• 12:17
  be
• 12:17
  like,
• 12:17
  oh,
• 12:17
  I
• 12:18
  need
• 12:18
  to
• 12:18
  schedule
• 12:18
  post.
• 12:19
  I
• 12:19
  need
• 12:19
  to
• 12:20
  write
• 12:20
  a
• 12:21
  sales
• 12:21
  page
• 12:21
  copy.
• 12:22
  Like,
• 12:22
  you
• 12:22
  can
• 12:22
  kind
• 12:22
  of
• 12:23
  help
• 12:23
  get
• 12:23
  yourself
• 12:24
  a
• 12:24
  little
• 12:24
  bit
• 12:24
  more
• 12:24
  organized
• 12:25
  by
• 12:25
  mapping
• 12:26
  out
• 12:26
  by
• 12:26
  assets.
• 12:28
  And
• 12:28
  then
• 12:28
  what
• 12:28
  you're
• 12:29
  going
• 12:29
  to
• 12:29
  have
• 12:29
  to
• 12:29
  do
• 12:29
  is
• 12:30
  break
• 12:30
  it
• 12:31
  down
• 12:31
  in
• 12:31
  steps
• 12:31
  and
• 12:31
  then
• 12:32
  turn
• 12:32
  it
• 12:32
  into
• 12:32
  a
• 12:32
  timeline.
• 12:33
  And
• 12:33
  that's
• 12:34
  kind
• 12:34
  of
• 12:34
  where,
• 12:34
  you
• 12:34
  know,
• 12:34
  you're
• 12:35
  going
• 12:35
  to
• 12:35
  have
• 12:35
  to
• 12:35
  figure
• 12:35
  out
• 12:36
  which
• 12:36
  pieces
• 12:36
  and
• 12:36
  parts
• 12:37
  need
• 12:37
  to
• 12:37
  get
• 12:37
  put
• 12:37
  together
• 12:38
  or
• 12:38
  what
• 12:38
  makes
• 12:38
  most
• 12:39
  logical
• 12:39
  sense
• 12:40
  to
• 12:40
  go
• 12:40
  from
• 12:41
  the
• 12:42
  top
• 12:42
  down.
• 12:42
  So
• 12:43
  for
• 12:43
  my
• 12:43
  launches,
• 12:43
  I
• 12:44
  always
• 12:44
  follow
• 12:44
  the
• 12:45
  same
• 12:45
  structure
• 12:45
  where
• 12:46
  I
• 12:46
  start
• 12:46
  with
• 12:46
  page
• 12:47
  copy.
• 12:47
  Well,
• 12:48
  product,
• 12:49
  okay,
• 12:49
  you
• 12:49
  need
• 12:49
  your
• 12:49
  product
• 12:50
  first,
• 12:50
  your
• 12:50
  offer,
• 12:51
  what
• 12:51
  that
• 12:51
  is.
• 12:51
  And
• 12:51
  then
• 12:52
  you
• 12:52
  start
• 12:52
  with
• 12:52
  page
• 12:52
  copy.
• 12:53
  And
• 12:53
  then
• 12:54
  from
• 12:54
  page
• 12:54
  copy,
• 12:54
  I
• 12:54
  can
• 12:54
  break
• 12:55
  that
• 12:55
  down
• 12:55
  to
• 12:55
  email
• 12:55
  copy,
• 12:56
  and
• 12:56
  then
• 12:56
  I
• 12:56
  break
• 12:56
  the
• 12:56
  email
• 12:57
  copy
• 12:57
  down
• 12:57
  into
• 12:57
  social
• 12:58
  copy,
• 12:58
  because
• 12:58
  that's
• 12:59
  kind
• 12:59
  of
• 12:59
  just
• 12:59
  how
• 12:59
  it
• 12:59
  works
• 13:00
  so
• 13:00
  that
• 13:00
  it
• 13:00
  can
• 13:00
  all,
• 13:01
  like,
• 13:01
  flow
• 13:01
  together.
