Latest / Omni Talk Retail / Target Tells Remote Employees: Relocate or Resign | Fast Five Shorts

Transcript

Target Tells Remote Employees: Relocate or Resign | Fast Five Shorts · Omni Talk Retail

• 0:00
  We
• 0:00
  begin
• 0:00
  today
• 0:00
  with
• 0:00
  Target
• 0:01
  and
• 0:01
  why
• 0:02
  it's
• 0:02
  telling.
• 0:02
  150
• 0:03
  remote
• 0:04
  merchandising
• 0:04
  employees
• 0:05
  relocate
• 0:06
  to
• 0:06
  Minneapolis
• 0:07
  or
• 0:07
  take
• 0:07
  your
• 0:08
  severance
• 0:08
  and
• 0:08
  go
• 0:09
  according
• 0:09
  to
• 0:10
  retail
• 0:10
  dive.
• 0:10
  The
• 0:11
  move
• 0:11
  is
• 0:11
  not
• 0:11
  a
• 0:11
  company
• 0:12
  wide
• 0:12
  mandate
• 0:12
  as
• 0:13
  Target
• 0:13
  allows
• 0:13
  individual
• 0:14
  teams
• 0:14
  to
• 0:14
  determine
• 0:15
  their
• 0:15
  own
• 0:15
  in
• 0:15
  person
• 0:16
  requirements.
• 0:17
  But
• 0:17
  this
• 0:17
  is
• 0:17
  being
• 0:17
  described
• 0:18
  as
• 0:18
  the
• 0:18
  company's
• 0:19
  largest
• 0:19
  return
• 0:19
  to
• 0:20
  office
• 0:20
  mandate
• 0:21
  in
• 0:21
  recent
• 0:21
  months.
• 0:22
  In
• 0:22
  a
• 0:22
  statement,
• 0:23
  a
• 0:23
  company
• 0:23
  spokesperson
• 0:24
  said,
• 0:24
  quote,
• 0:25
  as
• 0:25
  we
• 0:25
  enter
• 0:25
  a
• 0:25
  new
• 0:26
  chapter
• 0:26
  for
• 0:26
  Target,
• 0:27
  increased
• 0:27
  in
• 0:27
  person
• 0:28
  collaboration
• 0:28
  across
• 0:29
  a
• 0:29
  core
• 0:29
  part
• 0:30
  of
• 0:30
  our
• 0:30
  merchandising
• 0:30
  team
• 0:31
  will
• 0:31
  help
• 0:31
  us
• 0:32
  reinforce
• 0:32
  our
• 0:32
  merchandising
• 0:33
  authority,
• 0:34
  unlocking
• 0:34
  greater
• 0:35
  creativity
• 0:35
  and
• 0:35
  enabling
• 0:36
  us
• 0:36
  to
• 0:36
  move
• 0:36
  faster
• 0:37
  to
• 0:37
  deliver
• 0:37
  on
• 0:38
  our
• 0:38
  strategy.
• 0:38
  End
• 0:39
  quote.
• 0:40
  Jen,
• 0:41
  is
• 0:41
  requiring
• 0:41
  remote
• 0:42
  employees
• 0:42
  to
• 0:42
  relocate
• 0:44
  or
• 0:44
  leave
• 0:45
  a
• 0:45
  smart
• 0:45
  turnaround
• 0:46
  move
• 0:46
  or
• 0:46
  is
• 0:47
  this
• 0:47
  a
• 0:47
  strategy
• 0:48
  that
• 0:48
  will
• 0:48
  cost
• 0:48
  Target
• 0:49
  more
• 0:49
  than
• 0:49
  it
• 0:49
  ultimately
• 0:50
  gains?
