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Latest / The ROI Online Podcast

Build the Ultimate Sales Follow-Up with Google's NotebookLM

Your prospect isn’t lazy, and they’re not “just not a fit.” They’re overloaded. When we show up to a sales call carrying a big box of features and benefits, we often assume the buyer will assemble the vision in their head and feel the same excitement we do. But that’s like dumping an IKEA cabinet on the floor with no clear end picture and asking them to build it under pressure. Most brains refuse that kind of risk and effort, even when the logic is sound.

We break down why deals stall because of the curse of knowledge and the hidden “mental math” we push onto buyers. Then we walk through a…

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