• 13:02
  If
• 13:02
  you
• 13:03
  start
• 13:03
  with
• 13:03
  your
• 13:03
  social
• 13:03
  media
• 13:04
  captions
• 13:04
  writing
• 13:05
  first
• 13:05
  and
• 13:05
  then
• 13:05
  work
• 13:06
  towards
• 13:06
  your
• 13:07
  sales
• 13:07
  page,
• 13:08
  it's
• 13:08
  probably
• 13:09
  not
• 13:09
  going
• 13:09
  to
• 13:09
  be
• 13:09
  as
• 13:09
  cohesive
• 13:10
  because
• 13:10
  your
• 13:11
  sales
• 13:11
  page
• 13:11
  is
• 13:11
  going
• 13:11
  to
• 13:12
  have
• 13:12
  all
• 13:12
  of
• 13:12
  your,
• 13:13
  like,
• 13:13
  strategy
• 13:14
  in
• 13:14
  it,
• 13:15
  if
• 13:15
  that
• 13:15
  makes
• 13:15
  sense.
• 13:16
  Yeah,
• 13:17
  I
• 13:17
  like
• 13:17
  that.
• 13:18
  Yeah.
• 13:18
  And
• 13:18
  actually,
• 13:18
  what
• 13:19
  I've
• 13:19
  been
• 13:19
  doing
• 13:20
  for
• 13:20
  this,
• 13:20
  because
• 13:21
  it's
• 13:21
  not
• 13:21
  my
• 13:21
  strong
• 13:21
  suit,
• 13:22
  is
• 13:22
  that
• 13:22
  once
• 13:22
  I
• 13:22
  have
• 13:23
  my
• 13:23
  list
• 13:23
  of,
• 13:23
  like,
• 13:23
  deliverables,
• 13:24
  I
• 13:25
  will
• 13:25
  load
• 13:25
  that
• 13:25
  list
• 13:26
  into
• 13:26
  Tober,
• 13:27
  our
• 13:27
  chat
• 13:27
  GPT
• 13:28
  and
• 13:29
  say,
• 13:30
  here
• 13:30
  are
• 13:30
  my
• 13:30
  list
• 13:30
  of
• 13:31
  deliverables.
• 13:32
  Help
• 13:32
  me
• 13:32
  break
• 13:32
  this
• 13:33
  down
• 13:33
  into
• 13:34
  a,
• 13:34
  you
• 13:34
  know,
• 13:35
  process
• 13:35
  that
• 13:36
  I
• 13:36
  like.
• 13:36
  Tell
• 13:37
  me
• 13:37
  what
• 13:37
  I
• 13:37
  don't
• 13:37
  know,
• 13:38
  essentially.
• 13:39
  And
• 13:39
  it
• 13:39
  says,
• 13:39
  okay,
• 13:40
  we
• 13:40
  need
• 13:40
  to
• 13:40
  write
• 13:40
  this
• 13:41
  copy
• 13:41
  and
• 13:41
  we're
• 13:41
  going
• 13:41
  to
• 13:42
  write
• 13:42
  this,
• 13:42
  do
• 13:42
  this,
• 13:43
  and
• 13:43
  we're
• 13:43
  going
• 13:43
  to
• 13:43
  schedule
• 13:43
  this.
• 13:44
  And
• 13:44
  it,
• 13:44
  like,
• 13:44
  breaks
• 13:44
  it
• 13:44
  down
• 13:45
  for
• 13:45
  me
• 13:45
  in
• 13:45
  a
• 13:45
  way
• 13:45
  that
• 13:45
  my
• 13:45
  brain
• 13:46
  just
• 13:46
  does
• 13:46
  not
• 13:47
  initially
• 13:47
  think
• 13:48
  to
• 13:48
  do.
• 13:49
  So,
• 13:49
  yeah,
• 13:49
  I
• 13:49
  think
• 13:50
  this
• 13:50
  is
• 13:50
  one
• 13:50
  of
• 13:50
  those
• 13:50
  things
• 13:51
  where
• 13:51
  AI
• 13:51
  can
• 13:51
  benefit
• 13:52
  you
• 13:52
  as
• 13:52
  a
• 13:52
  business
• 13:53
  owner.
• 13:53
  If
• 13:53
  you
• 13:53
  just
• 13:54
  don't
• 13:54
  have
• 13:54
  that
• 13:54
  skill
• 13:55
  set
• 13:55
  in
• 13:56
  your
• 13:56
  brain,
• 13:56
  which
• 13:56
  I
• 13:56
  don't.
• 13:57
  It
• 13:57
  can
• 13:57
  also
• 13:57
  help
• 13:57
  you,
• 13:58
  like,
• 13:58
  if
• 13:58
  you
• 13:58
  want
• 13:58
  to
• 13:59
  launch
• 13:59
  in,
• 14:00
  you
• 14:00
  know,
• 14:00
  six
• 14:01
  weeks,
• 14:01
  break
• 14:01
  this
• 14:02
  down
• 14:02
  into
• 14:02
  a
• 14:02
  six
• 14:02
  week
• 14:03
  project
• 14:03
  plan.