• 0:52
  You
• 0:52
  know,
• 0:52
  I
• 0:52
  am
• 0:53
  honestly
• 0:53
  surprised
• 0:54
  as
• 0:54
  I
• 0:54
  was
• 0:54
  reading
• 0:55
  through
• 0:55
  this
• 0:55
  headline
• 0:56
  that
• 0:56
  they
• 0:56
  still
• 0:57
  had
• 0:57
  remote
• 0:57
  merchandising
• 0:58
  teams
• 0:59
  because
• 0:59
  most
• 0:59
  retailers
• 1:00
  have
• 1:00
  already
• 1:01
  called
• 1:01
  that
• 1:02
  back.
• 1:02
  Right.
• 1:02
  That
• 1:02
  was
• 1:03
  a
• 1:03
  thing
• 1:03
  of
• 1:03
  2021,
• 1:04
  2022,
• 1:06
  and
• 1:06
  then
• 1:06
  we
• 1:06
  all
• 1:06
  kind
• 1:06
  of
• 1:07
  called
• 1:07
  everyone
• 1:07
  back
• 1:07
  to
• 1:08
  office.
• 1:09
  So
• 1:10
  I
• 1:11
  definitely,
• 1:11
  I
• 1:12
  mean,
• 1:12
  to
• 1:12
  answer
• 1:12
  your
• 1:12
  question,
• 1:13
  I
• 1:13
  would
• 1:13
  say
• 1:13
  it's
• 1:13
  a
• 1:13
  smart
• 1:14
  move
• 1:14
  for
• 1:14
  the
• 1:15
  business.
• 1:16
  I
• 1:16
  want
• 1:16
  to
• 1:16
  make
• 1:16
  note
• 1:17
  that
• 1:17
  we
• 1:17
  talked
• 1:17
  to
• 1:17
  many
• 1:18
  an
• 1:18
  executive
• 1:19
  that
• 1:19
  reaches
• 1:19
  out
• 1:19
  and
• 1:20
  it's
• 1:20
  hard
• 1:20
  on
• 1:21
  them
• 1:21
  and
• 1:21
  it's
• 1:21
  a
• 1:22
  relocate
• 1:22
  or
• 1:22
  resign
• 1:23
  decision
• 1:23
  is
• 1:24
  never
• 1:24
  easy.
• 1:25
  No,
• 1:26
  but
• 1:26
  in
• 1:26
  this
• 1:26
  case,
• 1:27
  I
• 1:27
  mean
• 1:27
  we're
• 1:27
  talking
• 1:27
  about,
• 1:28
  we'll
• 1:28
  call
• 1:28
  it
• 1:28
  a
• 1:29
  turnaround,
• 1:29
  right?
• 1:30
  Like
• 1:30
  we're
• 1:30
  talking
• 1:30
  about
• 1:30
  a
• 1:31
  turnaround.
• 1:31
  They
• 1:32
  need
• 1:32
  to
• 1:32
  foster
• 1:33
  that
• 1:33
  creativity.
• 1:34
  I
• 1:34
  am
• 1:34
  a
• 1:34
  big
• 1:34
  believer,
• 1:35
  as
• 1:35
  much
• 1:35
  as
• 1:36
  I
• 1:36
  believe
• 1:36
  in
• 1:37
  hybrid
• 1:37
  work
• 1:38
  and
• 1:38
  flexibility,
• 1:39
  I'm
• 1:39
  a
• 1:39
  big
• 1:39
  believer
• 1:40
  that
• 1:40
  if
• 1:40
  you've
• 1:40
  got,
• 1:41
  if
• 1:41
  you've
• 1:41
  got
• 1:41
  a
• 1:41
  lot
• 1:42
  of
• 1:42
  work
• 1:42
  to
• 1:42
  do,
• 1:42
  that
• 1:43
  organic
• 1:43
  collaboration,
• 1:44
  it
• 1:45
  does
• 1:45
  have
• 1:45
  to
• 1:45
  happen
• 1:46
  in
• 1:46
  person.
