Mapping the Black Box: Making Offline Alcohol Sales Measurable with Ayan Roy

GSD Venture Studios Podcasts by Gary Fowler · Apr 7, 2026 · 29m

Join Ayan Roy, Founder and CEO of Gratis Intelligence, for an inside look at the last great data frontier: the "black box" of offline alcohol sales. While e-commerce tracks every click, nearly one-third of alcohol transactions still happen in a data vacuum. In this episode, we explore how Ayan is replacing outdated, ambassador-led sampling with automated, POS-integrated systems that turn a free drink into a measurable data point—effectively building the infrastructure layer for the hospitality industry.🎯 Insights You’ll Learn:The Black Box Problem: Why $1 out of every $3 spent on alcohol…