Latest / Honest Esthetician Education / Is Hydrafacial worth the investment?! Spilling the TEA!

Transcript

Is Hydrafacial worth the investment?! Spilling the TEA! · Honest Esthetician Education

• 0:00
  Hi, I'm Victoria, a licensed esthetician and your host of Your Best Esthetician podcast.
• 0:05
  This is Chris, my business partner and husband.
• 0:08
  Today's topic we are going to go over is Hydrafacial Worthy Investment as a Solo Esthetician.
• 0:16
  I think that there's a lot of different opinions on this topic, but we're going to go into our personal experience.
• 0:22
  And we are going to talk about specifically Hydrafacial TM, trademark.
• 0:27
  Yes, trademark.
• 0:28
  And patented.
• 0:29
  So Hydrafacial, the company Hydrafacial, not Hydrofacial, which they also own the trademark for.
• 0:36
  He's very into that.
• 0:37
  Yeah.
• 0:38
  I just wanted to specifically say because I know it could be I mean a lot of people have different feelings about if What machine it matters, but we specifically the one that costs a lot of money Yeah, and it's what we vouch for the most it's what to be honest It's what I also recommend before we go too far into yes or no Do we recommend investing as a solicitation?
• 0:58
  I do recommend if you're gonna do it and
• 1:00
  go with the real one.
• 1:02
  It's like buying a fake iPhone off Timu and expecting the same Apple.
• 1:07
  So you can go in first about what your initial thoughts on if soloisticians should recommend the Hydra facial getting off.
• 1:15
  I think it depends on how far you are into your business and if you feel you have the clientele for it.
• 1:25
  So what I mean by that is if you feel you can sell the service and you have a clientele that will definitely be interested in Hydrafacial.
• 1:35
  When I first started
• 1:39
  initiated or was considering bringing on high defracial to my practice, I briefly brought it up to my current clients and I didn't have a lot at the time, but I, you know, kind of put the, um, I kind of just feelers.
• 1:51
  Yeah.
• 1:52
  The feelers out.
• 1:53
  And I asked my clients, Oh my gosh, I'm thinking about getting the service that I've worked with in the past.
• 1:58
  And, um,
• 1:59
  you know, explained all the benefits of it.
• 2:01
  And I got honestly, 50% feedback of people that would, would book.
• 2:07
  So that gave me hope.
• 2:08
  I know I can sell the service and that I completely believe in it.
• 2:12
  So that was a huge part of it too.
• 2:14
  Yeah.
• 2:14
  And when we first started the business, that was one of Victoria's big things was she was pretty adamant about not wanting to start a business unless we could have Hydrafacial.
• 2:23
  Yeah.
• 2:23
  The results that she got with Hydrafacial and, you know, the client's success and overall happiness after a service and retention that she's had before were really tied to Hydrafacial.
• 2:36
  So we knew that it had to come on.
• 2:38
  And I think...
• 2:39
  you know, for those reasons and also just for the general joy of you doing what you do.
• 2:45
  You didn't want to just give face massages all day and you don't mind giving facials, but that was not your long-term goal where it was almost like a, well, I don't really want to start my own business if I can't do Hydrafacial.
• 2:59
  So we knew we wanted to bring it on, but of course we could not afford it in the beginning.
• 3:03
  We couldn't afford the payment.
• 3:04
  We didn't even want to think about
• 3:09
  I also worked with Hydrofacial in the past, so I was very confident in performing the service and selling it.
• 3:16
  So I think it's one of those things that has to align with your business and if you feel your clients are going to actually buy it.
• 3:26
  Yeah.
• 3:26
  And I think every clientele is different as well.
• 3:29
  So you understanding your clientele, we were also marketing anti-aging clients.
• 3:34
  And I think that's one of Hydro, you know, Hydrofacial, they market as being good for every skin type, everything, everyone, everywhere, forever.
• 3:43
  But for us, we knew anti-aging specifically clients would benefit highly from Hydrofacial.
• 3:49
  Yeah.
