S3 E24: When Your Brand Promises More Than Your Business Has Delivered Yet | Tom Noble
Millions of views. Almost no money. So what’s the point?
Tom Noble builds businesses in public. He turned Rory Sutherland’s Flat White or F*ck Off idea into a London pop-up that served over 1,500 flat whites in 12 hours, then made sure everyone knew it lost £27,000.
His next venture, Chateau Noble, is a wine brand he’s building on camera. It started with a rosé he loved on a vineyard in Provence and became a nine-hour drive to Bordeaux in his girlfriend’s van to collect 450 bottles.In this episode, Sabrina and Tom talk honestly about how much attention his content gets, how little money it…
The skinny
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