• 1:46
  Like
• 1:46
  you
• 1:46
  just
• 1:47
  don't
• 1:47
  get
• 1:47
  as
• 1:48
  much
• 1:48
  of
• 1:48
  it
• 1:48
  if
• 1:48
  you
• 1:48
  need
• 1:48
  a
• 1:48
  teams
• 1:49
  meeting
• 1:49
  to
• 1:50
  correct
• 1:50
  something.
• 1:52
  So
• 1:52
  I,
• 1:52
  I
• 1:53
  apologize
• 1:54
  to
• 1:54
  the
• 1:55
  people
• 1:55
  that
• 1:55
  are
• 1:55
  impacted
• 1:56
  that
• 1:56
  don't
• 1:56
  want
• 1:56
  to
• 1:56
  move
• 1:56
  to
• 1:57
  Minneapolis.
• 1:57
  But
• 1:57
  if
• 1:58
  I'm
• 1:58
  looking
• 1:58
  at
• 1:58
  this
• 1:58
  from
• 1:59
  a
• 1:59
  business
• 1:59
  perspective,
• 2:00
  I
• 2:01
  do
• 2:01
  think
• 2:01
  it's
• 2:02
  important
• 2:02
  that
• 2:02
  they
• 2:02
  get
• 2:02
  those
• 2:03
  teams
• 2:03
  in
• 2:03
  person
• 2:03
  and
• 2:04
  figure
• 2:04
  out
• 2:04
  where
• 2:04
  they're
• 2:04
  headed
• 2:05
  next
• 2:05
  from
• 2:05
  a
• 2:05
  merchandising
• 2:06
  standpoint.
• 2:07
  Yeah,
• 2:07
  that,
• 2:08
  that's
• 2:08
  really
• 2:08
  interesting.
• 2:08
  I
• 2:08
  didn't
• 2:09
  thought
• 2:09
  about
• 2:09
  that
• 2:09
  point
• 2:09
  when
• 2:10
  you
• 2:10
  said
• 2:10
  what
• 2:10
  you
• 2:10
  said
• 2:10
  at
• 2:10
  the
• 2:10
  outset.
• 2:11
  Like
• 2:11
  you're
• 2:11
  kind
• 2:11
  of
• 2:11
  surprised
• 2:12
  that
• 2:12
  they're
• 2:12
  doing
• 2:12
  this
• 2:13
  now.
• 2:13
  Like
• 2:13
  why
• 2:13
  did
• 2:13
  they
• 2:14
  already
• 2:14
  do
• 2:14
  this?
• 2:14
  Is
• 2:14
  kind
• 2:15
  of
• 2:15
  your
• 2:15
  opinion.
• 2:15
  That's,
• 2:15
  that's
• 2:16
  really
• 2:16
  interesting.
• 2:16
  Yeah.
• 2:17
  And
• 2:17
  you
• 2:17
  know,
• 2:17
  my,
• 2:17
  my
• 2:18
  thoughts
• 2:18
  are.
• 2:18
  And
• 2:18
  this
• 2:18
  probably
• 2:19
  is
• 2:19
  going
• 2:19
  to
• 2:19
  cost
• 2:19
  me
• 2:19
  even
• 2:20
  more
• 2:20
  friends
• 2:20
  at
• 2:20
  Target
• 2:21
  that
• 2:21
  I've
• 2:21
  probably
• 2:21
  already
• 2:22
  lost
• 2:22
  over
• 2:22
  the
• 2:22
  years,
• 2:22
  being,
• 2:23
  you
• 2:23
  know,
• 2:23
  candid
• 2:24
  and
• 2:24
  frank
• 2:24
  about
• 2:24
  how
• 2:24
  I
• 2:25
  think,
• 2:25
  you
• 2:25
  know,
• 2:25
  they're
• 2:25
  doing
• 2:26
  things
• 2:26
  over
• 2:26
  there.
• 2:27
  And.
• 2:28
  And
• 2:28
  I
• 2:28
  probably.