• 3:49
  And it's expensive.
• 3:51
  I mean, there's a lot of consumables that come with Hydrofacial.
• 3:54
  There's a lot of overhead costs.
• 3:58
  So it is one of those services.
• 4:01
  No matter what, I would say if you are going to invest in your first device, make sure that it's a device that aligns with your services.
• 4:08
  So for instance, if you focus on acne and you have a lot of acne scarring, I would say you
• 4:15
  it would make more sense for you to probably invest in a microneedling device.
• 4:21
  And if you focus on anti-aging or whatever, and you want to take it to the next level, I would invest in a device that makes sense for your practice.
• 4:29
  For sure.
• 4:30
  Yeah.
• 4:30
  Making like, you're right.
• 4:31
  Yeah.
• 4:31
  Making sure the clients that you're already treating would, yeah.
• 4:34
  Would like to elevate to that or knowing that when they get to a point to go, I need more results, what's going to give it to me.
• 4:40
  And you just don't go, well, we'll just keep doing facials.
• 4:43
  Right.
• 4:44
  And I think that also would align with things like moving into different product lines.
• 4:48
  And I mean, this is like, I mean, people might argue over it, but like for what we feel like with skin better can do to client skin, but it's really expensive.
• 4:55
  The opening order is really high.
• 4:57
  So even investing into a product line, which we brought on early, that was one of our bigger, that was our biggest investment starting was like, you also were like, I needed to be skin better because.
• 5:09
  you knew the clients you wanted to build were gonna be around buying that product line.
• 5:13
  And I think, like you said, is with everybody you should look at your first kind of, where am I investing in, where am I taking out loans from, making sure the steps you're taking is one, what you love to do, so then when you treat the clients that you love treating, you're doing it correctly.
• 5:29
  Like you said, if you're an acne, if all you're treating is acne,
• 5:34
  Hydrofacial probably is not a good idea.
• 5:35
  Yeah.
• 5:36
  To be completely honest.
• 5:37
  Hydrofacial doesn't treat acne.
• 5:38
  Yeah.
• 5:39
  It's not.
• 5:39
  I mean, it does.
• 5:40
  It can, but it's not like if you have acne, it's not like coming for a hydrofacial every two weeks, your acne will be all gone.
• 5:45
  Exactly.
• 5:45
  But then also the type of clients who tend to have acne tend to be younger, right?
• 5:51
  I mean, majority of acne clients...
• 5:52
  Clients are younger and they can't afford $250 every two weeks for hydrofacials either.
• 5:56
  Definitely.
• 5:57
  And I say this a lot, but don't compare yourself to other estheticians or service providers just because they carry every single line, every single service.
• 6:06
  Pick a product or, I mean, device if you are going to invest in something and something that you know that your clients will love and that you can...
• 6:16
  sell.
• 6:16
  I think that's what it comes down to is you feel like you can sell the service, then 100% yes, go for it.
• 6:23
  So for me, having background in hydrafacial and being super confident in it.
• 6:28
  And I think that there are different types of estheticians.
• 6:31
  There are different types of estheticians that feel comfortable with it.
• 6:34
  And I really wouldn't recommend a esthetician fresh out of school investing in a hydrafacial.
• 6:40
  I've seen that a lot.
• 6:42
  It's really easy to get sucked into, oh my gosh, if you sell this many hydrofacials.
• 6:48
  Those reps are crazy too.
• 6:50
  Remember what reps whole goal is, is to make a sale.
• 6:54
  They're car salesmen.
• 6:55
  And I'm not going to, I don't want to be mean to reps out there.
• 6:57
  They're, um, there's amazing reps and they're sweet people.
• 7:01
  But to be honest, they're there to sell what they sell and they break down these things that are really, we've been tempted really bad where it's like, if you buy in at this price, this is exactly how much you'll make in one month.
• 7:14
  You only have to sell five services and it's like...
• 7:17
  You know how hard it is to freak it.
• 7:18
  And then they're like, well, here's marketing material for you.
