Latest / Scott Carney Investigates
46. The True Story of Athletic Greens (and the Real Estate Scam that Started it All)
If you’ve listened to just about any podcast in the last few years you’ve probably come across a green slurry macro-nutrient shake called AG1 (formerly Athletic Greens). The supplement shake has garnered endorsements from the most influential people in science communications—from Andrew Huberman and Peter Attia—and just about every health and wellness influencer open to an affiliate deal. AG1’s popularity stems from the simplicity of its marketing: claiming that one delicious powder-based smoothie can sort out all of your hidden nutrient deficiencies. For just three dollars a day you can…
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