• 2:29
  I
• 2:29
  think
• 2:29
  I
• 2:29
  even
• 2:29
  know
• 2:30
  a
• 2:30
  lot
• 2:30
  of
• 2:30
  some
• 2:30
  of
• 2:31
  the
• 2:31
  people,
• 2:31
  not
• 2:31
  a
• 2:31
  lot
• 2:31
  of
• 2:31
  them,
• 2:31
  but
• 2:32
  some
• 2:32
  of
• 2:32
  the
• 2:32
  people
• 2:32
  that
• 2:32
  this
• 2:33
  announcement
• 2:33
  potentially
• 2:34
  even
• 2:34
  pertains
• 2:35
  to.
• 2:35
  But
• 2:35
  I've
• 2:35
  never
• 2:36
  shied
• 2:36
  away
• 2:36
  from
• 2:36
  my
• 2:36
  opinions,
• 2:37
  and
• 2:37
  I'm
• 2:37
  not
• 2:37
  about
• 2:37
  to
• 2:37
  start
• 2:38
  now.
• 2:38
  So
• 2:38
  I
• 2:39
  agree
• 2:39
  with
• 2:39
  you,
• 2:39
  Jen.
• 2:39
  I
• 2:40
  like
• 2:40
  this
• 2:40
  move.
• 2:40
  I
• 2:40
  mean,
• 2:41
  at
• 2:41
  the
• 2:41
  end
• 2:41
  of
• 2:41
  the
• 2:41
  day,
• 2:41
  we're
• 2:41
  talking
• 2:42
  about
• 2:42
  150
• 2:43
  people,
• 2:43
  too.
• 2:44
  And
• 2:44
  if
• 2:44
  Target
• 2:44
  thinks
• 2:45
  its
• 2:45
  merchandising
• 2:46
  can
• 2:46
  be
• 2:46
  better
• 2:46
  with
• 2:46
  those
• 2:46
  150
• 2:47
  people
• 2:47
  in
• 2:48
  the
• 2:48
  office,
• 2:49
  then
• 2:49
  it's
• 2:49
  their
• 2:49
  right,
• 2:50
  you
• 2:50
  know,
• 2:50
  and
• 2:50
  it's
• 2:51
  their.
• 2:51
  It's
• 2:51
  their
• 2:52
  opinion
• 2:52
  to
• 2:52
  do
• 2:52
  it.
• 2:52
  And
• 2:53
  it's
• 2:53
  an
• 2:53
  opinion
• 2:53
  that
• 2:53
  I
• 2:54
  happen
• 2:54
  to
• 2:54
  agree
• 2:54
  with.
• 2:55
  So.
• 2:55
  And
• 2:56
  I
• 2:56
  can
• 2:56
  guarantee.
• 2:57
  The
• 2:57
  other
• 2:57
  thing
• 2:57
  I'd
• 2:57
  say,
• 2:57
  and
• 2:58
  I
• 2:58
  want
• 2:58
  this
• 2:58
  to
• 2:58
  land
• 2:58
  the
• 2:59
  right
• 2:59
  way,
• 2:59
  is
• 2:59
  I
• 3:00
  can
• 3:00
  guarantee
• 3:00
  you
• 3:00
  that
• 3:01
  none
• 3:01
  of
• 3:01
  those
• 3:01
  150
• 3:02
  people
• 3:02
  are
• 3:02
  mission
• 3:03
  critical
• 3:03
  to
• 3:03
  the
• 3:04
  success
• 3:04
  of
• 3:04
  Target,
• 3:05
  as
• 3:05
  much
• 3:05
  as
• 3:05
  any
• 3:06
  of
• 3:06
  us
• 3:06
  in
• 3:06
  our
• 3:06
  jobs
• 3:07
  are
• 3:07
  mission
• 3:07
  critical
• 3:07
  to
• 3:08
  anything
• 3:08
  that
• 3:08
  we
• 3:08
  think
• 3:08
  that
• 3:09
  we
• 3:09
  are,
• 3:09
  because
• 3:09
  the
• 3:10
  machine
• 3:10
  will
• 3:10
  just
• 3:10
  plug
• 3:11
  back
• 3:11
  in
• 3:11
  the
• 3:11
  holes
• 3:12
  over
• 3:13
  time.