• 14:03
  For
• 14:03
  me,
• 14:04
  I
• 14:04
  have
• 14:04
  this
• 14:05
  person
• 14:05
  and
• 14:05
  this
• 14:05
  person
• 14:06
  on
• 14:06
  my
• 14:06
  team
• 14:06
  to
• 14:06
  help
• 14:06
  me
• 14:07
  that
• 14:07
  do
• 14:07
  this
• 14:08
  part,
• 14:08
  because
• 14:08
  that's
• 14:08
  kind
• 14:09
  of
• 14:09
  your
• 14:09
  next
• 14:09
  step
• 14:09
  is
• 14:10
  that
• 14:10
  you're
• 14:10
  going
• 14:10
  to
• 14:10
  want
• 14:10
  to
• 14:11
  kind
• 14:11
  of
• 14:11
  estimate
• 14:12
  your
• 14:12
  timeline.
• 14:13
  Always
• 14:13
  give
• 14:14
  yourself
• 14:14
  more
• 14:14
  time
• 14:14
  than
• 14:15
  you
• 14:15
  think
• 14:15
  because
• 14:16
  babies
• 14:16
  are
• 14:16
  going
• 14:16
  to
• 14:16
  get
• 14:17
  sick,
• 14:17
  things
• 14:17
  are
• 14:17
  going
• 14:18
  to
• 14:18
  happen,
• 14:18
  you're
• 14:19
  inevitably
• 14:19
  going
• 14:19
  to
• 14:20
  get
• 14:20
  that
• 14:20
  laid.
• 14:21
  Everything
• 14:21
  will
• 14:21
  always
• 14:22
  kind
• 14:22
  of
• 14:22
  take
• 14:23
  double
• 14:23
  the
• 14:23
  time
• 14:23
  that
• 14:24
  you
• 14:24
  think
• 14:24
  it
• 14:24
  will
• 14:25
  take.
• 14:25
  So
• 14:25
  make
• 14:25
  sure
• 14:25
  that
• 14:26
  you're
• 14:26
  giving
• 14:26
  yourself,
• 14:27
  you
• 14:27
  know,
• 14:27
  a
• 14:27
  very
• 14:27
  expansive
• 14:28
  timeline.
• 14:29
  And
• 14:30
  then
• 14:30
  from
• 14:30
  there
• 14:30
  you're
• 14:31
  going
• 14:31
  to
• 14:31
  want
• 14:31
  to
• 14:31
  assign
• 14:31
  ownership
• 14:32
  and
• 14:32
  due
• 14:32
  dates.
• 14:33
  So
• 14:33
  who
• 14:34
  owns
• 14:34
  each
• 14:34
  piece,
• 14:35
  what,
• 14:35
  when
• 14:35
  does
• 14:36
  it
• 14:36
  do?
• 14:36
  You
• 14:37
  know
• 14:37
  what
• 14:37
  needs
• 14:37
  to
• 14:38
  get
• 14:38
  done
• 14:38
  before,
• 14:38
  you
• 14:39
  know,
• 14:39
  the
• 14:39
  copy
• 14:39
  obviously
• 14:40
  needs
• 14:40
  to
• 14:40
  get
• 14:40
  written
• 14:40
  before
• 14:41
  the
• 14:41
  page
• 14:41
  can
• 14:41
  be
• 14:41
  designed.
• 14:42
  Breaking
• 14:43
  those
• 14:43
  down
• 14:44
  into
• 14:45
  logical
• 14:45
  steps
• 14:46
  and
• 14:46
  then
• 14:47
  after
• 14:47
  that
• 14:47
  it's
• 14:48
  all
• 14:48
  about
• 14:48
  taking
• 14:48
  action.
• 14:49
  So
• 14:49
  making
• 14:49
  sure
• 14:49
  that
• 14:50
  you're
• 14:50
  sticking
• 14:50
  to
• 14:51
  your
• 14:51
  project
• 14:51
  plan.
• 14:51
  I
• 14:52
  think
• 14:52
  as
• 14:52
  business
• 14:52
  owners
• 14:53
  sometimes
• 14:53
  we
• 14:53
  can
• 14:53
  cancel
• 14:53
  on
• 14:54
  ourselves,
• 14:54
  so
• 14:55
  blocking
• 14:55
  the
• 14:55
  time
• 14:56
  off.
