
73 - The Cash Flow Mistake Most Founders Don’t Realize They’re Making
Most founders think they have a growth problem when they actually have a cash flow problem.
In this episode, Brandon Neely explains why many business owners misunderstand liquidity, leverage, and access to capital — and how those blind spots create unnecessary financial pressure during periods of growth or crisis. Rather than focusing only on revenue, Brandon argues founders need to understand how money actually flows through their business and personal financial systems.
“Most business owners don't understand how cashflow works.”
Brandon Neely is the founder of Counterflow, where he advises…
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