How WHOOP turned wearable data into an AI coach | WHOOP AI Product Lead

Product Talk · Oct 12, 2026 · 39m

Viviano Cantu is the AI Product Lead at WHOOP, but his path there did not start in product. He joined WHOOP in 2021 as a software developer, led the storefront team, and then in March 2023 moved over to start a new team around coaching. That same month, he and a few colleagues started ordering pizza on Friday afternoons and hacking on whether an LLM could actually coach someone throughout their day. Six months later, WHOOP Coach launched as the first generative AI coach in a wearable. He has led AI at WHOOP ever since, and along the way his team built AI Studio, an internal platform that lets…