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Clinton Houck's Framework for Driving Non-Core Product Adoption
Callan Harrington sits down with Clinton Houck, VP of Insurance and Distribution at Fair, to explore how to successfully drive adoption of non-core products within P&C insurance agencies. Clinton brings serious insurance experience from every angle, having worked as an underwriter at State Farm, owned his own agency, and held leadership roles at multiple insurtech companies.
Clinton reveals Fair's systematic approach to breaking through the traditional home, auto, and umbrella offering stack that most P&C agencies stick to. He shares how they achieved a 12% attachment rate by positioning auto…
The skinny
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