skinny.

Latest / The SME Stream

Vanya Insull - VJ Cooks | Building one of New Zealand's best known food platforms

EPISODE 112: Vanya Insull started VJ Cooks in 2016 with a Facebook page sharing videos of what she was cooking for her own family. Ten years later, it's a website with 800+ recipes, a meal planning app (CookPlan), three cookbooks (with a fourth on the way), and a social media following approaching a million people. 🍴

In this episode, Vanya takes us through the whole journey, from those first Facebook videos through to the systems, the team, and the decisions that turned a passion project into a genuine business.

We talk about:

🧾 The workflow and checklists that keep it all running

📅 Planning…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.