• 7:20
  And it's like basic graphic and basic before and afters.
• 7:23
  That's a really good point.
• 7:24
  We learned really quickly that you should not, that whoever comes in and sells you to your door, you just have to take it with a grain of salt and just say, okay, let me think about it.
• 7:35
  Make sure it fits for your business.
• 7:37
  They want you.
• 7:38
  They are desperate for a sale.
• 7:39
  So you can definitely...
• 7:41
  Yeah, and like I said, not to be mean, but their whole job, they're salespeople.
• 7:44
  Yeah.
• 7:45
  But the way this industry is set off, and especially when it comes to these top companies, Epicutus, Hydrafacial, Skin Better, Face Reality, I don't think has reps.
• 7:54
  But all these bigger companies that have reps go out and can come to you in person and buy you coffee and give you samples, you have to remember, they're job-
• 8:04
  they make commission.
• 8:05
  They are commission based.
• 8:07
  They're not just hourly doing it for the fun and how much they love skin, you know, skincare.
• 8:12
  They are commission based.
• 8:14
  This is like a separate little rant, but yeah, I know.
• 8:16
  Let's go back to the hydrofacial too.
• 8:18
  I mean, that was a really good point.
• 8:19
  I think that we, we, even though it was a little bit off topic, I think that we did cover some really important points, especially if somebody who was in
• 8:27
  considering investing in any line, any services, but, um, back to is hide your facial worthy investment.
• 8:33
  I think it just has to work for your practice.
• 8:35
  I don't think it's something that I said, if you're just opening up your business as a solo esthetician from personal experience, we open up with just facials, dermaplaning, the basics that, you know, so
• 8:49
  you can really grow from just having basic services.
• 8:52
  I think that there is a point in your business where you do have some missing pieces where you have to figure out what services that you're going to add on that are going.
• 9:03
  And that's where you make the right decision, a smart business decision that's going to help you grow and make more money.
• 9:12
  Um, so yeah, I think I, for me, Hydrafacial was a hundred percent worth the investment.
• 9:17
  I had clients that were ready to move to that next step.
• 9:21
  And I had clients that were ready and wanted more because I had background in it.
• 9:27
  And so I think that's the type of, you know, provider that I wanted to be, um, from then I, you know, added on skin pad and, um,
• 9:35
  And we also found our dream clientele with Hydrafacial because when you offer Hydrafacial, one of our things too was that people are a lot of times, it's a very popular service, especially for people who understand this industry.
• 9:48
  They're searching for people around them that offer Hydrafacial.
• 9:51
  You have to like understand too that Hydrafacial has a name and-
• 9:55
  And that it's not going to just get you clients, but the device matters.
• 9:59
  And when people are searching, they are going to be searching hydrafacial near me.
• 10:03
  There's been plenty of people before that have came into you because you offer the real hydrafacial and not because they've had, and not because they're so pretentious.
• 10:13
  It's because they've had experiences in the past of people going, it's a hydrafacial.
• 10:16
  And they come in and don't get the same experience that they've maybe had at a different med spa with the real hydrafacial.
• 10:22
  So I think, yeah, and then Hydrafacial does offer some amazing things of people going to search and find, you know, people, you know, spas near you that offer it.
• 10:31
  But, yeah, I think even the look of the machine, depending on your type of business, we knew when Victoria had this giant machine next to her, people saw her differently.
• 10:41
  She wasn't just the girl doing facials in a suite that, you know, open up her own business.
• 10:46
  It was like, oh, wow.
• 10:48
  If they don't know the industry or anything about it, it's like, look at that big old machine, as silly as it is.
• 10:52
  It's like, whoa, look at that big old machine.
• 10:55
  That must be good.
• 10:56
  I want one of those.
• 10:57
  And Hydrafacial does a great job with their branding where it's touchscreen and has pretty colors and it looks sleek and modern and premium and expensive.
• 11:05
  So that does a lot for your business.
• 11:07
  Like Victoria said, if that's where your business is going, I think it is a perfect fit and it can bring in clients based off you having a picture with it, as silly as it is.