• 14:56
  So
• 14:56
  if
• 14:56
  you
• 14:57
  say,
• 14:57
  okay,
• 14:57
  I
• 14:57
  need
• 14:57
  to
• 14:58
  do
• 14:58
  this,
• 14:58
  this,
• 14:58
  this
• 14:59
  and
• 14:59
  this,
• 14:59
  and
• 14:59
  it's
• 14:59
  going
• 14:59
  to
• 15:00
  take
• 15:00
  me
• 15:00
  four
• 15:00
  hours,
• 15:01
  you
• 15:01
  actually
• 15:01
  need
• 15:01
  to
• 15:02
  go
• 15:02
  find
• 15:02
  the
• 15:02
  four
• 15:02
  hours
• 15:02
  on
• 15:02
  your
• 15:03
  calendar,
• 15:03
  make
• 15:03
  it
• 15:03
  happen.
• 15:04
  Like
• 15:04
  if
• 15:04
  you
• 15:04
  can't
• 15:04
  do
• 15:05
  it,
• 15:05
  write
• 15:06
  it
• 15:06
  and
• 15:06
  it's
• 15:06
  going
• 15:06
  to
• 15:07
  come.
• 15:07
  So
• 15:07
  making
• 15:07
  sure
• 15:08
  that
• 15:08
  you're
• 15:08
  being
• 15:08
  realistic,
• 15:09
  assigning
• 15:10
  realistic
• 15:10
  due
• 15:11
  dates
• 15:11
  based
• 15:11
  on
• 15:11
  your
• 15:12
  actual
• 15:12
  calendar
• 15:13
  and
• 15:13
  how
• 15:13
  much
• 15:13
  time
• 15:14
  you
• 15:14
  have
• 15:14
  in
• 15:14
  your
• 15:14
  week
• 15:15
  and
• 15:15
  then
• 15:15
  implementing
• 15:16
  it
• 15:17
  and
• 15:17
  then
• 15:17
  inevitably
• 15:18
  you're
• 15:18
  going
• 15:18
  to
• 15:18
  have
• 15:18
  to
• 15:18
  check
• 15:18
  in
• 15:18
  and
• 15:19
  adjust
• 15:19
  each
• 15:19
  week
• 15:20
  because
• 15:20
  things
• 15:21
  come
• 15:21
  up,
• 15:21
  things
• 15:22
  take
• 15:22
  longer
• 15:22
  than
• 15:22
  we
• 15:23
  expected
• 15:23
  them
• 15:23
  to.
• 15:24
  So
• 15:24
  that's
• 15:25
  kind
• 15:25
  of
• 15:25
  the
• 15:25
  framework.
• 15:26
  It
• 15:26
  sounds
• 15:26
  simple.
• 15:27
  I
• 15:27
  think
• 15:27
  the
• 15:28
  hardest
• 15:28
  part
• 15:29
  is
• 15:29
  just
• 15:29
  holding
• 15:30
  yourself
• 15:30
  accountable
• 15:30
  to
• 15:31
  make
• 15:32
  it
• 15:32
  happen.
• 15:32
  Because
• 15:33
  when,
• 15:34
  you
• 15:34
  know,
• 15:35
  it
• 15:35
  does
• 15:35
  take
• 15:36
  a
• 15:36
  while.
• 15:36
  I
• 15:36
  mean,
• 15:36
  I
• 15:36
  think
• 15:36
  a
• 15:37
  good
• 15:37
  thought
• 15:38
  out
• 15:38
  launch
• 15:38
  project
• 15:39
  plan
• 15:39
  usually
• 15:39
  takes
• 15:40
  me
• 15:40
  between
• 15:40
  two
• 15:40
  to
• 15:41
  four
• 15:41
  hours
• 15:41
  and
• 15:41
  that's
• 15:42
  like
• 15:42
  two
• 15:42
  to
• 15:43
  four
• 15:43
  hours
• 15:43
  that
• 15:43
  people
• 15:43
  think
• 15:44
  that
• 15:44
  I'm
• 15:44
  going
• 15:44
  to
• 15:44
  be
• 15:44
  writing
• 15:45
  the
• 15:45
  emails
• 15:45
  and
• 15:45
  doing
• 15:45
  all
• 15:46
  this
• 15:46
  and
• 15:46
  this.
