Latest / Becker’s Healthcare Digital Health + Health IT / Dr. Afroz Hafeez, Manager of Telemedicine at Rush University Medical Center
Transcript
- 0:00Philips is a health tech leader focused on
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- 0:09help care teams diagnose, treat, and manage more
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- 0:25Philips.
- 0:29This is Gracelyn Keller with the Becker's Healthcare
- 0:31Podcast, and we are live at the 9th
- 0:32Annual Health IT Digital Health and RCM conference.
- 0:36I am currently joined by Afroz Hafeez, who
- 0:39is a manager of telemedicine at Rush University
- 0:42Medical Center. So thank you for taking the
- 0:44time to be here, and would love to
- 0:45have you just introduce yourself a little bit
- 0:47further as we get started.
- 0:49Thank you so much. Pleasure speaking on Beth
- 0:52Becker's podcast, and appreciate being here at the
- 0:54conference. It's been a phenomenal opportunity.
- 0:57My name is doctor Efrzafiz. I'm a leading
- 0:59telemedicine at Rush University Medical Center. It's been
- 1:02a transformative year working with the well rounded
- 1:05team to launch multiple services within virtual care,
- 1:08and it's a phenomenal opportunity to look at
- 1:12how care could be directed towards community, especially
- 1:16coming in from on the west side where
- 1:17we have significant health disparities as well. So
- 1:20outcomes is of our, utmost importance for our
- 1:22patients and that quality of service.
- 1:25Wonderful. Well, to get our conversation started here,
- 1:27I'd love to begin with AI. Adoption of
- 1:29this is obviously exploding in health care, and
- 1:32it's huge in the telemedicine space.
- 1:34So in your view, what is the most
- 1:36significant or promising application of this technology right
- 1:39now, and how is that informing your organization's
- 1:42innovation strategy?
- 1:44I think beginning with our strategy,
- 1:47our committee that's working on developing out innovative
- 1:50integration, AI tools, We look at what are
- 1:53the the gaps of care at the current
- 1:55moment and what we could do
- 1:57to have that care seamless for our patients
- 2:00and to improve that patient experience
- 2:02and have that provider usage much more focused
- 2:05on quality of that care. Beginning with, you
- 2:08know, from an AI angle, we are, looking
- 2:10at integrating a chatbot,
- 2:12essentially a as a clinical symptom check checker
- 2:16to give that point of direction for patients,
- 2:17whether it be virtual care or in person
- 2:19setting, as well as what type of virtual
- 2:21services based on those symptoms appropriately. As of
- 2:24right now, we have virtual urgent care, virtual
- 2:27specialty care, and virtual primary care launched. And,
- 2:29we're scaling across the board amongst the specialties.
- 2:32And we hope to land the patient appropriately
- 2:35as we kind of integrate that chatbot.
- 2:38And shifting just slightly into the data side
- 2:41of things, currently, health care leaders are managing
- 2:43greater volumes of data and more devices on
- 2:46a growing number of care settings,
- 2:47and this has become a very complex environment.
- 2:50So what clinical data integration tools or practices
- 2:52are you seeing drive improvements in patient outcomes?
- 2:56Well, yeah, being observant using data analytical tools
- 2:59ranging from Maestro to Visian, I think we
- 3:01identify what those utilization numbers are, where where
- 3:04our disparities of cares might be, and where
- 3:06we can essentially have that PI in our
- 3:09operational effectiveness as well. It gives us an
- 3:12opportunity to leverage what types of tools we
- 3:14could substitute and where we could need to
- 3:16identify a little bit more of an alignment
- 3:18on that virtual care setting as opposed to
- 3:20pushing out access at times. Allowing for our
- 3:23virtual services help close some of those gaps,
- 3:25especially
- 3:26with virtual care turnaround time
- 3:29of same day with our patients for virtual
- 3:31urgent care and virtual primary care with an
- 3:33average of 3 weeks at this present time.
- 3:35Specialty is also,
- 3:36reasonably immediate.
- 3:38So that's one way of where how we're
- 3:39closing and using our data,
- 3:42led being evidence based to close those gaps
- 3:44appropriately.
- 3:46And as we talk about increased volumes of
- 3:49data,
- 3:49AI integrations, all of those things, the burden
- 3:52on our IT staff does grow.
- 3:54And so how can health care organizations better
- 3:57support both our IT and our clinical teams
- 3:59as we're carrying out this innovation?
- 4:02And have you seen any common pitfalls in
- 4:03this area? Well, at Rush, we've taken a
- 4:06well rounded scope between involving the appropriate stakeholders,
- 4:10the clinical leaders, administrators, as well as our
- 4:13IT resources, and recognizing what that prioritization looks
- 4:16like in an evolving landscape.
- 4:18There's ample opportunity for ideas ranging from Ambient
- 4:21to AI and other tools. We could integrate,
- 4:23you know, that's how, we've able to come
- 4:26to recognize the importance of ritual care and
- 4:28how we prioritize that as a transformative mission.
- 4:31And, you know, successfully, we've been launching
- 4:34and trying to close those gaps accordingly. So
- 4:36I think how that prioritization
- 4:38and that hands all hands on deck approach
- 4:40is very important in this time.
- 4:43Absolutely. And as we wrap up our conversation
- 4:45here, I'd love to know your top piece
- 4:47of advice for health care leaders as they
- 4:49prepare for further advancements in technology and greater
- 4:52demands for care.
- 4:54I believe being evidence based and looking at
- 4:56some of the pioneers in the industry, you
- 4:58know, we've involved having grand rounds with some
- 5:02stakeholders
- 5:03across the country,
- 5:04such as Stanford and others, to see what
- 5:07how they've taken that transformative experience and it
- 5:10really impacted care in their region. We're looking
- 5:12at virtual care integration into ED as an
- 5:14example,
- 5:15where they've seen 70%, reduction in wait time,
- 5:18and we have a crisis on our end
- 5:19as as as we go across the country.
- 5:21So that's certainly an opportunity of significance where
- 5:24we could integrate virtual care. We were looking
- 5:26at telemedicine
- 5:27kiosks as maybe outpatient posts of of sorts
- 5:30to land those patients and see if we
- 5:32could potentially close gaps and ease the burden
- 5:34off of the our ED as well. So
- 5:36I think partnerships and being evidence based is,
- 5:38certainly
- 5:39a great direction for all health care organizations
- 5:41to go in.
- 5:42Well, doctor Hafeez, thanks so much for taking
- 5:45the time to join me today on the
- 5:46Becker's Health Care podcast. Again, we are live
- 5:48at the 9th annual Health IT Digital Health
- 5:51and RCM conference. Thank you.