• 11:18
  I think that too...
• 11:21
  If you're not planning on this is your whole business, this is how you survive or how you make your money, I think that if you're going into the mindset of this is my hobby, not a hobby, but I mean if...
• 11:35
  Kind of like a side job.
• 11:36
  Yeah, like a side job.
• 11:37
  Then don't invest in the hydrofacial.
• 11:39
  If this is, I mean, for us, it's all or nothing.
• 11:41
  So it's something that was really important to me.
• 11:44
  Big risk, big reward for us.
• 11:46
  Definitely.
• 11:46
  And so now that I look back on it, I'm so happy that we invested in a machine that I'm confident in and that I've worked with before.
• 11:57
  And it's...
• 11:58
  I wouldn't suggest your machine just sitting around.
• 12:01
  So you have to go into it knowing that, okay, I'm going to be in here at least three to four times a week and I'm going to sell this service.
• 12:07
  Yeah, for sure.
• 12:08
  Cause it's not a, even on the longer payments are big.
• 12:12
  Yeah.
• 12:12
  Unless you have the cash line around to buy a 35, $40,000 machine.
• 12:17
  The payments are big.
• 12:19
  And for us, when we took those payments, we didn't have months, twos payments sitting around.
• 12:24
  It was like, we're going to sell the service to make the payments.
• 12:28
  Our beginning strategy was like, if we can just get Hydrafacial to, if we can book enough Hydrafacials just to make the payment,
• 12:35
  We're all good.
• 12:35
  Cause then the facials can give us the, you know, the profit.
• 12:39
  And then he very quickly, the hydro facials swapped right over and hydro facials made us a prominent problem.
• 12:45
  You know, the profit 90%, 80 to 90% of my monthly revenue is from hydro facial.
• 12:52
  So that shows a lot about what it means to us in our business and type of clientele we have, but it's very specific to our clientele.
• 13:00
  So that's important to remember.
• 13:01
  No, totally.
• 13:02
  And I would say if you are doing this not full time or it's not a serious, not that it's not serious, but if you, if basically if you're not doing this full time or it's, you know, something that you're not fully booked out on, I would say get a knockoff hydrofacial machine, not promoting that.
• 13:19
  But I mean, I wouldn't say go like I'm like hydrofacial or nothing.
• 13:25
  Yeah, if it's more like you're adding a fun treatment or adding something different.
• 13:27
  I would just say like don't invest in the hydrafacial.
• 13:29
  Yeah, then maybe it's not really worth it because yeah, with the hydrafacial payments and everything they're offering with it, it's not worth your money if you're not going to fully dive in.
• 13:38
  It's not worth what they're going to put behind you because they also want you to be successful.
• 13:43
  They want you to stand with the hydrafacial brand.
• 13:46
  I mean, if you have clients that aren't willing to pay the price of Hydrafacial, then no, it's not worth it.
• 13:50
  If you're, I mean, in all honesty, if you're offering like, like cheaper services, I would not recommend Hydrafacial.
• 13:58
  Yeah, exactly.
• 13:58
  Because it's just like, it just depends on your clientele.
• 14:00
  You're not going to get clients coming in and just double, all of a sudden, spending double what they did before on a service that they're just like, I'm happy with what I got already.
• 14:08
  Yeah.
• 14:08
  Is there, is there anything else that you want to touch on?
• 14:11
  No, I think that's just about it.
• 14:12
  I mean, we ranted a little bit.
• 14:13
  There's some really good information here.
• 14:15
  I think that if there's any other questions you guys have about Hydrafacial specifically, uh, we can get into more numbers about how much things cost, what monthly payments look like for us, what our revenue specifically from Hydrafacial is.
• 14:27
  We are more than willing
• 14:29
  to dive deep on those topics if people want to know those are like the secrets and the nitty gritty but yeah please comment those down below or dm us on instagram which is at skin by you az on instagram yeah thank you so much for tuning in today if you haven't already make sure you like comment subscribe and we'll see you next time