• 15:46
  But
• 15:46
  this
• 15:46
  is
• 15:46
  going
• 15:47
  to
• 15:47
  really
• 15:47
  help
• 15:47
  you
• 15:47
  be
• 15:48
  so
• 15:48
  much
• 15:48
  more
• 15:48
  strategic
• 15:49
  in
• 15:50
  either
• 15:50
  your
• 15:51
  launches
• 15:51
  or
• 15:51
  even
• 15:52
  if
• 15:52
  you're
• 15:52
  like
• 15:53
  hiring
• 15:53
  someone
• 15:54
  that's
• 15:54
  a
• 15:54
  project,
• 15:54
  turn
• 15:55
  it
• 15:55
  into
• 15:55
  a
• 15:55
  step
• 15:55
  by
• 15:56
  steps
• 15:56
  of
• 15:56
  what
• 15:56
  you
• 15:56
  need
• 15:56
  to
• 15:57
  do.
• 15:57
  And
• 15:57
  this
• 15:57
  is
• 15:58
  definitely
• 15:58
  the
• 15:58
  skill
• 15:59
  that
• 15:59
  will
• 15:59
  get
• 15:59
  easier
• 16:00
  and
• 16:00
  easier
• 16:00
  every
• 16:01
  time
• 16:01
  you
• 16:01
  do
• 16:01
  it.
• 16:02
  Yeah,
• 16:02
  let
• 16:02
  me
• 16:03
  recap
• 16:04
  this
• 16:04
  so
• 16:04
  that
• 16:04
  everybody
• 16:05
  can
• 16:05
  get
• 16:05
  like
• 16:05
  a
• 16:05
  quick,
• 16:06
  high
• 16:06
  level
• 16:06
  view
• 16:07
  of
• 16:07
  what
• 16:08
  you
• 16:08
  just
• 16:08
  ran
• 16:08
  through
• 16:09
  because
• 16:09
  I
• 16:09
  think
• 16:09
  it's
• 16:09
  super,
• 16:10
  super
• 16:10
  valuable.
• 16:11
  So
• 16:11
  from
• 16:11
  the
• 16:11
  project
• 16:12
  planning
• 16:12
  framework,
• 16:13
  what
• 16:13
  we're
• 16:13
  going
• 16:13
  to
• 16:13
  do
• 16:13
  is
• 16:14
  one,
• 16:14
  define
• 16:14
  the
• 16:15
  End
• 16:15
  goal,
• 16:16
  we're
• 16:16
  going
• 16:17
  to
• 16:17
  then
• 16:17
  find
• 16:18
  our
• 16:18
  why,
• 16:19
  second
• 16:19
  or
• 16:19
  third.
• 16:20
  After
• 16:20
  that,
• 16:20
  we're
• 16:21
  going
• 16:21
  to
• 16:21
  brain
• 16:21
  dump
• 16:22
  literally
• 16:22
  everything
• 16:23
  that
• 16:23
  is
• 16:23
  associated
• 16:24
  with
• 16:24
  the
• 16:25
  end
• 16:25
  goal,
• 16:25
  the
• 16:26
  project,
• 16:26
  the
• 16:26
  why,
• 16:27
  the
• 16:27
  motivations,
• 16:28
  all
• 16:28
  of
• 16:28
  that.
• 16:29
  Then
• 16:29
  we're
• 16:29
  going
• 16:30
  to
• 16:30
  map
• 16:30
  it
• 16:30
  visually
• 16:31
  using
• 16:31
  Canva
• 16:32
  Notion,
• 16:33
  any
• 16:33
  form
• 16:34
  of
• 16:34
  whiteboarding
• 16:34
  tool
• 16:35
  where
• 16:35
  you
• 16:35
  can
• 16:35
  get
• 16:36
  it
• 16:36
  all
• 16:36
  out
• 16:36
  and
• 16:36
  like,
• 16:37
  see
• 16:37
  it
• 16:37
  holistically.
• 16:38
  Break
• 16:38
  it
• 16:39
  down
• 16:39
  into
• 16:39
  steps.
• 16:40
  Kind
• 16:40
  of
• 16:40
  like
• 16:40
  what
• 16:40
  we
• 16:40
  were
• 16:41
  talking
• 16:41
  about.
• 16:41
  What
• 16:41
  people
• 16:41
  tend
• 16:42
  to
• 16:42
  confuse
• 16:42
  projects
• 16:43
  versus
• 16:43
  tasks.
