458: Break One Rule and Break It Hard: David Lester of OLIPOP PBC

The Foundr Podcast with Nathan Chan · May 5, 2023 · 52m

David Lester learned a lot from his first venture. After spending a decade in the beverage marketing industry, he teamed up with his co-founder Ben Goodwin to work on formulating a soda that’s good for you. After three years, they sold their first business but didn’t feel they’d gotten the product correct. So, they returned to their research for two years and discovered the right product market fit. In 2016, Lester and Goodwin launched OLIPOP PBC–a new kind of soda with the benefits of plant-based fiber and prebiotics. OLIPOP started in 24 independent stores in Northern California and now is…