Latest / Fire Footwear: Sneakers Talk (with Matt Frates)
Exploring the Icons of Sneaker Culture
Today's world and media is all about hyperbole. We are constantly prisoner to recency bias in giving people the label of icon. It happens in the sneaker community as well, but what does truly make someone an icon in sneaker culture? Matty Ice talks through his criteria, offering up influential names of the past for people to remember. In the end, you find out his Mt. Rushmore of icons in the sneaker game. Don't miss it.
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The skinny
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