• 16:44
  Make
• 16:44
  sure
• 16:44
  that
• 16:44
  you
• 16:44
  have
• 16:44
  a
• 16:45
  whole
• 16:45
  visual
• 16:46
  of
• 16:46
  all
• 16:46
  of
• 16:46
  the
• 16:47
  different
• 16:47
  components
• 16:48
  that
• 16:48
  you
• 16:48
  are
• 16:48
  going
• 16:49
  to
• 16:49
  be
• 16:49
  doing
• 16:49
  throughout
• 16:50
  this
• 16:50
  entire
• 16:50
  project.
• 16:51
  Estimate.
• 16:52
  Then
• 16:52
  after
• 16:52
  you
• 16:53
  have
• 16:53
  it
• 16:53
  broken
• 16:53
  down
• 16:53
  into
• 16:54
  step,
• 16:54
  you're
• 16:54
  going
• 16:54
  to
• 16:54
  estimate
• 16:55
  realistic
• 16:56
  timeline.
• 16:57
  This
• 16:57
  is
• 16:57
  where
• 16:57
  I
• 16:58
  tend
• 16:58
  to
• 16:58
  screw
• 16:59
  myself
• 16:59
  over.
• 16:59
  And
• 17:00
  I'm
• 17:00
  like,
• 17:01
  so
• 17:01
  in
• 17:02
  this,
• 17:02
  Jess
• 17:02
  always
• 17:03
  says
• 17:03
  double
• 17:04
  the
• 17:04
  time
• 17:04
  that
• 17:04
  you
• 17:04
  think
• 17:04
  it'll
• 17:05
  take.
• 17:05
  So
• 17:06
  this
• 17:06
  is
• 17:06
  something
• 17:06
  that
• 17:06
  I
• 17:06
  think
• 17:07
  is
• 17:07
  really
• 17:07
  important.
• 17:07
  So
• 17:08
  when
• 17:08
  you
• 17:08
  have
• 17:08
  those
• 17:08
  estimated
• 17:09
  timelines,
• 17:10
  then
• 17:10
  go
• 17:11
  in.
• 17:11
  And
• 17:11
  this
• 17:11
  is
• 17:11
  again
• 17:12
  a
• 17:12
  part
• 17:12
  where
• 17:12
  I
• 17:13
  skip
• 17:14
  assign
• 17:14
  due
• 17:15
  dates
• 17:15
  and
• 17:15
  ownership.
• 17:16
  I
• 17:16
  am
• 17:17
  notorious
• 17:18
  for
• 17:18
  just
• 17:18
  leaving
• 17:18
  it
• 17:19
  off
• 17:19
  the
• 17:20
  assignee
• 17:20
  and
• 17:20
  the
• 17:21
  due
• 17:21
  date.
• 17:21
  So
• 17:22
  assign
• 17:22
  the
• 17:22
  due
• 17:22
  dates
• 17:23
  for
• 17:23
  yourself.
• 17:23
  And
• 17:24
  then
• 17:24
  once
• 17:24
  you
• 17:24
  have
• 17:24
  that
• 17:24
  kind
• 17:25
  of
• 17:25
  like
• 17:25
  loaded
• 17:25
  into
• 17:25
  your
• 17:26
  project
• 17:26
  platform,
• 17:27
  you
• 17:27
  get
• 17:27
  like
• 17:27
  10
• 17:28
  accountability
• 17:29
  mode.
• 17:29
  So
• 17:30
  whether
• 17:30
  that
• 17:30
  means,
• 17:30
  like,
• 17:31
  put
• 17:31
  a
• 17:31
  time
• 17:31
  block
• 17:31
  on
• 17:31
  your
• 17:32
  calendar
• 17:32
  where
• 17:32
  you're
• 17:32
  reviewing
• 17:33
  your
• 17:33
  project
• 17:33
  plan,
• 17:34
  you're
• 17:34
  updating
• 17:34
  your
• 17:34
  dates.
• 17:35
  If
• 17:35
  you
• 17:36
  missed
• 17:36
  a
• 17:36
  deadline,
• 17:37
  how
• 17:37
  do
• 17:37
  you
• 17:37
  get
• 17:38
  it
• 17:38
  back
• 17:38
  on
• 17:38
  track,
• 17:38
  how
• 17:39
  do
• 17:39
  you
• 17:39
  get
• 17:39
  it
• 17:39
  reassigned
• 17:40
  into
• 17:40
  your
• 17:41
  to
• 17:41
  do
• 17:41
  list
• 17:42
  of
• 17:42
  that
• 17:42
  week,
• 17:43
  and
• 17:43
  then
• 17:43
  hold
• 17:44
  yourself
• 17:44
  accountable
• 17:45
  to
• 17:45
  make
• 17:45
  sure
• 17:45
  that
• 17:45
  you
• 17:46
  are
• 17:46
  one.
