Give me 15 minutes and I’ll tell you whether your business is going to succeed or not
Every week I'm in rooms with business owners pitching models, pivoting their offers, and reinventing their structures, and a lot of them are making the same fundamental mistakes.
Before you redesign your offer, pivot your niche, or launch something new, there are three questions you need to be able to answer. And most people skip all of them.
In this episode I'm breaking down the pricing trap that keeps service businesses stuck, why one-to-one models have a ceiling most people refuse to look at, and the uncomfortable question of whether people actually want what you're selling.
Changing your…
The skinny
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