Ep 7 - Who is the customer when it comes to a clinic?

Scale My Clinic · Jul 30, 2021 · 18m

Episode 7

Convention says that Patients are the customers. After all, a clinic needs new patients to survive, grow and progress. And that is certainly true. But are Patients the only customers of a Practice? And are they the most IMPORTANT customers? The answer to that is where things get interesting.Ask yourself: What would hurt your Practice more? The loss of a single patient or the loss of a Clinician or GP? The answer is probably the latter. The loss of a good GP is hard to quantify and not easy to replace. It makes sense therefore for Practices to pay attention to Recruitment. And create…