• 17:46
  If
• 17:46
  you
• 17:46
  are
• 17:47
  solopreneur,
• 17:47
  you're
• 17:48
  checking
• 17:48
  in
• 17:48
  with
• 17:48
  yourself
• 17:49
  and
• 17:49
  making
• 17:49
  sure
• 17:49
  that
• 17:50
  these
• 17:50
  times
• 17:50
  are
• 17:50
  being
• 17:51
  actually
• 17:52
  done.
• 17:53
  I
• 17:53
  always
• 17:53
  like
• 17:54
  to
• 17:54
  use
• 17:54
  Google
• 17:55
  Tasks
• 17:55
  because
• 17:55
  I
• 17:56
  see
• 17:56
  it
• 17:56
  on
• 17:56
  my
• 17:57
  actual
• 17:57
  full
• 17:57
  calendar
• 17:58
  and
• 17:58
  I,
• 17:58
  like,
• 17:58
  drag
• 17:58
  it.
• 17:59
  And
• 17:59
  if
• 17:59
  I'm
• 17:59
  not
• 17:59
  mistaken,
• 18:00
  I
• 18:00
  believe
• 18:00
  Notion
• 18:01
  has
• 18:01
  a
• 18:01
  Google
• 18:02
  Calendar
• 18:03
  integration.
• 18:05
  But
• 18:05
  it's
• 18:05
  really
• 18:06
  visually
• 18:07
  helpful
• 18:07
  to
• 18:07
  see
• 18:08
  it
• 18:08
  all
• 18:08
  where
• 18:08
  it's
• 18:08
  going
• 18:08
  to
• 18:09
  fit
• 18:09
  in
• 18:09
  so
• 18:10
  that
• 18:10
  you're
• 18:10
  not
• 18:10
  like
• 18:11
  saying,
• 18:11
  oh,
• 18:11
  I
• 18:11
  have
• 18:11
  an
• 18:12
  hour
• 18:12
  to
• 18:12
  do,
• 18:12
  or
• 18:12
  I
• 18:13
  have.
• 18:13
  I've
• 18:13
  given
• 18:13
  myself
• 18:13
  an
• 18:14
  hour
• 18:14
  to
• 18:14
  do
• 18:14
  this.
• 18:14
  And
• 18:14
  then
• 18:14
  you,
• 18:15
  like,
• 18:15
  don't
• 18:15
  actually
• 18:16
  have
• 18:16
  an
• 18:16
  hour
• 18:16
  to
• 18:17
  do
• 18:17
  it
• 18:17
  on
• 18:17
  your
• 18:17
  calendar.
• 18:18
  So
• 18:18
  those
• 18:19
  are
• 18:19
  kind
• 18:19
  of
• 18:19
  the
• 18:19
  eight
• 18:20
  steps
• 18:20
  of
• 18:20
  like
• 18:21
  project
• 18:21
  planning
• 18:21
  to
• 18:22
  make
• 18:22
  sure
• 18:22
  that
• 18:22
  you're
• 18:22
  efficient,
• 18:23
  you're
• 18:23
  productive,
• 18:24
  that
• 18:24
  your
• 18:24
  project
• 18:25
  is
• 18:25
  being
• 18:25
  executed
• 18:26
  in
• 18:26
  a
• 18:26
  way
• 18:26
  that
• 18:27
  is
• 18:27
  strategic
• 18:28
  but
• 18:28
  also
• 18:28
  practical
• 18:29
  too.
• 18:30
  So
• 18:30
  did
• 18:31
  I
• 18:31
  miss
• 18:31
  anything,
• 18:31
  Jess?
• 18:32
  No,
• 18:32
  I
• 18:32
  think
• 18:32
  you
• 18:32
  did
• 18:32
  a
• 18:33
  great
• 18:33
  job
• 18:33
  recapping
• 18:34
  in
• 18:34
  a
• 18:35
  succinct
• 18:35
  manner.
• 18:36
  All
• 18:36
  right,
• 18:36
  you
• 18:36
  need
• 18:37
  more
• 18:37
  support
• 18:37
  with
• 18:37
  this.
