Vanessa Errecarte Reveals Why Building Trust Matters More Than Growing Your Audience

Coffee with Jon - Think Big. Get Unstuck. Grow Your Business · Nov 3, 2026 · 22m

CEO of Marketing Simplified talk about about the importance of personal branding when growing your business.

3 highlights from our talk:

1. Start with who you help—not what you do.

People remember how you make their life, business, or career better.

2. Don't chase a bigger audience. Build a more engaged one.

A small group that trusts you will always outperform a massive audience that scrolls past you.

3. Consistency beats originality.

Don't be afraid to repeat your core message. Most people haven't heard it nearly as many times as you think they have.

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