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Business: Insights from studying Apple Computer as a start up

Summary notes: This is part 1 of a 4 part series where Alison Reiff-Martin CPA and Phillip Washington, Jr. discuss their insights on the company Apple starting in the Start up Phase to Apple’s current phase after it reinvented itself. Steve Jobs was the founder of Apple was founded in 1976 and achieved profitability relatively early. Steve Jobs was relentless in his pursuit of perfectionism, understanding what customers wanted before they even knew they wanted it and delivering a delightful product was a big key to Apple's success. He was focused on evolving and delivering unique products…

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