Latest / Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell
How Liquid Death Turned Water Into a Punk Brand
In this episode of Brand Storytelling, Lucas and Luna explore the genius behind Liquid Death, the canned water company that built a $1.4 billion brand by embracing a murderous, punk-rock aesthetic. They break down how the brand's tagline, 'Murder Your Thirst,' and its anti-water marketing turned a commodity into a cultural phenomenon. From its early days of trolling the beverage industry to its viral marketing stunts like selling limited-edition coffins and corpse paint, Liquid Death proves that personality can beat function in a saturated market. The hosts discuss the…
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