Latest / The 3Bz Podcast - Building Better Business
EP184 - Your Best Client Might Actually Be Your Least Profitable
Who’s your best client?
The one who pays you the most?
The one who’s been with you the longest?
The one with the biggest contract?
Maybe.
But revenue only tells you what a client pays you. It doesn’t tell you what it costs you to earn that money.
In EP184 of The 3Bz Podcast, I’m looking at client profitability and why the client you think is brilliant for your business might look very different once you factor in the time, additional work, chasing, meetings, rework and support involved.
We’re talking about:
Why your highest-paying client isn’t automatically your most profitable
The hidden…
The skinny
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