• 3:13
  I
• 3:13
  hate
• 3:13
  to
• 3:13
  say
• 3:14
  it,
• 3:14
  but
• 3:14
  it
• 3:14
  is
• 3:15
  true.
• 3:15
  Now,
• 3:15
  my
• 3:15
  one
• 3:16
  caveat,
• 3:17
  and
• 3:17
  Jen,
• 3:17
  I'm
• 3:18
  curious
• 3:18
  what
• 3:18
  your
• 3:18
  take
• 3:18
  is
• 3:18
  on
• 3:19
  this.
• 3:19
  My
• 3:19
  one
• 3:20
  caveat
• 3:20
  is
• 3:21
  the
• 3:21
  leadership,
• 3:21
  if
• 3:22
  it's
• 3:22
  going
• 3:22
  to
• 3:22
  do
• 3:22
  this,
• 3:23
  also
• 3:23
  has
• 3:23
  to
• 3:24
  eat
• 3:24
  what
• 3:24
  it
• 3:24
  cooks.
• 3:25
  You
• 3:25
  can't
• 3:25
  have
• 3:26
  VPs,
• 3:26
  vice
• 3:27
  presidents,
• 3:28
  managing
• 3:28
  teams
• 3:28
  from
• 3:29
  their
• 3:29
  summer
• 3:29
  cabins
• 3:30
  and
• 3:30
  their
• 3:30
  vacation
• 3:30
  homes
• 3:31
  whenever
• 3:31
  they
• 3:31
  feel
• 3:32
  like
• 3:32
  it.
• 3:32
  And
• 3:32
  if
• 3:33
  that's
• 3:33
  still
• 3:33
  happening,
• 3:34
  too,
• 3:34
  then
• 3:35
  I'm
• 3:35
  resolutely
• 3:36
  against
• 3:36
  this
• 3:36
  move
• 3:37
  because
• 3:37
  leadership
• 3:38
  starts
• 3:38
  from
• 3:38
  the
• 3:38
  top
• 3:39
  and
• 3:39
  they
• 3:40
  have
• 3:40
  to
• 3:41
  set
• 3:41
  the
• 3:41
  example
• 3:41
  here.
• 3:42
  So.
• 3:42
  And
• 3:43
  I
• 3:43
  don't
• 3:43
  know
• 3:43
  if
• 3:43
  we're
• 3:43
  still
• 3:44
  seeing
• 3:44
  that
• 3:44
  across
• 3:44
  the
• 3:45
  industry,
• 3:45
  but,
• 3:45
  Jen,
• 3:46
  I'll
• 3:46
  give
• 3:46
  you
• 3:46
  the
• 3:46
  last
• 3:46
  word.
• 3:47
  Yeah,
• 3:48
  I
• 3:49
  think
• 3:49
  I
• 3:50
  definitely
• 3:50
  agree
• 3:50
  with
• 3:50
  you.
• 3:51
  I
• 3:51
  think
• 3:51
  it
• 3:51
  starts
• 3:51
  at
• 3:51
  the
• 3:51
  top.
• 3:52
  I
• 3:52
  think
• 3:52
  when
• 3:53
  we're
• 3:53
  looking
• 3:53
  to
• 3:54
  bring
• 3:54
  on
• 3:54
  executives,
• 3:55
  typically
• 3:56
  what
• 3:56
  we
• 3:56
  see
• 3:57
  at
• 3:57
  the
• 3:57
  VP
• 3:57
  level
• 3:57
  or
• 3:58
  above
• 3:58
  is
• 3:58
  they
• 3:59
  have
• 3:59
  an
• 3:59
  even
• 3:59
  stronger
• 4:00
  mandate
• 4:01
  to
• 4:01
  be
• 4:02
  located
• 4:03
  near
• 4:03
  the
• 4:03
  office
• 4:04
  because
• 4:04
  there
• 4:04
  are
• 4:04
  days
• 4:05
  where
• 4:05
  executive
• 4:06
  team
• 4:06
  needs
• 4:06
  to
• 4:06
  have.
