Navigating the Say-Do Gap
It’s easy for people to say they want to buy a particular product, perhaps in the name of sustainability. But how often do individuals actually follow through with these well-meaning intentions? Academics regularly observe a difference between what consumers say they want to do and what they actually do. The gap can cause problems for businesses when they're trying to figure out how to serve their customers. Evan Davis is joined by a panel of business leaders to discuss how they bridge this divide.
Guests: Andreas Chatzidakis, professor of marketing in the centre for research into…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.