Latest / Closing the Deal with Fexingo: Sales, Negotiation, and Revenue Conversations for Operators
Why Prospects Ghost You After the Proposal
In this episode, Lucas and Luna dig into a sales phenomenon every operator has felt: you deliver what feels like a perfect proposal, then silence. They walk through a real case — a mid-size B2B software company called NexusGrid — whose sales team saw a 40% drop-off between proposal and signature. The root cause wasn't price or product. It was the moment the proposal arrived. Lucas breaks down the psychological principle of 'decision fatigue' and how the act of sending a proposal itself shifts the prospect from buyer mode to evaluator mode — and stalls momentum. Luna pushes back…
The skinny
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