• 4:06
  They
• 4:07
  need
• 4:07
  to
• 4:07
  be
• 4:07
  present,
• 4:07
  especially
• 4:08
  again
• 4:08
  in
• 4:08
  a
• 4:08
  situation
• 4:09
  like
• 4:09
  this.
• 4:09
  Right?
• 4:09
  Like,
• 4:10
  they
• 4:10
  need
• 4:10
  to
• 4:10
  be
• 4:10
  present,
• 4:10
  they
• 4:11
  need
• 4:11
  to
• 4:11
  be
• 4:12
  supportive,
• 4:12
  they
• 4:13
  need
• 4:13
  to
• 4:13
  be
• 4:13
  in
• 4:13
  the
• 4:13
  room
• 4:13
  as
• 4:13
  these
• 4:14
  decisions
• 4:14
  are
• 4:14
  being
• 4:14
  made.
• 4:15
  So
• 4:15
  I
• 4:15
  would
• 4:15
  agree
• 4:15
  with
• 4:16
  you
• 4:16
  there.
• 4:16
  I
• 4:17
  think
• 4:17
  there
• 4:17
  is
• 4:17
  a
• 4:17
  way
• 4:18
  to
• 4:18
  relocate
• 4:19
  to
• 4:19
  Minneapolis
• 4:20
  and
• 4:20
  still
• 4:20
  offer
• 4:20
  flexibility.
• 4:21
  There
• 4:21
  are
• 4:22
  still
• 4:22
  retailers
• 4:22
  that
• 4:23
  offer
• 4:23
  summer
• 4:24
  Fridays,
• 4:24
  where
• 4:25
  you
• 4:25
  work
• 4:25
  from
• 4:25
  home
• 4:25
  on
• 4:26
  Fridays
• 4:26
  or
• 4:27
  you
• 4:27
  know,
• 4:27
  three
• 4:28
  flex
• 4:28
  weeks
• 4:29
  a
• 4:30
  year
• 4:30
  where
• 4:30
  you
• 4:30
  can
• 4:30
  work
• 4:30
  from
• 4:31
  wherever.
• 4:31
  Right.
• 4:32
  So
• 4:32
  it's
• 4:32
  not
• 4:32
  that
• 4:33
  people
• 4:33
  couldn't
• 4:33
  travel
• 4:34
  to
• 4:34
  their
• 4:34
  summer
• 4:34
  homes
• 4:35
  as
• 4:35
  much
• 4:35
  as
• 4:37
  I
• 4:38
  do
• 4:38
  think
• 4:39
  the
• 4:39
  executive
• 4:40
  team
• 4:40
  needs
• 4:40
  to
• 4:40
  be
• 4:41
  on
• 4:41
  board
• 4:41
  to
• 4:41
  also
• 4:42
  be
• 4:43
  located
• 4:43
  in
• 4:43
  Minneapolis,
• 4:44
  and
• 4:44
  that's
• 4:44
  their
• 4:44
  home
• 4:45
  base.
• 4:45
  And
• 4:45
  they're
• 4:45
  in
• 4:45
  the
• 4:46
  office
• 4:46
  more
• 4:46
  than
• 4:46
  they're
• 4:46
  not
• 4:47
  if
• 4:47
  they're
• 4:47
  making
• 4:47
  this
• 4:48
  choice.
• 4:48
  So
• 4:48
  I
• 4:48
  would
• 4:48
  say
• 4:48
  I
• 4:48
  agree
• 4:49
  with
• 4:49
  you
• 4:49
  on
• 4:49
  that
• 4:49
  for
• 4:49
  sure.