• 18:38
  I
• 18:38
  always
• 18:38
  like
• 18:38
  to
• 18:38
  include
• 18:39
  additional
• 18:39
  resources.
• 18:40
  So
• 18:40
  I
• 18:40
  do
• 18:40
  have
• 18:41
  a
• 18:41
  video
• 18:41
  up
• 18:41
  on
• 18:41
  my
• 18:42
  YouTube
• 18:42
  channel
• 18:42
  about
• 18:43
  how
• 18:43
  I
• 18:43
  break
• 18:44
  down
• 18:44
  big
• 18:44
  projects
• 18:45
  like
• 18:45
  launches.
• 18:45
  You
• 18:46
  get
• 18:46
  to
• 18:46
  like
• 18:46
  kind
• 18:46
  of
• 18:46
  just
• 18:47
  see
• 18:47
  behind
• 18:47
  the
• 18:47
  scenes
• 18:48
  work
• 18:48
  with
• 18:48
  me
• 18:48
  as
• 18:48
  I
• 18:49
  plan
• 18:49
  on
• 18:49
  a
• 18:49
  launch,
• 18:49
  which
• 18:50
  I
• 18:50
  think
• 18:51
  I
• 18:51
  love
• 18:51
  doing.
• 18:51
  I
• 18:52
  love
• 18:52
  watching
• 18:52
  those
• 18:52
  videos
• 18:53
  which
• 18:53
  is
• 18:53
  why
• 18:53
  I
• 18:53
  do
• 18:54
  like
• 18:54
  the
• 18:54
  Work
• 18:54
  with
• 18:54
  me
• 18:54
  videos
• 18:55
  on
• 18:55
  my
• 18:55
  channel.
• 18:56
  I
• 18:56
  also
• 18:57
  if
• 18:57
  you
• 18:57
  do
• 18:57
  have
• 18:57
  a
• 18:57
  launch
• 18:58
  coming
• 18:58
  up,
• 18:58
  I
• 18:58
  have
• 18:59
  the
• 19:00
  your
• 19:00
  Next
• 19:00
  Big
• 19:00
  Launch
• 19:01
  planner
• 19:02
  for
• 19:02
  sale
• 19:02
  on
• 19:03
  website.
• 19:04
  Takes
• 19:04
  you
• 19:04
  through
• 19:05
  step
• 19:05
  by
• 19:05
  step
• 19:05
  by
• 19:06
  step
• 19:06
  of
• 19:06
  planning
• 19:07
  your
• 19:07
  next
• 19:08
  big
• 19:08
  launch.
• 19:09
  All
• 19:09
  right,
• 19:09
  so
• 19:09
  if
• 19:09
  you
• 19:09
  found
• 19:09
  this
• 19:10
  episode
• 19:11
  helpful,
• 19:12
  make
• 19:12
  sure
• 19:12
  that
• 19:13
  you
• 19:13
  share
• 19:13
  it
• 19:13
  with
• 19:13
  your
• 19:13
  business
• 19:14
  bestie.
• 19:14
  Leave
• 19:15
  us
• 19:15
  a
• 19:15
  Review
• 19:16
  Say
• 19:16
  hi
• 19:16
  to
• 19:17
  us
• 19:17
  on
• 19:17
  Instagram.
• 19:18
  Words
• 19:18
  of
• 19:18
  affirmation
• 19:19
  are
• 19:19
  love
• 19:19
  language.
• 19:20
  We'd
• 19:20
  love
• 19:20
  to
• 19:21
  hear
• 19:21
  from
• 19:21
  you.
• 19:21
  We
• 19:22
  planning
• 19:22
  out
• 19:22
  our
• 19:22
  next
• 19:23
  couple
• 19:23
  of
• 19:23
  episodes
• 19:24
  next
• 19:24
  Monday,
• 19:25
  so
• 19:25
  if
• 19:25
  you
• 19:25
  have
• 19:25
  any
• 19:26
  ideas
• 19:26
  on
• 19:27
  what
• 19:27
  you'd
• 19:27
  like
• 19:27
  to
• 19:28
  hear,
• 19:28
  definitely
• 19:28
  shoot
• 19:29
  us
• 19:29
  a
• 19:29
  message.
• 19:30
  But
• 19:30
  until
• 19:30
  next
• 19:31
  week,
• 19:32
  we're
• 19:33
  waiting
• 19:33
  for.