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Creating Joy on Two Wheels: April Obersteller's Leadership Journey at WOOM Bikes | Consumer Products Series
🎙️ Creating Joy on Two Wheels: April Obersteller's Leadership Journey at WOOM Bikes
In this inspiring episode, April Obersteller, Managing Director for WOOM North America, shares her unique journey from wedding planner to leading a revolutionary children's bicycle company. April reveals how merging customer and employee experience creates exceptional results, including WOOM's remarkable 98% customer satisfaction rate. She discusses the company's innovative approach to designing bikes specifically for children, her philosophy on authentic leadership, and how embracing discomfort has fueled her…
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